Waterloo Catholic District School Board
STUDENT INFORMATION SHEET
BMI3CI
School: St. David Catholic Secondary School
Department: Business & Co-operative Education
Program Head: M. Temple
Ministry Document: The Ontario Curriculum, Grades 11 and 12, Business Studies, 2006.
Course Title: Marketing: Goods, Services, Events
Course Type: College
Grade: 11
Credit: 1.0
Prerequisite: None
Teacher(s): Ms. Schnarr
Date: September 2015
Course Description:
This course introduces the fundamental concepts of product marketing, which includes the marketing of
goods, services, and events. Students will examine how trends, issues, global economic changes, and
information technology influence consumer buying habits. Students will engage in marketing research,
develop marketing strategies, and produce a marketing plan for a product of their choice.
Expectations for Student Learning
Throughout this course, students will be expected to demonstrate knowledge, skills and values related to the following
areas;
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The Marketing Mix
explain the stages of product development
explain the factors involved in the pricing of
goods, services, and events
compare a variety of distribution strategies and
the logistics associated with them
demonstrate an understanding of the
strategies involved in the promotion of goods,
services, and events
Marketing Fundamentals
describe the process by which goods and
services are exchanged
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explain how marketing influences consumers
and competition
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demonstrate an understanding of the
importance of marketing research to a
business and how information technology can
be used to obtain and analyse marketingrelated information
analyse marketing strategies used by
organizations in the not-for-profit sector
compare the factors that influence
marketing methods and activities in the
global economy
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The Marketing Plan
explain the process of developing a marketing
plan
develop a marketing plan for a good, service,
or event
analyse the uses of a marketing plan
Trends in Marketing
explain the effects of new information
technologies on marketing strategies and
consumer trends
identify and describe various environmental,
ethical, social, and legal issues that affect
marketing activities
demonstrate an understanding of the potential
for participation in the global marketplace
summarize, on the basis of computer
research, career pathways in marketing
Expectations Regarding Learning Skills
It is expected that students will also demonstrate the following:
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Responsibility
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Collaboration
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Organization
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Initiative
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Independent Work
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Self-Regulation
The student’s demonstrated learning skills will be evaluated using the following four-point scale:
E - Excellent, G - Good, S - Satisfactory, N -Needs Improvement and will be separated from the reporting
of achievement.
These skills and work habits will be clearly communicated to students and will be reported separately from
student achievement of the curriculum expectations. Although learning skills have a significant impact
(positive or negative) on achievement, the evaluation of the learning skills will not be included in the
determination of the student’s percentage grade. In rare cases, it is not possible to separate the
evaluation of the learning skills and work habits from the evaluation of a student’s achievement of a
curriculum expectation. In these cases, teachers need to clearly identify the focus of such curriculum
expectations and the evidence that will be collected to assess and evaluate student achievement.
Supports for Higher Learning
For students on an Individual Education Plan, assessment and evaluation of learning skills and work habits
must be based on the identified strengths and needs in the student’s Individual Education Plan.
Assessment and Evaluation of Student Learning
Instances of late and missed assignments, cheating and plagiarism will follow the Board’s Assessment and
Evaluation Policy as outlined in APC 017.
Student achievement of the learning expectations will be evaluated according to the following breakdowns:
WEIGHTING (%)
CATEGORIES OF
TERM
FINAL
KNOWLEDGE, SKILLS AND VALUES
EVALUATION
EVALUATION
ACTIVITY
Knowledge / Understanding
25%
25%
Thinking
25%
25%
Communication
25%
25%
Application
25%
25%
BREAKDOWN OF FINAL MARK
The Final Evaluation Activity consists of:
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Culminating Activity (Marketing Plan) – 15%
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76 minute Written Evaluation – 15%
Learning Resources
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Marketing Dynamics Canadian Edition (Gregoriou & Pegis)
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Replacement Cost - $75.00
Computers and business related software
Various Internet sites
Teacher provided handouts and materials
70%
30%
=100%