STUDENT INFORMATION SHEET / OUTLINE OF COURSE OF STUDY
(SHORT VERSION)
School: Resurrection Catholic Secondary School
Department: Business
Ministry Document: Business Studies – Revised, 2006
Course Title: Marketing: Goods, Services, Events
Grade: 11
Course Code: BMI 3CI
Teacher(s): Mrs. Eagles
Program Head: Mr. F. Masters
Course Type: College preparation
Credit: 1
Prerequisite: none
Date: revised Sept. 2010
Course Description:
This course introduces the fundamental concepts of product marketing, which includes the marketing of goods,
services, and events. Students will examine how trends, issues, global economic changes, and information technology
influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and
produce a marketing plan for a product of their choice.
Expectations re: Learning Skills
It is expected that students will also demonstrate the following: (this is not intended to be an exhaustive list)
* Independent work – stay on task, can work with little assistance
*
Collaboration (Teamwork) – contributes, interacts well with peers
*
Organization – arrives to class prepared for working, able to meet deadlines
*
*
Responsibility – completes classwork, homework, assignments on time, responsible for their
actions
Initiative – self motivated, attempts to exceed expectations
*
Self-Regulation – sets goals --tries to achieve them, seeks clarification, challenges themselves
These skills and work habits will be clearly communicated to students and will be reported separately from student achievement of the curriculum expectations. Although learning skills have a significant
impact (positive or negative) on achievement, the evaluation of the learning skills will not be included in the determination of the student’s percentage grade. In rare cases, for example in the health and
physical education curriculum or with the mathematics process expectations, it is not possible to separate the evaluation of the learning skills and work habits from the evaluation of a student’s
achievement of a curriculum expectation. In these cases, teachers need to clearly identify the focus of such curriculum expectations and the evidence that will be collected to assess and evaluate student
achievement. The student’s demonstrated learning skills in each course will be evaluated using the four-point scale (E-excellent, G-Good, S-Satisfactory, N-Needs Improvement) and will be separated
from the reporting of achievement on the Report Card
Assessment and Evaluation of Student Learning
Student achievement of the learning expectations will be evaluated according to the following breakdowns:
WEIGHTING (%)
CATEGORIES OF
TERM
FINAL
KNOWLEDGE, SKILLS AND VALUES
EVALUATION EVALUATION
ACTIVITY
Knowledge / Understanding
25.0
25.0
Thinking / Inquiry
25.0
25.0
Communication
25.0
25.0
Application / Making Connections
25.0
25.0
BREAKDOWN OF FINAL MARK
70%
30%
=100%
The final evaluation consists of a final exam (15%) and a final project (15%). If after the final exam/culminating activity, the
credit is still not achieved, then the student is to attend a 2 hour credit rescue period to complete missed summatives or to
complete/demonstrate missed expectations in order to hopefully pull up their mark to a passing grade.
Course Breakdown
Units may not be taught exactly in this order.
Unit 1: The Marketing Fundamentals
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Unit 3: Trends in Marketing

Develop knowledge of basic marketing process
including vocabulary and concepts
Examine consumer behaviour and influencing factors
such as economics, demographics, technology and
competition
Create an awareness of market research and effective
analysis techniques
Identify the characteristics of non-profit organizations
and compare their marketing to that of for-profit
organizations
Examine issues relating to global marketing


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Unit 4: The Marketing Plan

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Unit 2: The Marketing Mix

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
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Explore the role of information technologies in
marketing
Identify and describe various environmental, ethical,
social, and legal issues that affect marketing activities
Identify the importance, risks, and rewards of
international marketing
Explore marketing career opportunities using a variety
of resources
Examine and compare product branding, positioning,
life cycles, packaging, and research
Analyze pricing strategies, policies and factors, and
related calculations
Study distribution and inventory strategies and the
impact technology has had on them
Identify, create and assess a variety of promotional
materials

explain the process of developing a marketing plan
use current information technology to develop a
marketing plan for a good, service, or event
analyze the uses of a marketing plan as a strategic
business tool and as a means to acquire employability
skills
Final Evaluation
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Final course project
Formal examination
School, Department and Classroom Policies
Please see student handbook and teacher’s policies
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PLEASE DETACH & RETURN
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To the Students and Parent(s) or Guardian(s):
Please complete and return the following to the teacher at your earliest convenience.
We have read and understood this Student Information Sheet / Outline of Course of Study.
Course Code: BMI 3C
Preparation
Subject: Marketing: Goods, Services, Events, Grade 11, College
Student:
Parent/Guardian:
Date:
Date:
Open three way communication among student, parent and teacher is an essential part of ensuring your child’s
success. The best time(s) to phone to discuss your son/daughter’s progress:
Time: ________________
Home Phone Number:_____________________
Time: ________________
Work Phone Number: _____________________
E-mail: _________________________________