Rush Soccer Brand Mark Usage Guidelines The following information describes the correct treatment of the Rush Soccer Brand Mark(s) for use in advertising, technical, collateral, merchandise and other printed, web or visual materials. GENERAL GUIDELINES The Rush Soccer brand mark may only be used in connection promotion of Rush with Soccer the teams, players and members. Do not modify or re-create the Rush Soccer brand mark under any circumstances. Use only authorized artwork provided by Rush Soccer. The following trademark attribution may be used when featuring The Rush Soccer brand mark: Rush Soccer, the Rush Shadow Logo, and combinations thereof are trademarks of the Soccer Partners America Contents The Rush Soccer Brand Mark Page 2 Minimum Size and Staging Requirements Page 3 Color Requirements Page 4 Policies and Restrictions Page 5 d/b/a Rush Soccer and d/b/a Sports Partners International (S.P.I.). 115 13 Copyright © 2002, Rush Soccer Page 1 of 5 April 16, 2012 Rush Soccer Brand Mark Usage Guidelines Always use the authorized electronic logo artwork provided by Rush Soccer. Authorized artwork can be obtained by contacting Rush Soccer at 303-9865200 ext. 139 The Rush Soccer Positive Reproduction – Full-Color Reverse Reproduction – Full-Color Positive Reproduction – One Color Reverse Reproduction – One Color Brand Mark The Rush Soccer brand mark is illustrated to the right, shown in correct color treatments in positive and reverse. Whenever possible, the Rush Soccer brand mark should be presented in its fullcolor, positive reproduction version. Always use the authorized electronic logo artwork provided by Rush Soccer. Authorized artwork can be obtained by contacting Rush Soccer at 303-986-5200 ext. 139. Positive Reproduction - Grayscale Organization Name The name of an authorized Rush Soccer organization or franchise, such as “Colorado Rush Soccer Club” or “Rush Soccer” may compliment the Rush Soccer brand mark. The name should adhere to the following guidelines, as illustrated to the right: Color: Match Color to Rush Shadow logo main body or shadow, whichever is best suited to Match Text Color to This Color Font: Helvetica (Bold + Condensed + Oblique) Position: Below Rush Soccer brand mark, centered horizontally to the shadow “R”. Horizontal Size: Equal to the bottom width of the Shadow “R”. Horizontal Size to Match Bottom Width of Shadow “R” Vertical Size: Constrain type proportions to horizontal size. 115 13 Copyright © 2002, Rush Soccer Page 2 of 5 Font: Helvetica (Bold + Condensed + Oblique) April 16, 2012 Rush Soccer Brand Mark Usage Guidelines Always use the authorized electronic logo artwork provided by Rush Soccer. Authorized artwork can be obtained by contacting Rush Soccer at 303-986-5200 ext. 139 The Rush Soccer Brand Mark The Rush Soccer brand mark is most effective when surrounded by as much open space as possible. A minimum area of unobstructed clear space, as demonstrated in the diagram to the right, must surround the brand mark whenever possible. When a club name is applied to the brand mark, please adjust the clear space to accommodate the additional logotype. Clear Space Requirements 0.5X X 0.5X Minimum Size The Rush Soccer brand mark should never be reproduced at sizes smaller than one inch wide. 0.5X 0.5X Minimum Size Requirements 115 13 Copyright © 2002, Rush Soccer Page 3 of 5 April 16, 2012 Rush Soccer Brand Mark Usage Guidelines Always use the authorized electronic logo artwork provided by Rush Soccer. Authorized artwork can be obtained by contacting Rush Soccer at 303-986-5200 ext. 139. Color Requirements The color diagram to the right identifies the color of each element of the Rush Soccer brand mark. A color list is provided below that will assist in the correct reproduction of the Rush brand mark. Full Color Brand Mark “Rush”: Blue CMYK (4-color process printing such as advertisements, magazines, etc.) Blue = C:95 M:74 Y:5 K:1 Shadow “Rush”: Gray = C:0 M:0 Y:0 K:50 Black Black = C:0 M:0 Y:0 K:100 White = C:0 M:0 Y:0 K:0 Grayscale Brand Mark Spot Color “Rush”: Gray (Multi-ink printing such as business cards, letterheads, etc.) Blue = Pantone Reflex Blue Gray = Black (50%) Black = Black White = White RGB (Electronic representations such as multimedia presentations, web “RUSH”: Outline: White graphics, etc.) Blue = C:95 M:74 Y:5 K:1 Gray = C:0 M:0 Y:0 K:50 Black = C:0 M:0 Y:0 K:100 White = C:0 M:0 Y:0 K:0 Available Formats: Vector: *.EPS,*.AI Raster: *.JPG,*TIFF (300 DPI) Please contact Rush Soccer at Shadow “Rush”: Black Preserving the Integrity of the Logo Design The Rush Soccer brand mark is designed so as to “float” over the selected background. It should be noted that file types other than EPS or AI have inherently predetermined background colors. Authorized Rush Soccer brand mark artwork in the form of a JPEG or TIFF file will have a “built-in” white or black background. Always place these types of logo versions over backgrounds in like color to avoid the appearance of a solid white or black box encompassing the logo itself. 303-986-5200 ext. 139 to request authorized artwork. 115 13 Copyright © 2002, Rush Soccer Page 4 of 5 April 16, 2012 Rush Soccer Brand Mark Usage Guidelines Always use the authorized electronic logo artwork provided by Rush Soccer. Authorized artwork can be obtained by contacting Rush Soccer at 303-986-5200 ext. 139. Policies and Restrictions Rights and Ownership. The Soccer Partners America, d/b/a Rush Soccer d/b/a Sports Partners International (S.P.I.) is the owner of all right, title, and interest in the Rush Soccer Marks and Rush Soccer Logos. No person or entity may reproduce or use (or authorize the reproduction or use of) the Rush Soccer Marks or Rush Soccer Logos in any manner other than expressly authorized. Restrictions. Rush Soccer maintains numerous agreements that grant exclusivity to sponsors and other entities. These agreements limit the use of the Rush Soccer Trademarks and Logos and may not be superseded by any license or sub-license. Restrictions include the type of product on which a Rush Soccer logo may be applied, especially with regard to apparel items. Please contact Rush Soccer at 303-986-5200 to obtain a list of restricted uses prior to production. Rush Soccer will not be responsible for any damages resulting from measures taken to prevent unauthorized applications of Rush Soccer logos. Prohibited Usages. The Rush Trademarks and Logos may not be used in conjunction with any advertisement or product inappropriate for use by children, including alcoholic beverages and cigarettes. Please contact Rush Soccer at 303986-5200 if there is any doubt at all about the appropriateness of a particular trademark application. Club Uniforms. To ensure compliance uniform standards and sponsorship considerations, the placement of logos, names or any other marks on an official Rush uniform warm-up, bag or other accessory must first be approved by Rush Soccer. Modifications. Rush Soccer may, at its sole discretion, modify the Rush Soccer Marks or Rush Soccer logos at any time. Refer to SPI 600 31-33 for Uniform Logos. Click the link to download the logos: http://rushsoccer.com/index.php/541. 115 13 Copyright © 2002, Rush Soccer Page 5 of 5 April 16, 2012