Rush Soccer Brand Mark Usage Guidelines
The following information describes
the correct treatment of the Rush
Soccer Brand Mark(s) for use in
advertising, technical, collateral,
merchandise and other printed, web
or visual materials.
GENERAL GUIDELINES
The Rush Soccer brand mark may only
be
used
in
connection
promotion
of
Rush
with
Soccer
the
teams,
players and members. Do not modify or
re-create the Rush Soccer brand mark
under
any
circumstances.
Use
only
authorized artwork provided by Rush
Soccer.
The following trademark
attribution may be used when
featuring The Rush Soccer
brand mark:
Rush Soccer, the Rush Shadow Logo,
and combinations thereof are trademarks of the Soccer Partners America
Contents
The Rush Soccer Brand Mark
Page 2
Minimum Size and Staging Requirements Page 3
Color Requirements
Page 4
Policies and Restrictions
Page 5
d/b/a Rush Soccer and d/b/a Sports
Partners International (S.P.I.).
115 13 Copyright © 2002, Rush Soccer
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April 16, 2012
Rush Soccer Brand Mark Usage Guidelines
Always use the authorized electronic logo artwork provided by Rush Soccer.
Authorized artwork can be obtained by contacting Rush Soccer at 303-9865200 ext. 139
The Rush Soccer
Positive Reproduction – Full-Color
Reverse Reproduction – Full-Color
Positive Reproduction – One Color
Reverse Reproduction – One Color
Brand Mark
The Rush Soccer brand mark is
illustrated to the right, shown in
correct color treatments in positive
and reverse. Whenever possible,
the Rush Soccer brand mark
should be presented in its fullcolor,
positive
reproduction
version.
Always
use
the
authorized
electronic logo artwork provided by
Rush Soccer. Authorized artwork
can be obtained by contacting
Rush Soccer at 303-986-5200 ext.
139.
Positive Reproduction - Grayscale
Organization Name
The name of an authorized Rush Soccer
organization or franchise, such as
“Colorado Rush Soccer Club” or “Rush
Soccer” may compliment the Rush
Soccer brand mark. The name should
adhere to the following guidelines, as
illustrated to the right:
Color: Match Color to Rush Shadow logo main body
or shadow, whichever is best suited to
Match Text Color to This Color
Font: Helvetica (Bold + Condensed +
Oblique)
Position: Below Rush Soccer brand
mark, centered horizontally to the
shadow “R”.
Horizontal Size: Equal to the bottom
width of the Shadow “R”.
Horizontal Size to Match Bottom
Width of Shadow “R”
Vertical Size: Constrain type proportions
to horizontal size.
115 13 Copyright © 2002, Rush Soccer
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Font:
Helvetica
(Bold +
Condensed +
Oblique)
April 16, 2012
Rush Soccer Brand Mark Usage Guidelines
Always use the authorized electronic logo artwork provided by Rush
Soccer. Authorized artwork can be obtained by contacting Rush Soccer
at 303-986-5200 ext. 139
The Rush Soccer Brand Mark
The Rush Soccer brand mark is
most effective when surrounded
by as much open space as
possible. A minimum area of
unobstructed clear space, as
demonstrated in the diagram to
the right, must surround the
brand mark whenever possible.
When a club name is applied to
the brand mark, please adjust
the clear space to accommodate
the additional logotype.
Clear Space Requirements
0.5X
X
0.5X
Minimum Size
The Rush Soccer brand mark
should never be reproduced at
sizes smaller than one inch wide.
0.5X
0.5X
Minimum Size Requirements
115 13 Copyright © 2002, Rush Soccer
Page 3 of 5
April 16, 2012
Rush Soccer Brand Mark Usage Guidelines
Always use the authorized electronic logo artwork provided by Rush
Soccer. Authorized artwork can be obtained by contacting Rush
Soccer at 303-986-5200 ext. 139.
Color Requirements
The color diagram to the right
identifies the color of each
element of the Rush Soccer
brand mark. A color list is
provided below that will assist
in the correct reproduction of
the Rush brand mark.
Full Color Brand Mark
“Rush”: Blue
CMYK
(4-color process printing such as
advertisements, magazines, etc.)
Blue = C:95 M:74 Y:5 K:1
Shadow “Rush”:
Gray = C:0 M:0 Y:0 K:50
Black
Black = C:0 M:0 Y:0 K:100
White = C:0 M:0 Y:0 K:0
Grayscale Brand Mark
Spot Color
“Rush”: Gray
(Multi-ink printing such as business
cards, letterheads, etc.)
Blue = Pantone Reflex Blue
Gray = Black (50%)
Black = Black
White = White
RGB
(Electronic representations such as
multimedia
presentations,
web
“RUSH”: Outline: White
graphics, etc.)
Blue = C:95 M:74 Y:5 K:1
Gray = C:0 M:0 Y:0 K:50
Black = C:0 M:0 Y:0 K:100
White = C:0 M:0 Y:0 K:0
Available Formats:
Vector: *.EPS,*.AI
Raster: *.JPG,*TIFF (300 DPI)
Please contact Rush Soccer at
Shadow “Rush”:
Black
Preserving the Integrity of the Logo Design
The Rush Soccer brand mark is designed so as to “float” over the
selected background. It should be noted that file types other than EPS
or AI have inherently predetermined background colors. Authorized
Rush Soccer brand mark artwork in the form of a JPEG or TIFF file will
have a “built-in” white or black background. Always place these types of
logo versions over backgrounds in like color to avoid the appearance of
a solid white or black box encompassing the logo itself.
303-986-5200 ext. 139 to
request authorized artwork.
115 13 Copyright © 2002, Rush Soccer
Page 4 of 5
April 16, 2012
Rush Soccer Brand Mark Usage Guidelines
Always use the authorized electronic logo artwork provided by Rush Soccer.
Authorized artwork can be obtained by contacting Rush Soccer at 303-986-5200
ext. 139.
Policies and Restrictions
Rights and Ownership. The Soccer Partners America, d/b/a Rush Soccer
d/b/a Sports Partners International (S.P.I.) is the owner of all right, title, and
interest in the Rush Soccer Marks and Rush Soccer Logos. No person or entity
may reproduce or use (or authorize the reproduction or use of) the Rush Soccer
Marks or Rush Soccer Logos in any manner other than expressly authorized.
Restrictions.
Rush Soccer maintains numerous agreements that grant
exclusivity to sponsors and other entities. These agreements limit the use of the
Rush Soccer Trademarks and Logos and may not be superseded by any license
or sub-license. Restrictions include the type of product on which a Rush Soccer
logo may be applied, especially with regard to apparel items. Please contact
Rush Soccer at 303-986-5200 to obtain a list of restricted uses prior to
production. Rush Soccer will not be responsible for any damages resulting from
measures taken to prevent unauthorized applications of Rush Soccer logos.
Prohibited Usages. The Rush Trademarks and Logos may not be used in
conjunction with any advertisement or product inappropriate for use by children,
including alcoholic beverages and cigarettes. Please contact Rush Soccer at 303986-5200 if there is any doubt at all about the appropriateness of a particular
trademark application.
Club Uniforms. To ensure compliance uniform standards and sponsorship
considerations, the placement of logos, names or any other marks on an official
Rush uniform warm-up, bag or other accessory must first be approved by Rush
Soccer.
Modifications. Rush Soccer may, at its sole discretion, modify the Rush Soccer
Marks or Rush Soccer logos at any time.

Refer to SPI 600 31-33 for Uniform Logos. Click the link to download the logos:
http://rushsoccer.com/index.php/541.
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April 16, 2012