Non-Resident Nepalis (NRNs)
Promoters of Nepalese Tourism Worldwide
Tenzi Sherpa
General Secretary
International Coordination Council
Non-Resident Nepali Association
INDEX
1. SWOT Analysis
2. Sectors of Tourism
3. Economic Impact on National Economy
4. Great Himalayan Trail
5. Photo Slides
6. NRNs : Promoters of Nepalse Tourism Globally
7. Buddha Nepal Campaign
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SWOT Diagram 1: Prepared by MOTCA, Nepal
Strengths

Unmatched natural products: Mt. Everest, Himalayan range
and eight of the worlds fourteen 8,000m peaks, Diverse
landscape, Sublime natural scenery, Protected areas with
diverse flora and fauna, fast flowing rivers, Year-round
pleasant weather.

Ultimate adventure destination: Best Destination for
Mountaineers and Trekkers, White Water Rafting, Largest
Assortment of Aerial, Terrestrial and Aquatic sports.

Rich Culture: Multi-Cultural, Multi-ethnic; Multi lingual
yet harmonious society; Unique Newari architecture of
Kathmandu valley, Lumbini and other UNESCO world
heritage sites; Kumari-the Living Goddess; more festival
than days in a year; Tourist friendly and hospitable people,
Diverse cultures in Terai region etc.

Others: A model of successful peace process, able private
sector, awareness of community level, Public-PrivatePeople Partnership approach, gateway to the Himalaya
region.
Opportunities

Government has placed high priority on Tourism Sector

Growing Tourism outbound of immediate neighbors

Competitive ground handling costs

Spill over effects from adjoining destinations of India and
China

Growing demand for adventure travel

Sustainability of nature and cultural heritage through
tourism economic development

Tourism Infrastructure Development
Weaknesses

Insufficient
infrastructures

Inadequate investment in
tourism sector

Limited air connectivity
and weak national carrier

Poor coordination among
different agencies

Weak public-private
partnerships

Scarcity of resources for
massive publicity and
consumer promotion

Tourism patterns limited
to only in a few
geographic areas
Threats







Transitional phase of political
environment
Global terrorism
Cross-border disease
Strong competing advisories
unfavorable travel advisories
Global economic downturn
Climate change
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Source: GON/MOTCA (2009), Tourism Vision 2020: Tourism for Peace, People and prosperity.
SWOT Diagram 2: Prepared by UNCTAD-DITC
Nepal’s Tourism Sector
Strengths
Natural assets
Cultural diversity
Religious sites
4 World Heritage Sites
Acquired image as an adventure and cultural theme tourism
destination
Good service, hospitable nature of the Nepalese people
Expanded air access to major markets
Government promotion of sustainable tourism
Wide array of ecotourism offerings
Opportunities
Strengthen inter-sectoral linkages
Strengthen community-based tourism
Restored in-country stability, safety and security
Restored political stability
Improving tourism and transportation infrastructure and
service
New tourism themes: healthcare and educational tourism,
business and conference tourism
Weaknesses
Lagging capacity expansion relative to targeted volume of tourists
Infrastructure limitations in rural regions: utilities, telecom, water
treatment.
Road network limitations / traffic congestion
Limited capacity of Kathmandu airport to accommodate growing
traffic
Moderate levels of ‘leakage’
Foreign–based local businesses do not repatriate profits towards
Nepal
Lower quality service provided by small restaurants, guesthouses,
taxies
Limited access to new investments and financing
Inadequate safety regulations
Threats
Environmental degradation in high-traffic areas
Increasing incidence of theft and violence targeting tourists
Global economic crisis
Over-development may damage the image of the destination
Competition for land between tourists and local needs
Required spill-ins from other sectors: requires improved supply of services from the transport, financial, ICT, recreation,
healthcare, utilities and security services sectors
Anticipated spill-overs into other sectors: provides improved market for services from the transport, recreations and healthcare
sectors; conservation and improved land management related environmental benefits; expanded offering of infrastructure in
tourism zones; propagation of quality standards to other sectors.
Key stakeholders: relevant government ministries and parastatals; tourism sector firms – hotels, restaurants; transport firms –
airlines, taxies, car-rental; local communities; labour unions; recreation and sports firms and interest groups; advertising agents
and e-tourism suppliers.
Source: UNCTAD-DITC-TNCD, Strategies for advancing development of the services sector of Nepal, Draft Version, February 2009.
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Sectors of Tourism
1. Professional Tourism
2. Mountaineering Tourism
3. Trekking Tourism
4. Adventure Tourism. e.g. skiing, gliding, water rafting, hot air ballooning,
Parasailing etc.
5. Cultural Tourism
6. Religious Tourism
7. Sports and Entertainment Tourism. e.g.i) Golf, Elephant Polo, Horse
Riding, Cricket, Football etc. ii)Cinema iii)Casino
8. Education Tourism
9. Health Tourism. e.g. Homeopathy, Spiritual Practice, Meditation, Yoga,
Natural treatment, and Traditional Treatment System (Ayurveda).
10. Agro Tourism.
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Effect of the Tourism Service Sector on the National Economy
Contributes to the economy (GDP), employment (including women & youth), foreign
exchange earnings.
Helps in meeting MDGs & poverty reduction: Sector with high multiplier and positive spillover effects etc.
Three Year Interim Plan (2007-2009): Formulated new plans and policies for tourism
infrastructure development (creating awareness about tourism, developing skills, expanding
tourism activities); improving standards of tourism services; and undertaking international
promotion and marketing.
Tourism Vision 2020 (May, 2009): Valued tourism as the major contributor to a sustainable
Nepalese economy, having been developed as an attractive, safe, exciting and unique
destination through conservation and promotion, leading to equitable distribution of tourism
benefits and greater harmony in society.
The Tourism Vision 2020 also envisaged two goals:
– Increase annual international tourist arrivals to Nepal to two million by 2020, and
– Augment economic opportunities and increase employment in tourism sector to one
million.
Nepal Tourism Year 2011 has been a successful to promote Tourism in Nepal
Government Has Declared 2012 as the Visit Lumbini Year
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National Parks and Natural Heritages
Roof of the World, Everest and the Himalayas
Ethnic and Cultural Diversity
World Heritage Site
Adventure Tourism in Nepal
Ethnic and Cultural Diversity
Best Trekking Destination
Non-Resident Nepalis (NRNS)
Promoters of Nepalese Tourism Globally
 Tourism Promotion is one of the Main Objectives
 National Coordination Councils in more than 65 nations
 Participation in Tourism Fairs, Building Nepal Houses,
Nepal Festivals etc.
 NRNA Supported Visit Lumbini Year 2012, Nepal
Investment Year 2012/13, NTY2011 etc
 NRN Tourism Enterpreners Global ly
Linking Friends of Nepal to Nepalese Tourism Sector
One of most potential Investors are NRNs.
Major Activities
Buddha- Nepal Campaign
A Global Campaign for Tourism Promotion of Nepal
 Only 7% in Korea knew Nepal as Buddha’s Birthplace
 Buddha Nepal Campaign Aims Tourism Promotion through Buddha Nepal Campaign
MAJOR ACTIVITIES
Buddha- Nepal Campaign (Contd..)
 Textbook Correction Campaign through
NCCs & Friends of Nepal (Example Korea)
Thank You
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