FACT SHEET SPEAKING OF HOME – ST. PAUL A project by Nancy Ann Coyne Summer 2014 – Spring 2015 Description Speaking of Home – St. Paul will be the first public artwork and creative placemaking project ever installed in St. Paul skyways. The project is an expansion of public artist and designer Nancy Ann Coyne’s groundbreaking 2008 pilot project, installed in Downtown Minneapolis skyways over a four month period with funding provided in part by a 2005 research and development grant from Forecast Public Art. The primary goals of Speaking of Home – St. Paul are to use the power of creative placemaking to empower immigrants and draw attention to their lives and struggles through the arts while revitalizing downtown St. Paul, acting as a catalyst for its economic and cultural development. Utilizing four highly trafficked Downtown St. Paul skyways – glass-enclosed, second-story pedestrian bridges over busy city streets – the social justice art project consists of the installation of monumental photographs and text on the windows of the skyways, revealing the stories of immigrants who now call the Twin Cities home. Scheduled to be on view for a minimum of nine months, the installation explores the meaning of home to people who came to Minnesota from many countries and of all ages, and provides a visual representation of the State’s significantly diverse population. Collaborating with more than 50 immigrants to the Twin Cities, each will share with Coyne their treasured family photographs from their country of origin, engage in an interview about their journey to Minnesota and the meaning of home for each. It is from these sessions that the content of the installation is developed – the personal photos and stories of people who made a choice to call Minnesota their home. Speaking of Home – St. Paul is co-presented by Public Interest, Inc., Forecast Public Art, the City of St. Paul, the Family Housing Fund (FHF), CommonBond Communities, and the University of Minnesota’s Institute for Advanced Study (IAS) in partnership with the Walker Art Center’s MNArtist Program, St. Paul BOMA, the Capitol River Council and Springboard for the Arts. Intended Demographics and Audience Projection On view for nine months, Speaking of Home – St. Paul has the potential to reach millions of viewers during its installation, profoundly affecting downtown St. Paul as an educational, cultural, and civic asset. The project will demonstrate how public art can generate public awareness about immigrants’ challenges as well as Minnesota as a gateway state and St. Paul as a gateway city while assisting downtown St. Paul in its rejuvenation. The four St. Paul skyways are used by some 18,000 pedestrians per day, and approximately 75,000 people visit downtown each day. The installation will be clearly visible from four of downtown’s busiest streets, as well as from several of the city’s most heavily used bus lines (delivering some 12,000 people to downtown St. Paul every workday). The Minneapolis installation, on display for just four months, drew an estimated audience of 850,000 people. Community Programming, Education and Outreach Working closely with its project partners, Forecast, the Family Housing Fund and the University of Minnesota’s Institute for Advanced Study will develop and present a broad range of educational programming and outreach initiatives for Speaking of Home – St. Paul, with the goal of engaging a diverse audience base through a wide variety of activities. The project will be used to leverage discussions and events that provide numerous learning opportunities and address issues that range from personal rights and responsibilities to public policies and urban planning. Community-based activities SPEAKING OF HOME – ST. PAUL Page 2 will include lectures, performances, an outdoor street festival and more, all utilizing various nearby St. Paul institutions such as the Science Museum, Landmark Center, McNally-Smith College, Springboard for the Arts, etc. Topics will include the history of immigration in Minnesota, the power of public art and place-making, skyways as public space, race relations and affordable housing, among others. In addition, curriculum is being developed which will harness the learning opportunities of Speaking of Home – St. Paul to help area secondary schools meet Minnesota State education standards in art, literacy, multicultural understanding, communication skills and social science. Technology and the Walker Art Center’s MNArtist Program Developed in partnership with the Walker Art Center’s MNArtist Program, Speaking of Home – St. Paul will feature a custom designed geo-specific smart phone application, with professionally recorded and edited audio and video interviews with many of the participants (with two per skyway). This application will also help to market the project via social media and allow for a high level of interactivity with audiences. The Speaking of Home website (www.speakingofhome.org) includes content designed to foster crosscultural awareness among visitors, provide public programming and event details, as well as a project video and an online archive for preserving each participant’s story. These online components will interact with the smart phone technology being developed for the project. Project Specification and Design Photographs: 58 larger-than-life (10-foot by 12-foot) translucent black and white family photographic portraits of immigrants now living in the Twin Cities. Installation: The photographs will be installed seamlessly in the 58 windows of four skyway bridges. The four skyways—each 77x11 feet—form a kind of “town square” over Sixth and Minnesota streets in the heart of St. Paul. Materials: Photographs are printed on a sheer, scrim banner fabric; biographies of the subjects will appear on plexi-glass silk-screened text panels. The semitransparent images are visible day and night, from inside and outside the skyways. A text panel excerpting participant stories accompanies each image. The word “home,” written in each person’s native language, is installed adjacent to each portrait. In addition, didactic text panels including the history of immigration in Minnesota are displayed in each skyway. Companion Book A Speaking of Home book will be published by Forecast Public Art in cooperation with project partners. Featuring full color, professionally shot photographs of both the Minneapolis pilot and the St. Paul installation, the book will feature in-depth essays from noted public art writers. Each participant’s story and photograph will be given a page, along with expanded text from their interviews. Funders Funders/In-Kind Supporters to date include: National Endowment for the Arts, the Trillium Family Foundation, the City of St. Paul Cultural Star Grant, the Minnesota State Arts Board, Bush Foundation, John S. and James L. Knight Foundation, McKnight Foundation, General Mills, 3M, the Jay and Rose Phillips Family Foundation, Metropolitan Regional Arts Council, COMPAS, Elmer L. & Eleanor H. Andersen Family Foundation, DesignTex, Larsen Design, Archetype Signmakers, Fisher Fabrics, Hewlett Packard, Industrial Fabrics Association International, ILS Translations, Monotype, VISI Incorporated, Pioneer Press Newspaper, Technophobia Consulting, CityLitesUSA-Skyway Advertising, Brad Palm SPEAKING OF HOME – ST. PAUL Page 3 LLC, The Lab Digital Production, Do and Design LLC, Adrian Danciu/Cinematographer, Dan Jagunich/Editor, Joseph Borman LLC Law Firm and Fox Tax. Awards and Honors Coyne’s award-winning 2008 pilot project received numerous awards and national recognition, including Americans for the Arts’ 2009 Best American Public Artwork (www.usaarts.org), the Society for Environmental Designer’s 2009 International Merit Award (www.segd.org) and the IFAI 2009 International Award of Excellence in Design (www.ifai.org). She is currently a Bush Foundation Artist Fellow. Evaluation: A Pioneering Field Study Project organizers are finalizing a groundbreaking evaluation of Speaking of Home – St. Paul, to be conducted by nationally recognized arts consultant Bill Cleveland of the Center for the Study of Art & Community. The evaluation will seek to identify cause/effect relationships between project activities and their short and long term impact on participants, audiences and the urban core of downtown St. Paul. The study will aid in the development of a new and comprehensive evaluative regimen that will be published as a field study and distributed, nationally. According to Cleveland, this in-depth study will be “the first of its kind” focusing on the impact of a temporary public art installation in a controlled urban setting. Contact Information For more information on Speaking of Home – St. Paul, please contact: Jack Becker, Public Art Manager, Forecast Public Art jack@forecastpublicart.org 651-340-1168 www.forecastpublicart.org Nancy Ann Coyne, Project Director, Public Artist coyne007@umn.edu 612-702-7336 www.speakingofhome.org