Building Connections
October 23, 2015
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Building Connections
October 23, 2015
Anne Grey, Executive Director
Trade Promotion Programs & Strategic Partnerships
Industry & Analysis
Joanne Vliet, Director
Silicon Valley U.S. Export Assistance Center
Presenters:
Anne Grey
Executive Director
Trade Promotion Programs &
Strategic Partnerships
Industry & Analysis
Joanne Vliet
Director
Silicon Valley U.S. Export
Assistance Center
Why Export?
 More than 70% of the world’s purchasing
power is outside the U.S.
 In the last 20 years, U.S. exports have
increased to almost $2 trillion
 Higher wages
 Grow good jobs more quickly
 Additional revenue streams
 Valuable learning opportunities
 Influence over trends, developments,
standards, market preferences
 Options for hedging against market
fluctuations
The Trade Promotion Coordinating Committee (TPCC) is an interagency task force that
coordinates government-wide export promotion activities and is chaired by the Secretary of
Commerce.
Commerce
Department
State Department
Export-Import Bank
Promotes U.S.
trade & investment,
promotes fair trade
& compliance with
trade laws;
provides U.S. firms
with countryspecific export
promotion services
and market access
advocacy
Advances U.S. trade
policy objectives
through trade
agreements;
enforces Defense
trade controls;
provides foreign
policy guidance
Finances
exports through
various term
loan, guarantee
and insurance
programs
Office of the U.S.
Trade Representative
Small Business
Administration
Develops and
coordinates U.S.
trade policy;
oversees trade
negotiations
with other
countries
Export Express,
Working Capital, &
International Trade
Loan Programs;
entrepreneurial
development; federal
procurement support
& small business
advocacy
U.S. Trade &
Development
Agency
Helps ensure U.S.
goods/services are
considered for
infrastructure
projects in
emerging
economies;
Provides project
planning funding
and assistance
Overseas Private
Investment Corp.
Provides loans &
guaranties;
political risk
insurance; and
support for
investment funds,
helping U.S.
business expand
into emerging
markets.
International Trade Administration –
Supporting U.S. Exporters
• Counseling
• Trade
Missions
• Products &
Services
Market
Research
Industry
Information
Advocacy
Enforcement
&
Compliance
• Trade
Promotion
Events
Industry & Analysis: Unique sector expertise in
support of U.S. industry competitiveness
Industry & Analysis
U.S. Commercial Service – Global Network
U.S. Commercial Service International Offices & Partner Posts
Access to Global Markets
Client Counseling
Promotion
Events & Trade
Missions
Gold Key
Matching
Service
U.S. Export Assistance
Centers
International
Partner Search
U.S. & Foreign Commercial
Service
Advocacy
Industry & Analysis
International
Company
Profile
Country
Commercial
Guide
TOP Markets
Reports
Gold Key Matching Service
• Pre-screened appointment schedule
arranged for you before you travel
overseas
• Customized market and industry
briefings with our local trade
specialists
• Timely and relevant market research
• Post-meeting debriefing with our
trade specialists and assistance in
developing appropriate follow-up
strategies
• Help with travel, accommodations,
interpreter service, and clerical
support
International Company Profile
• Detailed information on a specific
foreign company
• Gathered from the foreign company
with its cooperation, and/or from
publicly available sources
• Details including competitors, credit
rating, profit and loss numbers, key
officers, and our opinion on the overall
viability of the firm in its market
Single Company Promotion
•
•
•
•
Professional, effective promotional
events from new-to-market U.S.
companies
Connects U.S. companies with
prospective customers and key
contacts in a given international
market
Individually customized based on
company needs
Can be used for technical seminars,
product service launches, press
events, training workshops,
networking receptions, etc.
Advocacy
Nexus between business and foreign policy, where
commercial diplomacy efforts are required to let U.S.
business compete fairly
Coordinate U.S. Government resources and authority
in order to level the playing field on the behalf of U.S.
business interests as they compete against foreign
firms for specific international public contracts, both
civilian and defense sales.
U.S. Commercial Service liaisons to four Multilateral
Development Banks to assist U.S. firms and advocate
on their behalf when they compete for Bank tenders
Trade Promotion Programs
•
Supports the entry of U.S. industries into new markets by establishing
domestic forums to showcase U.S. goods for foreign purchasers through the
International Buyer Program (IBP)
•
Certified international forums connect U.S. exporters with overseas clients
through the Trade Fair Certification Program.
•
Through the Trade Missions Program ,U.S. firms have opportunities to meet
on a one-to-one basis with foreign industry executives, and government
officials to establish sales channels through the.
•
Our Strategic Partnership Program works in conjunction with private
corporations, trade associations and educational institutions to leverage
combined resources to further U.S. exports.
A national conference series designed to help U.S. businesses expand sales,
penetrate new markets, and boost their bottom line through exports. Each
of our 2-day programs includes:
 One-on-one meetings with U.S. commercial diplomats working
at U.S. embassies around the world
 Presentations on key industries, featured markets, important
tradecraft development, and emerging global trends
 Panel discussions, plenary sessions and exhibits
 Networking opportunities throughout the event
Discover Global Markets: Pacific Rim Consumers
Orange County, CA, October 29-30
http://export.gov/discoverglobalmarkets/pacrimconsumers
Entire Pacific region -- two continents, 2.5 billion consumers
Market intelligence on major consumer markets in the Pacific Rim
Sessions on global trends led by industry specialists and senior executives
Practical sessions on branding, marketing, distribution, and protecting
IPR by top experts from the U.S. and abroad
 "Meet the buyer" sessions, networking with business leaders from Asia
and Latin America
 Meet with U.S. Commercial Diplomats based in Australia, Brunei, Burma,
Canada, Chile, China, Colombia, Costa Rica, El Salvador, Guatemala,
Honduras, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mexico, New
Zealand, Nicaragua, Panama, Peru, Singapore, Taiwan, Thailand, and
Vietnam




Trade Shows
Hannover Messe 2016
Partner Country – United States
April 25-29, 2016
Hannover, Germany
WHAT YOU’LL FIND AT HANNOVER MESSE
THE WORLD’S MOST IMPORTANT TECHNOLOGY EVENT
5.5 million business
contacts in 5 days
6,500 exhibitors from 70
countries
150 business delegations
from across the globe
2,500 journalists
from 42 countries
16 Halls & Pavilions over
5.3 million sqft.
U. S. PA VILIO N R EP R ESEN TATION
U.S. Investment
• 50 U.S. EDOs
• Room for Related
Service Providers
• Learn More
Energy
•Smart Grids
•Environmental Tech
•Power Systems
•Pipeline Tech
•Learn More
Instrumentation,
Sensors, and Controls
• Safety and Security
Technology
• Smart Factory
Components
• Microelectronics, and
hybrid technology
• Learn More
Research & Technology
•Start-up Companies
•R&D Labs
•Universities
•Life Science and Nano
Tech
•Learn More
Process and Production
Automation
• Assembly/ machine
construction
• Automated
engineering
• Motor components
• Ventilators and fans
for electrical devices
• Learn More
Automation Technology
and IT
•3D Printing
•Industry Software and
Engineering
•Open Source data
associations
•Software solutions
•Learn More
Industrial Supply
• Steel & non-ferrous
materials
• Cable and wire
equipment
• Fastener systems
• Lightweight
construction products
• Learn More
MobiliTec
•Alternative Fuel
•Hybrid drive tech
•Technical publications
•Learn More
HANNOVER MESSE 2016
PARTNER COUNTRY – UNITED STATES
EVENT DATES
April 25-29, 2016
LOCATION
Hannover, Germany
PARTICIPATION FEE
U.S. Industry Pavilion Prices Starting at $7,560 for
9 square meters in a row booth
National Investment Pavilion Prices Starting at
$9,510
WEBSITE
export.gov/hannovermesse
CONTACT DETAILS
Industry Pavilions:
Email juanita.harthun@trade.gov
or call (704) 333-4886 x224
National Investment Pavilion:
Email david.campbell@trade.gov
or call (202) 482-4750
USDOC - http://www.trade.gov/industry/
Handy Links
USDOC - http://trade.gov/topmarkets/
USDOC –U.S. Export Assistance Centers: http://www.export.gov/usoffices/index.asp
USDOC Export Basics: http://www.export.gov/exportbasics/
USDOC - Bureau of Industry & Security online training: http://www.bis.doc.gov/index.php/compliance-a-training/exportadministration-regulations-training
CENSUS Foreign Trade Regulations online training: http://www.census.gov/foreign-trade/aes/exporttraining/videos/
EXIM Bank: http://www.exim.gov/
Foreign Trade Zone: http://ia.ita.doc.gov/ftzpage/index.html
Overseas Private Investment Corporation (OPIC): http://www.opic.gov
Protect Your IP – Guidance from the USPTO: http://www.stopfakes.gov/
SBA Export Financing: https://www.sba.gov/category/navigation-structure/loans-grants/small-business-loans/sba-loanprograms/7a-loan-program/sb
Silicon Valley SCORE: https://www.sba.gov/tools/local-assistance/score
U.S. Customs & Border Protection: http://www.cbp.gov/trade/basic-import-export
U.S. Trade & Development Agency: http://www.ustda.gov/
Client testimonials: http://www.trade.gov/success/
U.S. Commercial Service ©
Any Questions?
Contact us!
Check out our client
testimonials!
Anne Grey, Executive Director
Trade Promotion Programs & Strategic Partnerships
Industry & Analysis
Washington, DC
Anne.Grey@trade.gov
202-482-5927
www.trade.gov/success
Joanne Vliet, Director
Silicon Valley U.S. Export Assistance Center
55 S. Market Street, Suite 1040
San Jose, CA 95113
408 535 2757
joanne.vliet@trade.gov
www.export.gov
Thank You for Participating!
Following this call you will receive links to the podcast of
this session, or you can find the links on
www.wipp.org under Export NOW
For questions, please contact Ivana Pivovarnik at
IPivovarnik@wipp.org