Polar & NESTA:
Monitoring a New Era
of Personal Training
Agenda
• Fitness through the decades
• Personal Training Today:
- Your membership at a glance
- Building blocks for success
• Polar Cardio Coaching
• NESTA PFT 2.0
FITNESS THROUGH
THE DECADES
1860’s
Eugen Sandow
First health club
in Europe.
Bodybuilding as
entertainment.
1930’s
“Muscle Beach”
Venice, CA
“Muscle Craze” is
transferred to US.
California is capital
of sensationalism.
1940’s
Weider Brothers
Weiders begin their
publishing and
fitness empire.
1950’s
Dr. Kenneth Cooper
Philosophy shift from
disease treatment to
fitness & wellbeing
for prevention.
Awareness of
cardiovascular training
& heart health.
1951
Jack La Lane
Jack La Lane creates
nation’s first fitness
TV show on behalf of
America’s housewives”.
1960’s
Vic Tanny
80+ Gym Empire
Takes gyms
“out of the cellar”
Make them more
accessible to
everyday people
1977
Polar Invents
First HRM
Sport Tester PE3000
Integrated computer face
First time athletes
can read HR
1980s
‘Fitness Craze’Knowledge &
Standardization
Accessibility of
fitness for the
masses. Rise of
personal training.
1987
Polar Sport
Tester PE300
'Target Zone' feature
Simplifies effective
HR-based training
1990’s
NESTA is
Founded
Practical application
Customized programs
Interactivity
& Animation
1990’s-Present
1997
OwnZone®
1999
OwnIndex®
2005
Female
Series
2007
Body
Movement
Personal Training Today
Your Current Membership
at a Glance
•
Largest non-membership revenue stream is
Personal Training.
- National average: <5% of health club members
use PT services.
- On the average <12% of members do Group
Exercise.
•
Over 80% of members use cardio machines…
but less than 20% own a heart rate monitor!
What Does a Professionally
Certified Personal Fitness
Trainer do?
Fitness Goals and Needs
Bridge
the Gap
A
Current Health
and Fitness Level
B
Are Your Trainers Training Appropriately?
Are They “Bridging the Gap” Safely
and Effectively?
Optimal Training
Preventing Turnover
• What are they missing?
–
–
–
–
Both understand AND apply exercise science
Basic business and communication skills
Ways to keep their clients compliant
Ways to ensure clients are training at the right intensity
• Traits of a successful trainer
–
–
–
–
Confidence
Professionalism
Enthusiasm
Passion
Building Blocks of A Successful Program
Training
With PFT 2.0 and Polar:
• Your fitness staff will challenge members to be the
best they can be.
- Good member communication leads to member trust which
turns into personal training clients.
• Personal trainers can now provide weekly strength,
cardio and nutrition goals
• Member/clients are motivated and consistent on all
levels
Education
By Implementing PFT 2.0 and Polar:
• Your facility can pride itself on member/client
education in all areas of fitness
• Your educated members become successful
members
• Members/Clients understand the why and how of
their program (if they believe in it, they will succeed in it)
• Retention factor
Technology
Ask these questions of yourself…
• Can I create a HR-based program for my clients?
• Can I trust my clients to follow the program?
• Do I have the time and resources to track their results?
• Can I charge my clients for this service?
Polar Cardio Coaching
& PFT 2.0
allow you to say
YES
to each question!
Application
Polar Cardio Coaching, consisting of the
BodyAge System™ and Polar F11 Keeps-U-Fit™
workout program, in conjunction with NESTA’s
PFT 2.0, is designed to offer members the
opportunity to train and become educated on
cardiovascular exercise.
What is Cardio Coaching?
•
Less expensive, more independent option to
traditional personal training.
•
Perfect option for those who want to work out more
independently or prefer cardio over strength
training exercise.
• A new revenue stream that offers new packages to
help your members reach their goals.
• A way to track and outline results week-to-week,
month-to-month and over the course of a year.
Member Accountability,
Member Results
Polar Cardio Coaching
•
Wouldn’t it be great to bring this to trainers for use
with their clients?
… now we can
+Target – Initiate member relationships & target key
area for improvement.
+Train – Create a training routine for member’s
improvement & generate new revenue for your facility.
+Track – Polar’s proprietary Keeps-U-Fit™ Software
will track member results & help with retention
& financial success.
Solution: PFT 2.0
PFT 2.0
• Educating Trainers in a New Way
– Trainers learn the practical application of the science
and business of training
– Trainers will learn the benefits of heart rate technology
• Improved performance
• Improved efficiency
• Increased motivation
•
•
•
•
•
Increased knowledge
Adaptability
Accountability
Objective assessment
Objective training
– Trainers will learn to use the technology
to help get and retain clients
To Learn More
• For more information, please visit
our websites:
www.nestacertified.com/polar
www.polarusa.com/clubtechnology
• Find us at Polar booth #1104 and
NESTA booth #410