STARTING
A
DIVERSITY
INITIATIVE
STATE OF THE STATE
DIVERSITY CONFERENCE
Ritz Carlton, Cleveland Ohio
MARCH 23, 2006
1
STARTING A
DIVERSITY INITIATIVE
TODAY’S FOCUS
 PART ONE:
History
 PART
TWO:
Steps 1- 6
 PART
THREE:
Steps 7 - 9
 PART
FOUR:
Step 10
 PART
FIVE:
Step 11
 PREVIEW:
21 DIVERSITY PRINCIPLE$
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Strategy Consultant
2
STARTING A
DIVERSITY INITIATIVE
PART
ONE
 In
The Beginning…
 Historical
Perspective
 The
New Mantra
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Strategy Consultant
3
STARTING A
DIVERSITY INITIATIVE
IN THE BEGINNING…

DIVERSITY and its ORIGINS

ADAM & EVE

CAIN & ABLE

JOSEPH AND HIS TECHNICOLOR DREAM

MISINTERPRETATION OF GOD’S EDICT
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
HISTORICAL PERSPECTIVE
 LEGISLATIVE
EFFORTS
 Civil
Rights Act of 1964
 Affirmative Action
 Title VII
 ADA
 FMLA
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
HISTORICAL PERSPECTIVE

European Model

America’s Track Record
“Racism is the pre-eminent fact of life in
America. I don’t think about race
constantly, but we live in a country where
it’s unavoidable.”
-R. Parsons, Chairman – Time Warner
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
THE NEW MANTRA
“United States companies with
more racially diverse staffs tend
to deliver higher shareholder
value…”
-New Zealand Herald
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Strategy Consultant
7
STARTING A
DIVERSITY INITIATIVE
THE NEW MANTRA
 KORN & FERRY
INTERNATIONAL
 PRICE
 BAIN
WATERHOUSE COOPERS
& COMPANY
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Strategy Consultant
8
STARTING A
DIVERSITY INITIATIVE
CURRENT STATE OF THE INITIATIVE
 FORTUNE
500
4
MEN OF COLOR
 9 WOMEN
 14% BOARD OF DIRECTORS
 FORTUNE
1000
= 19 WOMEN
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
CURRENT STATE OF THE INITIATIVE

U.S. BOARD OF DIRECTORS
 AFRICAN
AMERICANS = 1 ON 39%
 LATINOS
 ASIAN
= 1 ON < 10%
= 1 ON 9%
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
PART ONE SUMMARY
 Diversity Challenges Since Time Began
 America’s Challenging Past
 It Starts At the Decision Making Level
 All Experts Point to The People
 How Do We Enact Significant Change?
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Strategy Consultant
11
STARTING A
DIVERSITY INITIATIVE
IT STARTS AT THE DECISION-MAKING LEVEL
“WHAT AN ORGANIZATION DEEMS
ACCEPTABLE IS FOUND AT BOARD AND
EXECUTIVE LEVELS.
HERE IS WHERE ENTERPRISE-WIDE
DECISIONS ARE MADE. HERE IS WHERE
DECISIONS ON DIRECTION AND RESOURCE
INVESTMENT ARE MADE.”
-UNKNOWN
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STARTING A
DIVERSITY INITIATIVE
PART
TWO

STEP ONE
 STEP TWO
 STEP THREE
 STEP FOUR
 STEP FIVE
 STEP SIX
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
STEP ONE: ATTITUDE IS EVERYTHING
 Honestly Define Diversity
 Program or Process?
 As Your Attitude Goes…
 Leadership Signs On To YOU, Not…
 Positive or Negative Speak?
 Take the Test – Page 24
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Strategy Consultant
14
STARTING A
DIVERSITY INITIATIVE
21 Leadership Laws
“…People don’t
initially sign on to
the initiative.
They sign on to the
leader first, and
then the initiative.”
-Dr. J.C. Maxwell
21 Irrefutable Laws of Leadership
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
STEP ONE: ATTITUDE IS EVERYTHING
Strategies for Sustaining
 READ
THE EXPERTS
 PARTNER WITH LIKE MINDS
 THINK LONG TERM PROCESS
 ENGAGE LEADERSHIP REGULARLY
 ERADICATE STRESS
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
STEP
TWO
It’s
About
Leadership
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
STEP TWO: LEADERSHIP
 DEFINITION
& DESCRIPTION
 MANAGEMENT
–vs.- LEADERSHIP
 MANAGER-LEADER-COACH
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Strategy Consultant
18
STARTING A
DIVERSITY INITIATIVE
STEP TWO: LEADERSHIP
 OPERATIONAL
STRUCTURE
 1940s’
- Military Model
 1960s’ – Administration by Leaders
 1970s’ – Specialist Model
 1980s’ – Japanese Model
 1990s’ – The Matrix
 2000
- Knowledge Era
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
STEP TWO: LEADERSHIP
 MOTIVATION
THEOREMS
 Bureaucratic
Management Branch
 Scientific Management
 Hawthorne Experiment
 Maslow’s Theory of Hierarchy
 Theory X and Theory Y
 Hygiene - Motivation
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
STEP TWO: LEADERSHIP
 LEADERSHIP
MODELS
 Principle-Centered
Leadership
 21 Irrefutable Laws of Leadership
 Self-Mastery
 Confident Guidance
 Creative Leadership From Within
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
STEP TWO: LEADERSHIP

LEADERSHIP STYLES
 Transactional
& Transformational
 Situational
 People-Task
 Take
Axis
the Test – Page 40
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STARTING A
DIVERSITY INITIATIVE
STEP
THREE
It’s
About
Strategy
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Strategy Consultant
23
STARTING A
DIVERSITY INITIATIVE
STEP THREE: STRATEGY
 85%
FAIL TO EXECUTE
 70%
MGMT TEAMS < 1 HOUR
 70%
NO HR & I.T. ALIGNMENT
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
STEP THREE: STRATEGY

Challenges
 Lack of ownership by executive team.
 Compensation
not linked to new
behaviors.
 Lack
of clear communication.
 Managers
 Quick
not held accountable.
fix syndrome.
 Sacrifice
strategy for fire-fighting.
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STARTING A
DIVERSITY INITIATIVE
STEP THREE: STRATEGY
“Strategy is the
bridge
designed to
transport an
enterprise from its
current state to
its desired state.”
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STARTING A
DIVERSITY INITIATIVE
STEP THREE: STRATEGY

An elaborate and systematic plan of action
to reach pre-defined goals.

A framework guiding those choices that
determine the nature and direction to
attain the objective(s).

A series of planned and sequenced tasks
to achieve a goal.

The unique and sustainable ways by
which organizations create value.
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STARTING A
DIVERSITY INITIATIVE
STEP THREE: STRATEGY
“The crisis of the day pushes
you to forget about strategy.
But if you don’t plan strategy
and execute strategy, your
life becomes one crisis after
another.
You are ill-prepared for the
future. Burn out is not far
behind.”
G.A. ODUMS,
Strategy Consultant
28
STARTING A
DIVERSITY INITIATIVE
STEP THREE: STRATEGY
Components
 Bold Approaches
 Revolutionary
 Boundary-less
 Identifies Required Competencies
 Capabilities and Market Position
Match
 Easily Modified
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STARTING A
DIVERSITY INITIATIVE
SAMPLE STRATEGY
“In concert with our
mission, we at ABC
Enterprise will achieve
parity at every
organizational level,
reflecting the markets
we seek to serve.”
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Strategy Consultant
30
STARTING A
DIVERSITY INITIATIVE
STEP
FOUR
Declare the
End
From the
Beginning
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Strategy Consultant
31
STARTING A
DIVERSITY INITIATIVE
STEP
FIVE
Build
The
Council
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Strategy Consultant
32
STARTING A
DIVERSITY INITIATIVE
STEP FIVE: THE COUNCIL

Council Composition
 Select Stellar
Performers
 Diversity on
Diversity
 Visionary
 Critical Thinkers
 Extraordinary
Communicators
STEP FIVE: THE COUNCIL

Council Composition
 Positively
Influence
 Great Negotiators
 Accomplishment
 Commitment
 Passionate
Execution
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Strategy Consultant
33
STARTING A
DIVERSITY INITIATIVE
STEP FIVE: THE COUNCIL
 Council
Structure
 Core
Team
 At Large
 Consultants
 Subject Matter Experts
 Ambassadors
 Champions
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 Legends
Strategy Consultant
34
STARTING A
DIVERSITY INITIATIVE
STEP SIX
MEANINGFUL
METRICS
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Strategy Consultant
35
STARTING A
DIVERSITY INITIATIVE
REFER TO WORKBOOK
 STEP
NINE – SCORECARD
 STEP
ELEVEN – IMPLEMENTATION
PLAN
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
PART
THREE
STEP SEVEN
STEP EIGHT
STEP NINE
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Strategy Consultant
37
STARTING A
DIVERSITY INITIATIVE
STEP
SEVEN
The
Concept
Paper
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Strategy Consultant
38
STARTING A
DIVERSITY INITIATIVE
STEP SEVEN: CONCEPT PAPER
 Description
 Why
diversity initiative is needed.
 How initiative will increase revenue.
 How initiative will reduce expenses.
 Required resources.
 Opportunity leverage.
 SWOT analysis.
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Strategy Consultant
39
STARTING A
DIVERSITY INITIATIVE
STEP SEVEN: CONCEPT PAPER
 Components
 Executive
Summary
 Compelling
Reason Why
Demographics
 Workforce Scan
 Eco-graphics

 Strategic
Alignment
 Organizational
Statements
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STARTING A
DIVERSITY INITIATIVE
STEP SEVEN: CONCEPT PAPER
 Components
 Revenue Forecast
 Market Share Positioning
 Required Resources
 Council Functional Accountability
 Next Steps with Time Line
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
STEP
EIGHT
Strategic
Plan
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Strategy Consultant
42
STARTING A
DIVERSITY INITIATIVE
STEP EIGHT: STRATEGIC PLAN
 Executive Summary
 Scope of Plan
 Aligned Organizational Statements
 Diversity Strategy
 SWOT Analysis
 Marketing Plan
 Educational Plan
 Implementation Plan
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STARTING A
DIVERSITY INITIATIVE
STEP
NINE
EMPLOYEE
Diversity
Scorecard
PROCESS
CUSTOMER FINANCIAL
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
PART
FOUR
STEP TEN
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
STEP
TEN
Change
Leadership
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Strategy Consultant
46
STARTING A
DIVERSITY INITIATIVE
PART
FIVE
STEP ELEVEN
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
STEP
ELEVEN
Implementation
Plan
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Strategy Consultant
48
STARTING A
DIVERSITY INITIATIVE
NEXT
STEPS
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE

LONG TERM PARTNERSHIP









CONCEPT PAPER
SECURE EXECUTIVE SPONSORSHIP
BUILD THE COUNCIL
ORGANIZATIONAL ASSESSMENT(S)
DIVERSITY STRATEGIC PLAN
CHANGE LEADERSHIP MODEL
EDUCATION CAMPAIGN
REPORTING TOOL(S)
IMPLEMENTATION PLAN
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
THE NEXT LEVEL
21
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Strategy Consultant
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STARTING A
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SEMINAR
CONCLUSION
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
SEMINAR CONCLUSION
“Perhaps a new spirit is rising among us. If
it is, let us trace its movements and pray
that our own inner being may be sensitive
to its guidance, for we are deeply in need
of a new way beyond the darkness that
seems so close among us.”
-Dr. Martin Luther King, Jr.
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Strategy Consultant
53
STARTING A
DIVERSITY INITIATIVE
SEMINAR CONCLUSION
“What we need in the United States is
not division;
What we need in the United States is
not hatred;
What we need in the United States is
not violence or lawlessness;
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Strategy Consultant
54
STARTING A
DIVERSITY INITIATIVE
SEMINAR CONCLUSION
“But love and wisdom, and
compassion toward one another,
And a feeling of justice toward
those who still suffer in our
country…”
-Robert Kennedy
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
SEMINAR CONCLUSION
“History has demonstrated that the
most notable winners usually
encountered heartbreaking obstacles
before they triumphed.
They won because they refused to
become discouraged by their
defeats.”
-Bertie C. Forbes
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Strategy Consultant
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STARTING A
DIVERSITY INITIATIVE
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Strategy Consultant
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