MARKETING I FINAL EXAM REVIEW
1. Selena approaches a customer who is looking
at a display of premium dog food. Which
approach would usually be MOST effective in
generating a sale?
a. "How are you doing today?"
b. "How is your son, Mrs. Jones?"
c. "This food is the one that most
veterinarians recommend."
d. "What breed of dog do you own?"
2. Thomas recommends that Mr. Lee purchase a
case and a tripod to go along with the new
video camera he has decided on. This service
to the customer is known as:
a. handling objections
b. presenting the product
c. reassurance and follow-up
d. suggestion selling
3. If a salesperson does not know the customer's
price range, he/she should\:
a. begin by showing a medium-priced
product
b. select a line of products in various
price ranges
c. start with the least expensive product
and work down
d. start with the most expensive product
and work down
4. If the item requested by the customer is not
available, a good salesperson will clarify the
customer's needs and attempt to satisfy those
needs with another product. This is:
a. closing the sale
b. product demonstration
c. product substitution
d. suggestion selling
5. Which question would be MOST helpful in
determining a customer's needs?
a. "I assume you do not wish to spend a
great deal of money, is that correct?"
b. "Do you have a coupon?"
c. "For what purpose will you be using
the camera?"
d. "Will this be cash or charge?"
6. Which method of determining needs involves
looking for nonverbal cues such as hand
motions, facial expressions, and eye
movements?
a. analyzing
b. listening
c. observing
d. questioning
7. Alyssa follows up with each customer two
months after purchase to ensure the customer
is still enjoying the product. This is which step
of the sale?
a. approach the customer
b. build relationship
c. close the sale
d. determine needs
8. A Dillard's customer requested a Fossil watch
the store did not have in stock. The
salesperson suggested a Seiko instead. Which
method of handling objections is this?
a. boomerang
b. demonstration
c. substitution
d. third party
9. A salesperson tells a customer, "If you love
that sweater, we are offering three for only
$45." This is an example of:
a. cross selling
b. gift with purchase
c. order fulfillment
d. upselling
10. Generally speaking, when there is a wide
variety of products available, a salesperson
should first show the customer:
a. higher priced items
b. lower priced items
c. medium priced items
d. the most expensive item
11. Gabby, a waitress at Carraba's, recommends a
bottle of wine that would compliment her
customer's pasta dish. This is an example of:
a. approaching the customer
b. overcoming objections
c. presenting the product
d. suggestion selling
12. The purpose of CRM is to:
a. account for customers needs
b. manage customer information to
maximize loyalty
c. offer a system or calling, responding,
and managing customers
d. provide customers with 24-hour
service
13. During which step of the sale should Lee
determine why a customer is hesitant to buy?
a. approaching the customer
b. determining needs
c. handling objections
d. presenting the product
14. Who, what, when, why, and how are used
when\:
a. listening to the customer
b. monitoring the customer
c. observing the customer
d. questioning the customer
15. Sally must observe, listen, and question
customers in order to\:
a. approach customers
b. build relationships
c. determine a customer's needs
d. present products to a customer
16. A legitimate reason a customer has for not
making a purchase is a/n:
a. excuse
b. objection
c. problem
d. reason
17. Recommending larger quantities of
merchandise at a lower price is\:
a. cross selling
b. down selling
c. upselling
d. variable selling
18. Order processing, departure, and order
fulfillment are\:
a. after-sales activities
b. before-sales activities
c. continuing sales activities
d. suggestion selling activities
19. CRM stands for:
a. client referral maintenance
b. customer relationship management
c. customer retention manual
d. customer returns manuscript
20. What is a product benefit that a salesperson
might point out to a customer who wants to
buy a computer?
a. Monitor has a non-glare screen
b. Pre-installed software saves money
c. Print capability is optional
d. Models are available in many colors
21. Josh wants to know more about the benefits of
his new iPad. What about the iPad does he
want to know?
a. What is the warranty?
b. What is it?
c. What is the price?
d. What's in it for me?
22. When a business publicly pledges to provide all
of its customers with quick, courteous service,
what is it doing?
a. Making a brand promise
b. Developing a campaign platform
c. Stating industry policies
d. Establishing product position
23. What is an example of an employee reinforcing
a firm's image through his/her job
performance?
a. A customer waits on the telephone for
several minutes while Matt confirms
shipping information
b. Susan advises her customer that the
sofa is only available by special order.
c. Jack politely asks if his customer would
like a beverage while s/he waits for car
service
d. Angela, a human resources manager,
prepares the firm's employee
newsletter every month
24. By what will the emphasis put on each phase
of the selling process vary most significantly?
a. State and local laws
b. Economic climate
c. Product and client
d. Geographic area
25. What should the salesperson do when s/he is
helping a customer and another customer
enters the selling area?
a. Apologize to the first customer for
helping the second customer
b. Leave the first customer to help the
second customer
c. Acknowledge the second customer as
soon as possible
d. Ignore the second customer until
finished with the first customer
26. If you feel you are asking too many questions
but have not determined the customer's need
or want, what can you do to vary your
approach?
a. Use questioning statements
b. Wait for the customer to ask questions
c. Ask questions more slowly
d. Speed up the pace of your questions
27. On what does the speed of asking customers
questions depend?
a. Type of product that is being sold
b. Number of other customers waiting
c. Amount of time left before the
business closes
d. Pace of the customer's responses to
your questions
28. What should a salesperson explain to a
customer when recommending a substitute
item?
a. Buying motives
b. Exchange policies
c. Comparable features
d. Fringe benefits
29. Judy sold customers substitute computers for
the iPad. What should she explain to the
customers about the substitute computers?
a. Buying motives
b. Exchange policies
c. Comparable features
d. Fringe benefits
30. A small computer business does not stock the
computer printer that a customer has
requested. What should the sales
representative do?
a. Take the customer's telephone number
and call if the business decides to stock
the printer
b. Offer the customer free ink cartridges
if a computer is purchased
c. Tell the customer to try another
business or competitor
d. Offer to call the printer's manufacturer
to check availability and delivery dates
31. Shari wants to make sure that she knows
which customers' orders she is taking on the
telephone, which one of the first steps in
processing incoming telephone orders would
help?
a. Checking for availability
b. Explaining pricing policy
c. Describing each item
d. Obtaining customer's name
32. What is usually an important step in
processing a customer's telephone order?
a. Asking personal questions
b. Calculating gross profit
c. Checking product availability
d. Ending the call quickly
33. A 589-pound shipment is sent by motor freight
at a rate of $11.56 per 100 pounds. What are
the shipping charges?
a. $68.09
b. $67.08
c. $66.08
d. $69.09
34. A customer purchased dining room furniture
that retails for $750.00 at 33% off. The sales
tax rate is 5%, and delivery is $25. What is the
total cost of the purchase?
a. $527.50
b. $553.88
c. $527.63
d. $552.63
35. Nordstrom’s Department Store focuses all of
its efforts on satisfying the needs and wants of
its customers. Nordstrom’s can be described
as operating on which concept?
a. Customer
b. Marketing
c. Sales
d. Service
36. All the activities necessary to get a product
from the manufacturer to the consumer
defines\:
a. Management
b. Marketing
c. Planning
d. Quality
37. The marketing concept states that\:
a. All marketing efforts should be
directed at satisfying customer’s wants
and needs.
b. Assets minus liabilities equals profit.
c. Pricing and distribution of products
should be approved by management
first.
d. The owner and managers should make
all decisions.
38. The group of consumers that a business desires
to have as customers are the\:
a. Industry standards
b. Marketing activities
c. Mass market
d. Target market
39. Most Disney DVDs are sold to families with
children under the age of 12. This represents
Disney’s\:
a. Industrial group.
b. Intangible market
c. Marketing activities
d. Target market.
40. Businesses that continually review their
internal strengths and weaknesses and their
external
a. SWOT analysis
b. ERA study
c. GOP evaluation
d. EPA review
41. Which is an example of a product being sold
directly to the user for ultimate consumption\:
a. person sells flowers on the side of the
road
b. perfume maker sells perfume to a
store to sell to its customers
c. grocer sells powdered sugar to a
bakery for its cakes
d. car dealership sells a van to a plumber
to use in his business
42. Which of the following is an example of a
product being sold to an organization for use
in producing other goods\:
a. retailer sells office furniture to an
advertising firm
b. retailer sells a sewing machine to a
professional seamstress
c. teenager mows his neighbor's lawn for
$20
d. distributor sells hundreds of comics to
a comic-book store
43. A salesperson researches his client and tailors
the sales presentation to the specific client.
Which characteristic of a successful
salesperson does this represent\:
a. customer knowledge
b. product knowledge
c. persistence and patience
d. personal appearance
44. What kind of customer would make the
following statement: "I just don't know which
of these my girlfriend would like best. I had
better come back at another time."
a. Disagreeable
b. Suspicious
c. Slow/Methodical
d. Dishonest
45. Which of the following would be that most
likely cause of customer complaints?
a. Institutional ads
b. Product quality
c. Extended hours
d. Price reductions
46. SUV vehicles, Suburban and TrailBlazer are
products in a ____________________ from
Chevrolet
a. product life cycle
b. product item
c. product line
d. product mix
47. Rolls-Royce, known for their extremely
expensive and high quality automobiles
introduces an affordable model for the upper
middle class. This is an example of\:
a. consistency
b. excluding markets
c. trading up
d. trading down
48. Wendy's offers a Jr. Bacon Cheeseburger, 1/4
lb, 1/2 lbBaconator and Double Stack within
their burger line. Each burger is a
_____________ within the line
a. product mix
b. product life cycle
c. product item
d. product line
49. Red Bull's association with extreme sports is
considered\:
a. positioning
b. trading up
c. trading down
d. expansion
50. M&M's introduces M&M Premiums which are
higher quality and more expensive. This is an
example of:
a. contracting
b. trading up
c. trading down
d. excluding markets
51. Why would a company use a narrow product
mix?
a. greater variety
b. to promote one-stop shopping
c. cost effective
d. competitive advantage
52. Lakeview Manufacturing produces canned
tuna for consumers and pets. Some of the pet
products were labeled incorrectly as consumer
products. What action should Lakeview
Manufacturing take?
a. product liability
b. product recall
c. guarantee
d. warranty
53. Harrison Stroller company manufactures baby
stroller. The new model had plastic musical
toys on the front bar. By the middle of the
first year there were 50 reports of infant
injuries. What legal action will Harrison
Stroller Company have to face?
a. consumer protection
b. product deletion
c. product liability
d. consumer product safety act
54. What is a purpose of warranties and
guarantee?
a. to increase customer anxiety about
purchases
b. to decrease feedback from customers
c. to protect the producer and the seller
d. to avoid a customer-oriented focus for
the business
55. Teri purchased a new car and expects for the
entertainment system to work smoothly.
Which warranty is Teri expecting to be
fulfilled?
a. express
b. full
c. limited
d. implied
56. How does the use of grades and standards
affect the buying and selling process?
a. it enables customers to buy without
having to inspect each product
b. it provides product information on
unsafe products
c. it enables businesses to set high prices
d. it enables salespeople to suggest
products without having to determine
customer needs
57. Five years after a new product has been
introduced, sales begin to level off because
customers are purchasing the ocmpetitor's
brand. What strategy would be most
appropriate to use in this situation?
a. Take the product off the market.
b. Do nothing; fluctuations in sales are
common.
c. Modify the product to renew customer
interest.
d. Triple the advertising budget for the
product.
58. Why does a company need to know what stage
of the product life cycle its products are in?
a. To prevent imitators from entering the
market
b. To find new uses for the product
c. To predict the length of the life cycle
d. To adapt its marketing strategies
59. Why might profits sometimes decline for the
company that first introduced the product
during the growth stage of a product's life
cycle?
a. Because sales decline in the growth
stage
b. Because marketing strategies are
adjusted
c. Because competitors have entered the
market
d. Because production is more efficient
60. What is an example of an ethical issue that a
product/service manager might face?
a. Use of color on the label
b. Use of environmentally friendly
packaging
c. Use of packaging as a means of
promotion
d. Use of nutrition information on a food
label
61. Product/service management plays an
important role in marketing because it affects
a business's strategy to create a certain
impression of a product in the minds of
customers. This strategy is known as
a. project management
b. licensing
c. idea screening
d. positioning
62. Why must care be taken in eliminating weak
products?
a. To prevent damaging a company's
image
b. To reduce a company's market share
c. To obtain higher product costs
d. To increase the number of productrelated complaints
63. Which of the following is a stage of a product's
life cycle?
a. birth
b. adolescence
c. maturity
d. death
64. The Keebler Elves, Ronald McDonald, and Mr.
Peanut are examples of
a. product brands
b. trade names
c. trade characters
d. private brands
65. Which of the following is an example of a trade
name:
a. Ford Mustang
b. Diet Coke
c. Ford
d. 501 Jeans
66. Whenever possible, an effective brand name
should always be
a. short and memorable
b. multiple syllables and flashy
c. related to other brands
d. unrelated to product features
67. Which of the following is primary reason that
businesses use brands:
a. To identify their products
b. To change high prices
c. To increase materialism
d. To reduce expenses
68. The actions a business take with a brand in
order to accomplish its goals are referred to as
a. multinational marketing
b. market share
c. brand positioning
d. brand strategies
69. A company advertises that its products are
durable lightweight, and come in a variety of
colors. What strategy is the company using to
position its product?
a. Price and quality
b. Features and benefits
c. Unique characteristics
d. Relationship to other products
70. A company that makes ink pens claims no
other pen on the market uses a type of ink that
changes color when exposed to light. The
company is positioning its product according to
what strategy?
a. Price and quality
b. Features and benefits
c. Unique characteristics
d. Relation to other products in a line
71. Company XYZ sells condensed soups and
promotes them by saying, "Great taste, great
price." Company XYZ is positioning its product
according to what strategy?
a. Relationship to other products
b. Features and benefits
c. Unique characteristics
d. Price and quality
72. Can pricing affect a business's image?
a. Yes; a business with low prices may
have a discount image.
b. Yes; a business with low prices will
have a prestigious image.
c. No; pricing does not affect a business's
image.
d. No; pricing affects only selling and
customer decisions.
73. Which of the following elements of the
marketing mix involves decisions about
shipping, handling, and storing items\:
a. Promotion
b. Pricing
c. Product
d. Place
74. Companies A, B, and C sell similar products.
Together, they recently decided to sell their
products for the same price. In what unethical
activity is the business engaging?
a. Bait
b. Price fixing
c. Loss-Leader pricing
d. Gray markets
75. A business charges a small company a higher
price for a product than it charges a large
company for the same product. What does this
represent?
a. Price discrimination
b. Controlled pricing
c. Price competition
d. Regulated pricing
76. What would be the most appropriate pricing
strategy for a business in a small town where
unemployment has skyrocketed and the
economy is in a downturn?
a. Below-cost pricing
b. High-level pricing
c. Odd-cents pricing
d. Flexible pricing
77. What costs do businesses usually include in the
price of their products?
a. Regulations
b. Inflation
c. Transportation
d. Orientation
78. Which situation hinders a business's ability to
provide quality customer service?
a. Supply channel has high flexibility
levels.
b. Vendor consistently has back orders.
c. Post-sale support is responsive.
d. Distribution patterns are operational.
79. What do marketers want to achieve by
determining distribution intensity
a. Ideal market exposure
b. Complete market coverage
c. Perfect market balance
d. Total market saturation
80. What legal example is represented by a
manufacturer selling its products through a
toll-free system, a company web site, and
several retailers?
a. Restricted sales territories
b. Exclusive dealing
c. Tying agreements
d. Dual distribution
81. Which of the following is an example of
distribution goods through a gray-market
strategy?
a. An Asian-based company established
an internet website to sell its cleaning
products directly to European
consumers.
b. A franchise obtains a license to sell a
well-recognized brand of tires through
her/his dealership.
c. A pharmacy sells brand medications to
customers in foreign countries for a
lower price than they can get
domestically.
d. A local jewelry store has exclusive
distribution rights to sell expensive
wristwatches for a Swiss
manufacturer.
82. Which of the following is an aspect of channel
management that impacts customers service?
a. Advertising
b. Taxes
c. Protectionism
d. Timeliness
83. What is one action that customer service can
take facilitate order processing?
a. Negotiate aggressively
b. Oversee assembly
c. Communicate Effectively
d. Monitor inventory
84. In which situation might exclusive distribution
be considered a legal arrangement?
a. A business prevents a competitor's
product from entering the market.
b. A franchisor requires a franchisee to
sell only the franchisor's products.
c. A distributor requires a customer to
buy all of its products to obtain one
product.
d. A manufacturer assigns an exclusive
territory to restrict competition.
85. Which of the following is an example of an
industrial user :
a. A parent buying a picture frame for
his/her desk
b. A hairstylist buy new scissors to
perform haircuts
c. A family buying a new home computer
d. A teacher buying a book to read on
vacation
86. Which of the following intermediaries never
actually own the products it promotes and
sells :
a. Retailers
b. Wholesalers
c. Agent
d. Industrial Users
87. What is an objective of institutional
advertising?
a. To support personal selling activities
b. To demonstrate the organization's role
in community affairs
c. To introduce new goods or services
d. To create customer interest in the
company's goods or services
88. In which stage of a product's life cycle do
promotional activities focus on differences
between competing products?
a. Introductory
b. Growth
c. Declining
d. Introduction
89. What form of promotion is generally
emphasized for complex, technical products
sold to industrial users?
a. Personal selling
b. Sales promotion
c. Publicity
d. Advertising
90. Why are there specific guidelines for
advertising to children?
a. Research indicated that juvenile
offenders watched more advertising
on television than the average child
b. Children are impressionable, and the
wrong kinds of advertising can affect
their development
c. Parents mounted a campaign against
advertisers because their children
demanded products they saw
advertised
d. Children revealed, in focus groups, that
while they like watching ads, it doesn't
make them behave differently
91. Which of the following is an example of
institutional promotion:
a. infomercial for jewelry
b. A company's donation of blankets to
the homeless
c. Advertisement for a local mattress
superstore
d. Pitch from a jet-ski salesperson
92. Which of the following is an example of a
product promotion\:
a. Coupon for the purchase of Ritz
crackers
b. Press conference announcing a major
corporate merger
c. Philip Morris' youth smoking
prevention program
93.
94.
95.
96.
97.
d. Recruiting event for a large technology
firm
Which of the following is a specific criticism of
institutional promotion
a. It may take money away from product
promotion
b. It's easily measurable
c. It's inexpensive
d. It does not stir up unnecessary debates
Which of the following is a specific criticism of
product promotion\:
a. It stirs up unnecessary debates
b. It does not add value to the product
c. It's easily measurable
d. It's inexpensive
What is a benefit to business of positive wordof-mouth communication?
a. increased product mix
b. decreased advertising costs
c. increased sales
d. decreased operating expense
What is an example of a successful directresponse advertisement?
a. a person orders an exercise machine
by telephone after viewing an
infomercial
b. a movie theater shows several
previews of new films and video
releases
c. a popular tourist attraction places a
billboard in a remote location
d. a local grocer distributes discount
coupons to local businesses
Ben recently purchased a cellular telephone.
The manufacturer provided a form and a
special code with the telephone's packaging.
Ben completed the form, copied his sales
receipt, and mailed these items back to the
manufacturer along with the part of the
packaging that contained the special code.
Within six weeks, Ben received a $50 check
from the telephone manufacturer. What type
of sales-promotion technique was used?
a. warranty
b. coupon
c. sweepstakes
d. rebate
98. What communication channels is a
corporation's public-relations department
most likely to use to maintain positive
relationships with shareholders?
a. press releases, online social networks
and print advertisements
b. newsletters, annual reports and the
company's web site
c. news conferences, consumer blogs and
employee manuals
d. policy manuals, commercials and
sponsorships
99. Which characteristic of useful marketing
information is represented by the statement
"The benefits of using the information should
be greater than the expense of gathering the
data used to generate this information"?
a. timeliness
b. accessibility
c. relevancy
d. cost-effectiveness
100.
Why do marketers continue to gather
information?
a. today's consumers are easy to please
b. the marketing environment is
constantly changing
c. marketers are decreasing their
geographic scope
d. competition in general has decreased
101.
What is an important ethical issue
involved with the collection and use of
marketing information?
a. adaptability
b. standardization
c. confidentiality
d. commercialization
102.
Which situation is an example of
SUGGING? ****Definition at bottom of page
a. a salesperson offers a customer the
opportunity to try an expensive
product free of charge
b. a telemarketer asks a customer if s/he
knows anyone who would want to buy
a certain product
c. a marketer tells a customer that s/he is
conducting research, and then begins a
sales pitch
d. a business promotes a product by
sending samples to its customers
without authorization
103.
How could a business use marketing
research data it has gathered about the
average age, educational levels, and spending
patterns of area consumers?
a. To identify problems within the
business
b. To create a mailing list for the business
c. To develop a profile of the typical
customer
d. To establish an appropriate operating
budget
104.
What is a benefit of having managers
and researchers "on the same page" about the
marketing-research problem?
a. It allows the two parties to avoid
establishing research objectives
b. It keeps the business from wasting
resources
c. It ensures favorable results from the
study
d. It improves the business's market
share
105.
Which of the following is essential to
all marketing research\:
a. Accuracy
b. Frequency
c. Primary data
d. Secondary data
106.
Why is it important for marketing
research to be objective?
a. So that researchers can guide
consumers' responses
b. So that researchers can express their
own opinions
c. So that the data gathered are not
influenced by researchers' opinions
d. So that the data gathered can be
analyzed using statistical software
107.
Why do businesses use exploratory
research?
a. To predict future outcomes
b. To define the reason for the research
c. To try out different approaches to see
what the results would be
d. To obtain specific data related to the
business's situation
108.
Which of the following is an example
of an experimental study:
a. Test marketing
b. Customer diaries
c. A focus group
d. Computer cookies
109.
An example of an internal source of
marketing-research data is
a. census figures.
b. unemployment statistics.
c. industry sales.
d. financial statements.
110.
What research option usually answers
questions related to "how many"?
a. intelligence
b. quantitative
c. syndicated
d. economic
111.
What type of research is intended to
obtain detailed data about customers'
opinions and experiences?
a. sampling
b. qualitative
c. observation
d. forecasting
112.
What is the most appropriate datacollection method to use when a business
wants to determine how its employees
interact with customers?
a. experiment
b. observation
c. employee survey
d. telephone interview
113.
What is an example of a marketingresearch method that is used to collect
primary data?
a. customer survey
b. census data
c. trade-journal article
d. external reports
114.
What does a business need to do to
build a clientele?
a. know customers personally
b. change the product mix frequently
c. provide friendly, courteous service
d. provide a wide variety of services
115.
"Toni is always patient and courteous.
She seems to have a sincere interest in our
satisfaction." What key factor inbuilding a
clientele is Toni exhibiting?
a. customer confidentiality
b. service attitude
c. persistence
d. credibility
116.
What effect does building a clientele
have on selling costs?
a. increases them because salespeople
earn less in bonuses and commissions
b. reduces them because making a repeat
sale costs less than making an initial
sale
c. reduces them because salespeople
earn more in bonuses and
commissions
d. increases them because making an
initial sale costs more than making a
repeat sale
117.
Which situation demonstrates ethical
behavior in selling?
a. Tom tells Mrs. Smith she can save $100
by purchasing a vacuum cleaner
without the carpet attachment,
because whe has hardwood floors.
b. Mrs. Thompson tells John she cannot
give him a raise, so he should claim
additional expenses on his monthly
expense account to make up for it.
c. Ron tells the customer she can save an
additional $25 if she makes her check
out to him instead of the company.
d. Mayhew's raises prices on its clothing
prior to a 25%-off sale so customers
can feel good about the amount of
money they are saving
118.
What type of laws protectconsumers
from unethical selling practices, such as highpressure sales techniques?
a. limited-probationary
b. cooling-off
c. conditional-sales
d. buyer-withdrawal
119.
What is the most important
component of an effective business letter?
a. opening
b. message
c. address
d. heading
120.
What is one reason why an employee
might write a business letter?
a. to apply for personal credit
b. to accept a social invitation
c. to communicate with friends
d. to sell goods and services
121.
What is an example of a topic that
would be addressed in an informational
message?
a. request for payment on a past-due
account
b. date and time of appointment with
customer
c. charitable appeal for a corporate
donation
d. invitation to speak at a national
conference
122.
What is a reason why a businessperson
might write a <b>letter of inquiry</b>?
a. to forward a document
b. to acknowledge an order
c. to request an appointment
d. to complain about a product
123.
When writing a letter of inquiry, when
should you identify the purpose of your letter?
a. once the recipient has agreed to meet
with you
b. after describing your company
c. at the beginning of the letter
d. after identifying what prompted your
inquiry (such as an advertisement)
124.
KwackyKwackers needs a new package
design for its crackers. What marketing
professional would be responsible for creating
the new package?
a. marketing research
b. product management
c. advertising
d. channel management
125.
What is at the center of all marketing
activities?
a. math
b. technological know-how
c. purchasing
d. communication

SUGGING- his behavior occurs when a product
marketer falsely pretends to be a market researcher
conducting a survey, when in reality they are simply
trying to sell the product in question.