Terms of Reference (ToR)
For Production of Training Video
Background: A Brief intro of WWF and the project interventions to be inserted
WWF-Pakistan is country’s largest international nonprofit organization working to stop the degradation
of natural resources and conservation of environment. Under Market Transformation Initiative of WWF Intl, WWF – P is working on various cotton projects under its Sustainable Agriculture Programme since
1999.
WWF-Pakistan has expanded its efforts further up the supply chain and specifically target cotton ginning
SMEs in Pakistan to ensure the development of a sustainable cotton supply chain from the farm to final
product. WWF – P has (December, 2011) signed a project agreement with European Union Switch-Asia
Programme titled ‘Sustainable cotton production in Pakistan’s cotton ginning SMEs (SPRING)’ through this
project, it is aimed that at least 500 cotton ginning SME’s in Pakistan recognize the benefits of sustainable
cotton production and consumption and 40% of these commit to more sustainable production practices, in
line with agreed better ginning practice guidelines, and supported by the procurement practices of
European retailers.
Objectives of the assignment
 To build the capacity of gin owners, workers and managerial staff for practical implementation
of Better Ginning Practices (BGPs) to improve the resource efficiency of cotton ginning SMEs in
Pakistan that leads to economic growth with less environmental impact.
Requirement
 Development of a forty (40) minutes instructional training film on practical demonstration of
Better Ginning Practices (BGPs) in cotton ginning SMEs of Pakistan. The training film should
include
 Production Management
 Seed cotton receiving
 Seed cotton storage
 Seed cotton feeding
 Fiber quality preservation
 Moisture content heap level
 Moisture content at feeding point
 Seed cotton grading
 GOT measurement from each arrival
 Contamination measurement/removal from each arrival
 Calibration of Scales
Mechanical efficiency
 Pneumatic Conveyance System
 Machinery set up
 Air pressure leakages (delivery & suction duct)
 Rock catcher (simple, vacuum)
 Conditions of saws, ribs and space block
 Loose Belts pullys and shafts
 Suction fan (location, condition)
 Delivery fan (location, condition)
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 Rpm of saws, pullys, shafts, beaters
 Replacement of Suction fan with conveyor for overflow Seed Cotton
 Uses of different digital meters to measure air pressure, rpm, sound intensity and intensity
of light
 Use of microscope to determine saw life
Electrical efficiency
 Machine start up procedure
 Installation of Sub-meter
 Power Factor Improvement (PFI) Plant
 Power Quality Measurements
 Motor Performance Analysis
 Replacement of Under load/overload Motors
 Installation of kWh and Hour Meter at Generator
 Replacement of T12 Tube Lights with Energy Savers
 Replacement of Magnetic Contactor and Circuit Breakers
 Electric panel
 Proper Cable Sizing
Cotton gin waste management
 Waste segregation
OCCUPATIONAL HEALTH & SAFETY
 Fall protection conditions
 Fire protection measure
 First aid box
 Use of PPEs
 Noise level
 Light intensity in ginning hall
 Safety Guards around Moving and Rotating Parts/Sharp Edges
House keeping
 Standards of house keeping
In house laboratory
 Air pressure meter
 Power digital analyser
 Techo meter
 Sound meter
 Lux meter
 USB digital microscope
 Moisture meter
 Humidity meter
 Particulate matter meter
Shooting Areas
The training film will be shot at Switch Asia SPRING project sites (Punjab and Sindh).
1. Specific Deliverables
1. Theme/ Concept note developed in consultation with the WWF team
2. Framework of the training film including shoot plan along with timelines for each activity
3. Full script developed in consultation with the WWF team
4. Outdoor and indoor shooting in the targeted areas on high definition camera
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5.
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Complete editing and post production
3-D animation of logo and interludes, as required
Background scores
Background voice over
Urdu language with English subtitles.
Master Copy of Digital Video Tape for the entire project
2. Roles and Responsibilities of the selected organization
 Provide a training film, as outlined above, to WWF as soon as reasonably possible after postproduction.
 Scripts for the films will be developed prior to filming in coordination with WWF.
 All post production and finishing will be completed to international standards.
 All raw master tapes and DVD disks of all the footage/b-roll filmed on location will be delivered
to WWF.
 Each of the products will adhere to WWF branding guidelines. This may include adding a written
disclaimer.
 Written consent of all the featured beneficiaries must be obtained by the producers with
assistance from WHO staff traveling with them to the field.
 Ownership of and copyright in all material prepared as part of the service shall vest in WWF.
3. Time Frame
The expected duration of the contract is 02 months, which will start after the signing of contract by both
parties. A comprehensive work plan, including feedback time and specific deadlines will be jointly
agreed on the first meeting between the contractor and the communications unit. In the following are
broad timelines for key deliverables:
1.
2.
3.
4.
5.
Research for shooting and concept finalization
Framework of the film and a detailed approved script
Shooting and recording
Post Production
Finalization/ mastering
1 week
1 week
20 days
3 week
1 week
4. Qualification requirements:
The selected company/vendor must have:
 Should have a well-established production house with in-house technical human resource
 A minimum of 5 years of experience in documentary/training film production
 Have in house production facility (state of the art equipment and production/ editing facilities) in
Islamabad
 A portfolio of at least 15-20 documentaries assignments on development issues
 Must be Registered with Tax Department
 Must have the experience of making documentaries for development sector
 Must share at least 3 documentary production contracts with development sector
 Experience of working on WWF’s documentary films will be preferred
 Must have substantial prior experience of making documentary in textile/ ginning SMEs.
 Must have experience commodity supply chain documentary production.
 Experience of working on WWF’s documentary films will be preferred
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5. Important Note
1. The documentary should provide high quality footage and in depth first person
interviews. All the footage collected will be WWF’s property.
2. The deliverables should be ready before 15th JUNE 2015.
3. The content of the products will be shared and approved beforehand by WWF
representatives/team.
6. In response to these ToR you are requested to submit your technical and financial proposals based
on the following:
Technical
 Company Profile
 Human Resource profile
 Copy of NTN certificate
 Past Experience (including work with development sector/ WWF)
 Work sample (DVD)
 Broad work plan for the said assignment
Financial
 Budgeting of Production of documentary
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