1) accommodation
 2) adventure tourism and recreation
 3) attractions
 4) events and conferences
 5) food and beverage
 6) tourism services
 7) transportation
 8) travel trade (sector)
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The
tourism industry
is the largest &
fastest growing
industry in the world
Traveller – any person on a trip
anywhere, regardless of length or
purpose
 Domestic travel – travel for any purpose
& any length of time within 80 km. of
home
 Tourism – set of activities of a person to a
place outside his or her usual
environment for at least 1 night and less
than 12 months
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Domestic tourism – residents of a country
visiting, at least overnight, places farther
than 80 km. from their usual environment
 Inbound tourism – non-residents of a
country visiting that country
 Outbound tourism – residents of a
country visiting places outside that
country
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During 1950s & 1960s:
Peaceful political climate
More $
Passenger jet – faster, cheaper,
comfortable
TV documentaries
Since 1970:
Car ownership & good highways
Working women – more $
Longer paid vacations
Seniors - $ and time
Business travel
Economic Impact:
 Major contributor to economy of
Canada
 1.6 million employed
 Profits for hundreds of businesses &
corporations i.e. hotels & restaurants
 Cultural Impact
 Meet different people
 Increase peace

A) Direct:
Managerial (hotel)
Food & Beverage (chef, bartender)
Transportation (pilot, bus driver)
Marketing & Sales (shop clerk, travel
counsellor)
 B) Indirect:
 Provide support services for workers who
deal directly with the travelling public i.e.
writers & editors for travel publications
(Doers Dreamers)
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Operate independently & often
compete, but are part of an overall
system
 Tourists use more than one
 What affects one can affect the others
 Components put together and sold as a
package
 i.e. day of sightseeing by chartered bus,
with lunch at a popular restaurant
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Marketing – those activities that direct
the flow of goods & services from
producer to consumer
 4 main Ps: product, price, place,
promotion
 Focus of marketing is on the consumer
 4 Ps must satisfy the motivations, needs,
& expectations (MNEs) of market target
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1) Product: all products & services
provided by the sectors i.e. a bus ride
across town to an ocean cruise around
the world
 2) Price: cost of product or service to
consumer; quite reasonable today
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3) Place:
 Any marketplace (anywhere buyers &
sellers meet to exchange goods &
services for $), where the buyer and
provider are brought together by a seller
i.e. travel agency, ticket counter,
telephone line
 4) Promotion:
 The ways in which sellers create
consumer interest
 Sellers advertise on TV, radio,
newspapers, magazines, internet
 May also offer special deals
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