Preliminary Congress Programme
18-20 November 2013
University of the Free State (UFS), Education Building, Bloemfontein Campus
Set your eyes on the stars; don’t forget the roses – The challenges of today
Day 1: Monday 18 November
2013
11:00-14:00
14:00-15:00
Parallel session
Registration, Education Building
Case study:
Hosting global VIPs: Behind the scenes
planning of the visits of Barack Obama and
Oprah Winfrey
The South African grant-making scene
15:00-15:30
15:30-16:30
18:30 for 19:00
Day 2: Tuesday 19 November
2013
08:00-08:30
Campbell Lyons, Manager: Events and
Public Relations, University of Cape Town
Lacea Loader, Director: Strategic
Communication, University of the Free
State
Gail Campbell, Chief Executive Officer,
Zenex Foundation
Tea/coffee break
Annual General Meeting
Welcome dinner, Emoya Estate
Registration continues
1
08:30-08:45
08:45-10:00
Opening address
Keynote address
10:00-10:45
10:45-11:45
Plenary
Tea/coffee break
Engaging and exciting staff about their role in
the institution's business strategy by: Knowing
their needs, influencing their knowledge,
attitudes and behaviours and measuring your
impact.
11:45-12:45
Plenary
12:45-14:00
14:00-15:00
Parallel session
Reputation management while the world is in
shock: The Oscar Pistorius case
Lunch break and networking
Alumni relations in a niche market
Janine Hills, Chief Executive Officer: Vuma
Reputation Management
Using the media to promote your public profile:
The do’s and the don’ts
Tea/coffee break
Wearing two hats: Journalists and
photographers fulfilling the same roles and the
impact thereof on the respective professions
Nkepile Mabuse, Senior Executive
Producer, eNCA
15:00-15:30
15:30-16:30
Parallel session
Absa and Barclays Bank: The merging of two
brands. Similarities and differences for the
higher education sector
19:00
Day 3: 20 November 2013
08:00-08:30
08:30-09:30
Pooven Naiker, MACE Chairperson
Prof Jonathan Jansen, Vice-Chancellor
and Rector, UFS
Dr Amanda Hamilton-Atwell, Business
DNA
Pieter du Toit, Chairperson: UFS Alumni
Cornel van Heerden
Journalist of the Year 2012,
SA National Press Club 2012
Photographer of the Year
Elize Davids, Marketing Manager: Absa
Central Region
Gala dinner and Excellence Awards,
Centenary Complex, Bloemfontein Campus
Excellence Awards feedback
Aligning your social media strategy with
Jaco du Plessis, Director: BCore
2
Plenary
09:30-10:30
Plenary
10:30-11:00
11:00-12:00
Parallel session
business strategy
Digital marketing: How to stay ahead of the
pack by keeping stakeholders informed
Tea/coffee break
Making your written message count
12:00-13:00
Closing
Perceptions of the current South African donor
market and its impact on the higher education
sector
The 4th Capital: Leadership Communications
in Education in (South) Africa
13:00
Lunch-to-go
Musa Kalenga, Group
Digital Manager, Nedbank
Tiffany Markman, Freelance writing-skills
trainer
Shelagh Gastrow, Executive Director:
Inyathelo: The South African Institute for
Advancement
Koffi Kouakou, Senior lecturer in Scenario
Planning, Government Communications at
Wits
3