COURSE INFORMATION
SPRING 2014
PRICIPLES OF MARKETING, MRKG 1311
SECTION 48185 - 013 – LECTURE 002 (16 weeks)
MW 1:30pm – 2:50pm at Northridge, Room 2155
HOW TO REACH THE INSTRUCTOR
INA MIDKIFF: Professor of Marketing
Cypress Creek Campus
1555 Cypress Creek Road
Cedar Park, Texas 78613
Office: Cypress Creek #2204.8
Phone: 223-2072
FAX: 223-2089
Office Hours: (see attached page)
Email: ina@austincc.edu
Web Address: http://www.austincc.edu/ina
Departmental Web Site: http://www.austincc.edu/mkt
Facebook page is at: http://www.facebook.com/ACC.Marketing
Marketing Publisher’s Web Site is http://connect.customer.mcgraw-hill.com/student-start/
COURSE CATALOG DESCRIPTION
MRKG 1311 PRINCIPLES OF MARKETING (3-3-0). Introduction to basic marketing
functions; identification of consumer and organizational needs, explanation of economic,
psychological, sociological, and global issues; and description and analysis of the importance of
marketing research. Skills: R (Course Type W.)
REQUIRED TEXT/MATERIALS
PRINCIPLES OF MARKETING, MRKG 1311, REQUIRED BOOK
MARKETING by Kerin 11 edition, McGraw – Hill.
Welcome to MRKG 1311 at Austin Community College! Please read this entire message
carefully, as it contains crucial information about your required course materials and how to
obtain the best bargain as you are shopping around. Go to bestwebbuys.com to compare prices
for your college textbooks.
The required textbook for this course is Marketing, 11th edition, by Kerin/Hartley/Rudelius, one
of the leading books in Marketing for many years. This is the primary text of the course. If you
prefer a print copy of the text, they are available for purchase at ACC bookstore or online.
*Note: It is not required that you purchase a printed text if you buy the ebook.
INSTRUCTIONAL METHODOLOGY
This course is a lecture class. You will be required to log into Blackboard to check grades and
upload your assignments. Information on using Blackboard will be provided the first day of
class. Successful completion of this course requires maturity and self-discipline. Each student is
responsible for maintaining steady progress during the semester. I am here to assist you, please
talk to me whenever you have questions, comments, or concerns about this course. Go to
http://acconline.austincc.edu for student entry into Blackboard. You will need your student ID
and password to log into Blackboard. Blackboard access is available the first day of the
semester. This will be discussed in more detail the first week of class.
COURSE RATIONALE
The purpose of this course is to prepare the student to identify the marketing mix components in
relation to market segmentation, explain the economic, psychological, sociological, and global
factors, which influence consumer and organizational decision-making processes; and interpret
market research data to forecast industry trends and meet customer demands. This course will
help students develop the understanding and skills necessary to become successful marketers.
This course integrates the IMC approach, and places an emphasis on decision-making. Seven
perspectives of marketing: global, relationship, ethics, customer value, productivity, technology,
entrepreneurship, is included in this course. Principles of Marketing is not just about textbook
learning: it challenges students to use their critical/creative skills in all aspects of Marketing, not
just those covered in this course.
COMMON COURSE LEARNING OBJECTIVES/OUTCOMES
Understand how marketing is related to other business functions and its importance to the
success of the business entity.
1. Understand the importance of consumer behavior as it relates to buying behavior.
2. Be able to identify, analyze, and use sources of marketing research information.
3. Be able to identify, understand, and apply basic marketing concepts to solving marketing
challenges.
4. Understand good marketing practices and techniques and how to apply them.
5. Be able to develop a sound Integrated Marketing Communication plan.
GRADING
Exam reviews are in Blackboard. I encourage you to use this as a study review.
Grades will be based on the following areas of performance.
Tests consist of 50 multiple choice questions.
Exam One 150 points - Chapters 1,2,3,4, 5,6
Exam Two 150 points - Chapters 7,8,9,10,11
Exam Three 150 points - Chapters 12,13,14,15,16,17
Final 150 points - Chapters 18,19,20,21,22
Exams Total 600 points
Applying Marketing Knowledge End-of-chapter assignments are 10 points per chapter (22
chapters) for a total of 220 points.
Alternative Cases, Trader Joe’s has a value of 90 points and should be completed by March 1,
2014. Naked Juice has a value of 90 points and should be completed by April 1, 2014. The two
alternative cases total 180 points.
All assignments will total 400 points.
You are expected to complete the assignments without collaboration or assistance.
Exams plus assignments equal 1000
A=900-1000points// B=800-899 points// C=700-799 points// D=600-699 points F Below 600
points.
Notice that it is possible to earn quite a lot of credit in this course for work other than tests. For
instance, a student who is struggling in this class might only make a 90 on a test. This is a fairly
low grade, since it is 90/150 = 60%, which is equivalent to a D on that test. Suppose this
student made that grade on each of the four tests, so his total points for the tests was 4*90 =
360. If he also did all the non-test work in the course perfectly, he could earn 400 points, and
so his point total is 760, which is a grade of C.
IMPORTANT DATES FOR SPRING 2014
Exam One, Feb 12, 2014
Exam Two, March 17, 2014
Exam Three, April 14, 2014
Final, May 7, 2014
April 21, 2014 is the last day to drop for the 16 week session.
TESTING
Review exams are on the publishers’ web site and I strongly encourage you to take the review
exams online before you take the tests. You must complete 4 exams this semester. The exams
will be taken in the classroom. Each exam will be 50 multiple choice questions. Additional
information about the exams will be available in class. If you miss an exam, with my permission
you will be allowed to take a make-up exam in the testing center. Testing center information is
at http://www.austincc.edu/testctr/
PRINCIPLES OF MARKETING ASSIGNMENTS
CHAPTER ASSIGNMENTS
You must complete the following chapter assignments. Each chapter assignment (22 chapters)
has a value of 10 points for a total of 220 points. Assignments must be placed in Blackboard by
midnight on the day the assignment is due.
Chapters
Assignments (Applying Marketing Knowledge)
Due Date (16 week)
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Chapter 21
Chapter 22
Page 21, Answer question 1
Page 45, Answer question 2
Page 85, Answer question 3
Page 104, Answer question 1
Page 132, Answer question 4
Page 155, Answer question 3
Page 187, Answer question 4
Page 215, Answer question 6
Page 239, Answer question 1
Page 261, Answer question 2
Page 289, Answer question 2
Page 313, Answer question 6
Page 339, Answer question 4
Page 365, Answer question 2
Page 399, Answer question 1
Page 427, Answer question 5
Page 453, Answer question 1
Page 486, Answer question 1
Page 513, Answer question 1
Page 541, Answer question 1
Page 563, Answer question5
Page 593, Answer question1
Jan 20
Jan 25
Feb 1
Feb 4
Feb 9
Feb 11
Feb 20
Feb 25
Feb 27
March 4
March 6
March 23
March 25
March 30
April 1
April 8
April 13
April 22
April 29
May 1
May 4
May 6
ADDITIONAL ASSIGNMENTS
Appendix D
Alternative Cases
1) Trader Joe’s: Upscale Value – D 17, Page 639-640, answer the questions at the end of the
case. This case has a value of 90 points.
2) Naked Juice: Strategy for Growth – D 22, Page 647-648. Answer the questions at the end
of the case. This case has a value of 90 points.
All Assignments must be placed in the assignment section in Blackboard by midnight on the day
they are due. Assignments can always be turned in early!
EXTRA CREDIT
When you take your exam you may earn an additional 10 points per exam by completing the
following assignment. (One article for each exam)
Read an article concerning some aspect of Marketing. http://www.adage.coom has great articles.
The article must relate to a topic that is covered in the text. Summarize the article in 1-2 pages,
state which chapter and topic it relates to, and attach a copy of the article to your summary. This
will be due on the day you take your exam.
The best place to find articles is on our Marketing Facebook page located at:
http://www.facebook.com/ACC.Marketing and if you use an article on our Facebook page I will
double the value. Please tell me it’s off the Marketing Facebook page so I will remember to
double your points to 20.
PRINCIPLES OF MARKETING
CLASS OUTLINE/CALENDAR FOR SPRING 2014
16 week Class Schedule January 13-May 7, 2014
This is the schedule for my MW class
January 20 is MLK Holiday
March 10 – 14 is Spring Break
April 21 last day to receive a W
Month/Day Schedule
Jan 13
Jan 15
Jan 22
Jan 27
Jan 29
Feb 3
Feb 5
Feb 10
Feb 12
Feb 17
Feb 19
Feb 24
Feb 26
March 3
March 5
March 17
March 19
March 24
March 26
March 31
Assignment
First class day
Chapter 1 – Creating customer relationships and
value through marketing
Chapter 2 – Developing successful marketing and
organizational strategies
Chapter 3 – Scanning the marketing environment
Chapter 3, 4 – Ethical and social responsibility in
marketing
Chapter 4 – Ethical and social responsibility
Chapter 5 – Understanding consumer behavior
Chapter 6 – Understanding organizations as
customers
Exam One
Chapter 7 – Understanding and reaching global
consumers and markets
Chapter 7
Chapter 8 – Marketing research from customers
insights to actions
Chapter 9 – Market segmentation, targeting and
positioning
Chapter 10 – Developing new products and services
Chapter 11 – Managing successful products and
brands
Exam Two
Chapter 12 – Services marketing
Chapter 13 – Building the price foundation
Chapter 14 – Arriving at the final price
Chapter 15, 16 - Managing marketing channels and
April 2
April 7
April 9
April 14
April 16
April 21
April 23
April 28
April 30
May 5
May 7
supply chain
Chapter 16 – Retailing and wholesaling
Chapter 16, 17 – Integrated marketing
communications and direct marketing
Chapter 17 – integrated marketing communications
and direct marketing
Exam Three
Chapter 18 – Advertising, sales promotion, and
public relations
Chapter 18, 19 Using social media to connect with
consumers
Chapter 19 – Using social media to connect with
consumers
Chapter 19, 20 – Personal selling and sales
management
Chapter 21, 22 – Implementing interactive and
multichannel marketing
Chapter 22 – Pulling it all together: the strategic
marketing process
Final
INSTRUCTOR CLASS POLICIES
Missed Exams - If you miss an exam you have 48 hours to contact me and arrange to take the
exam as soon as possible. You will then have 5 days to take a make-up exam. You will be given
a different exam from the classroom exam. The exam will be given in the testing center at the
campus where you are taking the class. You will not be eligible to get extra points for test
corrections if you take the make-up exam. The final must be taken at the scheduled time. There
is no make-up for the final.
 Attendance Policy – You are expected to attend all regularly schedules class meetings. If you
attend every class meeting this semester, 3 points will be added to your final average, 1 absence,
2 points added, 2 absences, 1 point added. There are no excused absences. It has been
statistically proven that there is a direct correlation between attendance and final grades. I want
you to succeed in this class and this policy is intended to be an incentive for attendance.
 Office Hours – Office hours are posted on my web site at http://www.austincc.edu/ina
 Student Withdrawal Policy – It is the responsibility of the student to withdraw from this class.
If you are unable to complete this course due to illness, moving, etc., please officially drop or
you will receive an F. Remember that April 21, 2014 is the last day to officially drop.
 Assignments will not be accepted late. Academic work submitted will be your thought,
research, or self-expression. Absolutely no Plagiarism.
 Cheating will not be tolerated.
 You may not bring food, drink, or e-cigs into class. This is school policy.
 Please turn off or mute the volume on your cell phone so as not to disrupt the class. If
your cell phone rings during the class I may deduct up to 5 points off your next exam. You
may not “text” messages during class. Laptops may only be used to take class notes. No
surfing the Web or emailing during class.
 Do not arrive late to class, it is disruptive.
 Arriving late to take an exam may cause you to forfeit that exam grade. I expect you to start
the exam at the beginning of the class period.
 Disruptive behavior (talking, rudeness) will not be tolerated. Children are never allowed to
attend class with you. This is a college policy.
 You are here to learn, so be prepared to participate in class discussion. We are all unique
individuals and in this class everyone’s opinion will be respected no matter if we agree or
disagree.
 Your attendance, attitude, and class participation will determine marginal grades, based on the
attendance policy stated.
 Counseling services are available to help you with a variety of needs, if you need more
information please don’t hesitate to ask.
 Office hours are posted outside my door and on my web page at http://www.austincc.edu/ina.
Ask if you need help. I am here to help you!
 All students must take the final, no exceptions.
DEPARTMENTAL COURSE/CLASS POLICIES
Departmental policies for Incompletes, Attendance, and Withdrawal are as follows:
Incomplete Policy: An incomplete (I) will be granted to a student in rare circumstances.
Generally to receive a grade of I, a student must have completed all examinations and
assignments to date, be passing, and have personal circumstances that prevent course completion
that occur after the deadline to withdraw with a grade of W.
Attendance Policy: All students are expected to attend classes. Non-attendance will have an
impact on the student’s grade.
AUSTIN COMMUNITY COLLEGE POLICIES
Withdrawal Policy
It is the responsibility of each student to ensure that his or her name is removed from the roll
should he or she decide to withdraw from the class. The instructor does, however, reserve the right
to drop a student should he or she feel it is necessary. If a student decides to withdraw, he or she
should also verify that the withdrawal is submitted before the Final Withdrawal Date. The student
is also strongly encouraged to retain their copy of the withdrawal form for their records.
Students who enroll for the third or subsequent time in a course taken since Fall, 2002, may be
charged a higher tuition rate, for that course.
State law permits students to withdraw from no more than six courses during their entire
undergraduate career at Texas public colleges or universities. With certain exceptions, all course
withdrawals automatically count towards this limit. Details regarding this policy can be found in
the ACC college catalog.
Statement on Scholastic Dishonesty
A student attending ACC assumes responsibility for conduct compatible with the mission of
the college as an educational institution. Students have the responsibility to submit coursework
that is the result of their own thought, research, or self-expression. Students must follow all
instructions given by faculty or designated college representatives when taking examinations,
placement assessments, tests, quizzes, and evaluations. Actions constituting scholastic
dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, and
falsifying documents.
Penalties for scholastic dishonesty will depend upon the nature of the
violation and may range from lowering a grade on one assignment to an “F” in the course and/or
expulsion from the college. See the Student Standards of Conduct and Disciplinary Process and
other policies at http://www.austincc.edu/current/needtoknow
Student Rights and Responsibilities
Students at the college have the rights accorded by the U.S. Constitution to freedom of
speech, peaceful assembly, petition, and association. These rights carry with them the
responsibility to accord the same rights to others in the college community and not to interfere
with or disrupt the educational process. Opportunity for students to examine and question
pertinent data and assumptions of a given discipline, guided by the evidence of scholarly
research, is appropriate in a learning environment. This concept is accompanied by an equally
demanding concept of responsibility on the part of the student. As willing partners in learning,
students must comply with college rules and procedures.
Statement on Students with Disabilities
Each ACC campus offers support services for students with documented disabilities. Students
with disabilities who need classroom, academic or other accommodations must request them
through the Office for Students with Disabilities (OSD). Students are encouraged to request
accommodations when they register for courses or at least three weeks before the start of the
semester, otherwise the provision of accommodations may be delayed.
Students who have received approval for accommodations from OSD for this course must
provide the instructor with the ‘Notice of Approved Accommodations’ from OSD before
accommodations will be provided. Arrangements for academic accommodations can only be
made after the instructor receives the ‘Notice of Approved Accommodations’ from the student.
Students with approved accommodations are encouraged to submit the ‘Notice of Approved
Accommodations’ to the instructor at the beginning of the semester because a reasonable amount
of time may be needed to prepare and arrange for the accommodations.
Additional information about the Office for Students with Disabilities is available at
http://www.austincc.edu/support/osd/
Safety Statement
Austin Community College is committed to providing a safe and healthy environment for
study and work. You are expected to learn and comply with ACC environmental, health and
safety procedures and agree to follow ACC safety policies. Additional information on these can
be found at http://www.austincc.edu/ehs. Because some health and safety circumstances are
beyond our control, we ask that you become familiar with the Emergency Procedures poster and
Campus Safety Plan map in each classroom. Additional information about emergency procedures
and how to sign up for ACC Emergency Alerts to be notified in the event of a serious emergency
can be found at http://www.austincc.edu/emergency/.
Please note, you are expected to conduct yourself professionally with respect and courtesy to
all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another
individual will be dismissed from the day’s activity, may be withdrawn from the class, and/or
barred from attending future activities.
You are expected to conduct yourself professionally with respect and courtesy to all.
Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual
will be immediately dismissed from the day’s activity, may be withdrawn from the class, and/or
barred from attending future activities.
Use of ACC email
All College e-mail communication to students will be sent solely to the student’s ACCmail
account, with the expectation that such communications will be read in a timely fashion. ACC
will send important information and will notify you of any college related emergencies using this
account. Students should only expect to receive email communication from their instructor using
this account. Likewise, students should use their ACCmail account when communicating with
instructors and staff. Instructions for activating an ACCmail account can be found at
http://www.austincc.edu/accmail/index.php.
Testing Center Policy
Under certain circumstances, an instructor may have students take an examination in a testing
center. Students using the Academic Testing Center must govern themselves according to the
Student Guide for Use of ACC Testing Centers and should read the entire guide before going to
take the exam. To request an exam, one must have:






ACC Photo ID
Course Abbreviation (e.g., ENGL)
Course Number (e.g.,1301)
Course Synonym (e.g., 10123)
Course Section (e.g., 005)
Instructor's Name
Do NOT bring cell phones to the Testing Center. Having your cell phone in the testing
room, regardless of whether it is on or off, will revoke your testing privileges for the remainder
of the semester. ACC Testing Center policies can be found at http://www.austincc.edu/testctr/
Student and Instructional Services
ACC strives to provide exemplary support to its students and offers a broad variety of
opportunities and services. Information on these services and support systems is available at:
http://www.austincc.edu/s4/
Links to many student services and other information can be found at:
http://www.austincc.edu/current/
ACC Learning Labs provide free tutoring services to all ACC students currently enrolled in
the course to be tutored. The tutor schedule for each Learning Lab may be found at:
http://www.autincc.edu/tutor/students/tutoring.php
For help setting up your ACCeID, ACC Gmail, or ACC Blackboard, see a Learning Lab
Technician at any ACC Learning Lab.
LINKS FOR MARKETING
ADVERTISING AND MARKETING WEB SITES
My LinkedIn – If you want to be connected.
http://www.linkedin.com/profile/view?id=253289405&trk=hb_tab_pro_top
Marketing Facebook Page – This is the site to use to receive double credit on extra credit
assignments, look for scholarship information and other relevant Marketing information.
https://www.facebook.com/MRKGatACC
http://www.adage.com
This is the web site for Advertising Age magazine. It is an excellent site, one of my personal
favorites. It has lots of articles and research material and is updated frequently. I highly
recommend this site. (Read it daily)
http://adage.com/century/index.html
http://www.mashable.com
Mashable is a leading source for news, information & resources for the Connected Generation.
Mashable reports on the importance of digital innovation and how it empowers and inspires
people around the world. Mashable's 20 million monthly unique visitors and 6 million social
media followers have become one of the most engaged online news communities. Founded in
2005, Mashable is headquartered in New York City with an office in San Francisco. (Read it
daily)
http://www.beloit.edu/mindset/
Great list about college freshmen, a must read for anyone in college.
http://www.archive.org/web/web.php
Way Back Machine, you can view old webpages of companies.
http://www.pantone.com
http://www.pantone.com/pages/fcr.aspx?pg=21005&ca=4
A great site for all color trends.
http://www.pantone.com/pages/Pantone/Pantone.aspx?pg=19758&ca=1
40 years of color, I love this because I remember harvest gold and avocado green!
http://www.faithpopcorn.com
Faith Popcorn’s Brain Reserve is an excellent site for looking at what’s trending.
http://www.jwt.com
JWTIntelligence is a center for provocative thinking that is a part of JWT, the world’s bestknown marketing communications brand. We make sense of the chaos in a world of hyperabundant information and constant innovation—finding quality amid the quantity.
http://www.jwtintelligence.com/2013-and-beyond/#axzz2UoBuzeHb
100Things to watch in 2013 – a must read.
http://www.interbrand.com/en/Default.aspx
Creating and Managing Brands
http://www.ogilvy.com
Ogilvy and Mathers Advertising Agency
http://www.clioawards.com
Annual awards honoring creative advertising in package design, print, radio and television.
Includes past award archive.
http://www.fastcompany.com
Fast Company inspires a new breed of innovative and creative thought leaders who are actively
inventing the future of business.
http://www.martinlindstrom.com
Speaker and author of Clicks, Bricks and Brands, and Brand Building on the Internet. Provides
free brand building advice.
Bob Garfield
http://www.onthemedia.org/people/bob-garfield/
http://www.mediapost.com/publications/garfield-at-large/#axzz2EOd5Bbp4
http://www.npr.org/people/2100511/bob-garfield
Paco Underhill
http://www.pacounderhill.com/
http://www.envirosell.com/who-we-are/paco-underhill
http://www.adweek.com
Adweek is a magazine and website that covers media news, including print, technology,
advertising, branding and television.
http://www.tvweek.com/
TV information about ratings.
http://www.wired.com
Tech magazine
http://www.buzzfeed.com/
BuzzFeed has the hottest, most social content on the web. We feature breaking buzz and the
kinds of things you'd want to pass along to your friends.
http://www.pinterest
Popular site
http://www.houzz.com
Another personal favorite of mine.
http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html
Malcolm Gladwell on Choice, Happiness, and Spaghetti Sauce. A must watch for the Marketing
1311 class.
http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html
Rory Sutherland has several Ted talks but this is my favorite about advertising.
I especially like his discussion about Shreddies
http://www.youtube.com/watch?v=hF_2yHXD_CU
This is the Shreddies ad that is so spot on.
http://www.webmonkey.com
Resources for web site developers including how-to guides, code libraries, server technologies
and authoring resources.
http://www.nielsen.com/
ACNielsen is an excellent site for Web measurements. A must visit. Check out their various
sites.
http://www.ntia.doc.gov/
National Telecommunications and Information Administration (NTIA), U.S. Department of
Commerce
http://www.stat-usa.gov/
US Department of Commerce
FASHION SITES
http://www.tomandlorenzo.com/
Love their review of Mad Men’s fashions
http://fashionista.com/
http://mashable.com/2007/11/13/25-fashion-sites/
http://www.awwwards.com/50-fashion-websites.html
LOCAL ADVERTISING/MARKETING SITES
http://www.gsdm.com/
GSD&M
http://www.latinworks.com
Latin Works
http://www.sherrymatthews.com/dynamic/latest.php
Sherry Matthews Agency
SOME LOCAL SITES I LIKE
http://sxsw.com/
South by Southwest
http://www.texastribune.org/
Texas Tribune is one of my favorites especially for the salary function below.
http://www.texastribune.org/library/data/government-employee-salaries/
Find the annual base salaries of more than 674,000 public employees, including those working
at the largest state agencies as well as individual universities, public schools, cities and masstransit operators. Find salaries by searching for names, or by browsing for a specific agency or
job title. Read more about this data, and send us any questions, comments or corrections.
http://www.bizjournals.com/austin/
Austin Business Journal
http://www.austinchronicle.com/
Austin Chronicle
http://www.city-data.com/city/Austin-Texas.html
Statistics on Austin
http://quickfacts.census.gov/qfd/states/48/4805000.html
More stats on Austin from the Government
http://austin.eater.com/
Guide to food and bars at Austin
http://www.edibleaustin.com/content/
Central Texas Food Culture
http://www.tribeza.com/
Tribeza
http://www.tribeza.com/sitepage/tribeza-magazine-archive
Tribeza monthly magazine
OTHER RESOURCES
Open Campus Home Page
Learning Resource Center Home Page
Jump To Book List
Student Handbook, http://www.austincc.edu/handbook/acaguides.php
Academic Testing Center Website, http://www.austincc.edu/testctr/
Distance Learning Help Line, 1-512-223-8026, Toll free 1-888-223-8026 or
dl@austincc.edu.
Distance Learning Help Line is open 8am to 5pm Monday-Friday.
A link to the Course Master Syllabus with SCANS competencies is at
http://www.austincc.edu/mkt/mastersyl/mrkg1311.htm
Return to Ina’s Main page at http://www.austincc.edu/ina