PriceCheck.com
 Need for compare prices
 No other website offers the same service
Would you use a price
comparison website?
Do you know what
pricegrabber.com is and
what it does?
no
no
yes
yes
0
5
10
15
20
25
30
35
0%
20%
40%
60%
80%
100%
How we fulfill the need
Creating a price checking service
Compare prices from online and walk-in stores
Mission and Social Impact
Screenshot of our homepage
“Our mission is to provide customers with a website to
find the best prices by using the most efficient and
convenient options.”
 Supporting by always giving the lowest price
 No charge for customers
 Easy to use
 Support of smaller companies
Gathers prices from different companies
Display them all on one website
Search for your product
Free to use for consumers
Profit through promoting companies
Companies will be listed more prominently
Business Model
Description of Expenses
Definition of One Unit
One unit is a single product from a company
displayed on our website.
Economics of One Unit
$3.5
Selling Price
Cost of var. materials exp.
Cost of labor
Other variable costs
Total COGS/ COSS
Contribution Margin
$0.10
2.5
0
$2.6
$0.90
Monthly Break Even Units
$4,192
$0.90
= 4,657.78
≈
4,658 units
Variable Material
Expenses
Total: $2.6
Labor
$2.5/unit
Maintenance
$0.10/unit
Fixed Expenses
Total: $4,192
Insurance
$250
Salary
$1,800
Advertising
$1,000
Interest
$167
Depreciation
$125
Utilities
$200
Rent
$400
Other fixed
expenses
$250
Market Analysis
Market Statistics
Industry
Name:
Web based industry
Annual Industry
Sales:
Description of Target Consumer
Demographics
People of both gender from
the age of 18 to 55. People
who can use technology.
Geographics
Our target market will in the
begin be locally, but quickly we
will go all over the states since
everything on our website can
be purchased in America.
Psychographics
Buying Patterns
People who wants to save
money and are willing to put
in a little effort to save
money, instead of just going
into a store and buying the
first product you see.
Our target group is very large so
it’s hard to say what the
average consumer’s buying
patterns are. It’s people who
wants to save money, on both
more expensive and cheaper
products.
$226 billion
Target Market Size
Total Population
315 million
Target Market
Population
160 million
Market
Size
(based on
survey)
130 million
Marketing and Sales
 YouTube
 Facebook
 twitter
 RadioShack
 best buy
Competition
Our Business
PriceGrabber
Amazon
Design
consumer friendly
design
Difficult to figure
out
A lot of
advertisements
Categories
Narrowed down
Big variety
Few categories,
covers a lot
Target area
Santa Barbara
County
U.S.
Worldwide
Your Competitive Advantages
1.Easy access to find products and prices
2.Only in area nearby the customer
3.Easy way to get to the website that sells the item
Qualifications
 studying on Niels Brock international business college
 experience of using social networks
 knowledge about different kind of websites
Sales Projections
Total Units
$98,000
25000
20000
15000
10000
5000
0
Gross Revenue
$98,000
Net Profit
$3,651.6
Start-up Funds
Item
Insurance
Rent
Web space
Advertisement
Phone, Internet &
computer
Why Needed
To protect being sued
Vendor
GEICO
So we have an office to
work from
We need a server
Buellton
$400
Amazon
$250
People need to know about TV channels and
us
YouTube
We are providing a service Verizon
over the net so we need to
be on it our self
Total Start-up Expenditures
Emergency Fund (1/2 of startup expenditures)
Reserve for Fixed Expenses (covers 3 months of fixed expenses)
Total Start-up Investment
Cost
$250
$500
$4200
$5600
$2800
21,716
$50,000
Future Plans
• Deals
• Expand our business worldwide
• Get a bigger target market
Thanks for your concideration and time!