Microsoft EMEA
Retail Technology Conference 2004
Microsoft Point Of Service Platforms
David Dobson
Industry Manager In Store Solutions
Microsoft EMEA HQ
Agenda
Microsoft and Point of Service
Windows XP Embedded
Retail and Hospitality Industry Trends
Windows Embedded for Point of Service
Partner Participation
Microsoft And Point Of Service
Long history of providing operating
systems for POS terminals
Point of Sale Shipments by OS
POS Standards
support
(IHL Consulting 2004)
100%
NT/ 2000/ XP
Win9x/ CE
IBM 4690
DOS
Other
80%
60%
40%
20%
0%
1998 1999 2000 2001 2002 2003
Mobile and Embedded Devices
Windows Mobile
Smartphone
Windows Mobile
Pocket PC Phone
Retail Point-of-Sale
Windows
Automotive
Tablet PC
Windows-based
Terminals
Medical Devices
Portable Media Center
VoIP Phones
Notebook PC
Mobile
Handhelds
Entertainment Devices
Smart Personal
Objects
Set-top Boxes
Gateways
.NET Technology
Windows CE
Windows XP Embedded
Increasing Functionality
Windows XP
Windows Embedded Platforms
Windows XP Embedded
The most complete embedded platform enabling
advanced devices by delivering the power of
Windows in componentized form
Windows CE
Windows CE integrates reliable real time
capabilities with advanced Windows
technologies to rapidly build a wide range of
innovative, small-footprint devices
Choosing a Device Platform
Retail POS
ATM
Advanced STB
LOB Thin Clients
Test and Measurement
Kiosk
Home Media Gateway
Medical Systems
Mobile Handheld
VoIP Phones
Basic Thin Clients
Medical Devices
Set-top Box
Consumer Electronics
In-vehicle Navigation
Industrial Automation
Pocket PC
Smartphone
Portable Media Center
Windows XP Embedded
Componentized version of Windows XP
Based on the same binaries as retail version
of Windows XP Professional
Choose only features and services you need
Includes additional embeddedenabling features
Enable a broad range of devices to utilize rich Windows XP
Professional features
Powerful authoring tools
Streamline the end-to-end embedded device
development process
Benefit from familiar application development tools
Retail Adoption Of XP Embedded
“IBM, NCR, Fujitsu, Wincor Nixdorf and Retalix … Integrate Windows XP
Embedded … into POS Systems” - October 2001
“Rite Aid, Metro Cash & Carry … Adopt Microsoft Windows XP Embedded
for …POS Systems” - January 2002
“Microsoft Windows XP Embedded Chosen by Catalina Marketing For its
POS Systems” – June 2002
“Target and Royal Caribbean to Deploy Microsoft Windows XP Embedded” June 2002
“RadioShack Corporation Found Fast and Predictable Time to Market
Deploying 8,000 Cash Lanes in Just 12 Weeks” – January 2004
“Windows XP Embedded Enables Retailers Worldwide to Improve Their
Business and Better Meet Their Customers' Requirements… Carrefour -- 8
A Huit, E.LeClerc, JD Group, McDonald's UK, METRO and Telepizza” –
March 2004
Case Study
Hema
Department Store, Netherlands
Windows XP Embedded SP2
Security/Network Enhancements
Better network protection -- Windows Firewall activated by default
More reliable browsing -- Hardened Internet Explorer, RPC/DCOM changes
Third party support – Computer Associates, Sygate Security Agent
Manageability
Easier way to update -- Software Update Services (SUS) 2.0 Client (=WUS)
Easier way to update -- Advanced remote management with Systems
Management Server (SMS)
Innovation
Faster boot & shutdown – Hibernate Once, Resume Many
Advanced Multimedia -- DirectX 9, Windows Media
New networking support -- Bluetooth
Advanced managed code support -- .NET Framework 1.1
Partner Support For XP Embedded
The success of Windows XP Embedded in the retail and
hospitality industries has been in large part due to the
support of the growing partner ecosystem
OEM Partners
Dell, Fujitsu, HP, IBM, NEC Infrontia, NCR, Toshiba TEC,
Wincor-Nixdorf
Many others offer hardware supporting XPe
ISV Partners
Accenture/Avenew, Anker Systems, BK Vision, Datavantage,
Fujitsu, Matra Systems, NCR Advanced Store, NCR/ACS,
NSB/ BT Expedite, Radiant/ Aloha, Retalix
Many others
Point Of Service Adoption
Thousands
Major Point-of-Service HW replacement/ installation
cycle underway
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
2003
Self-Checkout
Systems
Kiosks
Point of Sale
2004
2005
2006
2007
Source: IHL Consulting Group, 2004
Industry Trends And Challenges
Push towards
standardization
Retail enterprises
increasingly connected
New Technologies being
introduced to the store
Cost consciousness through
the product lifecycle
$$
Microsoft
Windows Embedded for
Point of Service
What Is Windows Embedded for
Point of Service?
A standard, retail-optimized Operating System platform for Point of
Service devices
Only POS platform to provide Plug-n-Play support for peripherals
Based on Windows XP Embedded with Service Pack 2
Reduced OS footprint
Available during first half of 2005 from Windows Embedded OEM
partners
Microsoft’s recommended Operating System for full-featured Point
of Service terminals
Point of Sale, Kiosks, Self-Checkout
First of a series of retail-focused investments from Microsoft that will
continue through “Longhorn”
Where We Fit In, What You Gain
Engineering efficiencies
Marketing consistency
Thought leadership
Windows Embedded for Point of Service
Easier
Empowering
Lower Lifecycle
Cost
Easier retail Point of Service platform to setup, use and service
Empowers retailers to deliver the desired customer experiences of
today and tomorrow
The POS platform with the low development, deployment,
servicing and hardware costs and the longest published product
support
Windows Embedded for Point of Service
Standard POS platform
Easier
Plug-n-Play retail peripheral support
Common Control Library
Empowering
.NET class library based on UPOS 1.8
Supports legacy (COM-based) COs/SOs
Exposes device statistics as
PerfMon counters
Unified POS/ OPOS/ JavaPOS support
Application compatibility
Lower Lifecycle
Costs
Win32 and .NET framework
Java VM support
testimonial
Rick Hughes
Anker Systems, BV.
Who Do I Represent?
• Europe's largest dedicated EPoS
provider
• UK headquartered
• Over 100 years of retail experience
• 10,000 customers
• 1,300 professionals
• 11 European operating subsidiaries
• Distributors in an additional 41
countries
Anker’s View Of WEPOS Evolution
Great success with XP Pro
Clients now leveraging benefit
of XPe
WEPOS has advantages of
XPe with added retail features
Plug ’n’ Play
Plethora of retail hardware
Plug and play peripherals
Summary
Anker are participating in the WEPOS JDP
Encourage technology partners to join
WEPOS will bring significant benefits to
solution providers and retailers – a win-win
situation
It will offer a lower TCO over rival
operating systems
Windows Embedded for Point of Service
Easier
Technology required to enable
current and future retail scenarios
Browser
Multimedia
Networking
Empowering
.NET Framework v1.1
Security
Minimized Operating System footprint
Windows Logon and Firewall
Lower Lifecycle
Costs
Browser hardening
Windows management support
Partner security solutions
Support for largest base of retail
applications and peripherals
Windows Embedded for Point of Service
Lower development costs
Easier
Lower deployment costs
Lower servicing costs
Empowering
Lower hardware costs
Extended support lifecycle
Lower Lifecycle
Costs
testimonial
Tony Houldsworth
Matra Systems, UK
Focused on Modern Retailing
Grocery
Hospitality
Discount
Hypermarket
12,000 POS
Multiple Countries
Complex promotions
50 parks, 7 countries
200+ tills / park
Mobile POS
Stored Value Card
Grocery / Gen Merchandise
Pharmacy
C-stores, Supermarkets,
Department Stores,
Furniture Stores
Mobile Tablets
Thin client POS
Large format US style pharmacy
60 stores
Multiple specialty areas
Grocery / Gen Merchandise
Department Stores (food halls)
Local Supermarkets
Corporate stores, concessions
and franchise operations.
1 server
Windows Embedded for Point of Service
MATRA solutions already deployed on XP/e – one of the
first
• Solid foundation
• Able to match security policies and occupancy needs
• Stability in the product lifecycle
• Reducing the cost of ownership
XP/e
Windows Embedded for Point of Service
Windows Embedded for Point of Service moves the bar much higher
• ‘Hardening’ for retail (security, components, performance)
• Standards for integration – ‘plug and play’
• Deployment and management capability – outshining the old legacy
systems
• Reducing the cost of ownership
Hardening
Standards
XP/e
Management
Technology Guarantee
Microsoft will provide royalty free licenses for Windows Embedded
for Point of Service to OEMs for eligible POS systems
Eligible Systems: POS systems based on Windows XP Embedded
licensed and deployed between 10/4/04 and the Windows
Embedded for Point of Service Release to Manufacturing (RTM)
Deployment
Microsoft will provide royalty free Windows Embedded for Point of
Service licenses to OEMs for installation on Eligible Systems
Windows Embedded for Point of Service upgrades must be installed
within 6 months after RTM
Retailers responsible for Windows Embedded for Point of Service
upgrade deployment costs
Partners Supporting So Far …
… Still Recruiting
for JDP
Why Windows Embedded for Point of Service?
Choose the easy to use, retail-optimized
Point of Service platform to achieve the
low lifecycle costs
Easier retail Point of Service platform to setup, use
and service
Empowers retailers to deliver the desired customer
experiences of today and tomorrow
Low development, deployment, servicing and
hardware costs and the longest published
product support
Choosing a Device Platform
Retail POS
ATM
Advanced STB
LOB Thin Clients
Test and Measurement
Kiosk
Home Media Gateway
Medical Systems
Mobile Handheld
VoIP Phones
Basic Thin Clients
Medical Devices
Set-top Box
Consumer Electronics
In-vehicle Navigation
Industrial Automation
Pocket PC
Smartphone
Portable Media Center
Case Study
Air Baltic
Nordic Airline Company
Windows CE.NET POS Device
All-In-One Device
Windows CE.NET
handPoint Mobile POS
Pre-Installed
Barcode reader
Magnetic stripe reader
Smart card reader (Chip&Pin)
Colour touch screen
Keypad
Thermal Printer
Powerful and Robust
400Mhz XScale
64Mb/64Mb
CFI and SD slots
450g
Air Baltic
Installed on 15 Airplanes
so far
Used for all sales taken
during flights
Food & Beverages
Gifts, Etc
Allows in flight credit card
authorisation
Device available to view
at the conference
Closing Thoughts
“Retailers that develop advanced point-of-service ecosystems will
enjoy increasing revenues, decreasing costs, and greater customer
loyalty”
Forrester – “The Retail Point-of-Service Transformation”,
March 23, 2004
“Point-of-Sale devices will continue to track PCs down the path to
standardization. Retailers need to embrace this trend as a means of
reducing the cost and complexity of managing POS devices across
their organizations; Those that succeed will achieve significant
savings and improved levels of
device availability.”
Gartner – “Apply PC Deployment Best Practices to Retail Point of
Sale”, July 27, 2004
© 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only.
MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.