Others
Major Worldwide Customers
Toyota
Honda
Isuzu
Subaru
Mazda
Daihatsu
Hino
Suzuki
Mitsubishi
Nissan
Hyundai
Kia
Volkswagen
GM
Chrysler
Ford
Volvo
Jaguar
Land Rover
OPEL
BMW
Mercedes-Benz
Volkswagen
Audi
Renault
PSA
Fiat
Tata
Tesla
John Deere
Caterpillar
Cummins
CNH
Harley-Davidson
Perkins
Paccar
Volvo Trucks
Freightliner
Major North American Customers
GM
Chrysler
Ford
BMW
Mercedes-Benz
Hyundai
Kia
Tesla
Volkswagen
Toyota
Honda
Isuzu
Subaru
Mazda
Hino
Suzuki
Mitsubishi
Nissan
John Deere
Caterpillar
Cummins
CNH
Harley-Davidson
Perkins
Paccar
Volvo Trucks
International Truck & Engine
Polaris
Mack Trucks
Freightliner
Product Flow
Vehicle Purchaser
OEM Customer
First Tier Supplier
DENSO
Second
Tier
Supplier
Second
Tier
Supplier
DENSO’s Procurement Policy
• Open door
• Mutual growth based on mutual trust
• Promotion of local procurement
• Promotion of green procurement
• Strict legal compliance and confidentiality
Purchasing Process Flow
SUPPLIER
DENSO
First Contact
Presentation
Issue of
Quotation
Prototype
Production
Issue of Final
Quotation
First Contact
Preliminary Review
Second Review
Quotation Request
Evaluation of Quotation
Initial Plant Visit
Prototype Order
Evaluation of Prototype
Quality Process Audit
Final Quotation Request
Overall Evaluation
Final Selection
Contract
Order Placement
Regular Production Setup
DENSO Culture in North America
Culture Blending
Management Principles
American
Culture
Development
for Every
Associate
DENSO
Philosophy
Good
Company
Japanese
Culture
Community Commitment
DENSO Corporate Culture
American Culture
DENSO Philosophy
Creativity
Entrepreneurial spirit
Equality
Volunteerism
Recognition
Respect humanity
Long-term vision
Continuous Improvement
Japanese Culture
Long-term vision
Continuous improvement
Consensus
Teamwork
Participation
DENSO Culture
Consensus
Equality
Teamwork
Recognition
Participation
Monozukuri (Making Things)
DENSO is committed to making high-quality components.
Quality
Strong attention to even a single defect.
Delivery
Strict adherence to delivering on time.
Competitiveness
Continuous improvement with technologies & skills.
Safety & Environment
Cherishing people, community, and environment.
Humanity
Participative management with self-improvement.
Corporate Social Responsibility Goals
• Achieve growth of DENSO Groups through
contribution to sustainable development of society.
• Practice responsible corporate activities with a good
balance of economic aspects (business results).
• Environmental and social aspects.