Newsletter
| Your update on what’s new from DENSO Aftermarket Sales
Issue number 40 | December 2014
Menu
> Follow the links below!
Inside this issue…
> Out Now! Spark Plug & Glow Plug
Catalogue 2015
> DENSO’s ‘Get Inside’ Tour a success
> IRIDIUM TOUGH® Spark Plugs for LPG
> Celebrating 65 years as an OEM
> DENSO proud sponsors of IMI Awards
> It’s here! Wiper Blade Catalogue 2015
> Export Tradeshow roundup
> Annual half-year results
> May we introduce - Nebojsa Tinkovic
> Lambda Sensors replacement advice
www.denso-am.eu
2
DENSO Newsletter: Your update on what’s new from DENSO Aftermarket Sales
OUT !
NOW
2,983 new applications in Spark
Plug & Glow Plug Catalogue 2015
DENSO Aftermarket has published its new, combined
Spark Plug & Glow Plug Catalogue 2015, containing
hundreds of additional, OE quality aftermarket
applications for Europe’s newest and most popular
vehicles.
The new catalogue (ref: DESG14-0001) offers customers convenient,
up-to-date access to its expanding range of advanced technology,
replacement Spark Plugs and Glow Plugs.
Spark Plug expansion
It includes details of 664 part numbers for DENSO Spark Plugs, covering
a total number of 40,886 applications and with an overall European car
parc coverage of 97%. The equivalent to 184 million cars on the road,
the expanded range is one of the best Spark Plug programmes in the
aftermarket for scope and performance.
Gilbert Couvert, Product Manager Spark Plugs, DENSO Europe
B.V.’s Business Unit Aftermarket said: “The growing demand from
the European aftermarket for DENSO’s Spark Plugs is reflected in the
staggering amount of new vehicle applications now provided in the new
catalogue. This means DENSO customers can now benefit from one of
the automotive aftermarket’s largest selections of advanced, OE quality
replacement spark plugs available.”
Facts at your
fingertips
The comprehensive, easyto-use catalogue provides
completely updated details
of both DENSO ignition
programmes in one handy
volume, with enhanced
data quality and visual
presentation. This also
means that for the first time,
application tables for both
Spark Plugs and Glow Plugs
are now merged into one
table, making it simpler for
specialists and garages to
search for applications in the
same section.
> The new DENSO Spark Plug & Glow Plug Catalogue 2015.
New Spark Plug applications - Snapshot
DENSO’s latest Spark Plug range extension covers 2,030 new applications, including:
Make
Model
Citroën
C1 (14-)
Honda
Civic IX (12-), Odyssey (02-)
Hyundai
i20 (08-), ix35 (10-),
Kia
Picanto (11-), Rio (11-), Sportage (10-)
Mazda
CX-5 (11-)
Mitsubishi ASX
Infiniti
FX
Nissan
Juke, Note, Teana (08-)
Peugeot
108
Toyota
Auris (12-), Prius C (12-), Aygo (05-), Aygo (14-), Corolla (12-), Corolla (13-),
IQ, Urban Cruiser (07-), Verso S (10-), Yaris (10-), Yaris (11-)
Issue number 40 | December 2014
3
Did you know?
DENSO Aftermarket’s Iridium
Spark Plugs have the world’s
smallest 0.4mm diameter centre
electrode, delivering super-efficient
combustion.
Glow Plugs growth
> The Toyota RAV 4 III 2.2 is one of 953 new vehicle applications for DENSO Glow Plugs.
The Glow Plugs section of the new
catalogue features 953 new vehicle
applications since the last edition,
including the Hyundai Accent Saloon
1.5 CRDi GLS, Peugeot 3008 1.6
HDi, Toyota RAV 4 III 2.2 D-4D 4WD,
VW Passat Variant 2.0 TDI and
Toyota Corolla Verso 2.2 D-4D. This
brings the total number of DENSO
replacement Glow Plug applications
to 6,096, offering a total European car
parc coverage of 89.5% and relevant
to 113 million cars on the road. With
132 OE quality part numbers now
available, the range remains one of the
most extensive in the aftermarket.
Fanis Kapetanakis, Product
Manager Glow Plugs, DENSO
Europe B.V.’s Business Unit
Aftermarket added:
“The new catalogue illustrates our
commitment to offering the most
comprehensive and up to date Glow
Plug programme, so that we ensure
suitability for almost every diesel
engine on the market. As we enter
the peak Winter period for glow plug
demand, the launch of additional
Glow Plug applications in this 2015
catalogue will be especially welcome
to our customers.”
Find out more
As well as the new printed 2015
catalogue, details of the full
DENSO Spark Plug and Glow
Plug programme are available
online at www.denso-am.eu, from
TecDoc or from your DENSO sales
representative.
> DENSO’s latest Spark Plug range extension covers 2,030 new applications, including the Hyundai i20.
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DENSO Newsletter: Your update on what’s new from DENSO Aftermarket Sales
DENSO’s ‘Get Inside’
tour a success
Having first hit the road on October 20th, DENSO’s ‘Get Inside’ Roadshow in The Netherlands
completes its successful five-week tour.
From 20th October until 21st November
2014, DENSO’s promotional teams toured
The Netherlands from Utrecht to Maastricht
and Rotterdam to Hengelo, visiting garages
to raise awareness of the DENSO brand
and its aftermarket product ranges and
to introduce the multi-partner Automotive
Diamonds loyalty programme.
The Roadshow saw a three-strong DENSO
promotional team driving stickered,
DENSO-liveried cars visit 1,340 garages,
as part of a campaign to highlight the
extensive selection of advanced OE quality
DENSO parts ranges that are now available
to Dutch garages and to generate garages’
interest. The team visited 675 independent
garages as well as 665 garage customers
from a selection of wholesalers in
partnership with their sales representatives.
During the tour, the promoters signed up
350 garages to participate in the exciting,
multi-brand Automotive Diamonds
customer loyalty programme, of which
DENSO Aftermarket is a member.
Informative literature given to each garage
helped to further share essential DENSO
product knowledge, as well as boosting
interest in the brand. The Roadshow
culminated at the TC/APS trade event
Automotive Huisbeurs on 27th and 28th
November, where the three garages that
made the highest value of DENSO parts
purchases during the five week Roadshow
period were awarded prizes on the DENSO
booth.
Mario Gundlach, Regional Manager
Export for DENSO Aftermarket, said: “We
are extremely pleased with the response
the ‘Get Inside’ Roadshow has generated.
There has been an overwhelmingly positive
> DENSO’s ‘Get Inside’ Roadshow promotional team hit the road .
reaction by garages to our promoters’
visits. The majority of garages were
extremely keen to learn more about
DENSO products, and felt they benefitted
from further knowledge of the DENSO
brand and its OE quality products. We
look forward to developing exciting new
relationships as well as building on those
we already have.”
DENSO set up a Facebook page where
the promotional team posted photos
from their Roadshow visits – ranging
from the people they met, to the
cars they saw, and anything fun that
happened along the way!
To see what happened on the
‘Get Inside’ Roadshow journey,
visit www.facebook.com/
DENSOGetInsideRoadshow.
> On tour visiting one of the 1,340 garages.
Issue number 40 | December 2014
5
High quality IRIDIUM TOUGH
Spark Plugs for LPG
®
Vehicles with LPG engines are becoming increasingly popular. As a result, more and more
drivers are looking for spark plugs that meet the full requirements of LPG engines. DENSO’s
LPG IRIDIUM TOUGH® Spark Plugs offer the solution.
Based on DENSO’s patented OE
technology, LPG IRIDIUM TOUGH® Spark
Plugs from DENSO Aftermarket meet the
complete requirements of gas powered
engines. Offering a car parc coverage of
93%, they are also competitively priced,
making them the ‘best-in-market’ choice.
DENSO LPG IRIDIUM TOUGH® Spark Plugs
are the optimal solution for gas powered
(LPG) engines for two main reasons. Firstly,
thanks to a unique, ultra-fine iridium central
electrode with the world´s smallest diameter
of only 0.4mm, and ground electrode with
platinum tip, the spark plugs guarantee
excellent ignitability without the need for
a higher voltage. This means that DENSO
LPG IRIDIUM TOUGH® Spark Plugs offer
enhanced performance compared to spark
plugs offered by other brands with a 0.6mm
electrode. Secondly, an iridium alloy and
platinum tip offer maximum durability for
adverse, gas powered conditions, as these
materials have a high melting point and can
be operated even at very high temperatures.
> 0.4 mm iridium tip: Unique to DENSO.
What’s important about spark
plugs for LPG engines
World-leading technology direct
to the aftermarket
Combustion of an air-gas mixture differs
from combustion of an air-fuel mixture
because:
• An air-gas mixture requires a much
higher ignition voltage for combustion
than an air-fuel mixture. However, this
higher applied voltage can damage the
ignition coil, or result in misfiring and
poor drivability.
• Combustion temperatures in LPG
engines are higher than in petrol engines.
DENSO’s R&D expertise, coupled with
close links to top level motorsports, enable
DENSO to pioneer vital innovations that
are passed on to aftermarket customers
in DENSO Aftermarket’s LPG IRIDIUM
TOUGH® ranges.
Benefits at a glance
DENSO Aftermarket’s LPG IRIDIUM TOUGH® Spark Plugs
> Longer lifetime
Whilst the lifetime of standard spark plugs is getting shorter, DENSO’s IRIDIUM
TOUGH® Spark Plugs offer longer durability thanks to the use of premium iridium
and platinum alloys – allowing normal vehicle service intervals.
> Lower fuel consumption and reduced emissions
Their excellent combustion capability improves engine efficiency and leads to
5% lower fuel consumption, as well as reducing pollution levels in the exhaust
emissions.
> DENSO’s LPG IRIDIUM TOUGH® Spark Plugs:
delivering 93% car parc coverage.
> Higher ignition reliability and improved acceleration
The 0.4 mm, ultra-thin patented tip needs a 3-5 kV lower ignition voltage.
The conical ground electrode increases ignition performance and allows uniform
combustion. This results in less misfiring, higher engine performance and
improved throttle response.
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DENSO Newsletter: Your update on what’s new from DENSO Aftermarket Sales
DENSO celebrates
65 years as an OEM
A brief history of
DENSO Corporation
• 1949: Toyota formally divested its
electrical equipment plant to form an
independent company, Nippondenso
Co. Ltd, literally translated as ‘Japan
Electrical Equipment’.
• 1954: Establishment of the first
technical training centre to improve
employees’ technical skills.
> DENSO Barcelona S.A., the corporation’s first European
manufacturing company built in 1989.
It is 65 years ago this month that
Nippondenso Co. Ltd (now DENSO
Corporation) was established in Kariya,
near Nagoya, Japan. The business began
in 1949 as a spin-off of Toyota Motor
Corporation, initially manufacturing
electrical components and radiators for
cars, and going on to become one of the
largest global enterprises in the field of
automotive systems and technologies.
Its headquarters are still based in Kariya,
where the roots of DENSO Corporation
are firmly embedded, with an operating
network comprising more than 200
subsidiaries and 140,000 employees in a
total of 35 countries worldwide.
• 1961: Awarded the Deming Prize,
the most prestigious recognition of
quality control. This made DENSO
the first automotive parts supplier in
Japan – and only the second in the
Japanese automotive industry – to
be awarded the prize.
• 1971: Establishment of
Nippondenso Los Angeles, Inc. as
the first overseas subsidiary.
• 1973: Nippondenso Europe
(now DENSO International Europe)
established in The Netherlands.
• 1979: Awarded the first Okochi
Memorial Production Prize
(Production Engineering Section).
• 1989: Establishment of DENSO’s
first manufacturing company in
Europe, DENSO Barcelona S.A.
• 1995: Received global environment
award.
• 1997: Launch of the world’s first
spark plug with iridium electrode
(0.4mm).
• 2003: Establishment of DENSO
(China) Investment Co. Ltd in China.
• 2009: DENSO Sales Russia
established in Moscow.
• 2013: DENSO Poland Sp.zo.o was
established in Myslowice, Poland.
> In 1954 DENSO’s first technical training
centre was established.
> 1997 saw the launch of the world’s first spark
plug with iridium electrode.
• 2015: to be continued. . .
Issue number 40 | December 2014
7
Out now! New DENSO
Wiper Blade catalogue puts
the facts at your fingertips
The new DENSO Aftermarket Wiper Blade Catalogue 2015 is available now, bringing you the
very latest inside information on DENSO’s unique wiping technologies for the aftermarket.
The new catalogue (ref: DEWB14-0001)
contains up to date listings of DENSO’s
advanced Standard, Flat and Hybrid
Wiper Blade ranges – which include
OEM specification Rear Wiper Blades, an
extensive Flat Blade Retrofit range, and
just-expanded selection of 9x3 and 9x4
Hybrid Upgrade Blades.
> The new DENSO
Wiper Blade
Catalogue 2015.
Fitting options, design types, cross
reference lists and a helpful buyer’s guide
are included. For easy reference when
specifying upgrades, the catalogue also
highlights Standard Blades alongside their
corresponding ‘premium’ DENSO Wiper
Blade products.
To support the release of the catalogue,
there is now up to 45% cost reduction
across 19 selected fast-moving part
numbers for Standard Blades. Moreover,
with the development of Hybrid Upgrade,
the full Hybrid range comprises 21 part
references, with a current European parc
coverage of 55% and a potential coverage
of between 60% to 65% on completion of
test-fits conducted by DENSO Application
Engineer, Wouter Knol.
Soon to be released New to Range Standard blade
part numbers & applications:
DM-545
DM-570
• Citroën C2, C3
• Chrysler Voyager
• Honda Civic
• Chrysler Grand Voyager
• Mazda 3
• Citroën Jumpy
• Nissan Micra
• Fiat Scudo
• Renault Megane II
• Ford Galaxy
• Peugeot Expert
• Toyota Yaris
• VW Sharan
As well as superior Original Equipment backed
by advanced design, DENSO Aftermarket’s Wiper
Blade programme offers customers complete
convenience and choice. With 1,700 applications –
covering 85% of the European car parc - there is a
DENSO Wiper Blade for almost every car. Yet that
coverage is achieved with only 141 convenient
part references, making the programme the most
consolidated in the aftermarket. Designs include
curved, pre-shaped and spoiler-type blades, with
easy fitting options including bayonet, hook or
twin screw installation systems.
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DENSO Newsletter: Your update on what’s new from DENSO Aftermarket Sales
Which wiper?
• Standard Blades
A popular choice for the everyday motorist,
offering all-round, long-lasting performance
with 8 equally spaced contact points to
evenly distribute wiper arm load. As well
as front wipers, this range includes OEM
specification Rear Wiper Blades, ensuring a
complete replacement option.
> DENSO’s Wiper Blade programme offers advanced
technology and optimum convenience.
DENSO Aftermarket Product Manager Wiper Blades, Nick Thomas,
explained: “Motorists demand reliable, efficient blades that guarantee visibility
and safety even in critical weather conditions. DENSO’s Wiper Blades deliver this
outstanding performance. Every blade features durable, non-corrosive materials,
with a natural, high compression rubber wiper, for long service life. Evenly cut
edges produce an effective wiping edge and low profile inserts provide the
perfect wiping angle. In short, our blades ensure outstanding performance in
windscreen cleaning and motoring safety.”
As well as the free, printed catalogue, details of DENSO’s replacement
Wiper Blade programme are available online at www.denso-am.eu, in
TecDoc or from your local DENSO Aftermarket sales contact.
• Flat Blades
Engineered for close, even contact on any
windscreen, these blades deliver longlasting, streak-free performance in all
weathers. You can also upgrade left-hand
drive customers to DENSO’s Flat Blade
technology with our extensive Flat Blade
Retrofit range.
• Hybrid Blades
Ultra-advanced, OEM specification wiping
technology - developed and originated
by DENSO - that blends outstanding
performance with stylish, integrated
design. You can also specify our Hybrid
Blade Upgrade range to switch drivers
from standard to this high performance
technology.
DENSO UK proud sponsor of IMI Awards
DENSO Aftermarket Sales UK has shown its support for rewarding outstanding
automotive talent by sponsoring the Institute of the Motor Industry (IMI)’s 2014 awards.
IMI’s Outstanding Achievers Awards ceremony, which took place in October at the
Heritage Motor Centre in Warwickshire, celebrated the achievements of automotive
professionals, students and training providers. His Royal Highness Prince Michael of
Kent, who is patron of the IMI Group, attended the event and described winners as
“future leaders and current role models in the sector.” The Olympic and World Rowing
Champion Mark Hunter MBE also attended as guest speaker.
The Outstanding Achievers Awards showcase dedication and hard work that is taking
place across the entire UK industry, including students and apprentices who have
shown exceptional passion and aptitude for their studies – and, for the first time this
year, practising automotive professionals who set the benchmark for others working
in the sector in terms of skills and professionalism.
> His Royal Highness Prince Michael of Kent
presenting one of the IMI Awards.
Martin Pring, Regional Manager UK & Ireland for DENSO Aftermarket, said
“DENSO is honoured to support such a prestigious industry event and in particular,
inspirational achievers who are the shining lights and future stars of the sector. It is
this exceptional calibre of individuals who could potentially one day drive DENSO’s
technology to the next level.”
Issue number 40 | December 2014
9
Showcasing DENSO
to its export markets
DENSO Aftermarket’s Export teams have had an exceptionally busy few months, exhibiting
at trade shows that each provided the ideal stage to showcase a raft of programme
expansions, development plans and major brand partnerships.
Throughout October and November, DENSO
Aftermarket exhibited at several key trade shows
across Scandinavia and The Netherlands, assuring
all involved of its strong position as a leading
aftermarket supply partner. DENSO exhibited at
the CAC trade show at Au2Parts in Copenhagen
from 22nd to 23rd October, followed by FTZ Messe
in Odense from 5th to 6th November. As two of
Denmark’s biggest trade shows, FTZ welcomed
13,500 visitors through its doors over the two days,
while CAC had an attendance totalling around 3,500
people.
The DENSO stand was also present at Auto
Professioneel en Schadeherstel Vakbeurs,
Hardenberg in The Netherlands from 14th to 16th
October and then it was on to Vantaa, Finland for
Koorjarmo 2014 from 21st to 22nd November.
In Hardenberg, DENSO’s presence was further
enhanced by a Toyota Hybrid racing car on the
stand, which was the actual prototype driven during
the Le Mans stage of the 2014 FIA World Endurance
Championship earlier on in the year. The car featured
Toyota’s ground-breaking four-wheel drive hybrid
technology and a DENSO motor-generator unit at
the rear, signifying a close relationship between the
two brands which stems back many years.
> Toyota Hybrid racing car from the 2014
FIA World Endurance Championship
earlier on the DENSO stand in
Hardenberg.
> Auto Professioneel en Schadeherstel
Vakbeurs, Hardenberg.
A recap of DENSO Europe’s exhibition activity
• 14th – 16th October: Auto Professioneel en Schadeherstel Vakbeurs,
Hardenberg, The Netherlands
• 22nd – 23rd October: CAC, Au2Parts, Copenhagen, Denmark
• 5th – 6th November: FTZ Messe, Odense, Denmark
• 21st – 22nd November: Koorjarmo, Vantaa, Finland
• 27th – 28th November: Automotive Huisbeurs, Eindhoven,
The Netherlands
This year’s exhibition, attended by 13,923 visitors, also presented a solid launch
pad for ‘Automotive Diamonds’. The independent aftermarket’s fast-growing
customer loyalty rewards programme welcomed DENSO Aftermarket as a major
partner early in 2014. Visitors to the stand seized the opportunity to register and
become part of what is Europe’s biggest customer rewards scheme for both
garages and distributors.
It was then on to the Automotive Huisbeurs trade event in Eindhoven on the 27th
and 28th November, organised by Staadegaard Automotive, Technical Central
and APS, wholesalers that participated in the recent ‘Get Inside’ Roadshow. The
three garages that made the highest value of DENSO parts purchases during the
five week Roadshow period were awarded prizes on the DENSO booth.
> L-R: Fredrik Grunte (Sales Executive, DENSO Nordic &
Baltic), Denisa Stoican (Business Analyst, DENSO Europe
B.V.) and Ramon Mers (Customer Service, DENSO Europe
B.V.) at FTZ Messe, Denmark.
Mario Gundlach, Regional Manager Export for DENSO Aftermarket, said:
“Our attendance at these events, combined with news of our major brand
partnerships, has been a resounding success and has clearly demonstrated why
the DENSO brand is a major player in the automotive industry.”
10
DENSO Newsletter: Your update on what’s new from DENSO Aftermarket Sales
DENSO announces
first-half financial results
DENSO Corporation has announced its global financial results for the first half of the fiscal year ending September 30th, 2014:
• Consolidated net sales totalled 2,071.0
billion yen (US$18.9 billion), up 4.2
percent on the previous year.
• Consolidated operating income
totalled 161.3 billion yen (US$1.5
billion), a 16.1 percent decrease from
the previous year.
• Consolidated net income totalled
122.4 billion yen (US$1.1 billion), 18.5
percent less than the previous year.
“Sales increased due to the production
volume increase. Despite cost reduction
efforts and the increase in production
volume, research and development
expenditures and investment costs for
strengthening future growth led to the
decrease in operating income,” said
Nobuaki Katoh, president and CEO of
DENSO Corporation.
In Europe, car production increased
due to the recovery from the
economic slump, which led to an increase
in sales to 265.2 billion yen (US$2.4 billion),
a 13.1 percent increase from the previous
year. Due to the increase in production
> DENSO’s Headquarters in Kariya, Japan.
volume and the cost reduction effort, the
operating income totalled 7.4 billion yen
(US$67.9 million), 101.2 percent higher than
the previous year.
“Considering the first-half financial results
and future business conditions, we have
decided to revise the original forecasts for
the full-year financial results,” said Katoh.
May we introduce…
Nebojsa Tinkovic has joined the
DENSO Aftermarket team in the
Balkans as Sales Executive.
His role will involve providing
support to existing customers,
as well as generating further
business across the region.
One of his objectives will be
to increase DENSO’s brand
awareness in order to drive
further development and sales of
DENSO’s OE quality parts to the
aftermarket.
Nebojsa is well versed in the
industry, having worked in the
sales and development of car
spare parts, most recently for the
HELLA Group as Sales Manager.
With an innate passion for the
automotive industry, Nebojsa
likes to follow Auto Moto in his
spare time, having run the Auto
Moto Sport club and organised
the race events in Serbia back in
his early days.
Richard Rybáček, Regional
Manager Eastern Europe
for DENSO Aftermarket
commented: “I am delighted that
Nebojsa has joined us at DENSO.
His addition can only further
increase our pool of professional
expertise and extensive
knowledge of the automotive
aftermarket.”
> Nebojsa Tinkovic, Sales
Executive Balkan.
Issue number 40 | December 2014
DENSO Lambda Sensors:
Controlling emissions &
maximising performance
11
Critical in reducing
environmentally harmful
engine emissions,
demand for replacement
Lambda (O2) Sensors
is increasing, explains
Stefan Verhoef, DENSO
Product Manager
Lambda Sensors, at
leading parts provider
DENSO Aftermarket.
EU ‘Euro’ legislation – the latest being
Euro 6 – has imposed ever-stricter
emissions caps on both diesel and
petrol cars, resulting in a dramatic
increase in demand for lambda
sensors, which maintain and monitor
the optimal fuel mixture. Most modern
petrol cars already feature two OE-fit
lambda sensors, positioned pre- and
post-catalytic converter; and by 2015
it is expected that many will feature
even more – representing a total
European market population of more
than 350 million. Lambda sensors are
now also being fitted to diesel cars as
Original Equipment.
Programme at a glance
• 412 OEM specification part numbers and
5,394 applications covering more than 68%
of the European car parc (and growing)
• Heated and unheated lambda sensors
(switching type), A/F sensors (linear type),
Lean Burn sensors and Titania sensors; both
direct fit and universal
• Regulating sensors (fitted before the catalyst)
and diagnostic sensors (fitted after the
catalyst)
• Laser welded and inspected at multiple
checkpoints to ensure all characteristics
accurately match OE specifications, in
order to deliver long-term reliability and high
performance
> DENSO Lambda Sensor.
DENSO Newsletter: Your update on what’s new from DENSO Aftermarket Sales
Did you know?
Many of the types of lambda sensors offered
as part of the IAM programme are unique to
DENSO and not offered by other major brands.
For example DENSO was the first company
to make the lambda sensor a quantitative
measurable sensor ensuring it can not only
sense if the air/fuel mixture is too lean or too
rich, but also by how much. This development
was a huge step forward helping ECUs
respond and anticipate much more accurately,
leading to improvements in fuel economy and
lower pollution levels.
> DENSO has been manufacturing lambda sensors since 1977.
DENSO also recommends changing lambda sensors as often
as specified by the vehicle manufacturer. Even if they are still
functioning, they should still be checked for efficiency at every
vehicle service, as they can become less sensitive when clogged.
An engine that’s old or showing signs of excessive oil consumption
will also need the sensors changed at shorter intervals.
High demand, on-going changes in emissions regulations and an
even greater need for efficiency means that there is huge value
sales potential for garages, wholesalers and distributors - making
it more important than ever to make sure you stay abreast of the
latest technologies, and choose only the most reliable parts from an
OE supplier.
Leading the way
DENSO has been manufacturing lambda sensors since 1977,
building up a heritage of expertise and leading the way in advanced
technology. As one of the world’s foremost manufacturers of original
vehicle parts and systems, DENSO’s original Lambdas are selected
by a number of leading marques including Toyota, Honda, Jaguar,
Volvo, Mazda, Subaru, Land Rover, Daimler Chrysler, General
Motors and Opel/Vauxhall. Aftermarket customers can access these
same pioneering OE technologies through DENSO’s replacement
Lambda Sensors programme, which includes Unheated and Heated
sensors (switching type) in planar and thimble types, A/F (linear
type), Lean Burn and Titania sensors.
Find out more
Details of DENSO’s continually expanding Lambda Sensor
programme are available online at www.denso-am.eu, on
TecDoc or by contacting your local DENSO Aftermarket Sales
representative.
DENSO EUROPE B.V.
Hogeweyselaan 165 | 1382 JL Weesp | The Netherlands
Tel. +31 (0)294 - 493 493 | Fax. +31 (0)294 - 417 122
www.denso-am.eu
12