CONRAD
HILTON …
CONRAD HILTON, at a gala celebrating
his career, was called to the podium and
“What were the
most important
lessons you learned
in your long and
distinguished
career?” His answer …
asked,
“Remember
to tuck the
shower curtain
inside the
bathtub.”
“COSTCO FIGURED OUT
BIG,
SIMPLE THINGS
THE
AND
EXECUTED
WITH TOTAL
FANATICISM.”
—Charles Munger, Berkshire Hathaway
Tom Peters’
Re-Imagine
!
EXCELLENCE
HSM Management & Leadership Forum
Sao Paulo/08 April 2015
(Slides at tompeters.com; and our fully annotated 23-part
Master Compendium at excellencenow.com)
EXCELLENCE
!
People
Customers
!
Values!
Action
!
Excellence1982: The Bedrock “Eight Basics”
1.
2.
3.
4.
5.
6.
7.
8.
A Bias for Action
Close to the Customer
Autonomy and Entrepreneurship
Productivity Through People
Hands On, Value-Driven
Stick to the Knitting
Simple Form, Lean Staff
Simultaneous Loose-Tight
Properties
“Breakthrough” 82*
People!
Customers!
Action!
Values!
*In Search of Excellence
EXCELLENCE is not a “long-term”
"aspiration.”
EXCELLENCE is the ultimate shortterm strategy. EXCELLENCE is …
THE
NEXT
5
MINUTES.*
(*Or NOT.)
EXCELLENCE is not an "aspiration."
EXCELLENCE is … THE NEXT FIVE MINUTES.
EXCELLENCE
Or not.
EXCELLENCE
Or not.
EXCELLENCE
Or not.
EXCELLENCE
Or not.
EXCELLENCE
Or not.
EXCELLENCE
Or not.
EXCELLENCE
Or not.
EXCELLENCE
Or not.
EXCELLENCE
Or not.
EXCELLENCE
Or not.
EXCELLENCE
Or not.
EXCELLENCE
Or not.
is your next conversation.
is your next meeting.
is shutting up and listening—really listening.
is your next customer contact.
is saying “Thank you” for something “small.”
is the next time you shoulder responsibility and apologize.
is waaay over-reacting to a screw-up.
is the flowers you brought to work today.
is lending a hand to an “outsider” who’s fallen behind schedule.
is bothering to learn the way folks in finance [or IS or HR] think.
is waaay “over”-preparing for a 3-minute presentation.
is turning “insignificant” tasks into models of … EXCELLENCE.
WHY
NOT?
Why in the
World did you
go to Siberia?
An emotional,
vital, innovative, joyful, creative,
entrepreneurial endeavor that elicits
maximum
ENTERPRISE* (*AT ITS BEST):
concerted human
potential in the
wholehearted pursuit of
EXCELLENCE in
service of others.**
**Employees, Customers, Suppliers, Communities, Owners, Temporary partners
“It may sound radical, unconventional, and
bordering on being a crazy business idea.
However— as ridiculous as it sounds—joy is the
core belief of our workplace.
Joy
is the reason my company,
Menlo Innovations, a customer software design
and development firm in Ann Arbor, exists. It
defines what we do and how we do it. It is the
single shared belief of our entire team.”
Joy, Inc.:
How We Built a Workplace People Love
—Richard Sheridan,
People
People
People
People:
1/4,096
“Business has to
give people
enriching,
rewarding lives …
1/4,096: excellencenow.com
“Business has to give people enriching,
or it's
simply not
worth doing.”
rewarding lives …
—Richard Branson
“You have to
treat your
employees like
customers.”
—Herb Kelleher,
upon being asked his “secret to success”
Source: Joe Nocera, NYT, “Parting Words of an Airline Pioneer,”
on the occasion of Herb Kelleher’s retirement after 37 years at Southwest
Airlines (SWA’s pilots union took out a full-page ad in USA Today
thanking HK for all he had done) ; across the way in Dallas, American
Airlines’ pilots were picketing AA’s Annual Meeting)
“hostmanship”/
“consideration
renovation”
“The path to a
hostmanship
culture paradoxically does not go through
the guest. In fact it wouldn’t be totally wrong to say that the guest has nothing to do
with it. True hostmanship leaders focus on their employees. What drives
exceptionalism is finding the right people and getting them to love their work and see
it as a passion. ... The guest comes into the picture only when you are ready to ask,
‘Would you prefer to stay at a hotel where the staff love their work or where
“We went
through the hotel and made a ...
‘consideration renovation.’ Instead of
redoing bathrooms, dining rooms, and
guest rooms, we gave employees new
uniforms, bought flowers and fruit, and
changed colors. Our focus was totally on
the staff. They were the ones we wanted
to make happy. We wanted them to wake up every morning excited
management has made customers its highest priority?’”
about a new day at work.” —Jan Gunnarsson and Olle Blohm, Hostmanship:
The Art of Making People Feel Welcome.
“ … The guest comes into
the picture only when you
are ready to ask, ‘Would you
prefer to stay at a hotel
where the staff love their
work or where management
has made customers its
highest priority?’”
Rocket Science.
NOT.
“If you want staff to
give great service,
give great service
to staff.”
—Ari Weinzweig, Zingerman’s
Source: Small Giants: Companies That Choose to Be Great
Instead of Big, Bo Burlingham
“Contrary to conventional
corporate thinking,
treating retail workers
much better may make
everyone (including their
employers) much richer.”
Source: The Good Jobs Strategy, by M.I.T. professor Zeynep Ton.
1996-2014/12 companies every year/
341,567 new jobs/+172%:
Publix
Whole Foods
Wegmans
Nordstrom
Cisco Systems
Marriott
REI
Goldman Sachs
Four Seasons
SAS Institute
W.L. Gore
TDIndustries
Source: Fortune/ “The 100 Best Companies to Work For”/0315.15
“In a world where customers wake up
every morning asking, ‘What’s new, what’s
success
depends on a company’s
ability to unleash initiative,
imagination and passion of
employees at all levels —and this
different, what’s amazing?’
can only happen if all those folks are
connected heart and soul to their work
[their ‘calling’], their company and their
mission.” —John Mackey and Raj Sisoda, Conscious Capitalism:
Liberating the Heroic Spirit of Business
Profit Through Putting People First Business Book Club
Nice Companies Finish First: Why Cutthroat Management Is Over—and
Collaboration Is In, by Peter Shankman with Karen Kelly
Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives,
by Kip Tindell, CEO Container Store
Conscious Capitalism: Liberating the Heroic Spirit of Business, by John Mackey,
CEO Whole Foods, and Raj Sisodia
Firms of Endearment: How World-Class Companies Profit from Passion and
Purpose, by Raj Sisodia, Jag Sheth, and David Wolfe
The Good Jobs Strategy: How the Smartest Companies Invest in Employees to
Lower Costs and Boost Profits, by Zeynep Ton, MIT
Joy, Inc.: How We Built a Workplace People Love, by Richard Sheridan,
CEO Menlo Innovations
Employees First, Customers Second: Turning Conventional Management Upside
Down, by Vineet Nayar, CEO, HCL Technologies
The Customer Comes Second: Put Your People First and Watch ’Em Kick Butt,
by Hal Rosenbluth, former CEO, Rosenbluth International
It’s Your Ship: Management Techniques from the Best Damn Ship in the Navy,
by Mike Abrashoff, former commander, USS Benfold
Turn This Ship Around; How to Create Leadership at Every Level,
by L. David Marquet, former commander, SSN Sante Fe
Small Giants: Companies That Choose to Be Great Instead of Big, by Bo Burlingham
Hidden Champions: Success Strategies of Unknown World Market Leaders, by Hermann Simon
Retail Superstars: Inside the 25 Best Independent Stores in America,
by George Whalin
Joy at Work: A Revolutionary Approach to Fun on the Job, by Dennis Bakke,
former CEO, AES Corporation
The Dream Manager, by Matthew Kelly
The Soft Edge: Where Great Companies Find Lasting Success, by Rich Karlgaard,
publisher, Forbes
Delivering Happiness: A Path to Profits, by Tony Hseih, Zappos
Camellia: A Very Different Company
Fans, Not Customers: How to Create Growth Companies in a No Growth World, by Vernon Hill
Like a Virgin: Secrets They Won’t Teach You at Business School, by Richard Branson
“YOUR
CUSTOMERS
WILL NEVER BE
ANY HAPPIER
THAN YOUR
EMPLOYEES.”
Training =
Investment
#1
In the Army, 3-star
generals worry about
training. In most
businesses, it's a
“ho-hum” mid-level
staff function.
Is your CTO/Chief Training Officer your top paid “C-level” job (other than CEO/COO)?
If not, why not?
Are your top trainers paid as much as your top marketers and engineers?
If not, why not?
Are your training
courses so good they
make you … jump up
& down with glee?
If not, why not?
Randomly stop an employee in the hall: Can she/he meticulously describe her/his development plan for the next 12
months?
If not, why not?
Why is your world of business any different than the (competitive) world of rugby, football, opera, theater,
the military?
If “people/talent first” and hyper-intense continuous training are laughably obviously for them, why not you?
Is your CTO/Chief Training Officer your top paid “C-level” job (other than CEO/COO)?
If not, why not?
Are your top trainers paid as much as your top marketers and engineers?
If not, why not?
Are your training courses so good they make you giggle and tingle?
If not, why not?
Randomly stop an employee
in the hall: Can she/he
meticulously describe her/his
development plan for the
next 12 months?
If not, why not?
Why is your world of business any different than the (competitive) world of rugby, football, opera,
theater,
the military?
If “people/talent first” and hyper-intense continuous training are laughably obviously for them,
why not you?
“The role of the Director is to
create a space where the actors
become
more than they’ve ever
been before,
more than they’ve
dreamed of being.”
and actresses can
—Robert Altman, Oscar acceptance speech
“I start with the
premise that the
function of
leadership is to
produce more
leaders, not more
followers.”
—Ralph Nader
Gamblin’ Man
>> 5 of 10 CEOs see
training as expense rather than
investment.
Bet #2: >> 5 of 10 CEOs see
training as defense rather than
offense.
Bet #3: >> 5 of 10 CEOs see
training as “necessary evil”
rather than “strategic
opportunity.”
Bet #1:
>> 8 of 10
CEOs, in 45-min
“tour d’horizon” of
their biz, would
NOT mention
training.
Bet #4:
What is the best
reason to go
bananas over
training?
What is the best reason to go
bananas over training?
GREED.
(It pays off.)
(Also: Training should be an official part of
the
R&D budget and a capital expense.)
Training #1: Bottom Line
NOBODY gets off the
hook! “Training & Development
Maniac” applies as much to the
leader of the
4-person
business as to the chief of
the 44,444-person business.
“The topic is probably the oldest and biggest debate in Customer
What is more important: How well
you hire, or the training and culture you
bring your employees into? While both are
service.
very important,
75
percent is the
Customer service training and the service
culture of your company. Do you really think that
Disney has found 50,000 amazing service-minded people? There
probably aren’t 50,000 people on earth who were born to serve.
Companies like Ritz-Carlton and Disney find good people and put
them in such a strong service and training environment that
doesn’t allow for accept anything less than excellence.” —John
DiJulius, The Customer Service Revolution: Overthrow Conventional Business,
Inspire Employees, and Change the World
6/2/3*
SIX MONTHS to develop
THREE MINUTES of new material
*It takes Jerry Seinfeld
TWO
or
(documentary: Comedian)
Hiring
“It’s simple, really,
Tom. Hire for s,
and, above all,
promote for
s.”
—Starbucks regional manager,
on why so many smiles at Starbucks shops
“We look for ...
listening, caring,
smiling, saying
‘Thank you,’ being
warm.”
— Colleen Barrett, former President, Southwest Airlines
Observed closely: The use of
“I”
or
“We”
during a
job interview.
Source: Leonard Berry & Kent Seltman, chapter 6, “Hiring for Values,”
Management Lessons From Mayo Clinic
"When I hire
someone, that's
when I go to
work for
them.”
—John DiJulius, "What's the Secret
to Providing a World-class Customer Experience"
Me
“Being aware of yourself
and how you
affect everyone
around you is
what distinguishes a
superior leader.”
—Edie Seashore
“The biggest problem I shall
ever face: the management of
Dale Carnegie.” —Dale Carnegie, diary of
st
1 -Line
Bosses
[Cadre of] =
Productivity Asset
#1!
“People leave
managers not
companies.”
—Dave Wheeler
Is there ONE “secret” to
productivity and
employee satisfaction?
YES!
The Quality of your
FULL CADRE of …
1st-line Leaders.
!
WOMEN RULE
“Research
suggests
that to succeed, start by
promoting women.”
[by McKinsey & Co.]
—Nicholas Kristof, “Twitter, Women, and Power,” NYTimes
“In my experience, women
make much better
executives than men.”
—Kip Tindell,
CEO, Container Store
“Women are rated higher in fully 12
of the 16 competencies that go into
outstanding leadership. And two
of the traits where women
outscored men to the highest
degree — taking initiative and
driving for results — have long
been thought of as particularly
male strengths.”
—Harvard Business Review
For One [BIG] Thing …
“McKinsey & Company found that the
international companies with more
women on their corporate boards far
outperformed the average company in
return on equity and other measures.
Operating profit was …
56%
higher.”
Source: Nicholas Kristof, “Twitter, Women, and Power,” NYTimes, 1024.13
Context:
1,000,000
China/Foxconn:
1,000,000
robots/next 3 years
Source: Race AGAINST the Machine, Erik Brynjolfsson and Andrew McAfee
“Since 1996, manufacturing
employment in China itself
fallen by an
estimated 25 percent. That’s
over 30,000,000 fewer
has actually
Chinese workers in that sector,
even while output soared by
70 percent. It’s not that American workers
[AND Japanese workers] are being replaced by Chinese
workers. It’s that both American and Chinese workers are being
made more efficient [replaced] by automation.”
—Erik Brynjolfsson and Andrew McAfee, The Second Machine Age:
Work, Progress, and Prosperity in a time of Brilliant Technologies
“Meet Your
Next Surgeon:
Dr. Robot”
Source: Feature/Fortune/15 JAN 2013/on Intuitive Surgical’s
da Vinci
/multiple bypass heart-surgery robot
IoT/Sensor Pills: “Proteus Digital Health is one of several
pioneers in sensor-based health technology. They make a
silicon chip the size of a grain of sand that is embedded
into a safely digested pill that is swallowed. When the chip
mixes with stomach acids, the processor is powered by the
body’s electricity and transmits data to a patch worn on
the skin. That patch, in turn, transmits data via Bluetooth
to a mobile app, which then transmits the data to a central
database where a health technician can verify if a patient
has taken her or his medications.
“This is a bigger deal than it may seem. In 2012, it was estimated
that people not taking their prescribed medications cost $258
BILLION in emergency room visits, hospitalization, and doctor
visits. An average of 130,000 Americans die each year because
they don’t follow their prescription regimens closely enough..”
[The FDA approved placebo testing in April 2012; sensor pills are
ticketed to come to market in 2015 or 2016.]
Source: Robert Scoble and Shel Israel, Age of Context: Mobile, Sensors, Data and the
Future of Privacy
“Software is
eating the
world.”
—Marc Andreessen
“The root of our problem is not
that we’re in a Great Recession
or a Great Stagnation, but rather
that we are in the early
Great
Restructuring
throes of a
.
Our technologies are racing ahead,
but our skills and organizations
are lagging behind.”
Source: Race AGAINST the Machine, Erik Brynjolfsson and Andrew McAfee
The New Logic: Scale w/o Employment
145,000
Kodak: 1988/
employees; 2012/bankrupt
Instagram: 30,000,000 customers/
13 employees
(WhatsApp: 450,000,000 customers/
55 employees/
Valued @ $19,000,000,000)
Source: Robert Reich’s Blog/0317.15
THE MORAL
IMPERATIVE:
PEOPLE
DEVELOPMENT
Your principal
moral obligation as a leader is to
develop the skillset, “soft” and
“hard,” of every one of the people
in your charge (temporary as well
as semi-permanent) to the
maximum extent of your abilities.
The good news: This is also the
#1 mid- to long-term …
profit maximization strategy!
CORPORATE MANDATE #1 2014:
The Memories That Matter
The people you developed who went on to
stellar accomplishments inside or outside
the company.
The (no more than) two or three people you developed who went on to
create stellar institutions of their own.
The long shots (people with “a certain something”) you bet on who
surprised themselves—and your peers.
The people of all stripes who 2/5/10/20 years
later say “You made a difference in my life,”
“Your belief in me changed everything.”
The sort of/character of people you hired in general. (And the bad
apples you chucked out despite some stellar traits.)
A handful of projects (a half dozen at most) you doggedly pursued that
still make you smile and which fundamentally changed the way
things are done inside or outside the company/industry.
The supercharged camaraderie of a handful of Great Teams aiming to
“change the world.”
INNOVATION
/49
Lesson49:
WTTMSW
WHOEVER
TRIES
THE
MOST
STUFF
WINS
“WE HAVE A
STRATEGIC PLAN.
IT’S CALLED ‘DOING
THINGS.’ ”
—Herb Kelleher
“DON’T ‘PLAN.’
DO STUFF.”
—David Kelley/IDEO
“EXPERIMENT
FEARLESSLY”
Tactic #1
Source: BusinessWeek, “Type A Organization Strategies: How to Hit a Moving Target”—
“RELENTLESS TRIAL
AND ERROR”
Source: Wall Street Journal, cornerstone of effective approach to “rebalancing” company
portfolios in the face of changing and uncertain global economic conditions (11.08.10)
“FAIL.
FORWARD.
FAST.”
High Tech CEO, Pennsylvania
“ ‘Success,’ Honda said, ‘can
only be achieved through
repeated failure and
introspection. Success
represents one percent of
your work, which results
only from the ninety-nine
percent that is called
failure.’ ”
—Jeffrey Rothfeder, Driving Honda:
Inside the World’s Most Innovative Car Company
We Are What
We Eat.
We Are Who We
Spend Time
With.
“It is hardly possible to
overrate the value of placing human
beings in contact with persons dissimilar to themselves, and with
modes of thought and action unlike
those with which they are familiar.
Such communication has always
been, and is peculiarly in the
present age, one of the primary
sources of progress.” —John Stuart Mill
Diversity:
“You will become like
the five people you
associate with the
most—this can be
either a blessing or a
curse.”
—Billy Cox
The “We are what we eat”/
“We are who we hang out with”
Axiom: At its core,
every (!!!)
relationship-partnership decision
(employee, vendor, customer, etc.,
etc.) is a strategic decision about:
“Innovate,
‘Yes’ or ‘No’ ”
“The Billion-man
Research Team:
Companies offering
work to online
communities are
reaping the benefits of
crowdsourcing.”
—Headline, FT
“The Bottleneck is at the …
“Where are you likely to find people with
the least diversity of experience, the
largest investment in the past,
and the greatest reverence for
industry dogma …
Top of the
Bottle”
— Gary Hamel/Harvard Business Review
“Who’s the most
interesting person
you’ve met in the last
90 days? How do I
get in touch with
them?”
—Fred Smith
Innovate
or Die:
Measure It!
Innovation Index: How many
of your Top 5 Strategic
Initiatives/Key Projects
score 8 or higher [out of 10]
on a “Weird”/“Profound”/
“Wow”/“Game-changer”
Scale? (At least 3???)
VALUE-ADDED
STRATEGIES
TGRs:
8/80
Customers describing their service
experience as “superior”:
8%
Companies describing
the service experience they provide as
“superior”:
80%
—Source: Bain & Company survey of 362 companies, reported in John DiJulius,
What's the Secret to Providing a World-class Customer Experience?
Conveyance: Kingfisher Air
Location: Approach to New Delhi
“May I clean
your glasses,
sir?”
Conveyance: Southwest Airlines
Location: Boarding, Albany NY
“May I help
you down the
jetway.”
“Courtesies of a small
and trivial character
are the ones which
strike deepest in the
grateful and
appreciating heart.”
—Henry Clay
<TGW
and …
>TGR
[Things Gone
WRONG-Things Gone RIGHT]
“Experiences
are as distinct
from services
as services are
from goods.”
—Joe Pine & Jim Gilmore, The Experience Economy:
Work Is Theatre & Every Business a Stage
C
*Chief e
O*
Xperience Officer
TGRs:
LBTs*
*Little BIG Things
Bag sizes = New markets:
Source: PepsiCo
Big carts =
Source: Walmart
2X: “When Friedman
slightly
curved
the right angle of an
entrance corridor to one property, he
was ‘amazed at the magnitude of
change in pedestrians’ behavior’—the
percentage who entered increased from
one-third to nearly two-thirds.”
—Natasha Dow Schull, Addiction By Design: Machine Gambling in Las Vegas
Social Business/
Customer
Engagement
“Customer engagement is moving
from relatively isolated market
transactions to deeply connected
and sustained social
relationships. This basic change
in how we do business will make
an impact on just about
everything we do.”
Social Business By Design: Transformative Social Media Strategies
For the Connected Company —Dion Hinchcliffe & Peter Kim
“What
used to be “word of mouth” is
now “word of mouse.” You
are either creating brand
ambassadors or brand
terrorists doing brand
assassination.”
Welcome to the Age of Social Media:
—John DiJulius, The Customer Service Revolution: Overthrow
Conventional Business, Inspire Employees, and Change the World
“It
takes 20 years to build a
reputation and five
minutes to ruin it. Also, the
Welcome to the Age of Social Media:
Internet and technology have made
customers more demanding., and
they expect information, answers,
products, responses, and resolutions
sooner than ASAP.” —John DiJulius,
The Customer Service Revolution: Overthrow Conventional
Business, Inspire Employees, and Change the World
“The
customer is in
complete control of
communication.”
Welcome to the Age of Social Media:
—John DiJulius, The Customer Service Revolution: Overthrow
Conventional Business, Inspire Employees, and Change the World
“I would rather engage in a Twitter
conversation with a single
customer I than see our company
attempt to attract the attention of
millions in a coveted Super Bowl
commercial. Why? Because having people discuss your
brand directly with you, actually connecting one-to-one, is far more
valuable—not to mention far cheaper!. …
“Consumers want to discuss what they like, the companies they
support, and the organizations and leaders they resent. They want a
community. They want to be heard. …
“[I]f we engage employees, customers, and prospective customers in
meaningful dialogue about their lives, challenges, interests, and
concerns, we can build a community of trust, loyalty, and—possibly over
time—help them become advocates and champions for the brand.”
—Peter Aceto, CEO, Tangerine (from the Foreword to A World Gone Social: How
Companies Must Adapt to Survive, by Ted Coine & Mark Babbit)
$$$$$$
“Caesars’ Entertainment
have bet their future on
harvesting personal
data rather than
developing the fanciest
properties.”
—Adam Tanner,
What Stays in Vegas: The World of Personal Data—Lifeblood of Big
Business—and the End of Privacy as We Know it
DESIGN
Design Rules!
APPLE market cap
> Exxon Mobil*
*August 2011
“Design is
treated like a
religion at
BMW.” —Fortune
Ann Landers as management guru/
three criteria for products, projects, a
communication, etc.:
Good.
True.
Helpful.
“Huge
degree of
care.”
Apple design:
—Ian Parker, New Yorker, 23 March 2015, on Jony Ives
“Typically, design is a
vertical stripe in the chain
of events in a product’s
delivery. [At Apple, it’s] a long,
horizontal stripe, where
design is part of every
conversation.”
—Robert Brunner, former Apple design chief
“You know a
design is good
when you want to
lick it.”
—Steve Jobs
Source: Design: Intelligence Made Visible,
Stephen Bayley & Terence Conran
O*
C
*Chief
Design
Officer
DESIGN is the
principal difference
Hypothesis:
love and
hate!*
between
*Not “like” and “dislike”
Design is …
NEVER
neutral.
Women BUY
[Everything]
!
“Forget CHINA,
INDIA and the
INTERNET: Economic
Growth Is Driven by
WOMEN.”
Source: Headline, Economist
W>
2X (C + I)*
*“Women now drive the global economy. Globally, they control about $20
trillion in consumer spending, and that figure could climb as high as
$28 trillion
in the next five years. Their
$13 trillion in total yearly earnings could reach $18 trillion in the same
period. In aggregate, women represent a growth market bigger than China and India combined—more than
twice as big in fact. Given those numbers, it would be foolish to ignore or underestimate the female consumer. And
yet many companies do just that—even ones that are confidant that they have a winning strategy when it comes to
women. Consider Dell’s …”
Source: Michael Silverstein and Kate Sayre, “The Female Economy,” HBR, 09.09
“Women are
THE majority
market”
—Fara Warner/The Power of the Purse
MOST
SIGNIFICANT
VARIABLE in EVERY
“The
sales situation is the
GENDER
of the buyer, and
more importantly, how the
salesperson communicates to
the buyer’s gender.”
—Jeffery Tobias Halter, Selling to Men, Selling to Women
Sales/After-sales Process
1.
2.
3.
4.
5.
Kick-off – Women
Research – Women
Purchase – Men
Ownership – Women
Word-of-mouth – Women
Source: Martha Barletta, Marketing to Women: How to Increase Your Share of the World’s Largest Market
The [ENORMOUS]
“Services Added”
Opportunity
“Rolls-Royce now earns
more from tasks such
as managing clients’ overall
procurement strategies and
maintaining aerospace
engines it sells than it does
from making them.”
—Economist
M
IBM
IB
to
PS
UPS
U
to
AND THE
WINNERS
AREN’T/ARE
-1/+1/2
S&P 500
+1/-1*
*Every …
!
2 weeks
Source: Richard Foster (via Rita McGrath/HBR/12.26.13
“Data drawn from the real world
attest to a fact that is beyond our
EVERYTHING IN
EXISTENCE TENDS
TO DETERIORATE.”
control:
—Norberto Odebrecht, Education Through Work
Roll Out the
RED Carpet!
THE RED
CARPET
STORE
(Joel Resnick/Flemington NJ)
Retail Superstars:
Inside the 25 Best
Independent Stores
in America
—by George Whalin
JUNGLE JIM’S INTERNATIONAL MARKET, FAIRFIELD, OH:
“An adventure in
‘shoppertainment,’ begins in the parking lot
and goes on to
1,600
cheeses and
1,400
varieties of hot sauce—not to mention 12,000 wines priced from
$8-$8,000
4,000
a bottle; all this is brought to you by
vendors. Customers from every corner of the globe.”
BRONNER’S CHRISTMAS WONDERLAND, FRANKENMUTH, MI, POP
5,000: 98,000-square-foot “shop” features
ornaments,
50,000
6,000
Christmas
trims, and anything else you can
name pertaining to Christmas. …”
“BE THE BEST.
IT’S THE ONLY
MARKET THAT’S
NOT CROWDED.”
From: Retail Superstars: Inside the 25 Best
Independent Stores in America, George Whalin
Middle-sized
NicheMicro-niche
Dominators!
I love …
"Own" a niche through EXCELLENCE
(Writ large: Germany’s MITTELSTAND)
!
LEADERSHIP
“I’m always stopping by our
at least
a week.
stores—
25
I’m also in other
places: Home Depot, Whole Foods, Crate &
Barrel. I try to be a sponge to pick up as
much as I can.” —Howard Schultz
Source: Fortune, “Secrets of Greatness”
MBWA
Managing
By
Wandering
Around
“IT’S
ALWAYS
SHOWTIME.”
—
“IT’S ALWAYS
SHOWTIME.”
—David D’Alessandro, Career Warfare
“Nothing is so
contagious as
enthusiasm.”
—Samuel Taylor Coleridge
“I am a
dispenser of
enthusiasm.”
—Ben Zander, symphony conductor and management guru
“The
4 most
important
words in any
organization are …
THE FOUR MOST IMPORTANT WORDS IN ANY ORGANIZATION
“WHAT
DO YOU
THINK?”
ARE …
Source: courtesy Dave Wheeler, posted at tompeters.com
Acknowledgement
!
“The deepest urge
in human nature
is the desire to be
important.”
—John Dewey
(In Dale Carnegie, How to Win Friends and Influence
People (“The BIG Secret of Dealing With People”)
“Employees who
don't feel significant
rarely make
significant
contributions.”
—Mark Sanborn
THERE ONCE
WAS A TIME WHEN A
Relationships
(of all varieties):
THREE-MINUTE
PHONE CALL WOULD
HAVE AVOIDED SETTING OFF THE
DOWNWARD SPIRAL THAT
RESULTED IN A COMPLETE
RUPTURE.*
*Divorce, loss of a BILLION $$$ aircraft sale, etc., etc.
THE PROBLEM IS
RARELY/NEVER THE
PROBLEM. THE
RESPONSE TO THE
PROBLEM INVARIABLY
ENDS UP BEING THE
REAL PROBLEM.
[OPPORTUNITY].
!
Meetings ROCK
[Make that: SHOULD Rock]
Complain all
you want,
but meetings
are what you
[boss/leader] do!
Meetings are
#1
do. Therefore,
thing bosses
100% of
those meetings:
EXCELLENCE.
ENTHUSIASM.
ENGAGEMENT.
LEARNING. TEMPO.
“The doctor
interrupts
after …*
*Source: Jerome Groopman, How Doctors Think
18 …
18 …
seconds!
[An obsession with] Listening is ... the ultimate mark
of
Listening
Listening
Listening
Listening
Listening
Listening
Listening
is
is
is
is
is
is
is
...
...
...
...
...
...
...
Listening
Listening
Listening
Listening
is
is
is
is
...
...
...
...
the heart and soul of Engagement.
the heart and soul of Kindness.
the heart and soul of Thoughtfulness.
the basis for true Collaboration.
the basis for true Partnership.
a Team Sport.
a Developable Individual Skill.* (*Though women
are far better at it than men.)
the basis for Community.
the bedrock of Joint Ventures that work.
the bedrock of Joint Ventures that grow.
the core of effective Cross-functional
Communication* (*Which is in turn Attribute #1 of
organization effectiveness.)
[cont.]
Respect
.
Suggested
Core Value
#1: “We are Effective
Listeners—we treat
Listening EXCELLENCE as
the Centerpiece of our
Commitment to Respect
and Engagement and
Community and Growth.”
Hard is Soft.
Soft is Hard.
100
Leaders:
Communications
failure …
100%*
*Your fault!
0/800
“INSANELY GREAT”
STEVE JOBS
“RADICALLY THRILLING”
BMW
“ASTONISH ME”
SERGEI DIAGHLEV, TO A LEAD DANCER
“BUILD SOMETHING GREAT”
HIROSHI YAMAUCHI, NINTENDO, TO A SENIOR GAME DESIGNER
“MAKE IT IMMORTAL”
DAVID OGILVY, TO A COPYWRITER.
“We are crazy. We should do
something when people say it is
If people say
something is ‘good’, it
means someone else
is already doing it.”
‘crazy.’
—Hajime Mitarai, CEO, Canon
“If things seem under
control, you’re just not
going fast enough.”
—Mario Andretti, race driver
“I’m not comfortable unless
I’m uncomfortable.”
—Jay Chiat
“If it works, it’s obsolete.”
—Marshall McLuhan
“Normal” =
“0
*There are …
for
ZERO
800”
… “normal people” in the history books.
Excellence.2015: The Bedrock “Eleven Basics”
1.
4.
2.
3.
5.
6.
7.
A Bias for Action/Execution
People First/Training Mania
Symbiosis With the Customer
Autonomy and Entrepreneurship
Hands On, Value-Driven
Stick to the Knitting
Simple Form, Lean Staff,
Collaboration Imperative
8. Simultaneous Loose-Tight Properties
9. Design Fanaticism
10. Technology Unlimited
11. Speed Demons