Unit 2 Sociology
The Media
What are THREE functions of the Media?
• 1. It supports the economy, public awareness of products
•
•
A. Awareness- The new and improved, Recalled Products, etc.
B. Commercials- Underwrites the cost of media (free to watch/use IF…..)
•
•
•
(Facebook- Ads) (TV commercials) (Online News sites- Ads and Subscriptions)
Ask Mr. Simpson about “Cookies”
Infomercials
• 2. Advertisements become part of the Entertainment Industry
• A. (Super Bowl- Ads- 44% female, 22% male watch just for the commercials)
•
B. Where Else????
• 3. Influences the Culture- Consumer Behavior
•
•
•
•
A. Needs and Expectations of what is desirable
(What is Beautiful?, What is NOT acceptable)
B. Anti-Smoking, Anti-Bullying Advertisements
C. Reinforces Sterotypes
Stereotypes
Does MASS MEDIA Reflect Social Norms or Create them?
• Youtube Clip
• http://www.youtube.com/watch?v=C9hQ-Wy-ad0
Pepsi vs. Coke- Race, Gender, Age
Tuesday- Feb 25th
• 1. CHANGES ARE COMING
• http://rense.com/general92/goodbye.htm
• 2. COKE VS. PEPSI: The Amazing Story Behind The Cola Wars
Read more:
• http://www.businessinsider.com/soda-wars-coca-cola-pepsihistory-infographic-2011-11?op=1
Coke vs. Pepsi 12 oz. vs. 10 oz bottles
Coke vs. Pepsi target audiences
Race? Demographic- Athletic
Race or Popularity?
Race? Target Audience
Economic Status/ Race
Nostalgia– Classic Coke Strategy
Environment Conscious
Nostalgia
Race- Aunt Jemima and Uncle Ben
Sociology Media Graph- Teens
Gender Roles in the Media
• http://www.youtube.com/watch?v=S_1Pfe87CBE
• (4min)
• Gender Stereotypes in the Media
• http://www.youtube.com/watch?v=0nIXUjzyMe0
• Gender Roles in the Media
• http://www.youtube.com/watch?v=Ks0gAKlVxmQ
Unit 2 Review– Mass Media
• Unit 2 Test– Mass Media is …..
•MONDAY!!
• I am posting this review on my page of the school
website for review.
• Study Guides Due the Day of the Test-- Monday
• Current Events Today??? Finally???
• SS-HS-4.1.1
• I will use a variety of geographic
tools (charts, graphs, databases)
to explain and analyze the reasons
for the distribution of physical and
human features on Earth's surface.
• DOK 3
Friday- Media: Current Events 2.28.14
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•
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Women In Media
http://www.channelone.com/women-in-media-2/
Social Media & College Admissions
http://www.channelone.com/socialmedia-college-admissions/
Body Image http://www.channelone.com/body-image-part-1-of-6/
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Motown
(Music-culture)
The Monuments Men
Lake Superior Ice Caves (today)
The End of the SAT?
The Play of the Week: 2.24.2014
Ariana & the Rose in the Studio
Heroin Deaths on the Rise (5)
Angry Birds Privacy Concerns (5)
The Minimum Wage Debate (5)
Facebook Marks Ten Years (5)
Who owns tablets & e-readers?
Sociology Unit 2- The Media
• 1. Read Article- Television Statistics
• 2. Mortar Board Review
(20 points today)
(1-3 persons per group)
• 3. Finish and Turn in Friday
• A. Textbook Assignment
• B. Changes are Coming Questions
• C. Media Scavenger Hunt
•
It is unlikely to be a surprise that Facebook has raced ahead in social network popularity,
with an average score of 405 minutes spent on the site by a user in January 2012. This is
miles ahead of Tumblr and the recent appearance of Pinterest, which tie at 89 minutes
each -- while Twitter, LinkedIn and MySpace gained average marks ranging from 8 to 21
minutes.
Sociology – The Media 3.5.14
• I can integrate and evaluate different sources of
information presented in diverse formats of media
(What information is Reliable? Biased? Outdated?)
Sociology- Unit 2 Media
3.5.14
• Essential Questions
• 1. What are the different forms of Media?
• 2. Who controls the Media (Gatekeepers?, Conglomerates?)
• 3. Is there a Media Bias in American Society?
• ACTIVITY– CARD SORT– MEDIA CONGLOMERATES
1. ?What
are the different forms of Media?
Media- Outlets
2. Who controls the Media (Gatekeepers?, Conglomerates?)
• Media Conglomerates
Liberal- ……Left
Conservative- ………….Right
3. Is there a Media Bias in American Society?
• What You Ought to Know– Online Media Blog
• Video Clip
• http://www.youtube.com/watch?v=mgVcvVL7pzc
Activity– Card Sort
• Media Conglomerates
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•
•
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•
•
•
•
•
•
Walt Disney Company
News Corporation
Time Warner
Viacom / CBS Corp
NBC Universal
Disney Pictures
20th Century Fox
Turner Broadcasting
MTV BET UPN
NBC News
Sociology—Mass Media
• 1. Which is NOT one of the POSTIVE functions of media?
•
•
•
•
A. Underwrites the Cost of Media through advertising
B. Narcotizing Effect from overexposure
C. Provides information about products
D. Employs thousands in the Entertainment Industry
• ANSWER…..
• B. Narcotizing Effect of overexposure
• 2. Which of the following is the BEST explanation of the
Narcotizing Effect of the Media?
• Saturation
Babysitter
Sleep Aid
Stimulant
• ANSWER…..
• Saturation
Unit 2– Mass Media
• 3. A relatively small number of people control what information
reaches the mass audience. This is ….
• Gatekeeping Media Monitoring Ideology
Digital Divide
• Anwer…
• Gatekeeping
• Is this GOOD or BAD?
• 4. Which nation has a Pervasive or Substantial Filtering of
Internet Use?
• Russia
Great Britain South Africa
Saudi Arabia
• Answer…..
• Saudi Arabia
Unit 2 Review– Mass Media
• 5. People who have far less access to the latest technologies is
referred to as….
• Audience Isolation
Digital Divide
Gate-keeping
• ANSWER:
• Digital Divide
Unit 2– Mass Media
• 6. Which statement is TRUE concerning the Demographics of
“Who is on the internet”?
•
•
•
A. Women far outnumber Men who use the internet or are ‘Online”
B. College educated persons are “online” in greater % than Less educated
C. Ages 30-49 are the largest age demographic that uses the internet
• Answer…
• B
• 7. Sports coverage of Men’s over Women’s sports is at what
ratio? Over….
• 2-1
3-1
5-1
9-1
• Answer….
• 9-1
Unit 2– Mass Media
•
•
•
•
8. In the Feminist View of the Media, Women are….
Underrepresented in the Media
Are Online More than Men
Often Portrayed as Decisive
• ANSWER: Underrepresented in the Media
• 9. What show helped change how non-traditional families were
portrayed in the late 60’s and early 70’s?
• I Love Lucy
The Brady Bunch
Cosby Show Family Guy
• ANSWER:
• Brady Bunch
Unit 2– Mass Media
• 10. The Media is MOST often blamed for…..
• Political Bias
Troubles of Youth
Digital Divide
• ANSWER……
• Troubles of Youth
• 11. How many commercials does the average child age 6
watch in a year?
• 1,000
2,000
20,000
120,000
• ANSWER……
• 20,000
Unit 2– Mass Media
• 12. @ What percentage of American Households have at least
ONE Television?
• 50% (1/2)
65% (2/3)
75% (3/4) 90%+(9/10)
• 90+(9/10)
• 13. @ How many hours per day is the average American
watching television?
• 2
4
7
10 12
• 4+
Unit 2– Mass Media
• 14. How many violent acts will the average America child
witness on TV before they leave elementary school?
• 2,000
8,000
20,000
92,000
• 20,000
Unit 2 Review– Mass Media
15. The average America Youth spends more time watching TV than what?
•
•
Answer….(Name 1– must be on the list below)
Spending Time Outdoors/Indoors Playing
Doing Homework
Household Chores
•
•
•
16. Which of the following areas have a strong correlation with watching TV?
Violence Against Parents
Health/Weight Issues
Increased Sensitivity to Violence
Decreased Scores on Academic Tests
•
•
Answer….
Health/Weight Issues.
Sleeping
Talking to Parents
Unit 2 Review– Mass Media
• 17. Identify ONE form of Mass Media in SHARP DECLINE----NO CHOICES
• Print Media: Newspapers, Magazines,etc.
18. Among 18-34 year olds, Which of the following are in decline?
Video Game
Online Chat
Television Viewing
Social Networking
Answer….
• TV Viewing
Unit 2 Review– Mass Media
•
•
•
•
•
•
19. What is Western Media?
A. Movie Media from Hollywood, California
B. Media from the U.S. and Europe
C. Media from the Liberal Left Wing
ANSWER….
B--
•
20. When people watch over 1,000 images of murder by age 16,
in the TV/Movie media– Viewers become numb or no longer react in
shock or dismay. This phenomenon is….
The Narcotic Dysfunction –Desensitized
Cultural Insensitivity- Socialized
Audience Association– Assimilation
Answer….
The Narcotic Dysfunction –Desensitized
•
•
•
•
•
Unit 2 Review– Mass Media
• 21. What nation only recently opened
up television to it’s people and have
become alarmed and concerned of
Western Media’ influence on their
traditional culture?
• Cameroon
• Answer….
• Bhutan
Saudi Arabia
Bhutan
Laos
Unit 2 Review– Mass Media
• 22. The ALL time classic Coke Advertisement is “I’d like to teach the
world to sing”.
It was effective because it used multiple advertising strategies in a
30-60 second spot. Which is NOT an advertising strategy used?
• Bandwagon
Social Associaton
Magic Ingredients
Repetition
Answer…..
• Magic Ingredients
23. Wendy’s Old Fashioned Hamburgers is successful over the long term
because of what MAIN media marketing strategy?
• Use of Humor
Avante Garde
Social Association
Use of Scale
Nostalgia
Testimonials
Answer…..
Nostalgia
• 24. Why do 44% of women and 22% percent of
men give as the primary reason they watch the
Superbowl? (no choice)
• …..
• Watch the Commercials
• 25. News and Media checkpoints include editing, editorial
boards, and “storyboard” meetings to decide what stories are
covered and with what ____. This is known as “Gatekeeping”
• Spin
Ads
Ideology
Status
Stereotyping
• Answer…..
• Spin
• 26. The Modern Media has evolved into a Global Village
through “CULTURAL ___________”
• Stereotyping
Assimilation
Stratification
Bias
• Answer….
• Assimilation
Speed Round- Media Conglomerates
• Choices…..
• Walt Disney Company
• News Corporation
• Time Warner
• Viacom/CBS
• NBC Universal
I-Pad– Google-• ________________ is a form of communication that is aimed
towards influencing the attitude of a community toward some cause
or position by presenting only one side of an argument.
• Answer….
• Propaganda
IPAD GOOGLE BONUS:
• Outdoor Media. Includes Billboards and signs, placards inside
and outside of commercial transportation modes, flying
billboards (e.g., signs in tow of airplanes), blimps, and
skywriting
• Kentucky Law states that this form of advertisement must be
______ feet from the Highway
• Answer….
• 660
I-Pad Bonus:
• From What department of government did the Internet Evolve?
• Answer…..
• Defense– It was originally created for military purposes
I-Pad BONUS:
• Tobacco and alcohol manufacturers have made extensive use
of billboards and other outdoor media. However, the 1998
Master Settlement Agreement between the states and the
tobacco industries outlawed billboard advertising of cigarettes.
• In what year do you think was Tobacco finally prohibited from
Television commercials?
• Answer….Hint (How old is Mr. Simpson?)
• 1965
I Pad Bonus– Mass Media
•
Print Media---3 TYPES consumer (e.g., Reader's Digest, Newsweek, People ),
farm (e.g., Farm Journal, National Hog Farmer, Beef ), and business
(professional, industrial, trade, and general business publications).
•
•
Name ONE or MORE of the TOP 12 Magazines by Circulation
Answer….
•
•
•
•
•
•
•
•
•
•
•
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1. AARP THE MAGAZINE 22,395,670
AARP BULLETIN 22,236,671
The Costco Connection 8,489,821
BETTER HOMES AND GARDENS 7,648,900
GAME INFORMER 5,954,884
READER'S DIGEST 5,653,440
NATIONAL GEOGRAPHIC 4,445,603
GOOD HOUSEKEEPING 4,336,711
WOMAN'S DAY 3,863,710
FAMILY CIRCLE 3,816,958
PEOPLE 3,556,753
TIME
•Clock Buddies
Test Review– Sociology—Mass Media
• 4 O’clock
• 1. Which is NOT one of the POSTIVE functions of media?
•
•
•
•
A. Underwrites the Cost of Media through advertising
B. Narcotizing Effect from overexposure
C. Provides information about products
D. Employs thousands in the Entertainment Industry
• ANSWER…..
• B. Narcotizing Effect of overexposure
• 8 O’clock
• 2. Which of the following is the BEST explanation of the
Narcotizing Effect of the Media?
• Saturation
• ANSWER…..
• Saturation
Babysitter
Sleep Aid
Unit 2 Review– Mass Media
• 3 O’Clock
• A relatively small number of people control what information
reaches the mass audience. This is ….
• Gatekeeping Media Monitoring Ideology
Digital Divide
• Answer….
• Gatekeeping
• Is this GOOD or BAD?
• 10 O’clock
• Which nation has a Pervasive or
Substantial Filtering of Internet Use?
• Russia
Great Britain
• Answer….
• Saudi Arabia
South Africa
Saudi Arabia
Unit 2 Review– Mass Media
• 5 O’Clock
• People who have far less access to the latest technologies is
referred to as….
• Audience Isolation
Digital Divide
Gatekeeping
• ANSWER:
• Digital Divide
Unit 2 Review– Mass Media
• 6. Which statement is TRUE concerning the Demographics of
“Who is on the internet”?
• A. Women far outnumber Men who use the internet or are ‘Online”
• B. College educated persons are “online” in greater %’s than Less
educated
• C. Ages 30-49 are the largest age demographic that uses the internet
• Answer…
• B
• 7. Sports coverage of Men’s over Women’s sports is at what
ratio? Over….
• 2-1
3-1
5-1
9-1
• 9-1
Unit 2 Review– Mass Media
•
•
•
•
•
8. In the Feminist View of the Media, Women are….
Underrepresented in the Media
Are Online More than Men
Often Portrayed as Decisive
ANSWER: Underrepresented in the Media
• 9. What show helped change how families were portrayed in
the late 60’s and early 70’s?
• I Love Lucy
The Brady Bunch
Cosby Show Family Guy
• ANSWER:
• Brady Bunch
Unit 2 Review– Mass Media
•
•
•
•
10.
Political Bias
ANSWER……
Troubles of Youth
Troubles of Youth
Digital Divide
• 11. How many commercials does the average child age 6
watch in a year?
• 1,000
2,000
20,000
120,000
• ANSWER……
• 20,000
Unit 2 Review– Mass Media
• 12. @ What percentage of American Households have at least
ONE Television?
• 50 (1/2)
65 (2/3)
75 (3/4)
90+(9/10)
• 90+(9/10)
• 13. @ How many hours per day is the average American
watching television?
• 2
4
7
10 12
• 4+
• 14. How many violent acts will the average America child
witness on TV before they leave elementary school?
• 2,000
8,000
20,000
52,000
• 20,000
Unit 2 Review– Mass Media
15. The average America Youth spends more time watching TV than what?
• Answer….(Name 2– must be on the list below)
• Spending Time Outdoors/Indoors Playing
Sleeping
Doing Homework
Household Chores
Talking to Parents
•
•
•
•
•
16. Which of the following areas have a strong correlation with watching TV?
Violence Against Parents
Health/Weight Issues
Increased Sensitivity to Violence
Decreased Scores on Academic Tests
Answer….
Health/Weight Issues.
Unit 2 Review– Mass Media
• 17. Identify ONE form of Mass Media in SHARP DECLINE----NO CHOICES
• Print Media: Newspapers, Magazines,etc.
18. Among 18-34 year olds, Which of the following are in decline?
Video Game
Online Chat
Television Viewing
Social Networking
Answer….
• TV Viewing
Unit 2 Review– Mass Media
•
•
•
•
•
•
19. What is Western Media?
A. Movie Media from Hollywood, California
B. Media from the U.S. and Europe
C. Media from the Liberal Left Wing
ANSWER….
B--
•
20. When people watch over 1,000 images of murder by age 16,
in the TV/Movie media– Viewers become numb or no longer react in
shock or dismay. This phenomenon is….
The Narcotic Dysfunction –Desensitized
Cultural Insensitivity- Socialized
Audience Association– Assimilation
Answer….
The Narcotic Dysfunction –Desensitized
•
•
•
•
•
Unit 2 Review– Mass Media
• 21. What nation only recently opened
up television to it’s people and have
become alarmed and concerned of
Western Media’ influence on their
traditional culture?
• Cameroon
Saudi Arabia
Bhutan
Laos
• Answer….
• Bhutan
Unit 2 Review– Mass Media
• 22. The ALL time classic Coke Advertisement is “I’d like to teach the
world to sing”.
It was effective because it used multiple advertising strategies in a
30-60 second spot. Which is NOT an advertising strategy used?
• Bandwagon
Social Associaton
Magic Ingredients
Repetition
Answer…..
• Magic Ingredients
23. Wendy’s Old Fashioned Hamburgers is successful over the long term
because of what MAIN media marketing strategy?
• Use of Humor
Avante Garde
Social Association
Use of Scale
Nostalgia
Testimonials
Answer…..
Nostalgia
• 24. Why do 44% of women and 22% percent of
men give as the primary reason they watch the
Superbowl? (no choice)
• …..
• Watch the Commercials
• 25. News and Media checkpoints include editing, editorial
boards, and “storyboard” meetings to decide what stories are
covered and with what ____. This is known as “Gatekeeping”
• Spin
Ads
Ideology
Status
Stereotyping
• Answer…..
• Spin
• 26. The Modern Media has evolved into a Global Village
through “CULTURAL ___________”
• Stereotyping
Assimilation
Stratification
Bias
• Answer….
• Assimilation