
Focus on either a public company or a
division/business-unit of a public company,
and a critical innovation issue that it is
currently facing (or have faced)

For Example
› how do you think Google+ take users from
Facebook.
› How can Intel become a forerunner in cell
phone processors etc.
› How can Amazon stay in business despite selling
products below COG.


Note:
You might not be able to gather enough
information on your company/division to analyze
every aspect of innovation covered in our course,
but you must be able to conduct the analysis in
terms of both the content and process of
innovation.

You also must provide specific and well-reasoned
recommendations that integrate well with your
analysis.

To ensure that you are making good progress and
to provide opportunities for feedback, there will
be three “gates” that you must meet throughout
the semester. Each gate will require you to turn in
a portion of your analysis for review.
Requires your team to identify and agree upon a suitable
project, and to provide a one-page write-up of the
company selected, what the issue needs addressing, and
a brief overview of the industry.
› Size of the firm
› competitors, complementors customers, suppliers,
› Leading Products and Milestones.
› Current Problems in Innovation
•
›
NOTE : The analysis should be double spaced, typed
in 12 point Times New Roman font, with one-inch
margins on all four sides. There are no formal
requirements regarding the length of the analysis, but
typical analyses are about 5-10 pages (plus exhibits).
The first page must contain the name of your team
and all the member names.

Organization and Industry Analysis of
the firm




Industry Analysis: Porter’s five forces
Distinctive Competencies of the firm
Resources and Capabilities
Organization Structure
NOTE : The analysis should be double spaced, typed in
12 point Times New Roman font, with one-inch margins
on all four sides. There are no formal requirements
regarding the length of the analysis, but typical analyses
are about 5-10 pages (plus exhibits).
The first page must contain the name of your team and
all the member names.
Email Gate 2 at adatta@ilstu.edu on due day as per
syllabus

you will concentrate on the specific problem that
you mentioned in Gate 1 and your
recommendations.
› Current Challenges: What are some of the current
challenges with the company? Are they related to
products, processes, services, mergers, industry etc.
› Recommendations: How do you Propose the
problems be solved? What are your future directions?
NOTE : The analysis should be double spaced, typed in 12 point Times New
Roman font, with one-inch margins on all four sides. There are no formal
requirements regarding the length of the analysis, but typical analyses are
about 5-10 pages (plus exhibits).
The first page must contain the name of your team and all the member
names.
Email Gate 3 at adatta@ilstu.edu on due day as per syllabus
1.
Executive Summary
2.
Milestones (briefly describe what is the case about and
problems incurred)
3.
Organization and Industry Analysis




Industry Analysis: Porter’s five forces
Distinctive Competencies of the firm
Resources and Capabilities
Organization Structure
4.
Current Challenges: What are some of the current
challenges with the company? Are they related to
products, processes, services, mergers, industry etc.
5.
Recommendations: How do you Propose the problems
be solved? What are your future directions?
Categories
Final paper
(overall Length 21-41
pages excluding
references and TOC)
Presentation
Slide
Delivery
1. Executive Summary
Overall Summary 1page
2 Slides on the
overall agenda and
summary of the
Presentation
(5 points)
2-4 slides on major
milestones
(5 points)
2-4 slides
How you deliver it
(5 Points)-1 Page
2. Milestones
3. Organization
Industry Analysis
Distinctive
competencies.
Org Structure
major milestones
5-10 pages
(10 points)
 Industry Analysis: Porter’s five forces
 Distinctive Competencies of the firm
 Value Chain Activities
 Resources and Capabilities
 Organization Structure
5-10 pages
(15 Points)
(5 points)
How you deliver it
(5 points)
How you deliver it
(10 points)
(10 points)
Categories
Final paper
Presentation
Slide
Delivery
4. Current Challenges
 What are some of the current
challenges with the company? Are
they
related
to
products,
processes, services, mergers,
industry etc
5-10 pages
(10 points)
3 pages on future Recommendations
directions.
5-10 pages
(10 Points)
10 points
2-4 slides on
Current Challenges
How you deliver it
(5 points)
(5 points)
2-4 Slides Reco
(5 points)
How you deliver it
(5points)
N/A
N/A
5. Looking ahead
6. Organization/ references/
Cover Sheet/ TOC/ FILE
NAME (FINAL-PAPERTEAM X.DOC. Where X is
the no. assigned to your team)
Paper should be in AMR
Format:
http://mqm340.weebly.com/up
loads/8/4/9/1/8491662/amrstyl
eguide.pdf





Cite when you use the Internet, the cases and
everything.
› References at the end
› AMR STYLE:
http://mqm340.weebly.com/uploads/8/4/9/1/84
91662/amrstyleguide.pdf
If you take a figure, a table from a source, cite it.
All figures and tables must be named and
numbered.
Due date: Check Schedule in the Syllabus, 5:00PM
Central.
Don’t be late.

Full names of members and the course
number on cover page

Relevant title (not Pepsico project or
Denmark)

Page number on every page

Table of Contents in the beginning

Read carefully for typos, sentence
construction problems etc.

Some comparison with close industry rivals

Every group member to check before final
submission

Bind or properly staple

General recommendations
[…the company should keep on doing what it is currently
doing
…the company should do what it can do best
…the business model should be changed
… the company should increase innovation or efficiency
…the company should expand overseas]

Use of may be in recommendations

Illegible printing
 Take
Questions from Audience
 Don’t
read from notes
 Each
member must be present





Slides should reflect the content of the
project report
Slides should appear in proper sequence
Use charts / tables to reduce # of slides
Choose appropriate color scheme and
Font
Slides should not be busy (i.e. contain
excess information)







Decide beforehand who is going to say
what
Divide time accordingly
Each members should know his/her part
well
Know your slides well
Don’t spend too much time on one topic
(e.g., company history)
Include charts / tables / video as necessary
Rehearse at least one time





Introduce yourselves
Show that you are enthused
Do not just read from the hand-held cards /
console monitor
Don’t turn back too many times to see the
slides
Maintain eye-contact with the audience






Don’t look only in one direction / section of
the audience
Speak with confidence
No chewing gums
Don’t lean on the console
Thank the audience
Answer questions with confidence

If you want to Swap a slot, you need to
talk to the other group, before talking to
me.

If you want to use a free slot, please feel
free to contact me.

As a respect to your colleagues, I urge all
of you to be present during the
presentation even if your group is not
presenting.

50 points are reserved for peer
Evaluations. Check Schedule in the
Syllabus for Due date. Need Printed
Copy
http://mqm340.weebly.com/uploads/8/
4/9/1/8491662/peer_evaluation.docx