MANAGEMENT
INFORMATION SYSTEMS
FINAL PRESENTATION
April 29th, 2009
History
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London Stock Exchange – 1968
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New York Stock Exchange – 1972
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The Origins of Wall Street
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Technology Drives Volume and Efficiency
Wall Street: The Evolution
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Barriers to Entry: Accessibility and Cost
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Fixed Commission Structure Eliminated - 1975
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Discount Broker Emerges
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Charles Schwab
Online Brokerage Firms Emerge – 1983
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E*Trade – 1983
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TD Ameritrade
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Scottrade
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Fidelity
Accessibility
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Communication
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Telephones
Desktop/Laptop Computers
Smart Phones
Commission Decreases
Financial Information
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Online Discount Broker
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Analyst Reports and Opinions
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Industry/Sector Trends
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Charts and Technical Analysis
Yahoo Finance
The Future: Technology as a Driver
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Social Networking
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Smart Phones
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Elimination of the
Broker
T.D Ameritrade
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Headquartered in Omaha, Nebraska
CEO is Fred Tomczyk
3,947 employees
International discount on-line brokerage
Launched Accutrade for Windows in 1996
IPO in 1997
Favored by more professional traders
Allows you to trade stocks, bonds, ETF’s, mutual funds,
futures, forex, world markets, options
6 million US based customers
T.D Ameritrade Cont’d
E-Trade
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Financial Services company
Has on-line brokerage and a bank subsidiary
Very interactive and easy to use
More expensive than most other platforms
Favored by amateur investors
Headquartered In Manhattan, New York
3,249 employees
CEO is Donald Layton
Allows you to trade stocks, bonds, ETF’s, mutual funds,
futures, forex, world markets, options
E-Trade Cont’d
Scottrade
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Has fixed commission structure ($7 trades)
Low cost compared to most other on-line brokers
Has 403 local branches
Founder & CEO is Rodger Riney
2,500 employees
Headquartered in St. Louis, Missouri
Allows you to trade stocks, bonds, ETF’s, mutual
funds, futures, forex, world markets, options
Ranked #1 by J.D Power for investor satisfaction
Scottrade Cont’d
MIS Applied Software
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Allows for remote trading
Intensive on-line security
 SSL
(secured sockets layer)
 Firewall (blocks intruders)
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Requires immense referential databases
Requires not “off the shelf” proprietary software
Needs to be interactive and fast
 NASDAQ
level II quotes
 Real time news updates
MIS Applied Hardware
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Massive hard drives with redundancy
 RAID
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hot swap drives
Fast servers using
 Quad
core processing
 Scalability
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Fiber optic internet connection
Fast and ultra-reliable co-location centers
Firewalls for security
PC’s, large array of monitors, multiple I/O devices
MIS Applied Programming
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Hardest component of MIS to manage
Requires team’s of programmers and project managers
Techniques
Shared Sessions (sharing apps across multiple servers)
 SAN (storage area network, networked data)
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Languages
JAVA (SUN Microsystems)
 PHP (dynamic)
 C++ (general purpose programming)
 Ruby on Rails (open source web application framework)
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History of Social Networking Sites
Social Networking is abbreviated SNS
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What is definition?
Certain features already existed
 ICQ,
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AIM, Classmate.com
First to combine was Sixdegrees.com (1997)
Major Players
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Facebook
MySpace
Twitter
LinkedIn
Flickr
Hi5
Commonalities
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Photo-sharing
Personal profile
Relationship initiation
Ability to view other profiles (varying degrees)
Some form of messaging
Why so popular?
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People feel connected
Allows sharing of information
Groups people around similar interests
Voyeuristic (good or bad?)
What’s missing?
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Another dimension – Introduce business functions
Perform business transactions within site
Not just SNS “about” business
SNS “for” business
Security Concern: Social Networking
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Identity Theft
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Cyber-assaults
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Phishing E-mail
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Worn threat
Security concern : Online trading
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Hacker attacks
investor’s account
Cyber criminal
Scottrade on Facebook
New Trading Platform
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Searching Engine
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Blog post
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Video, photo sharing
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Investors interaction
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In real time transaction
Social- Investment Website
Social- Investment Website
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Friendly trading platform
Integrate Social
networking and stock
trading Feature
Reliable trading
environment