3.00 Understand the role of
Marketing in Business
3.01 Understand principles of
marketing.
3.01 Marketing Principles
The marketing process is:
The management process through which goods and services move
from a concept or idea to the customer.
It includes a variety of activities that are organized into functions. The
classification of the 7 marketing functions are:
1. Marketing-information management
2. Product/service management
3. Pricing
4. Place (Distribution)
5. Selling
6. Financing
7. Promotion
3.01 Marketing Functions
1.
On the following slides, complete each section with the function
name, definition, graphic and sentence, for each of the 7
marketing functions.
2. On the section marked “True to life in business, sentence:” create
a high school level sentence using the word, in a true to life
situation. Your sentence must be long (at least 15 words), contain
adjectives, nouns, and business example.
3. For the word financing, here is an excellent example:
The Honda Jet company purchase 100 acres of land to build the new
manufacturing facility, and obtained financing for the $10 million loan
at BB&T bank.
4. Here is a poor example (elementary level):
“Honda got financing at the bank.”
3.01 The 7 Marketing Functions
Function Name:
Word here
Graphic:
Definition
(use www.businessdictionary.com or
Intro to Business textbook:
True to life in business, sentence
(underline the function):
3.01 The 7 Marketing Functions
Function Name:
Word here
Graphic:
Definition
(use www.businessdictionary.com or
Intro to Business textbook:
True to life in business, sentence:
3.01 The 7 Marketing Functions
Function Name:
Word here
Graphic:
Definition
(use www.businessdictionary.com or
Intro to Business textbook:
True to life in business, sentence:
3.01 The 7 Marketing Functions
Function Name:
Word here
Graphic:
Definition
(use www.businessdictionary.com or
Intro to Business textbook:
True to life in business, sentence:
3.01 The 7 Marketing Functions
Function Name:
Word here
Graphic:
Definition
(use www.businessdictionary.com or
Intro to Business textbook:
True to life in business, sentence:
3.01 The 7 Marketing Functions
Function Name:
Word here
Graphic:
Definition
(use www.businessdictionary.com or
Intro to Business textbook:
True to life in business, sentence:
3.01 The 7 Marketing Functions
Function Name:
Word here
Graphic:
Definition
(use www.businessdictionary.com or
Intro to Business textbook:
True to life in business, sentence:
Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions
will be used on this diagram).
Marketing-information management
Selling
Product/service
Financing
Pricing
Promotion
Place (Distribution)
Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions
will be used on this diagram).
Marketing-information management
Selling
Product/service
Financing
Pricing
Promotion
Place (Distribution)
Submit your work
• 1. Save this power point as:
“PBF_3.01_Functions_of_Marketing_yourfirsti
nitial_lastname” to your “my documents”
directory.
• 2. close this file and ppt program
• 3. Log into edmodo, and submit this file under
“3.01” assignment to the instructor.