MARKET RESEARCH INTRO – DAY 2 1. Submit your Marketing Research and Customer Profile exercises from last day. 2. For a retailer to know their customers they must have a sense of the life time value to the customer as depicted in the life cycle of the customer (see handout provided in class) and the profile of their typical customer (see http://www.businessdictionary.com/definition/customer-profile.html). 3. To understand why customer targeting is crucial take a look at http://www.vainteractive.com/inbusiness/editorial/sales/ibt/target_market.html 4. Now that you understand why it is important to profile your customers lets try and do this using basic statistical data from Delta. Open the file “Consumer Profiles Worksheet”, following the instructions to complete the exercise. Submit when completed.