Data Broker & Digital Rights
The Need for Dialogue
ITU-T, Big Data Workshop
Daniel Faulk, SAP AG
June 17, 2014, Geneva CH
Confidential
The Telecommunications World
Connecting information, people, and things
Internet of
content
Internet of
people
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Internet of
things
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Telecommunications world is investing
50 Billion connected devices / people / things by 2020
Big Data
investment
abounds –
2013 showed
substance
behind the
Hype
Customer Experience
Enhancement
3.57
0.55
1.92
Operational Efficiency
Precision Marketing
0.45
1.58
0.27
Real-time Analysis &
Decision
1.4
0.35
Innovative Business
Models
1.36
0.33
($BN)
2020
2013
Source: Gartner 2013
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Big Data & The Internet of People
Advertising to the rescue ?!
Mobile Operators
 See diminished revenue
 Need to find an alternative
monetization scheme – the
next big thing
 Attach a multimillion-dollar
target to monetize data in the
next six months
Brand & Agencies
 Need a single source of truth
using real-time data to answer
seminal questions – who,
what, and where
Technology Levers: Predictive Analytics, Database and Technology, Application Innovation
Business Levers: Sales force, Telco Relationships, Enterprise Relationships
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
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Big Data & The Internet of Things
Asset management to the rescue ?!
Mobile Operators
 See diminished revenue
 Need to find an alternative
monetization scheme – the
next big thing
 Attach a multimillion-dollar
target to monetize data in the
next six months
Asset operators, owners,
OEMS
 Need a single source of truth
using real-time data to answer
seminal questions – who,
what, and where
Technology Levers: Predictive Analytics, Database and Technology, Application Innovation
Business Levers: Sales force, Telco Relationships, Enterprise Relationships
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
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The Big Data Opportunity
The Data Broker
Cloud
Mobile
Deidentification
Anonymization
Process
Big Data
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Data
Structure
International
Legal Compliance
Collaboration
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Data Broker challenges are procedural and regulatory
Data Ownership
•
•
Who is the owner of the data generated ?
Can the ‚traditional‘ ownership rights to data continue?
Data Custodian
•
•
•
In a Cloud scenario, who is a trustful data custodian
Where will the data be kept, and which data privacy legislation applies to the data
How to avoid access to data for litigation (e.g. US nationals can demand access to
foreign-owned data hosted in US data centers)
Access rights
•
•
How do the data owners access the data for IoT commercial scenarios (e.g. for condition
monitoring, performance benchmarking)
How do operators, manufacturers and the responsible authorities gain access for
forensics (or not)
Picture Copyright: Bombardier
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
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8
Summary of SAP position
SAP believes that the Data Broker Model is NOT a technical problem
SAP believes that there can be additional value for Telcos, owners, operators
and manufacturers from real-time data analysis and streaming
SAP believes that legal frameworks & standards for data security and privacy
need to be established for cloud based solutions which aid forensics
SAP is looking to participate in a dialogue and can play multiple roles in
forming international legal framework for data broker model
•
•
•
Supplier of Software Products
Operator of complete solutions – single or multi-tennant
Data Custodian in managed or public clouds
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
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