Cost-Volume-Profit Analysis Chapter 7 1 Copyright © 2007 Prentice-Hall. All rights reserved Objective 1 Calculate the unit contribution margin and the contribution margin ratio 2 Copyright © 2007 Prentice-Hall. All rights reserved Components of CVP Analysis • • • • • Sales price per unit Volume sold Variable costs per unit Fixed costs Operating income 3 Copyright © 2007 Prentice-Hall. All rights reserved CVP Assumptions 1. Change in volume is only factor that affects costs 2. Can classify each cost as either variable or fixed. (These costs are linear throughout relevant range) 3. Revenues are linear throughout relevant range 4. Inventory levels will not change 5. The sales mix of products will not change 4 Copyright © 2007 Prentice-Hall. All rights reserved Unit Contribution Margin Sales price per unit - Variable costs per unit Contribution margin per unit 5 Copyright © 2007 Prentice-Hall. All rights reserved Contribution Margin Ratio Unit contribution margin Sales price per unit 6 Copyright © 2007 Prentice-Hall. All rights reserved Objective 2 Use CVP analysis to find breakeven points and target profit volumes 7 Copyright © 2007 Prentice-Hall. All rights reserved Breakeven Point • Sales level at which operating income is zero • Sales above breakeven result in a profit • Sales below breakeven result in a loss 8 Copyright © 2007 Prentice-Hall. All rights reserved Income Statement Approach Contribution Margin Income Statement Sales - Variable Costs Contribution Margin - Fixed Costs Operating Income 9 Copyright © 2007 Prentice-Hall. All rights reserved Short-Cut Approach Using the Unit Contribution Margin Units sold = Fixed expenses + Operating income Contribution margin per unit 10 Copyright © 2007 Prentice-Hall. All rights reserved Short-Cut Approach Using the Unit Contribution Margin Ratio Sales in $ = Fixed expenses + Operating income Contribution margin ratio 11 Copyright © 2007 Prentice-Hall. All rights reserved E7-15 1. Contribution margin ratio = Contribution margin ÷ Sales = $187,500 ÷ $312,500 = 60% 12 Copyright © 2007 Prentice-Hall. All rights reserved E7-15 1. Aussie Travel Contribution Margin Income Statements Sales revenue $250,000 $360,000 Variable expenses (40%) 100,000 144,000 Contribution margin $150,000 $216,000 Fixed expenses 170,00 170,000 Operating income (loss) $ (20,000) $46,000 13 Copyright © 2007 Prentice-Hall. All rights reserved E7-15 2. Sales in $ = Fixed expenses + Operating income Contribution margin ratio Sales in $ = $170,000 + $0 = $283,333 60% 14 Copyright © 2007 Prentice-Hall. All rights reserved E7-16 1 Contribution margin = Sales–Variable costs = $1.70 - $0.85 = $0.85 Contribution margin ratio: Contribution margin per unit = $0.85 = 50% Sales price per unit $1.70 15 Copyright © 2007 Prentice-Hall. All rights reserved E7-16 2 Breakeven sales in units: Fixed costs + Operating income Contribution margin per unit ($85,000 + $0) / $0.85 = 100,000 units 16 Copyright © 2007 Prentice-Hall. All rights reserved E7-16 2 Breakeven sales in dollars: Fixed costs + Operating income Contribution margin ratio ($85,000 + $0) / 50% = $170,000 17 Copyright © 2007 Prentice-Hall. All rights reserved E7-16 3 Sales in units: Fixed costs + Operating income Contribution margin per unit ($85,000 + $25,000) / $0.85 = 129,412 units 18 Copyright © 2007 Prentice-Hall. All rights reserved Preparing a CVP Chart Step 1: – Choose a sales volume. – Plot point for total sales revenue. – Draw sales revenue line from origin. 19 Copyright © 2007 Prentice-Hall. All rights reserved Preparing a CVP Chart $20,000 Dollars $15,000 • $10,000 Revenues $5,000 $0 0 500 1,000 1,500 Volume of Units 20 Copyright © 2007 Prentice-Hall. All rights reserved Preparing a CVP Chart Step 2: – Draw the fixed cost line 21 Copyright © 2007 Prentice-Hall. All rights reserved Preparing a CVP Chart $20,000 Dollars $15,000 Revenues Fixed costs $10,000 $5,000 $0 0 500 1,000 1,500 Volume of Units 22 Copyright © 2007 Prentice-Hall. All rights reserved Preparing a CVP Chart Step 3: – Draw the total cost line ( fixed plus variable) 23 Copyright © 2007 Prentice-Hall. All rights reserved Preparing a CVP Chart $20,000 Dollars $15,000 Revenues Fixed costs Total cost $10,000 $5,000 $0 0 500 1,000 1,500 Volume of Units 24 Copyright © 2007 Prentice-Hall. All rights reserved Preparing a CVP Chart Step 4: – Identify the breakeven point and the areas of operating income and loss 25 Copyright © 2007 Prentice-Hall. All rights reserved Preparing a CVP Chart $20,000 Breakeven point Dollars $15,000 $10,000 $5,000 $0 0 500 1,000 1,500 Volume of Units 26 Copyright © 2007 Prentice-Hall. All rights reserved Preparing a CVP Chart Step 5: – Mark operating income and operating loss areas on graph 27 Copyright © 2007 Prentice-Hall. All rights reserved Preparing a CVP Chart $20,000 Breakeven point Dollars $15,000 $10,000 $5,000 $0 0 500 1,000 1,500 Volume of Units 28 Copyright © 2007 Prentice-Hall. All rights reserved E7-20 Dollars (in thousands) $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 600 1,200 1,800 2,400 Tickets (in thousands) 29 Copyright © 2007 Prentice-Hall. All rights reserved E7-20 Dollars (in thousands) $70,000 $60,000 $50,000 $40,000 $30,000 Fixed Costs $20,000 $10,000 $0 600 1,200 1,800 2,400 Tickets (in thousands) 30 Copyright © 2007 Prentice-Hall. All rights reserved E7-20 Dollars (in thousands) $70,000 $60,000 Breakeven point $50,000 $40,000 $30,000 Fixed Costs $20,000 $10,000 $0 600 1,200 1,800 2,400 Tickets (in thousands) 31 Copyright © 2007 Prentice-Hall. All rights reserved E7-20 Dollars (in thousands) $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 600 1,200 1,800 2,400 Tickets (in thousands) 32 Copyright © 2007 Prentice-Hall. All rights reserved E7-20 ($24 x units sold)-($4 x units sold)-$24,000,000 = $0 ($20 x units sold) = $0 + $24,000,000 Units sold = $24,000,000 ÷ $20 = 1,200,000 tickets 1,200,000 x $24 per ticket = $28,800,000 33 Copyright © 2007 Prentice-Hall. All rights reserved Objective 3 Perform sensitivity analysis in response to changing business conditions 34 Copyright © 2007 Prentice-Hall. All rights reserved Sensitivity Analysis • “What if” analysis • What if the sales price changes? • What if costs change? 35 Copyright © 2007 Prentice-Hall. All rights reserved E7-22 Sales needed to Breakeven = Fixed Costs ÷ Contribution Margin Ratio $500,000 = Fixed Costs ÷ .40 $500,000 × .40= Fixed Costs $200,000 = Fixed Costs New fixed costs = $240,000 36 Copyright © 2007 Prentice-Hall. All rights reserved E7-22 Sales needed to Breakeven = Fixed Costs ÷ Contribution Margin Ratio $240,000 ÷ .40 = $600,000 37 Copyright © 2007 Prentice-Hall. All rights reserved E7-23 Sale price per scarf Contribution margin ratio Contribution margin per unit $16 x.625 $10 Scarves needed to pay for extra entrance fee cost of $150 ($1,000 x 15%): $150 ÷ $10 = 15 scarves 38 Copyright © 2007 Prentice-Hall. All rights reserved Objective 4 Find breakeven and target profit volumes for multiproduct companies 39 Copyright © 2007 Prentice-Hall. All rights reserved Multiple Product Break-Even Point – E7-27 Step 1: Calculate weighted-average contribution margin Standard Sale price per unit $54 Variable costs per unit 36 Contribution margin per unit $18 Sales mix in units x3 Contribution margin $54 Weighted average contribution Margin per unit ($110 / 5) Chrome $78 50 $28 x2 $56 Total $110 $22 40 Copyright © 2007 Prentice-Hall. All rights reserved Multiple Product Break-Even Point – E7-27 Step 2: Calculate the breakeven point in units Fixed costs + Operating income Weighted average contribution margin per unit ($9,680 + $0) ÷ $22 = 440 composite units 41 Copyright © 2007 Prentice-Hall. All rights reserved Multiple Product Break-Even Point – E7-27 Step 3: Calculate the breakeven point in units for each product line Standard: 440 units x 3/5 = 264 units Chrome: 440 units x 2/5 = 176 units 42 Copyright © 2007 Prentice-Hall. All rights reserved E7-27 To earn $6,600 Fixed costs + Operating income Weighted average contribution margin per unit ($9,680 + $6,600) ÷ $22 = 740 composite units Standard: 740 x 3/5 = 444 Chrome: 740 x 2/5 = 296 43 Copyright © 2007 Prentice-Hall. All rights reserved Objective 5 Determine a firm’s margin of safety and operating leverage 44 Copyright © 2007 Prentice-Hall. All rights reserved Margin of Safety • Excess of expected sales over breakeven sales • Drop in sales that the company can absorb before incurring a loss • Used to evaluate the risk of current operations 45 Copyright © 2007 Prentice-Hall. All rights reserved Margin of Safety In units: Expected sales in units – Breakeven sales in units In dollars: Margin of safety in units x Sale price per unit 46 Copyright © 2007 Prentice-Hall. All rights reserved Margin of Safety As a Percentage Margin of safety in units ÷ Expected sales in units In dollars: Margin of safety in $ ÷ Expected sales in $ 47 Copyright © 2007 Prentice-Hall. All rights reserved E7-32 1. Margin of safety = Expected sales – breakeven sales Expected sales: Sales – variable costs – fixed costs = operating income Sales – 70% Sales - $9,000 = $12,000 30% Sales = $9,000 + $12,000 Sales = $70,000 48 Copyright © 2007 Prentice-Hall. All rights reserved E7-32 1. Margin of safety = Expected sales – breakeven sales Breakeven sales: Sales – variable costs – fixed costs = operating income Sales - 70% x Sales - $9,000 = $0 30% Sales = $9,000 Sales = $30,000 49 Copyright © 2007 Prentice-Hall. All rights reserved E7-32 1. Margin of safety = Expected sales – breakeven sales = $70,000 - $30,000 = $40,000 50 Copyright © 2007 Prentice-Hall. All rights reserved E7-32 2. Margin of safety as a % of target sales = $40,000 ÷ $70,000 = 57% 51 Copyright © 2007 Prentice-Hall. All rights reserved Operating Leverage • Relative amount of fixed and variable costs that make up total costs • Operating leverage factor: Contribution margin Operating income Indicates percentage change in operating income that will occur from a 1% change in volume 52 Copyright © 2007 Prentice-Hall. All rights reserved Operating Leverage • High operating leverage – relatively more fixed costs – relatively high contribution margin ratio • Higher risk if volume decreases • Higher potential for reward if volume increases 53 Copyright © 2007 Prentice-Hall. All rights reserved Operating Leverage • Low operating leverage – relatively more variable costs – relatively small contribution margin ratio • Lower risk if volume decreases • Lower potential for reward if volume increases 54 Copyright © 2007 Prentice-Hall. All rights reserved Operating Leverage Factor Contribution margin Operating income 55 Copyright © 2007 Prentice-Hall. All rights reserved E7-32 3. Sales Variable costs (70%) Contribution margin $70,000 49,000 $21,000 Operating leverage: Contribution margin ÷ Operating income $21,000 ÷ $12,000 = 1.75 56 Copyright © 2007 Prentice-Hall. All rights reserved E7-32 4. If volume decreases 10%, income will decrease: 10% x 1.75 = 17.5% 57 Copyright © 2007 Prentice-Hall. All rights reserved End of Chapter 7 58 Copyright © 2007 Prentice-Hall. All rights reserved