IAB
Town Hall Meeting
6/7/10
Industry
Deb
IAB Town Hall
Agenda
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Who we are…(10 min)
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Where we’ve been…(5 Min)
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2009/2010 accomplishments
Ongoing activities
• Monthly Calls
Where we’re going…(25 Min)
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What is the IAB?
Leadership Introductions
New Award(s)
Enterprise Transformation
Next Great Idea – Marketing the IE Profession (Bill)
Q&A
Deb
What is the IAB?
• IIE Winning & Growing
• Industrial Engineering Profession
Winning & Growing
• IIE Practitioners Winning and
Growing
You can succeed best and quickest
by helping others succeed…
Deb
IAB Leadership Team

Deb Laudenslager
• 2008/2009 Chair

Past Chair
Kazuo Takeda
• 2009/2010 Chair

Bill Tolo
• Chair Elect
Deb
Deb Laudenslager
The Hershey Company
Industrial
Engineering
Manufacturing
Finance
Industrial
Engineering
Manufacturing
Education
• B.S. IE (Penn State University)
Director
Industrial
Engineering
Position
Production
Manager
Part Time
Business
Analyst
Manufacturing
Manager
Corp IE
Front Line
Supervisor
Plant
IE
Corporate
IE Co-OP
•
•
•
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Professional / Community
IIE: Industry Advisory Board, VP Technical
Networking, SEMS Board Member
IE: External Advisory Board, Penn State WISE
Junior Achievement Classroom Teacher, Young
Women’s Symposium Facilitator
Mentor: Hershey Women’s Council, Mentornet
Organizational Movement
Deb
Kazuo Takeda
Disney
Technical
Non Broadcast
TV
Animation
United Parcel Service
Education
• Bachelors (Long Beach State Univ.)
• MBA -2012 (Univ. Redlands)
Disneyland
Manager
(FOS IE)
Prgm Mgr
(IE)
Mgr H-STV
(US/Asia)
A. Producer
(Animation)
Position
Manager
Mgt Srvr
(Air IE)
Pln Mgr
(IE)
Supervisor
(Pkg IE)
(Westinghouse)
Auditor
(CATV)
Technician
(Electronic)
Mechanic
(Exotic Cars)
Technician
(Electronic)
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Professional / Community
IIE: Industry Advisory Board, National
Leadership Council, Sr. Board Member
IE: Industry Advisor; USC, Cal Poly Pomona
Special Effects Director; FCRT
Director of Team Managers; Cal Wave Hockey
Organizational Movement
Kaz
Kazuo ‘Kaz’ Takeda
IAB Chair 2010
Manager
Industrial Engineering
Anaheim, CA
Work:
714-781-1475
Email: Kazuo.Takeda@disney.com
Recent Work Experience
• United Parcel Service: 1988 - 1998
• Program Manager; Pacific Region
• Planning Manager; Pacific Regi9on
• Management Supervisor; S.Cal District
• Telescreen Inc.: 1986 - 1999
• Manager, A. Producer
• Starspur Inc.: 1984 - 1986
• Manager; Home Satellite Antenna Positioners
• Westinghouse / Storer CATV: 1982 - 1984
• Manager; CATV Sales
• Auditing
• Misc: ~ 1982
• Electronic Technician
• Exotic Car Electrical Mechanic
• Paper Boy
Education
IIE Experience
• Industry Advisory Board: 2006 – Present
• National Leadership Committee: 2006 - Present
• ASVP: 2008 – Present
• Chapter Development Fund Chair: 2008 - Present
• Western Region VP: 2006-2007
• Local Chapter: 1991- Present
• Secretary/Treasurer : 2004 – Present
• Sr. Board Member: 2001 – Present
• Past Chapter President: 1996
Community
• Industry Advisory Board
• USC
• Cal Poly Pomona
• California Wave Hockey Club
• Director of Managers
• Fullerton Children’s Repertory Theatre
• Special Effects Director
Interests/Fun Facts
Motorcycle rider, hockey, two kids in college, home
improvement projects
• University of Redlands: MBA 2011
• Cal State Long Beach: BA 1981
7
Bill Tolo
PF&D
RCA
Teledyne
Unisys
Education
• Bachelors (University of Missouri)
• MA - Leadership (Augsburg
College)
Principal IE
Position
(Printed
Circuits)
Sr. IE
Best
Buy
Marshall Field’s
Target/Macy’s
PIC
(Finance)
Sr.(IE)
Logistics
PF&D
Services
Principal
(LLC)
Retail/Store
(IE)
Merch.
Flow
Manager
Distribution
(IE)
(Asset Refurb)
IE
(Mainframes)
Mfg.
Engineer
(Television)
Mfg.
Engineer
(Video Disc)
Mfg. IE
(IBM
PCJr)
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IIE Experience
IIE Industry Advisory Board
IIE Board of Trustees / SVP Chapters
IIE Annual Conference Solutions CoChair
IIE SWS Board
IIE Twin Cities Chapter 38 President
Organizational Movement
Where have we been?
IIE Winning & Growing:
“PRACTITIONERS HELPING IIE”
Conference Input/Support: IAB Track, Moderator for Executive
Roundtable, Panelists, Speakers
Awards: Nominate Award Candidates
Misc. Support/Input
Advertising on a National Level
Strategic Partnerships with Organizations
Strengthening Chapter Connections
Helping Sr. IIE Chapters
How can IIE affect successful networking?
Kaz
Where have we been?
IE Profession Winning & Growing:
“IAB HELPING TO GROW THE PROFESSION”
• YouTube Video Contest (2007 and 2010) – raise
awareness to kids on the IE profession using current
social media
• “What is an IE” Presentation – created to raise
awareness on the IE profession to students
• Marketing the IE Profession – Under Construction
Kaz
Where have we been?
IE Practitioners
Winning & Growing:
“IIE HELPING TO PRACTITIONER’S”
Awards
 Nominate Award Candidates
 IAB Middle Career Leadership Award (New)
 Enterprise Transformation Award (New)
Provide Input to IIE: (to ensure that IIE is meeting industry members
needs in the following areas)
Conference Content, Website Content, Training Offerings
Kaz
New Conference

Enterprise Transformation
Donna
IAB the Next Great Idea
“Marketing the IE Profession”
What is the task?
• Get the message out of what IE’s do to Non-IIE members.
• Not one single message, but many messages based upon
the audience.
• Focus on execution, getting the word out not on honing
the message.
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
Why should we do this?
• IEs are not well known to the general population about
who we are and what we do.
• IEs are critical to the survival & revival of American
industry in the global economy.
• IEs should be recognized as subject matter experts
outside our IE community.
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
What is the Opportunity?
• Market within industry about IE
• Market to other engineering disciplines about IE
• Market to Re-engineered IEs (Lean, Six Sigma, etc.)
about IE
• Market within the academic community (grade school,
high school, college) about IE
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
What are the Goals?
• Baseline is zero. Start where we are now.
• 5oo followers on IIE IAB social networking site by 2011
(LinkedIn).
• Begin with current Yahoo IAB membership
• Recruit at IIE Annual Conference (Town Hall)
• Generate hits, touches, impressions, comments, or event
attendees.
• 2,500 in 2010; 5,000 in 2011; 10,000 in 2012
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
Project Scope: Market to non-IIE members
• Maintain the IIE Brand
• Hippocratic Oath: “Do No Harm”
• Supported by IIE HQ but independent
• Do not compete with IIE but complement
• Ideally convert “followers” to IIE members
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
Project Plan
• Develop IIE IAB social networking identity
• Name , Logo, Website
• Poll of IE stakeholders to for a baseline metric.
• What do they know about IEs and what we do?
• Develop a tool kit of marketing materials
• Specific initiatives based upon member interest
• Bring other IIE groups w/ common goals
• Ask for specific help to implement “The Plan”
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
Team:
• All IAB members
Advisory Committee:
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Lisa Clausen
Hans Demmel
Tom Meaders
Steve Snelling
Kaz Takeda
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
Next Steps
• Name LinkedIn Group
• Include IE in group name?
• Straw Poll
• Generate Group Discussion Topics?
• Take Away
• Join the IAB LinkedIn group
• Participate in the Group Discussions
• Show Status Updates on LinkedIn
Bill
IAB the Next Great Idea
“Marketing the IE Profession”
Name our LinkedIn Group
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Leading name “IE Industry Network”
“Improving your Industry”
“Better Business through Engineering”
IE Practitioner COI (Community of Interest)
IE Practitioner Network
Practitioner Community of IE
Other names?
Bill