St. John's University

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Results From The
2012 Alumni Attitude Study©
St. John’s University
March 2012
Presented by:
The slides in this handout are part of a more complete and comprehensive oral presentation. For an in-depth
understanding of the information provided herein, you should view these slides in combination with that presentation.
For questions contact Rob Shoss at PEG, Ltd.
© 2012 Performance Enhancement Group, Ltd.
About the Alumni Attitude Study
©
•
Cooperative development of the instrument (11 founding institutions)
•
Survey completed by over 450,000 alumni at 160 universities and colleges over the last 9
years
•
Instrument 85% the same as originally developed
•
Instrument was branded to reflect St John’s University
•
Survey questions divided into five areas:
–
Loyalty
–
Student experience
–
Overall experience of the University
–
Alumni Experience
–
Demographics
Slide 2
Study Results:
Distribution and Response
3.41%
Response Rate
Surveys Distributed
60,179
*Returned Email (bad addresses)
12,036
Presumed Delivered
48,143
Number of responses
1,643
* Assumes 20% national average
Slide 3
Bias is inherent in all research studies. It must
be understood and minimized where possible.
Confidence Interval
•
•
•
Computation based on number of responses and variation of responses
Assumes random distribution and ability to respond
Response percentage is not part of the consideration for this calculation
Non-Response Bias
•
•
•
•
A low survey response rate and corresponding high non-response rate causes concern about
differences between respondents and non-respondents
Exists in both internet and phone surveys as well as mail
Consistency of ranking for question groups helps alleviate concern
Distribution across membership status, age, and gender also helps reduce concern
Selection Bias
•
•
•
A survey will be more representative of the entire population if sample selection is truly random
and each member of the population has an equal opportunity to be selected
Possibly more of an internet issue currently for some schools
Approximately 82% of college graduates have access to the internet and email*
* Source: “The Ever-Shifting Internet Population”, The Pew Internet & American Life Project, April 16, 2003.
Slide 4
Participants
All School Comparables
American University
CSU - San Diego
National-Louis University
University of Arkansas
Auburn University
CSU - San Marcos
New York University
University of Baltimore
Barry University
CSU - Stanislaus
Oakland University
University of Central Florida
Berea College
Culver-Stockton College
Ohio State University
University of Cincinnati
Brandeis University
East Carolina University
Ohio University
University of Florida
Bryant University
Emporia State University
Plymouth State University
University of Kansas
Buffalo State University
Florida International University
Rensselaer Polytechnic Institute
University of Nevada - Las Vegas
Cal Poly Pomona
Fresno State University
Rochester Institute of Technology
University of Northern Iowa
Cal Poly SLO
George Mason University
Salem State College
University of Oregon
Cedarville University
Georgia Institute of Technology
San Jose State University
University of Southern California
Chico State University
Grambling State University
Santa Clara University School of Law
University of Tennessee - Chattanooga
Clemson University
Hope College
Seton Hall University
University of Tennessee - HSC
Cornell University
Humboldt State University
Sonoma State University
University of Tennessee - Knoxville
CSU - Bakersfield
Illinois State University
Southern Illinois University
University of Tennessee - Martin
CSU - Dominguez Hills
Ithaca College
Southern Methodist University
University of Wisconsin - Eau Claire
CSU - East Bay
Jacksonville State University
Southern Polytechnic State University
University of Wisconsin - LaCrosse
CSU - Fullerton
John Carroll University
Southwest Minnesota State University
Virginia Institute of Technology
CSU - Long Beach
Lehigh University
St John's University
Western Michigan University
CSU - Northridge
Mercer University
Syracuse University
Whitworth University
CSU - Sacramento
Metro State College of Denver
Texas A&M University - Corpus Christi
Widener University
CSU - San Bernardino
Montana State University - Billings
University of Alaska - Fairbanks
Winthrop University
Slide 5
Population Demographics
Study Results
Slide 6
Number of Participants
Response
By Era
Slide 7
Response
By Era
8%
30
7%
Percentage of Respondents
35
6%
5%
20
4%
15
3%
10
2%
5
1%
0
0%
WWII/Post WWII
Woodstock/
Vietnam
All School
Post-Watergate
Yuppie/End of Cold
Electronic
War
Revolution/DotCom
St John's 2012
St John's 2007
NOTE: Response rate is unadjusted for bad email addresses.
Slide 8
Post 9/11
Response rate
Response Rate
25
Response
Number of Participants
By Donor Status
Slide 9
Response
By Donor Status
60
10%
9%
50
7%
40
6%
30
5%
4%
20
3%
2%
10
1%
0
0%
Current
Lapsed
St John's 2012
NOTE: Response rate is unadjusted for bad email addresses.
Slide 10
Never
Response rate
Response Rate
Percentage of Respondents
8%
Number of Participants
College Attended
Slide 11
Percentage of Participants
Q18. Which of the following describes what you are currently doing?
Slide 12
Percentage of Participants
Q19. If employed full-time, what is your annual salary range?
Slide 13
Response
Percentage of Participants
By Degree Obtained
Slide 14
Response
Percentage of Participants
By Location of Current Residence
Slide 15
Response
Percentage of Participants
By Location of Current Residence
Slide 16
Response
Percentage of Participants
By Ethnicity
Slide 17
Percentage of Participants
Response
By Gender
Slide 18
Response
By Gender across Generations
Slide 19
Response
By Q23 Intent to Participate Financially
Percentage of Respondents
Non-contributors
Might
contribute in
the future
Slide 20
Contributors
Response
By Q20 Intent to Participate Financially vs. Q02
Might contribute
in the future
Non-contributors
70
18%
Contributors
35%
Percentage of Respondents
60
50
40
30
20
10
0
Never/do not plan to Have/do not plan to Have never but plan Currently and plan to Currently and plan to
to
increase
How often do you promote St John’s to others?
Never
Occasionally
Slide 21
Regularly
All the time
Implications
Highlighted issues and areas of focus when reviewing other slides
• Equity of degree
• Job and career related activities
• Communicate differently with younger alumni
(30 and under)
• Branding presence on campus
• Engaging alumni who are out-of-state
Slide 22
Communication
Study Results
Slide 23
Q13. For each of the communication methods listed below, please tell us how important
that method is to you and also rate St John’s effectiveness in utilizing that method.
Not
Important
Poor
Somewhat
Important
Fair
Alumni magazine
Email
Invitations to alumni activities
Communication regarding your services or benefits
University web site
Invitations to university activities
Electronic newsletter
Social media & online community
Viral videos/youtube/online networking (MySpace, Facebook,
LinkedIn, etc.)
Importance
Slide 24
Performance
Very
Important
Good
Critically
Important
Excellent
Q13. For each of the communication methods listed below, please tell us how important
that method is to you and also rate St John’s effectiveness in utilizing that method.
Importance exceeds
Performance
Slide 25
Performance exceeds
Importance
Q13. For each of the communication methods listed below, please tell us how important that
method is to you and also rate St John’s effectiveness in utilizing that method.
Gap Analysis By Era
Importance exceeds
Performance
Performance exceeds
Importance
Alumni magazine
Email
Invitations to alumni activities
Communication regarding your services or benefits
University web site
Invitations to university activities
Electronic newsletter
Social media & online community
Viral videos/youtube/online networking (MySpace, Facebook,
LinkedIn, etc.)
WWII\Post WWII
Woodstock\Vietnam
Post Watergate
Yuppie\End of Cold War
Electronic Revolution\Dot-Com
Post 9/11
Slide 26
Q13. For each of the communication methods listed below, please tell us how important that
method is to you and also rate St John’s effectiveness in utilizing that method.
Gap Analysis By Recent grads vs older
Importance exceeds
Performance
Performance exceeds
Importance
Alumni magazine
Email
Invitations to alumni activities
Communication regarding your services or benefits
University web site
Invitations to university activities
Electronic newsletter
Social media & online community
Viral videos/youtube/online networking (MySpace, Facebook,
LinkedIn, etc.)
St. John's College of Lib Arts
School of Law
College of Business Admin
St. Vincent's College
Graduate School Arts & Sci
Coll of Business Adm-Grad Div
Sch of Edu & Hum Ser-Grad Div
Coll of Pharm & Allied Health
College of Professional Stud
Sch of Education and Human Ser
University College
Notre Dame College
Slide 27
Q13. For each of the communication methods listed below, please tell us how important that
method is to you and also rate St John’s effectiveness in utilizing that method.
Gap Analysis By Era
Importance exceeds
Performance
Performance exceeds
Importance
Alumni magazine
Email
Invitations to alumni activities
Communication regarding your services or benefits
University web site
Invitations to university activities
Electronic newsletter
Social media & online community
Viral videos/youtube/online networking (MySpace, Facebook,
LinkedIn, etc.)
2006 through Current
Slide 28
2005 and later
Q14. Please indicate how much each of the following impacts your overall current opinion of
St John’s:
Percentage of respondents who chose top two choices
Slide 29
Q14. Please indicate how much each of the following impacts your overall current opinion of
St John’s:
Slide 30
Q14. Please indicate how much each of the following impacts your overall current opinion of
St John’s:
By Era
No
Impact
Some
Impact
Slide 31
Significant
Impact
Critical
Impact
Q14. Please indicate how much each of the following impacts your overall current opinion of
St John’s:
By Recent graduates vs older
No
Impact
Some
Impact
Slide 32
Significant
Impact
Critical
Impact
Q12. In your relationship with St John’s, please describe how often you do or have done the
following.
Never
Slide 33
One time
A few times
Frequently
Q12. In your relationship with the University, please describe how often you do or have done
the following.
By Era
Never
One time
Slide 34
A few times
Frequently
Q12. In your relationship with the University, please describe how often you do or have done
the following.
By Recent graduates vs older
Never
One time
Slide 35
A few times
Frequently
Q17. Please indicate your feeling regarding the frequency of the following.
Slide 36
Q17. Please indicate your feeling regarding the frequency of the following.
By Era
Way too
much
Slide 37
A little
too much
About right
Would
welcome
more
Not nearly
enough
Q17. Please indicate your feeling regarding the frequency of the following.
By Recent graduates vs older
Way too
much
Slide 38
A little
too much
About right
Would
welcome
more
Not nearly
enough
Q09. How important was each of the following to your experience as a student, and how well
did St John’s do at providing them?
Not
Important
Poor
Somewhat
Important
Fair
Slide 39
Very
Important
Good
Critically
Important
Excellent
Q09. How important was each of the following to your experience as a student, and how well
did St John’s do at providing them?
Gap Analysis
Importance exceeds
Performance
Slide 40
Performance exceeds
Importance
Q09. How important was each of the following to your experience as a student, and how well
did St John’s do at providing them?
Gap Analysis by Era
Importance exceeds
Performance
Slide 41
Performance exceeds
Importance
Q09. How important was each of the following to your experience as a student, and how well
did St John’s do at providing them?
Gap Recent Graduate vs older
Importance exceeds
Performance
Slide 42
Performance exceeds
Importance
Q20. How much did your experience at St John’s contribute to your knowledge and personal
growth in each of the following areas?
Very little
Slide 43
Some
Quite a bit
Very much
Q20. How much did your experience at St John’s contribute to your knowledge and personal
growth in each of the following areas?
By Era
Very little
Slide 44
Some
Quite a bit
Very much
Q20. How much did your experience at St John’s contribute to your knowledge and personal
growth in each of the following areas?
By Recent graduates vs older
Very little
Slide 45
Some
Quite a bit
Very much
Current and Future Alumni
Programs
Study Results
Slide 46
Q07. How important is it for you and alumni in general to do the following and how well St
John’s does at supporting alumni in doing them?
Not
Important
Poor
Somewhat
Important
Fair
Identifying job opportunities for graduates
Serving as ambassadors or advocates for St Johns
Mentoring students
Networking with other alumni
Providing financial support for St Johns (e.g. donations)
Participating in University online activities (Social Media)
Attending athletic events
Importance
Slide 47
Performance
Very
Important
Good
Critically
Important
Excellent
Q07. How important is it for you and alumni in general to do the following and how well St
John’s does at supporting alumni in doing them?
Gap Analysis
Importance exceeds
Performance
Slide 48
Performance exceeds
Importance
Q07. How important is it for you and alumni in general to do the following and how well St
John’s does at supporting alumni in doing them?
Gap Analysis by Era
Importance exceeds
Performance
Slide 49
Performance exceeds
Importance
Q07. How important is it for you and alumni in general to do the following and how well St
John’s does at supporting alumni in doing them?
Gap Analysis by Era
Importance exceeds
Performance
Slide 50
Performance exceeds
Importance
Percentage of Respondents
Q11. What are barriers to your participation in alumni activities?
Slide 51
Percentage of Respondents
Q11. What are barriers to your participation in alumni activities?
By Era
Slide 52
Q11. What are barriers to your participation in alumni activities?
Percentage of Respondents
By Location of Current Residence
Slide 53
Q20. How much did your experience at St John’s contribute to your knowledge and personal
growth in each of the following areas?
By Era
Very little
Slide 54
Some
Quite a bit
Very much
Percentage of Respondents
Q08. In which of the following organizations/activities did you participate as a student?
Slide 55
Percentage of Respondents
Q08. In which of the following organizations/activities did you participate as a student?
By Era
Slide 56
Giving
Study Findings
Slide 57
Q23. How much do you agree/disagree that the following describes people who currently
give to St John’s University?
Strongly
disagree
Slide 58
Disagree
Agree
Strongly
agree
Q23. How much do you agree/disagree that the following describes people who currently
give to St John’s University?
By Era
Strongly
disagree
Slide 59
Disagree
Agree
Strongly
agree
Q23. How much do you agree/disagree that the following describes people who currently
give to St John’s University?
By Recent graduates an older
Strongly
disagree
Slide 60
Disagree
Agree
Strongly
agree
Q23. How much do you agree/disagree that the following describes people who currently
give to St John’s University?
By Giving Status
Strongly
disagree
Slide 61
Disagree
Agree
Strongly
agree
Q24. How valuable would each of the following be to you in making a decision to give to St
John’s University?
Not
important
Slide 62
Somewhat
important
Very
important
Critically
important
Q24. How valuable would each of the following be to you in making a decision to give to St
John’s University?
By Era
Not
important
Slide 63
Somewhat
important
Very
important
Critically
important
Q24. How valuable would each of the following be to you in making a decision to give to St
John’s University?
By Recent graduates and older
Not
important
Slide 64
Somewhat
important
Very
important
Critically
important
Q24. How valuable would each of the following be to you in making a decision to give to St
John’s University?
By Giving
Not
important
Slide 65
Somewhat
important
Very
important
Critically
important
Loyalty
Study Results
Slide 66
Q06. How well did the highest education received from St John’s prepare you for each of the
following?
Poor
preparation
Slide 67
Fair
preparation
Good
preparation
Excellent
preparation
Q06. How well did the highest education received from St John’s prepare you for each of the
following?
By Era
Poor
preparation
Fair
preparation
Slide 68
Good
preparation
Excellent
preparation
Q21. Please rate your level of agreement with the following statements:
Strongly
disagree
Slide 69
Disagree
Agree
Strongly
agree
Q21. Please rate your level of agreement with the following statements:
By Era
Strongly
disagree
Slide 70
Disagree
Agree
Strongly
agree
Percentage of Respondents
Q01. How would you rate your decision to attend the University?
Slide 71
Percentage of Respondents
Q03. Which of the following best describes your experience as a student?
Slide 72
Percentage of Respondents
Q02. How often do you promote St John’s to others?
Slide 73
Percentage of Respondents
Q05. Which of the following best describes your overall current opinion of St John’s?
Slide 74
Percentage of Respondents
Q04. Which of the following best describes your experience as an alumnus/a?
Slide 75
Correlation Analysis
Highest correlation to “loyalty” across all questions
Slide 76
Implications
Study Findings
Slide 77
Foundation Concepts
Alumni Partnership Model©
Alumni feedback is not a one-time event, but rather an ongoing process of measurement,
action, and re-measurement.
Initiate the process
by asking their
opinion
Show you care –
use a high-quality
process
Solidify and
institutionalize by
checking back to
see what changed
Let them know that
you heard what
was said
Take action in a way
that demonstrates
you care about
their opinion
Slide 78
Implications
Highlighted issues and areas of focus
• Feedback to the alumni
• Career related programs for students and alumni
• Programs and communications targeted to the
minus-two/plus-three
• Increase understanding of the benefits of being
an Alumnus/a
• Targeted communications focusing on successful
outcomes from events
• Build campus coalitions around alumni by sharing
and discussing data
Slide 79
Contact Information
Robert Shoss
Tel: (713) 527-0078
Fax: (713) 524-4324
rshoss@pegltd.com
www.pegltd.com
Contact Information
Dr. Piyaporn Nawarat
Tel: (718) 990-2325
Fax: (718) 990-2314
nawaratp@stjohns.edu
Slide 80
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