Results From The 2012 Alumni Attitude Study© St. John’s University March 2012 Presented by: The slides in this handout are part of a more complete and comprehensive oral presentation. For an in-depth understanding of the information provided herein, you should view these slides in combination with that presentation. For questions contact Rob Shoss at PEG, Ltd. © 2012 Performance Enhancement Group, Ltd. About the Alumni Attitude Study © • Cooperative development of the instrument (11 founding institutions) • Survey completed by over 450,000 alumni at 160 universities and colleges over the last 9 years • Instrument 85% the same as originally developed • Instrument was branded to reflect St John’s University • Survey questions divided into five areas: – Loyalty – Student experience – Overall experience of the University – Alumni Experience – Demographics Slide 2 Study Results: Distribution and Response 3.41% Response Rate Surveys Distributed 60,179 *Returned Email (bad addresses) 12,036 Presumed Delivered 48,143 Number of responses 1,643 * Assumes 20% national average Slide 3 Bias is inherent in all research studies. It must be understood and minimized where possible. Confidence Interval • • • Computation based on number of responses and variation of responses Assumes random distribution and ability to respond Response percentage is not part of the consideration for this calculation Non-Response Bias • • • • A low survey response rate and corresponding high non-response rate causes concern about differences between respondents and non-respondents Exists in both internet and phone surveys as well as mail Consistency of ranking for question groups helps alleviate concern Distribution across membership status, age, and gender also helps reduce concern Selection Bias • • • A survey will be more representative of the entire population if sample selection is truly random and each member of the population has an equal opportunity to be selected Possibly more of an internet issue currently for some schools Approximately 82% of college graduates have access to the internet and email* * Source: “The Ever-Shifting Internet Population”, The Pew Internet & American Life Project, April 16, 2003. Slide 4 Participants All School Comparables American University CSU - San Diego National-Louis University University of Arkansas Auburn University CSU - San Marcos New York University University of Baltimore Barry University CSU - Stanislaus Oakland University University of Central Florida Berea College Culver-Stockton College Ohio State University University of Cincinnati Brandeis University East Carolina University Ohio University University of Florida Bryant University Emporia State University Plymouth State University University of Kansas Buffalo State University Florida International University Rensselaer Polytechnic Institute University of Nevada - Las Vegas Cal Poly Pomona Fresno State University Rochester Institute of Technology University of Northern Iowa Cal Poly SLO George Mason University Salem State College University of Oregon Cedarville University Georgia Institute of Technology San Jose State University University of Southern California Chico State University Grambling State University Santa Clara University School of Law University of Tennessee - Chattanooga Clemson University Hope College Seton Hall University University of Tennessee - HSC Cornell University Humboldt State University Sonoma State University University of Tennessee - Knoxville CSU - Bakersfield Illinois State University Southern Illinois University University of Tennessee - Martin CSU - Dominguez Hills Ithaca College Southern Methodist University University of Wisconsin - Eau Claire CSU - East Bay Jacksonville State University Southern Polytechnic State University University of Wisconsin - LaCrosse CSU - Fullerton John Carroll University Southwest Minnesota State University Virginia Institute of Technology CSU - Long Beach Lehigh University St John's University Western Michigan University CSU - Northridge Mercer University Syracuse University Whitworth University CSU - Sacramento Metro State College of Denver Texas A&M University - Corpus Christi Widener University CSU - San Bernardino Montana State University - Billings University of Alaska - Fairbanks Winthrop University Slide 5 Population Demographics Study Results Slide 6 Number of Participants Response By Era Slide 7 Response By Era 8% 30 7% Percentage of Respondents 35 6% 5% 20 4% 15 3% 10 2% 5 1% 0 0% WWII/Post WWII Woodstock/ Vietnam All School Post-Watergate Yuppie/End of Cold Electronic War Revolution/DotCom St John's 2012 St John's 2007 NOTE: Response rate is unadjusted for bad email addresses. Slide 8 Post 9/11 Response rate Response Rate 25 Response Number of Participants By Donor Status Slide 9 Response By Donor Status 60 10% 9% 50 7% 40 6% 30 5% 4% 20 3% 2% 10 1% 0 0% Current Lapsed St John's 2012 NOTE: Response rate is unadjusted for bad email addresses. Slide 10 Never Response rate Response Rate Percentage of Respondents 8% Number of Participants College Attended Slide 11 Percentage of Participants Q18. Which of the following describes what you are currently doing? Slide 12 Percentage of Participants Q19. If employed full-time, what is your annual salary range? Slide 13 Response Percentage of Participants By Degree Obtained Slide 14 Response Percentage of Participants By Location of Current Residence Slide 15 Response Percentage of Participants By Location of Current Residence Slide 16 Response Percentage of Participants By Ethnicity Slide 17 Percentage of Participants Response By Gender Slide 18 Response By Gender across Generations Slide 19 Response By Q23 Intent to Participate Financially Percentage of Respondents Non-contributors Might contribute in the future Slide 20 Contributors Response By Q20 Intent to Participate Financially vs. Q02 Might contribute in the future Non-contributors 70 18% Contributors 35% Percentage of Respondents 60 50 40 30 20 10 0 Never/do not plan to Have/do not plan to Have never but plan Currently and plan to Currently and plan to to increase How often do you promote St John’s to others? Never Occasionally Slide 21 Regularly All the time Implications Highlighted issues and areas of focus when reviewing other slides • Equity of degree • Job and career related activities • Communicate differently with younger alumni (30 and under) • Branding presence on campus • Engaging alumni who are out-of-state Slide 22 Communication Study Results Slide 23 Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method. Not Important Poor Somewhat Important Fair Alumni magazine Email Invitations to alumni activities Communication regarding your services or benefits University web site Invitations to university activities Electronic newsletter Social media & online community Viral videos/youtube/online networking (MySpace, Facebook, LinkedIn, etc.) Importance Slide 24 Performance Very Important Good Critically Important Excellent Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method. Importance exceeds Performance Slide 25 Performance exceeds Importance Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method. Gap Analysis By Era Importance exceeds Performance Performance exceeds Importance Alumni magazine Email Invitations to alumni activities Communication regarding your services or benefits University web site Invitations to university activities Electronic newsletter Social media & online community Viral videos/youtube/online networking (MySpace, Facebook, LinkedIn, etc.) WWII\Post WWII Woodstock\Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Slide 26 Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method. Gap Analysis By Recent grads vs older Importance exceeds Performance Performance exceeds Importance Alumni magazine Email Invitations to alumni activities Communication regarding your services or benefits University web site Invitations to university activities Electronic newsletter Social media & online community Viral videos/youtube/online networking (MySpace, Facebook, LinkedIn, etc.) St. John's College of Lib Arts School of Law College of Business Admin St. Vincent's College Graduate School Arts & Sci Coll of Business Adm-Grad Div Sch of Edu & Hum Ser-Grad Div Coll of Pharm & Allied Health College of Professional Stud Sch of Education and Human Ser University College Notre Dame College Slide 27 Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method. Gap Analysis By Era Importance exceeds Performance Performance exceeds Importance Alumni magazine Email Invitations to alumni activities Communication regarding your services or benefits University web site Invitations to university activities Electronic newsletter Social media & online community Viral videos/youtube/online networking (MySpace, Facebook, LinkedIn, etc.) 2006 through Current Slide 28 2005 and later Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s: Percentage of respondents who chose top two choices Slide 29 Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s: Slide 30 Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s: By Era No Impact Some Impact Slide 31 Significant Impact Critical Impact Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s: By Recent graduates vs older No Impact Some Impact Slide 32 Significant Impact Critical Impact Q12. In your relationship with St John’s, please describe how often you do or have done the following. Never Slide 33 One time A few times Frequently Q12. In your relationship with the University, please describe how often you do or have done the following. By Era Never One time Slide 34 A few times Frequently Q12. In your relationship with the University, please describe how often you do or have done the following. By Recent graduates vs older Never One time Slide 35 A few times Frequently Q17. Please indicate your feeling regarding the frequency of the following. Slide 36 Q17. Please indicate your feeling regarding the frequency of the following. By Era Way too much Slide 37 A little too much About right Would welcome more Not nearly enough Q17. Please indicate your feeling regarding the frequency of the following. By Recent graduates vs older Way too much Slide 38 A little too much About right Would welcome more Not nearly enough Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them? Not Important Poor Somewhat Important Fair Slide 39 Very Important Good Critically Important Excellent Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them? Gap Analysis Importance exceeds Performance Slide 40 Performance exceeds Importance Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them? Gap Analysis by Era Importance exceeds Performance Slide 41 Performance exceeds Importance Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them? Gap Recent Graduate vs older Importance exceeds Performance Slide 42 Performance exceeds Importance Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas? Very little Slide 43 Some Quite a bit Very much Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas? By Era Very little Slide 44 Some Quite a bit Very much Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas? By Recent graduates vs older Very little Slide 45 Some Quite a bit Very much Current and Future Alumni Programs Study Results Slide 46 Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them? Not Important Poor Somewhat Important Fair Identifying job opportunities for graduates Serving as ambassadors or advocates for St Johns Mentoring students Networking with other alumni Providing financial support for St Johns (e.g. donations) Participating in University online activities (Social Media) Attending athletic events Importance Slide 47 Performance Very Important Good Critically Important Excellent Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them? Gap Analysis Importance exceeds Performance Slide 48 Performance exceeds Importance Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them? Gap Analysis by Era Importance exceeds Performance Slide 49 Performance exceeds Importance Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them? Gap Analysis by Era Importance exceeds Performance Slide 50 Performance exceeds Importance Percentage of Respondents Q11. What are barriers to your participation in alumni activities? Slide 51 Percentage of Respondents Q11. What are barriers to your participation in alumni activities? By Era Slide 52 Q11. What are barriers to your participation in alumni activities? Percentage of Respondents By Location of Current Residence Slide 53 Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas? By Era Very little Slide 54 Some Quite a bit Very much Percentage of Respondents Q08. In which of the following organizations/activities did you participate as a student? Slide 55 Percentage of Respondents Q08. In which of the following organizations/activities did you participate as a student? By Era Slide 56 Giving Study Findings Slide 57 Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University? Strongly disagree Slide 58 Disagree Agree Strongly agree Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University? By Era Strongly disagree Slide 59 Disagree Agree Strongly agree Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University? By Recent graduates an older Strongly disagree Slide 60 Disagree Agree Strongly agree Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University? By Giving Status Strongly disagree Slide 61 Disagree Agree Strongly agree Q24. How valuable would each of the following be to you in making a decision to give to St John’s University? Not important Slide 62 Somewhat important Very important Critically important Q24. How valuable would each of the following be to you in making a decision to give to St John’s University? By Era Not important Slide 63 Somewhat important Very important Critically important Q24. How valuable would each of the following be to you in making a decision to give to St John’s University? By Recent graduates and older Not important Slide 64 Somewhat important Very important Critically important Q24. How valuable would each of the following be to you in making a decision to give to St John’s University? By Giving Not important Slide 65 Somewhat important Very important Critically important Loyalty Study Results Slide 66 Q06. How well did the highest education received from St John’s prepare you for each of the following? Poor preparation Slide 67 Fair preparation Good preparation Excellent preparation Q06. How well did the highest education received from St John’s prepare you for each of the following? By Era Poor preparation Fair preparation Slide 68 Good preparation Excellent preparation Q21. Please rate your level of agreement with the following statements: Strongly disagree Slide 69 Disagree Agree Strongly agree Q21. Please rate your level of agreement with the following statements: By Era Strongly disagree Slide 70 Disagree Agree Strongly agree Percentage of Respondents Q01. How would you rate your decision to attend the University? Slide 71 Percentage of Respondents Q03. Which of the following best describes your experience as a student? Slide 72 Percentage of Respondents Q02. How often do you promote St John’s to others? Slide 73 Percentage of Respondents Q05. Which of the following best describes your overall current opinion of St John’s? Slide 74 Percentage of Respondents Q04. Which of the following best describes your experience as an alumnus/a? Slide 75 Correlation Analysis Highest correlation to “loyalty” across all questions Slide 76 Implications Study Findings Slide 77 Foundation Concepts Alumni Partnership Model© Alumni feedback is not a one-time event, but rather an ongoing process of measurement, action, and re-measurement. Initiate the process by asking their opinion Show you care – use a high-quality process Solidify and institutionalize by checking back to see what changed Let them know that you heard what was said Take action in a way that demonstrates you care about their opinion Slide 78 Implications Highlighted issues and areas of focus • Feedback to the alumni • Career related programs for students and alumni • Programs and communications targeted to the minus-two/plus-three • Increase understanding of the benefits of being an Alumnus/a • Targeted communications focusing on successful outcomes from events • Build campus coalitions around alumni by sharing and discussing data Slide 79 Contact Information Robert Shoss Tel: (713) 527-0078 Fax: (713) 524-4324 rshoss@pegltd.com www.pegltd.com Contact Information Dr. Piyaporn Nawarat Tel: (718) 990-2325 Fax: (718) 990-2314 nawaratp@stjohns.edu Slide 80