1.2.5 Income elasticity of demand - syllabus Students should be able to: • Define income elasticity of demand (YED) • Calculate and interpret numerical values of income elasticity of demand • Analyse factors that influence YED • Evaluate the significance of YED to businesses Income elasticity of demand Income elasticity of demand measures the responsiveness of demand to changes in ___________ Usually demand will _______ as incomes rise. This is true for normal goods. These have a positive income elasticity of demand. Examples include The opposite of a normal good is an ___________ good. Formula for income elasticity The formula is similar to price elasticity: Income elasticity = % change in quantity demanded % change in income % change = difference X 100 original Income elastic versus income inelastic As with price elasticity, answers above 1 mean that demand is income ___________ positive answers also mean that the good is normal. Answers between 0 and 1 mean demand is relatively unresponsive to changes in income, it is income ____________. Answers that are negative mean demand falls as incomes _______ (inferior goods). Inferior, luxury or normal good? _________ goods are those goods for which demand rises as incomes increase. YED > 0 ____________ goods are those goods for which demand rises as incomes falls YED < 0 ________ goods are those goods for which demand rises at a faster rate than income. YED > 1 What factors influence income elasticity? What is the significance of income elasticity to firms? What is meant by real incomes? Real incomes are incomes after allowing for inflation % change in real incomes = % rise in average earning - % rise in prices e.g. if incomes rose by 0.6% in 2014 but prices (rate of inflation) rose by 1.6% people were actually ______ worse off