Striking the Right Balance
The Beverage Industry’s
School Beverage Guidelines
Developed in conjunction with:
Alliance for a Healthier Generation
School Beverage Guidelines
May 3, 2006: New guidelines announced at press
conference with former President Clinton, Gov. Mike
Huckabee (R-AR) and representatives from American
Heart Association, American Beverage Association,
Cadbury Schweppes, Coca-Cola and PepsiCo
Alliance for a Healthier Generation
School Beverage Guidelines
“This is a truly significant
thing for an industry to
do. Not entirely free of
risks on their part. . . And
they did it, I believe,
because . . . they care
about the future of our
young people. And I'm
very grateful to them.”
- Former President Bill
Clinton at May 3, 2006
press conference
Alliance for a Healthier Generation
School Beverage Guidelines
Elementary schools:
 Bottled water
 Up to 8 oz. servings of low- or non-fat milk and nutrient-rich
100% juice with no added sweeteners and ≤ 120 calories /
8oz.
Middle schools:
 Same as elementary schools, except milk and juice may be
sold in 10 oz. servings
High schools:
 Bottled water
 No- or low-calorie beverages with up to 10 calories / 8 oz.
 Up to 12 oz servings of low- and non-fat milk; nutrient-rich
100% juice with no added sweeteners and up to 120 calories
/ 8 oz.; other beverages with no more than 66 calories / 8 oz.
 At least 50% of non-milk offerings must be water & no- or
low-calorie beverages
Alliance for a Healthier Generation
School Beverage Guidelines

REDUCES CALORIES, INCREASES NUTRITION and still
provides children with AGE APPROPRIATE
CHOICES
• Diet soft drinks – no or low cal
• Sports drinks – hydrate and
replenish needed electrolytes
• Juice – nutrients, size right for age
• Bottled Water
Beverage Industry’s Commitment

MAJOR TRADEMARKS SIGNED M.O.U.

IMPLEMENTATION ALREADY UNDERWAY –effective
as of MAY 3, 2006

FULL TRANSPARENCY – annual public
progress reports beginning at start of
2007-2008 school year
Beverage Industry’s Commitment

Continue our commitment to being part of the
solution to a growing concern about obesity
among our nation’s youth

Incorporate life lessons such as eating a balanced
diet and engaging in regular physical activity in
school environment

Help children make smart decisions and reinforce
the importance of balancing calories consumed
with calories burned
Promotion
Promotion
Promotion
Accomplishments
 Educated and trained bottlers and sales
force
 Informed schools of changes to product
offerings
 Retrofitted vending machines
 Developed appropriate products to meet
Guidelines
 Revisited existing contracts
Supporting Statements
Organizations that applauded the new guidelines:
Association of
State & Territorial
Health Officials
Moving Forward

Alliance and ABA staffs working hard to
promote and implement guidelines

Alliance Pilot School Program

Beverage companies working hard to make
necessary adjustments to school offerings

Involvement of schools is critical