the Utah Phoenix Alliance Presents…
Tobacco 101
What we as a generation think about
tobacco…
________________________________________________
Smoking is “bad” for you
Cigarettes : tobacco rolled in paper
Smoking makes your teeth yellow and your clothes smell
Tobacco contains Nicotine
.
People can quit if they really want to
Smoking causes cancer
Tobacco companies are just
like other businesses… they’re
just trying to make a profit.
.
What the
industry knows…
First, they make a deadly
product that, when used as
intended, will kill 1/3 of its
consumers. They lie and try to
cover up this fact from the
public.
Cigarettes are much more than
tobacco rolled in paper. Each
cigarette is carefully
engineered to keep consumers
addicted… for life.
They target your age group to
replace those who die from the
habit. They manipulate us
through advertising and
marketing.
Let’s
Start
With
The
Obvious
each year, tobacco kills
more people than AIDS,
alcohol, illegal drugs,
fires, suicides, murders,
and car accidents…
COMBINED.
The death toll…
Tobacco kills:
One out of every three of its
consumers
More than 1,200 people in the
United States daily
5 million around the world
every year
1,100 in Utah every year
50,000+ from second hand
smoke…
Secondhand Smoke
All of the dangers of cigarettes
hold true for secondhand smoke.
There are over 50,000 deaths annually
due to secondhand smoke.
each year, 280 children die from respiratory
illnesses due to secondhand smoke. 430
infants from SIDS.
“If children don't like to be in a smoky
room, they'll leave.” When asked by a
shareholder about infants, who can't
leave a smoky room, Harper stated, “At
some point, they begin to crawl.”
(David Carrig, April 18, 1996)
chemicals
500
chemicals in a
cigarette
MUCH
More than
more than just
tobacco rolled in
paper
4,000
once lit
There are
no restrictions on what Big Tobacco can or can’t put in a cigarette.
The industry uses Physicists, Genetic Engineers, and Chemists to design
cigarettes.
All the chemicals are added, all the work done for one reason…
HEIGHTEN THE ADDICTIVENESS OF THE CIGARETTES
Just a small sample:
Nicotine.
the addictive stuff
Ammonia.
house cleaner
Urea.
Do the math…
Formaldehyde.
embalming fluid
Even a couple radioactive
chemicals.
43 of the 500 chemicals are
cancer-causing.
Many others that just mess with
your heart and muscle
functions, among other things…
nicotine
Proven as addictive as
marijuana and cocaine.
One drop of nicotine injected directly into the blood
stream will kill you in less than seven seconds.
nicotine keeps the tobacco industry
It changes
the way
your brain
looks and
functions
thriving.
“Of course its
addictive. That’s
why you smoke
the stuff.”
-Ross Johnson,
RJ Reynolds Tobacco
1994
Alternatives?
Smokeless tobacco (chew, snuff, etc.) has
________
28 known cancer causing chemicals
Leukoplakia, heart
disease, gum and
tooth disease, and of
course, all kinds of
cancer.
________
same
risks
________
harder
________
Holds the
as cigarettes
It can be
to quit.
One average-sized pinch or pouch held
between the cheek and gum for about 30
minutes delivers the same amount of
nicotine as
3 or 4 cigarettes.
Alternatives?
Some premium cigars
have the tobacco equivalent
of an
entire pack of cigarettes.
one cigar exceeds
those from three cigarettes.
Smoke from
Cigars can contain as
much as 75 times more tar
and nicotine than cigarette tobacco.
Cancer of the mouth,
esophagus, larynx, and lung.
…smokeless “alternatives”…
Snuff.
Chew.
Sticks.
Orbs.
(gum cancer)
Strips.
(heart disease)
Dip.
Snus.
Big Tobacco
Who are they?
Who “they” are…
Top 3 makers and marketers of tobacco.
Altria (Philip Morris)
Marlboro, Virginia Slims, Parliament
RJ Reynolds
Camel, Pall Mall, Kool, Salem,
Winston, Lucky Strike
Lorillard
Newport, Kent
“I do not believe that nicotine
is addictive.”
Thomas Sandefur (Brown and
Williamson, 1998)
“Nicotine is addictive. We are,
then, in the business
of selling nicotine – an
addictive drug in the release
of stress mechanisms.”
(Brown and Williamson, 1963)
“I believe nicotine is not addictive.”
William Campbell (Philip Morris, 1998)
“Lets face facts. Cigarette smoke is
biologically active.
Nicotine is a potent Pharmacological
agent. Every toxicologist,
physiologist, medical doctor and
most chemists know that.
It’s not a secret.”
(Philip Morris, 1982)
Their lies…
Their
manipulation
---------
In the 1950’s, Tobacco
companies started adding
Filters
---------
to their cigarettes.
In the 1970’s, they
started producing
low tar/low nicotine
cigarettes.
Their manipulation…
Big Tobacco advertising is just
another word for manipulation.
Who do they manipulate?
US
“Today’s teenager is tomorrow’s
potential regular customer…
The smoking patterns of today’s
teenagers are particularly
important to
Philip Morris.”
1981 Philip Morris Report
As teens we are looking
to control our own lives.
____
We are:
Taking risks
Rebelling
Commanding respect
Trying to fit in
Expressing ourselves
Seeking independence
Advertising…
_____
Big Tobacco advertising
makes cigarettes look:
sexy
mature
rebellious
fashionable
cool
Even their
anti-tobacco campaign is manipulating…
Lies. Lies. Lies.
“As the manufacturer of products
intended for adult tobacco
consumers, Philip Morris USA is
committed to helping reduce
underage tobacco use.”
(Philip Morris USA website)
“The marketing of
tobacco products
should not be targeted
to minors and nontobacco users.”
(RJ Reynolds Website)
Not marketing to youth, huh?
Introducing Camel no.9’s
Advertising
You'll see these images
everywhere.
Tobacco is one of the most HEAVILY
advertised products in America
$12.4 billion
advertising:
a year
(about $34 million a day)
$63.7 million spend In Utah alone each year
Their advertising…
Magazines
Product placement
Give-aways
Sponsorships
Convenience stores
If only they told the truth…
Why us?
They need to replace the
1200+ smokers dying
daily.
If you start smoking
Before the age of 18,
You have a 10% chance
Of quitting…
Teen market is
HUGE
(2002 census – 31 million
teens spending $170 Billion a
year)
setters.
We are trend followers.
We are trend
Our consequences
Approximately 70% of teens that smoke say they wouldn’t start
smoking if they could do it over again.
Each day, about 4,000 kids try their first cigarette; and each day
another 1,000+ others under 18 become regular smokers. That’s
400,000 new underage daily smokers in the U.S. each year.
This is how much they care:
“We don’t smoke
it. We just sell it.
We reserve that
right for the
YOUNG, the
BLACK, the
POOR, and the
STUPID.”
-Dave Goerlitz,
former Winston man
quoting an executive
“Now you know, and knowing is half the battle.” – G.I. Joe
What’s the rest of the battle?
Check out the Utah Phoenix Alliance at:
www.utahphoenixalliance.org