Following the 1964 report the Tobacco Industry
announced they would adopt the Cigarette Advertising
Code minimizing the FTC's influence on ad restrictions.
The code proposed by the Industry banned advertising
and marketing directed mainly at those under 21 years
old, and ended advertising and promotion in school and
college publications.
No violations or fines were ever levied.
The Tobacco Industry refused to publicly admit the link
between cigarettes and health.
The tobacco companies were tracking the scientific research
concerning smoking and health as early as the 1940’s. By the
1960’s companies were secretly carrying out animal research.
“Joseph
Bumgarner
RJ Reynolds
scientist.
“they started out
with the best of
intentions…and
then something
scared them.”
Project 6900
Philip Morris
In 1966 Philip Morris
investigates the
carcinogenicity of tobacco
smoke, often using animal
experiments. A semi-annual
report on the project reports
that, ""gross lung pathology
can be induced by smoking
cigarettes.“
Creating Doubt
The Tiderock Marketing Company
Reported to the Tobacco Institute on November 20,
1967 to re-established the “cigarette controversy”
Tobacco Institute’s White Paper was released in 1968
With the ban on Advertising, Tobacco Companies
sponsored cultural events
Virginia Slims Tennis begins, with Billie Jean King a prime promoter.
Philip Morris' Women's Tennis Assn. tour continued until 1994
The Tobacco Institute created the White Paper to
covey the message of Project truth, a pamphlet
portraying the few Drs. that believed smoking was not
link to lung cancer and other diseases.
http://www.archive.org/details/tobacco_gow27a00
Ex. 64 & 218
We do not believe cigarette are
hazardous…they have not been
proved to be unsafe…
When as and if any ingredient in
cigarette smoke is identified as
being injurious to human health
we are confident that we can
elimate that ingredient
RJR research scientist Claude Teague writes in a
memo,
"the tobacco industry may be thought of as being a
specialized, highly ritualized and stylized segment of the
pharmaceutical industry."
“Tobacco products, uniquely, contain and deliver
nicotine, a potent drug with a variety of physiological effects.
“.. . Happily for the tobacco industry, nicotine is both
habituating and unique in its variety of physiological actions,
hence no other active material or combination of materials
provides equivalent 'satisfaction..'"
PM scientist Al Udow writes memo …Kool had the
highest nicotine "delivery" of any king-size on the
market…Kool's high nicotine is a reason for its success,
…we should pursue this thought in developing a
menthol entry. . .menthol smokers say they are not
looking for high tobacco taste anyway. . . Although
more people talk about 'taste,' it is likely that greater
numbers smoke for the narcotic value that comes from
the nicotine."
“ The cigarette should be conceived not as a
product but as a package. The product is nicotine.
The cigarette is but one of many package layers.
There's the carton, which contains the pack, which
contains the cigarette, which contains the smoke.
The smoke is the final package. The smoker must
strip off all these package layers to get to that
which he seeks."
Marlboro becomes the best-selling cigarette in the world
Marlboro Lights introduced, promising lower tar and nicotine.
James Bowling, VP Philip Morris
TI Executive Committee
Wall Street Journal, January 24, 1972
Death in the West was filmed in 1976 by director Martin Smith, reporter Peter Taylor
and a crew from This Week, a weekly show on Britain's independent Thames
Television network. The show is roughly the British equivalent of 60 Minutes.
“if the company believed as a hole that cigarette
were harmful we would not be in the business”
“The flat assertion that smoking causes lung
cancer and heart disease and that the cases
proved is not supported by many of the
world’s leading scientists.”
p9
Ex. 8000.752
“Scientists have not proven that cigarette smoke or any
of the thousands of its constituents as found in
cigarette smoke cause human disease.”
p2
Victor DeNoble a Philip Morris scientists is hired to find a
substitute for nicotine. He succeeded- but in the process, he
proved something that the industry had been denying for
years: that cigarettes were addictive.
January 10, 1979
Bill Dwyer,
Tobacco Institute
Philip Morris pays movie companies to feature Marlboro trucks
in there movies and changes Lois Lane’s character to be portrayed
as a smoker.
Ed Horrigan, RJR, CEO
1982, Congressional Hearing
DOUBTS SMOKING CAUSES DISEASE
Exhibit 8000.770.4
Ex. 1280
Ex. 1280
Ex. 1280
Ex. 1280
US Tobacco introduces Skoal Bandits -- a starter
product, with the tobacco contained in a pouch like
a tea bag.
RJ Reynolds as the public in January 1984
http://www.archive.org/details/tobacco_cyy27
a00
Hired by Brown and Williamson, to create a safe
cigarette
Surgeon General Julius Richmond,
“The industry would not quite yield to the
data the existed. But they were still
successful with the public with creating this
notion. “
Alan Blum “The Tobacco Institute
existed to create doubt and debate.
They had a team of people led by
Walker Merryman”
“it may or may not be harmful”
“it may or may not be harmful”
“it may or may not be harmful”
Kool featured a cartoon smoking
penguin wearing shades, a buzzcut
and Day-Glo sneakers.
Marlboro Medium is introduced
International ETS Management Committee
(IEMC) is established in an effort to undertake
better planning to deal with ETS related public
policy.
Consumers' Research
Magazine publishes "Passive
Smoking: How Great a
Hazard?"
"ETS is so highly diluted
that it is not even appropriate
to call it smoke."
Marlboro Adventure Team
contest is introduced. Philip
Morris has called the MAT one
of the most successful
advertising campaigns in history
Ex #617
Ceo who appeared before Henry Waxman committee

William Campbell, CEO, Philip Morris

James Johnston, CEO, RJR Tobacco Co

Joseph Taddeo, President, U.S. Tobacco Co

Andrew Tisch, CEO, Lorillard Tobacc

Thomas Sandefur, CEO, Brown & Williamson Tobacco Co

Ed Horrigan, CEO, Liggett Group

Donald Johnston, CEO, American Tobacco Co.
April 15, 1994
RJR reprints Sullum's WSJ article in a full-page ad, with the
caption, "IF WE SAID IT, YOU MIGHT NOT BELIEVE IT." Reynolds'
EPA assault includes as well a major multi-city tour of RJR
representatives and scientists who meet with editors, writers and
talk show hosts. The ad emphasizes that Mr. Sullum "is not
associated with the tobacco industry.“
7
Philip Morris reprints Sullum's March, 1994 Forbes MediaCritic
article (a longer version of his WSJ item), "Passive Reporting on
Passive Smoke," in full, in a series of 6 full-page ads in newspapers
throughout the country, including the New York Times,
Washington Post, Los Angeles Times, Chicago Tribune, Miami
Herald, Boston Globe, and Baltimore Sun, under the heading,
"SECONDHAND SMOKE FACTS FINALLY EMERGE / How Science
Lost Out To Politics On Seconhand Smoke" Philip Morris paid
Sullum $5,000 for the right to reprin
In 1994 124 members of the House sent a sharply
worded letter to the FDA, claiming the agency's tobacco
proposal would put 10,000 jobs at risk and "trample First
Amendment rights to advertise legal products to adults."
Two weeks later, 32 senators signed a virtually identical
letter. (According to Common Cause, those senators who
signed the letter had received an average of $31,368 from
tobacco, compared to $11,819 for those senators who did
not sign. Similarly, the House signatories received an
average of $19,446, in contrast to $6,728 for other
Congress members.)--Mother Jones, 4/96
Geoffrey Bible, CEO of Philip Morris Cos. Inc.,
chairs a dinner underwritten by Philip Morris for
the Republican Governors Association, and speaks
to the governors about tobacco's benefits to the
economy. The gala dinner pulls in an
unprecedented $2.6 million
The Tobacco Master Settlement Agreement (MSA) a court case between
the four largest US tobacco Companies and the attorney general of 46 states.
The states settled their Medicaid lawsuits against the tobacco industry; the
companies agreed to curtail certain tobacco marketing practices. as well as to pay, in
perpetuity, various annual payments of a minimum of $206 billion over the first
twenty-five years of the agreement.
"We at Liggett know and acknowledge that, as
the Surgeon General and respected medical
researchers have found, cigarette smoking causes
health problems, including lung cancer, heart and
vascular disease and emphysema. Liggett
acknowledges that the tobacco industry markets to
'youth,' which means those under 18 years of age,
and not just those 18-24 years of age.”
Philip Morris launches website; for first time,
acknowledges scientific consensus on smoking.
"There is an overwhelming medical and scientific
consensus that cigarette smoking causes lung
cancer, heart disease, emphysema and other serious
diseases in smokers,''
RJ Reynolds announces that it will sell its
international tobacco unit to Japan Tobacco for $8
billion.
RUPERT MURDOCH's Fox Network runs
"Independence Day," the world's most expensive
cigar commercial--and popular kid favorite--in
prime time. Fox also produced the film (cigar
product placement by Feature This).
PHILIP MORRIS board member Rupert Murdoch's
Fox Entertainment Group announces that it will
launch a new Web-cable property called The Health
Network.
2006 Snus
Even in 2011 Reynolds American and Altria fund
extravagant parties and sit on the boards of ALEC
committees.