Philip Morris Company
By:
Jared Jones
Tiffany Kacmarcik
Elizabeth Martin
Todd Mayberry
Consulting Firm
Philip Morris Companies
Introduction
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Philip Morris USA is the nations largest cigarette company.
The company is ranked as the second largest food processing
company in the world in the United States.
Some of the company's brands include: Clark Chewing Gum,
Jell-O, Oscar Mayer, Maxwell House, Marlboro, Virginia
Slims, Merit and Parliament.
Philip Morris Companies was incorporated in Virginia on
March 1, 1985.
Philip Morris, Inc is the leading private employer in
Richmond.
The company’s objective has been and continues to be the
most successful consumer packaged goods company in the
world.
Mission Statement
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“Our goal is to be the most responsible,
effective and respected developer,
manufacturer and marketer of consumer
products, especially products intended for
adults. Our core business is manufacturing
and marketing the best quality tobacco
products to adults who use them.”
SWOT Analysis
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Strengths
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Largest Cig. Company
Hold other none cig.
Brands
Warn consumers
The 100 Best Companies
To Work For In America
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Weaknesses
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Sell more tobacco
products in Europe
Products are addicting
and cause disease and
death
Different brands give off
illusions to consumers
SWOT Analysis
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Opportunities
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Update: Tapped into
European Market
Educate consumers more
Take earnings and put
them into cancer
research
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Threats
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Negative marketing
Consumers moving
towards a healthier
lifestyle
States pushing to ban
smoking in public places