Learning Anytime, Anywhere
Cell-Ed meets huge need for access
1.7 billion
adults lack basic
education globally
36 million
need literacy
help in the U.S.
Only 3
million
36m
in the US
will get help
7.1 billion
cellphones used
globally
90%
$325
in US
have cell
cost/learner
Fed program
42%
75%
are basic
phones
Latino
1
Sorces: OECD; UNESCO; Pew: US Dept. of Education
It reaches the hardest to reach
“I work all day as a
nanny, cleaning
houses, and recycling
bottles.
Now I can study with
Cell-Ed on the bus,
late at night, or any
time I have free.”
Lucia- Los Angeles
2
And for those in class, Cell-Ed provides
needed practice outside of class
On-demand 24/7 instruction &
coaching via any mobile device.
Educational attainment
investing just minutes a day.
PRACTICE ENGAGEMENT THEORY:
Parking Lot model vs. Busy Intersection Model
Leander, Kevin, Redar, Stephen.
3
How
Cell-Ed
works
Learner sends response
to SMS lesson
Learner dials Cell-Ed
and listens to audio
module (1-2 min)
Learner receives SMS
lesson and continues
listening to audio module
If CORRECT : Learner
moves to next module
If INCORRECT :
Additional support
Learner moves on
through a full course,
one module at a time
4
SPANISH BASIC LITERACY
Curriculum Progression
Vowels E U A I O = Educacion
Syllables= m (de mano)
blending: m a = ma
Mama ama a Memo.
l = Lilia lee a Alma.
p = Pilar pela la papa.
and so on….
ENGLISH AS A SECOND LANGUAGE
Lifeskills Dialogues
15 Units
Meeting New People
Place of Origin
Introducing People
Small Talk
Instructions
Making an Appointment
Personal Information
Asking for help
Getting Directions
Talking about Health
Shopping
Customer Service
Getting Resources
Job Application
Making Plans
Citizenship Exam Preparation
Curriculum Overview
100 Naturalization Exam Questions
Tests student on question before
instruction
Customized to student
demographic: e.g. Spanish speaker
could learn Montana easily
Initial launch in US with focus on
three learner segments
1
Immigrants lacking literacy in native
language (Spanish Literacy)
2
Immigrants in need of English as a Second
Language and/or Citizenship instruction
3
Workforce Solutions: Service, hospitality,
retail, construction, and agriculture workers
8
It’s been tested and it works
Ksoll Paper 2013
“Learning Without Teachers? A Randomized
Experiment” of Cell phone-based Learning
in Los Angeles”
2-year age equivalency
increase in reading
Increase in self esteem
and motivation to
continue education
9
Learners access 24/7
10
Learners access
anywhere
11
Now I study on Cell-Ed
while I’m at work. I
complete 5 English lessons
every day while holding
the sign.
-Daniela Silva,
24 years-old agricultural worker
in Oregon, expecting a baby this
Spring
12
Students respond to audio lessons
Students like instant feedback
through texting
Students connect to an automatized
“teacher”
Distance Coaching by cellphone
works
13
Lessons Learned & Next steps:
• Make system more flexible
• Curriculum improvement & development
• Supplemental workbooks or materials
• Mini text quizzes throughout day for recall
• LMS (dashboard) access to partners
• Improve Coaching Model & True 24/7 Access
• Offer Learning incentives & free minutes/texts and
phones to those who need it.
• Referring/transitioning students once ready
• Get Cell-Ed in hands of more learners!
14
For a demo of Cell-Ed:
Call 213-223-7323
from any mobile phone
Or contact us: alison@celled.org 510-816-1585