UNIVERSITY OF KENT
MODULE SPECIFICATION TEMPLATE
SECTION 1: MODULE SPECIFICATIONS
1.
Title of the module
New Product Development and Innovation Management (CB9027)
2.
School or partner institution which will be responsible for management of the module
Kent Business School
3.
Start date of the module
September 2009, updated for January 2015
4.
The number of students expected to take the module
30
5.
Modules to be withdrawn on the introduction of this proposed module and consultation with
other relevant Schools and Faculties regarding the withdrawal
None
6.
The level of the module (e.g. Certificate [C], Intermediate [I], Honours [H] or Postgraduate [M])
M
7.
The number of credits and the ECTS value which the module represents
15 credits (7.5 ECTs)
8.
Which term(s) the module is to be taught in (or other teaching pattern)
Spring
9.
Prerequisite and co-requisite modules
None
10. The programmes of study to which the module contributes
MSc Value Chain Management and MSc Marketing - optional module
11. The intended subject specific learning outcomes
By the end of this module, students will be able to:
11.1
Demonstrate knowledge and understating of the nature of innovation and be able to
identify the relevance and potential for innovation in value-creating, consumer-driven
businesses
11.2
Understand and execute the crucial tasks in New Product Development from idea
generation to commercialisation
11.3
Understand the firm-internal perspective and context of innovation, including the
formulation of and decision for innovation strategies, organizational structures and
designs for innovation, creativity and performance within innovation teams, cooperation
between R&D and marketing in the new product development process, champions and
promoters of innovation, the management of radical innovation and the measurement of
innovation performance.
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UNIVERSITY OF KENT
11.4
Apply appropriate (qualitative and quantitative) data analysis techniques to critically
evaluate business’ innovation performance and generate ideas for improving innovation
performance
11.5
Demonstrate critical awareness of the key tools and techniques for mapping innovation,
where to find information on leading edge approaches and have the ability to critically
evaluate, select and systematically apply these in actual business situations
12. The intended generic learning outcomes
By the end of this module, students will be able to:
12.1
Reflect on their own skills, knowledge and practice, and to ensure their own continuing
self-development
12.2
Develop interpersonal, communication, and team-working skills.
12.3
Develop research, analytical, evaluative and critical thinking skills.
13. A synopsis of the curriculum




Innovation Management (e.g. innovation typologies / degrees of innovation, models of
innovation and innovation management)
Innovation Systems (e.g. people, leadership and organisation structures for innovation)
Innovation Performance (e.g. determining how innovative an organization is)
New Product Development (e.g. how to define and quickly implement concepts for new
products, services and process)
14. Indicative Reading List
The core text for this course is
Trott, P. 2012. Innovation Management and New Product Development, 5th Edition, London:
Financial Times Prentice Hall (ISBN-13: 9780273736561).
Tidd, J. and Bessant, J. 2013. Managing Innovation: Integrating Technological, Market and
Organizational Change, 5th Edition. London: John Wiley & Sons Ltd (ISBN: 978-1-118-36063-7)
Supplementary text
Cagan, J. and Vogel, C.V. 2001. Creating Breakthrough Products. London: Financial Times Prentice
Hall. (ISBN-13: 9780139696947)
Scientific Journals:
Journal of Product Innovation Management
Technovation
R&D Management
International Journal of Innovation management
Creativity and Innovation Management
15. Learning and Teaching Methods, including the nature and number of contact hours and the
total study hours which will be expected of students, and how these relate to achievement of
the intended module learning outcomes:
Hours
Subject LOs
Generic LOs
Lectures
12
11.1-11.5
12.3
Seminars
12
11.1-11.5
12.1-12.3
Independent study
126
11.1-11.5
12.1-12.3
Total hours
150
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UNIVERSITY OF KENT
16. Assessment methods and how these relate to testing achievement of the intended module
learning outcomes
Weighting
Subject LOs
Generic LOs
Examination – 2 hour
unseen
60%
11.1-11.5
12.1, 12.3
Group written report – 3000
words
40%
11.1-11.5
12.1-12.3
Assessment will be by examination and course work. Coursework will consist of a group written
report (3,000 words) involving the development of an innovation strategy for the introduction in the
market of a new product/service concept of the students’ choice. The group project will make up 40%
of the final mark. For the group report, students will submit an individual reflective account of their
individual contribution to the group assessment together with comments on how well the group
performed as a whole.
17. Implications for learning resources, including staff, library, IT and space
None
18. The School recognises and has embedded the expectations of current disability equality
legislation, and supports students with a declared disability or special educational need in its
teaching. Within this module we will make reasonable adjustments wherever necessary,
including additional or substitute materials, teaching modes or assessment methods for
students who have declared and discussed their learning support needs. Arrangements for
students with declared disabilities will be made on an individual basis, in consultation with
the University’s disability/dyslexia support service, and specialist support will be provided
where needed.
19. Campus(es) where module will be delivered:
Canterbury and Medway
SECTION 2: MODULE IS PART OF A PROGRAMME OF STUDY IN A UNIVERSITY SCHOOL
Statement by the School Director of Graduate Studies: "I confirm I have been consulted on the above
module proposal and have given advice on the correct procedures and required content of module
proposals"
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Director of Graduate Studies
Date
…………………………………………………
Print Name
Statement by the Head of School: "I confirm that the School has approved the introduction of the
module and, where the module is proposed by School staff, will be responsible for its resourcing"
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Head of School
Date
…………………………………………………….
Print Name
Module Specification Template
Last updated February 2013
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Revised December 2013