Case Studies: Lifestyle Addiction and
Technology/Business Co-evolution
Recommended Cases
•
•
•
•
“Consumer genetics”: A point-of-care vision and preventive diagnoses nearby or
@Home:
DNAE: “Lab-free DNA Testing” http://dnae.co.uk/platforms/genalysis/lab-free-dnatesting/
Theranos : “By making actionable health information accessible to people
everywhere in the world at the time it matters most, we’re working to enable early
detection and intervention of disease and empower individuals to live the lives
they want to live.” http://www.theranos.com/our-company
Lifestyle Health : “Evidence-Based Medicine” vs “Defense-Based Medicine” and
“Personalized Medicine” http://www.thennt.com/
Should “Whole Genome screen(WGS)” be used for diagnose disease or risk of
disease? --- for fetus, new born?, otherelse?
http://www.p3g.org/sites/default/files/site/default/files/2%20The%20Next%20Phase%20of%20Newborn%20Screening%20%20Whole%20Genome%20Sequencing.pdf
http://www.technologyreview.com/featuredstory/513691/prenatal-dnasequencing/
Anti-aging and Prolonging Life Expectancy by DNA Analytics :
http://www.geneu.com/ (personalized cosmetics)
http://www.humanlongevity.com/ http://www.calicolabs.com/
http://www.telomehealth.com/
Reviews
• http://prezi.com/bfky-szivslz/keurig-prezi/
• http://prezi.com/x1izbrwj3dgw/keurig-coffee/?hid=1
• http://www.ukessays.com/essays/marketing/keuriginc-case-analysis-marketing-essay.php
• http://www.ukessays.com/essays/marketing/greenmountain-coffee-roasters-marketing-essay.php
• http://www.ukessays.com/essays/marketing/managing
-a-new-product-launch-the-issues-marketing-essay.php
• http://www.ukessays.com/essays/marketing/managing
-a-new-product-launch-the-issues-marketing-essay.php
• http://prezi.com/eaxcjw30ym_e/starbucks/?hid=1
Reviews_ cont.
• http://www.ukessays.com/essays/marketing/starbucksinternational-entry-methods-marketing-essay.php
• http://www.ukessays.com/essays/business/starbucks-businessdevelopment.php
• http://www.ukessays.com/essays/informationtechnology/business-process-redesigning-at-starbucks-informationtechnology-essay.php
• http://www.ukessays.com/essays/informationtechnology/studying-management-information-system-ofstarbucks-information-technology-essay.php
• http://www.ukessays.com/essays/information-technology/modernlifestyle-along-engineering-information-technology-essay.php
• http://www.ukessays.com/essays/social-policy/the-influence-ofmodern-technology.php