Course Syllabus
Al- Yarmouk University
Faculty of Economics & Administrative Sciences
Department of Marketing
Semester: Fall 2014/2015
Course Title and Number: Principles of Marketing (220)
Instructor: Marketing Discipline Group
Text Book:
Pride and Ferrell . Foundations of Marketing. 4th edition.
Course Description:
This course provides an introduction to the theory of marketing and its
application in the various sectors, by studying the principles of marketing that
contain many marketing topics including: Strategic Marketing, The Marketing
Environment, Consumer Buying Behavior, Target Markets: Segmentation and
Evaluation, Product Concepts, Marketing Channels, Integrated Marketing
Communication, Setting Prices.
Course Evaluation Criteria:
First Exam
Second Exam
Class Participation
Final Exam
100%
20%
20%
10%
50%
Course Schedule
Topic
Customer-Driven Strategic Marketing
Chapters
Chapter 1
The Marketing Environment, Social Responsibility, and Ethics
Chapter 3
Target Markets: Segmentation and Evaluation
Chapter 5
First Exam
Consumer Buying Behavior
Chapter 6
Business Market and Buying Behavior
Chapter 7
Product Branding, and Packaging Concepts
Chapter 9
Second Exam
Pricing Fundamentals
Chapter 11
Marketing Channels and Supply-Chain Management
Chapter 13
Integrated Marketing Communication
Final Exam
Chapter 15
Important Rules:
1. You are expected to attend all classes. But, you are allowed to miss up to 15% of the total
attendance. No excuse is required to miss classes within the allowable 15%.
2. Switch off your mobile phone while in the class, and do not leave it in front of you.
3. Participate in the class wisely and purposefully.
4. Come to class on time.
5. Make up exams can be considered only in exceptional cases, with a justifiable excuse. Such exams
are expected to be more difficult than standard exams.
Good Luck