Welcome
MoCRC Marketing
Presentation by
Jim Duane
Regional Center for Education & Work
MoCRC
The Missouri Career Readiness
Certificate is a new economic
development tool being promoted
throughout the state. It is a way to
define our workforce for both new
and existing companies.
MoCRC Rollout
Two simultaneous events:
1. Build an inventory of job seekers
2. Build an awareness with public and
private companies/organizations
The MoCRC Difference
 Demand Driven
 Economic development tool
 Coordinated multi-level
marketing effort
(national, state, & local)
PowerPoint Approach
Presentation to groups of
companies or groups within
companies!
“We can certify that the people
you interview have the
learning skills to do your job –
does that interest you?”
http://www.umsl.edu/rcew/
How can we do that?
By matching applicant
learning-skills to
Job-Skills
The tool designed to help you
determine the appropriate
Learning-Skills…
The Missouri
Career Readiness Certificate!
The Career Readiness Certificate
is based on the nationally known
WorkKeys® learning-skills
assessment system developed by
American College Testing, Inc.
ACT
ACT’s WorkKeys System
• Job Profiles
• Individual Skills Assessment
• Matching Process
WorkKeys® Assessments
•Foundational Skills
–Reading for Information
–Applied Mathematics
–Locating Information
WorkKeys® Assessments
•Advanced Skills
– Applied Technology
– Observation
– Teamwork
– Listening
– Business Writing
Career Readiness Certificate
Levels of Readiness:
 GOLD – A person can perform in over 80% of more
than 2000 occupations already profiled by ACT
 SILVER – A person can perform in over 60% of
more than 2000 occupations already profiled by ACT
 BRONZE – A person can perform in over 30% of
more than 2000 occupations already profiled by ACT
New Method of Communicating Skills
Mathematics – Gold Level
In addition to the skills at the previous levels, persons with Level 5 skills can:
 Look up and calculate single-step conversions within English or non-English
systems of measurement or between systems of measurement.
 Calculate using mixed units and several steps of logic.
 Calculate perimeters and areas of basic shapes.
 Calculate percentage discounts and markups.
 Determine what information, calculations, and unit conversions are needed
to find a solution.
Employers - W.I.I.F.M.
• Identifies skill sets of specific occupations;
• Evaluates job applicant Learning skills to match
your jobs;
• Evaluates the Learning skills of current
employees for promotions and future training;
• An approach already approved by EEOC.
Who Regionally Uses WorkKeys
• Companies
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Anheuser Busch Metals
Eagle Packaging
Rubbermaid
Boeing
Dierbergs
ConAgra
Clayton Corp
Killark Electric
3M
Your Regional Competition
In KS, IL, IN, KY, ETC…
• Schools
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Cleveland High School
Construction Career Center
North County Tech
South County Tech
Carpenter Joint
Apprenticeship Program
– Insulators Apprentice
+ MO. Career Centers…
Identified ROI after Using WorkKeys
• Rubbermaid:
– Reduced scrap by $250,000 within the first year of
implementing WorkKeys.
• Creative Extruded Products:
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Training time shortened from 6 months to 2 months.
Overtime hours reduced by 95%
Turnover decreased from 33% to 5 %
Scrap expenditures lowered by 21%
Profits up 50 times the cost of WorkKeys.
http://www.act.org/workkeys/case/index.html
Occupational Profiles
Certificate Level
Clinical Lab Tech
Maintenance Technicians
Medical Assistants
Accounting Clerks
Home Health Aides
Stock. Clerks
Gold
Gold
Silver
Silver
Bronze
Bronze
What are the Next
Steps ?
Pre-hiring (Options)
1) Decide which Profile to use
- Occupational OR Job Specific (call the RCEW for help)
2)
Decide whether to place a CRC
Placard in window
Ready to Interview (Options)
• Use the Missouri Career Centers System
• Refer people for assessments
• Sponsor assessments in local community
• Conduct assessments at company site
MoCRC Elevator Speech
What you can say to someone
about the CRC in a minute and
a half!
What question about your employees keeps you
up at night?
How do we identify the Work Ready applicants we need?
How do we shorten on-the-job training time and lower training
costs?
How do we reduce employee turnover?
How do we develop our current employees for advancement?
These are critical questions for most businesses—and there’s
been no easy way to determine the answer until now.
Missouri’s Career Readiness Certificate is designed specifically
to answer questions about a potential or current employee’s
skills in three important areas:
applied mathematics, reading for information, and locating
information.
These skills are required by more than 85% of jobs in the
country.
Employers now have a clear, standardized tool to assess the
skill level of potential and current employees. That means
choosing the right person for the job just got easier.
Employer Benefits:
Eliminate the guess work about core learning skills
Evaluate job applicant employability skills to match jobs;
Evaluate the skills of current employees;
Provide training needs focus to meet organizational goals
Aid communication among employers, labor, educators
and trainers.
And Finally - An approach that could meet EEOC
guidelines
Questions
Updated CRC Resource Information:
http://www.umsl.edu/rcew/crc/
Regional Center for Education & Work
FOR MORE INFORMATION
(P) 314-516-7211
(e) rcew@umsl.edu
(W) www.umsl.edu/rcew