LLI Sales Presentation

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PoC LLI Sales Training
January 15, 2010
Unrestricted Internal Use
Unrestricted Internal Use
Page 1
Agenda

Training Objectives

Why LLI? Target Customers / Market

Value Proposition

The Carestream Long Length Imaging System &
Components

Key Selling Points

Catalogue Numbers / Pricing

Availability
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Page 2
Training Objectives
 Understand the target customers and market
 Understand the CSH LLI solution, the benefit to the customer, and the LLI
options
 Ability to successfully sell the solution
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Page 3
Why LLI? Target Customers / Market
Long Length Imaging (LLI) exams include scoliosis and
other leg-length exams that require a larger area to be
imaged than can fit on a typical 14” x 17” screen
Target: Facilities that would perform long length exams
include hospitals, general imaging centers, orthopedic
clinics, and chiropractic offices
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Target Customers
Target: Customers looking for solutions enabling imaging of full spines, lower
extremities with patients in an erect or supine position and a solution that can be
used in multiple places:
On the radiology table in the x-ray room
In the x-ray room with patients in an upright position with cassette against a wall
Bed side exams where the cassette would be pushed under the patient
In the operating room
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Page 5
Target Customers
Target: Customers wanting to transition
more of their radiography operations
for digital for:
Improved workflow
Eliminating film and storage
expense
Having easy access and
distribution of images
Target Decision Makers: Radiology
administrators / Office managers
Target Influencers: Radiologists,
Orthopedic surgeons, Radiology
technologists
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Page 6
Value Proposition
Enjoy the benefits of digital capture and processing of long length exams with
the easy to use Carestream Long Length Imaging System and your PoC 360
system
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Page 7
The Carestream Long Length Imaging System
 The Carestream Long Length Imaging System will be an option for new Kodak
PoC 360 Systems and the Carestream Vita CR (currently in development)
 The LLI System will also be available as an upgrade option to the installed base
of PoC 360 Systems
 The LLI System will work on CRs in the tabletop configuration only– it will not
work on readers on Z-Carts
 Accessory options include a portable caddy with grid, wall stand holder with grid
and beam attenuation filters
Always present this option as part of the PoC 360 sale
for customers performing long length exams
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Page 8
LLI System Components – Screen & Cassette
 The Carestream Long Length Imaging
System uses a single Carestream GP
flexible screen and double-ended 14” x 33”
cassette
 Weight
10.8lbs / 4.9kg
 Size
14” x 33” / 35 x 84cm
 Source to Image Distance (SID)
40-72” / 102-183cm
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Page 9
LLI System Components – Screen & Cassette Cont.
 The tech is able to use the solution in full daylight conditions- no need to use in
subdued light or darkroom to load or process the cassette
 After exposure, the tech will first insert the cassette end labeled #1 in the PoC
360; When the scanning is complete the tech will then insert the end labeled #2
to scan the opposite end of the screen.
 The software will automatically stitch and display the resulting image for review
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Page 10
LLI System Components - Software
Software Version 3.0 SP5 is required + LLI Stitching Software License
(CAT no. 8135006 or 8201212 – Page 14)
The user would select the Full Spine / Full Leg exams from the
Organs/Sub-Organs Buttons
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Page 11
LLI System Components – Software Cont.
As part of the Kodak QC Software, a stitching algorithm is used to automatically
combine the 2 scanned images into a single image for display– this is the same
algorithm used for the Kodak DirectView LLI products
There is no need to manually align, order or rotate images in
preparation for stitching– the software does it automatically
Distribute the stitched image to softcopy workstations or
hardcopy laser imagers just like any other scanned image
Note: Printing true size will not fit a regular paper size
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Page 12
LLI System Components – Support Bracket
The LLI system will use a support bracket attached to the reader to support the
long cassette while it is inserted in the scanner
This stabilizing mechanism prevents plate movement and cassette distortion over
time
The support bracket slides out of the way when a long length cassette is not in use
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Page 13
LLI System Components – Portable Caddy with Grid
The portable caddy with grid allows for imaging of supine long length exams or
could be hung on the wall for upright exams
Easily move from location to location
Grid cannot be removed
Note: Can NOT be used interchangeably with the DirectView Portable Caddy, as
cassettes are different sizes
Weight
17lbs / 7.7 kg
Size
17”W x 1.2”D x 40.2”L / 43 x 3 x 102 cm
Grid Ratio 8:1 with 103 LPI
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LLI System Components – Vertical Cassette Holder
with Grid
Conveniently holds LLI cassette for upright long length exams
Has a range of ½” from the floor to 74” and can be adjusted in 1” increments to
accommodate the patient height and body part to be imaged
Can use close to the floor to image the ankle for leg-length exams – eliminates the
need of the patient climbing a step
Grid cannot be removed
Note: Can NOT be used interchangeably with the DirectView Vertical Cassette
Holder, as cassettes are different size
Grid Ratio 8:1 with 103 LPI
(Same as portable caddy)
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Page 15
LLI System Components – Beam Attenuating Filters
Required for optimum image quality
Beam Attenuation Filters help ensure uniform exposure by compensating for varying
degrees of body thickness; This creates a more uniform density and look throughout
the stitched image
CSH provides these as an option for customers who do not currently own filters
The attenuating filters are made of a lead-plastic material that is 30% lead by weight.
Since lead is an efficient absorber of x-ray the filters attenuate the x-ray beam
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Page 16
LLI System Components – Beam Attenuating Filters
Cont.
 The filters are magnetically held in
place by a filter holder (Cat# 1686526)
that easily attaches to the collimator
accessory tray
 2 filters are available:
Lateral thoracic spine
CAT# 8515157
AP/PA
CAT# 1955046
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Beam Attenuating Filters – Patient Positioning
AP/PA Beam Attenuation
Filter CAT# 1955046
Beam Attenuation Filter
Holder CAT# 1686526
Lateral Beam Attenuation
Filter CAT# 8515157
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Page 18
Workflow
Double click the Acrobat icon below to view a
detailed LLI procedure for Vita
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Page 19
Key Selling Points
The Carestream Long Length Imaging System allows customers to move their
scoliosis and leg-length exams to digital for improved workflow, easy access to
images and easy storage
The portable caddy with grid allows users to perform bedside supine exams for
broader use; Gridded exams provide higher image quality to the radiologist; The
caddy with wheels makes it easy for the tech to move from room to room
The vertical holder with grid allows easy positioning of the patient for upright
exams; The user can quickly place the cassette for the exam needed– extends
from the ½” off the floor to 74”
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Page 20
Key Selling Points – Cont.
 The Carestream automatic stitching software uses a proven algorithm for fast
and accurate stitching; No tech interaction is required
 LLI cassettes are lighter than their analog alternatives (approx 2.5lbs) making it
easier for the tech to move around
 The beam attenuation filters and holder provide a uniform image from top to
bottom making it easier for the radiologist to make their diagnosis
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Page 21
Availability
Availability of the Carestream Long Length Imaging System and Components is
Q1 2010
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