Developing Your Vision
and Goals
Module
Four
Welcome to SET Module 4
Introductions:
• Your name
• The organization you
represent
• A lesson you have learned
about writing Goals
Reviewing Our Journey
• Who have you talked with about SET
and what was the result of your
conversation?
• Do you have any questions or
comments about the handouts from
last session?
• What was your take-home message
from the Carson City Workshop?
PARKING
LOT
GROUP
GUIDING
PRINCIPLES
Something to Think About
Vision without action is a daydream.
Action without vision is a nightmare.
Japanese Proverb
Outline of Module Four
• What’s This Thing Called “Vision”?
• Features of a Strong Regional Vision
Statement
• Developing a Vision Statement for Your
Region
 Building a shared vision: A step-by-step
process
• Elements of Good Regional Goals
What’s This Thing Called “Vision”?
Vision is the art of seeing the invisible
Jonathan Swift
• Describes the future situation you want
to achieve
• Responds to these key questions:
 What do you want your region to be?
 What are your dreams for the region?
•
The Words of a Famous Coach
All the great leaders have been people of great vision,
men and women able to provide insight into what is
possible. Vision is your view of the group’s future, the
place you want to be after the transformation is
complete. For the people you are leading, vision is their
belief in the overall game plan, their belief that this plan
is in their best interest. Without this, all your dreams, all
our ideas, can easily be derailed.
Rick Pitino (2000). Lead to Succeed:
10 Traits of Great Leadership in Business and Life
Features of a Strong Vision Statement
Focuses on
the future
Relevant for
many years
Inspires
people,
groups,
communities
Vision
Statement
of a
Regional
Team
Gives shape
and
direction to
the future
Highlights
its purpose
and values
Source: Killam, D.
(2003)
Building a Shared Vision:
A Step-by-Step Approach
Determine the Focus of Your Vision Statement
Your Regional Team?
Economic Development?
Quality of Life?
Seek Input on Hopes/Aspirations for the Region
Your Team
Key Leaders and Groups
Diversity of Residents
Determine Common Themes then Prioritize
Determine which themes to keep
Remove less relevant ideas
Draft a Vision Statement from the Key Themes
Share draft with others and seek input
Finalize Your Vision Statement
Source: Mind Tools, LTD (2011)
Let’s Try It !
VISION STATEMENT: WEEDC will be the business-driven, business-led
organization focused on creating prosperity and recognized for generating
economic value and a high quality of life throughout the Windsor-Essex Region.
Key elements
What’s the focus or main
theme?
What are the hopes and
aspirations?
Does it focus on the future ?
Does it express purpose and
values?
Does it inspire?
Is it relevant for many years?
Your comments
Group Activity:
Developing a Vision Statement
Steps in Building a Vision Statement
1. Each Person – Reflect on the Following (5 minutes):
What does this region look like in 20-30 years? How and
where do people live? What do they do for work? What are
your hopes/aspirations for the region?
2. In Small Groups – Share Your Ideas (10 minutes)
Discuss ideas; determine common themes; agree on key
ideas/themes most important for your region or for your
group’s work
3. Report Your Small Group’s Key Themes with the
Whole Group (8 minutes)
Identify common themes and opportunities; select most
important themes and opportunities
4. Develop an initial draft of a vision statement (10
minutes) or assign to a Vision Statement Committee
Source: Adapted from The Power of Appreciative Inquiry 2nd Edition.
Diana Whitney and Amanda Trosten-Bloom (2010)
Lunch
• Sponsored by
Valley Vision
• Mission: To shape regional solutions
through civic engagement
• Civic leadership at a regional scale
• “Action Tank” – a vast network of people
and organizations working to secure the
social, environmental and economic
health of the Sacramento region
• Serves as regional convener and
connector
Valley Vision
• The Bridge – does collaborative
planning, objective problem solving,
impartial research and information
for sound decision-making
• Helps people and groups create
proactive solutions
• Is inclusive
• Measures progress
Valley Vision Project Portfolio:
• Next Economy: Capital Regional Prosperity Plan
• Regional Food Access Project: Food System
Collaborative
• Capital Region Broadband Consortium
• Green Capital Alliance
• Cleaner Air Partnership
• Sustainable Communities: with COG
• 2013 Community Health Needs Assessment
Next Economy: Economic and
Political Drivers
• 145,000 jobs lost since the peak in 2007
• 12.8% unemployment rate currently
• Sacramento has the 6th highest level of
foreclosures
• Since September , 4,000 net job loss
• Sacramento MSA rates 32 our of 366
metropolitan regions in Gross Metropolitan
product at $92.87B. In terms of growth,
Sacramento ranks number 345
Economic Forecast:
• Economic forecasts indicate a regional
recovery is years away
• Waiting for political leaders in Washington,
D.C., or the State Capitol to take effective
action is expected to be a long wait
• Discord at the Capitol on who will spearhead
efforts to drive job creation and business growth
is forcing statewide groups and regional
leaders to lead from the bottom’s-up
Who is at the table:
• Leaders from Valley Vision, the Metro Chamber,
SACTO, and SARTA sparked Next Economy
SACTO Marketing and business recruitment
Metro Chamber Business retention & expansion
SARTA High tech business support
Valley Vision Economic strategy, project manager
• Key Partners: Higher Education*; utilities; WIBs;
business and their leaders; local governments,
labor, and many others
Next Economy deliverables:
1. Increased jobs and new investment
2. Completion of a set of regionally-activated job growth
and investment strategies
3. Creation of new partnerships or joint ventures that
will execute our Next Economy strategies and actions
4. Strategies and actions will be deeply integrated
within partnering agencies and organizations work plans
and championed by their leadership
5. Completion of the Region’s first-ever region-wide “CEDS”
6. Creation of better linkages between our region and the
State of California
Bill Mueller | Valley Vision
Sponsors:
Next Economy is sponsored by:
The structure:
Working
Groups
Leadership Group
Steering Committee
Strategy Committee
Industry, Higher Education; Utilities; WIBs; business
associations; local governments, labor, and many others
2012 Cluster Focus
Areas:
Initial Focus:
• Agriculture & Food
• Advanced Manufacturing
• Information & Communications Tech
• Life Sciences & Health Services
• Clean Energy Technology
Bill Mueller | Valley Vision
2012 Cluster Focus
Areas:
Economic Foundation Clusters:
• Education & Knowledge Creation
• Knowledge-Intensive Business &
Financial Services
• Innovations
Bill Mueller | Valley Vision
Work Group Structure:
F&A
AM
ICT
LS&HS
#1
#2
#3
#4
Innovations
Global Markets
WG WG WG WG
Regional Identity
Small Business
Work Group Objectives:
• Data Review: Determine what business or
industry types make up and define the cluster
• Inventory Assets: Identify existing assets so
that we capitalize on key strengths
• Needs Assessment: Determine what’s missing
and what barriers to be overcome that would
bring additional investment or new job creation.
• Key Strategies: Surface short-, med- and longterm catalytic strategies that will grow the cluster,
then prioritize in terms of ROI contribution.
Stay Connected::
Sign up for news and updates at
www.nexteconomycapitalregion.org
THINKING OF OUR DESTINATION:
BEING SMART!
GENERATING IDEAS
OF POSSIBLE
REGIONAL
GOALS
Let’s Brainstorm Some Ideas
Rules for Brainstorming:
• No ideas are “bad.”
• Don’t get bogged down in
detail.
• Consensus is not
necessary at this point.
Goals: The Result of Careful Study
Past
History
Workforce
Skills
Regional
Assets
Barriers
Economic
Strengths
Population
Features
Regional Goals
A Goal is a. . .
Dream with a Deadline
It is an observable and
measurable end result having
one or more objectives to be
achieved within a certain
timeframe.
Source: BusinessDirect.com
Developing a SMART Goal
Vague Goals = Vague Results
Prepare a goal that’s
crystal clear, concise:
SMART!
SMART Goals
Specific
• State clearly WHAT your team wants to achieve.
• Indicate WHY this goal is important.
• Specify WHERE you intend to focus your efforts.
Measurable
• HOW do you plan to measure progress toward the goal?
• Define both the end result and milestones you want to
achieve along the way. Be concrete.
Attainable
• Determine if your team has the resources (people,
financial, political, time, skills, motivation, etc.) needed to
achieve the goal.
Realistic
• The team must truly believe the goal can be
accomplished.
• Be honest about what the team is able to pursue.
Time Framed
• WHEN do you want to achieve your goal?
• Decide a target date for accomplishing your team’s goal.
Source: Heathfield, S.M. (2011)
Example of a SMART Goal
Goal 1: Increase the survival rate of new
business start-ups (less than 5-years-old) from
50% to 75% in the Big Coast Region by Dec.
2014
Goal 2: Establish a public/private funded
business incubator center in the Big Coast
Region by Dec. 2013; House 15 business
incubator firms in this center by Dec. 2015
Is this Goal SMART?
GOAL: Develop a business environment that encourages entrepreneurs
and supports emerging entrepreneurs through training and shared
marketing efforts
Write Your Comments Below
Specific
Measurable
Attainable
Realistic
Time Framed
REVISION OF THIS GOAL?
PRACTICE!
• Makes perfect
• Helps us structure our thoughts about
the foundations of regional success
(economic foundation clusters, to
speak Valley Vision!)
• Directions: Each table - Select one of
the Key Features of a Successful
Region and draft a SMART goal for it
Key Features of Successful
Regions
• Competitive Advantage
• Infrastructure Investments
• Worker Skills
• Cross Jurisdictional Collaboration
• Global View
• Assessment of Current Strengths/Limitations
• Flexibility/Adaptability
• Comprehensive Approaches
Table Report Outs
• Note – we will keep
your work in case
the Regional Team
decides to
incorporate one or
more of these goals
into the final
Regional Plan
WHAT’S YOUR GOAL AS A
REGIONAL ORGANIZATION?
How about:
Complete SET with a plan
that does not collect dust!
• What kind of plan will have buy in from
the other implementers ‘back home’
and within the region?
• What actions need to happen now for
such a plan to result?
Final Reflections
• What did you find most
helpful and valuable in
this module?
• Are there any items that
need to be clarified?
Homework Ideas
• Ask 2-3 locals for reactions
to the vision statement
• See if your goal as an
organization needs to be
fine-tuned
• Other items?
What’s Ahead
Module Five:
Tuesday, May 8 1:00-5:00 PM Minden
• Examine a variety of regional data:





Population
Education
Workforce
Social
More
What’s Ahead
Module Six:
Wednesday, May 9 8:00-Noon Minden
• Basic concepts of competitive advantage
• Approaches to analyzing regional connections
• Tools and data for detecting regional
competitive advantage
• Strategies for building stronger regional
economies
Broadband Basics:
The “101s” of
Technology, Access &
Adoption
WHEN: April 25th - 9:00 a.m. to 12 Noon
WHERE: Dayton Valley Golf Club 101
Palmer Dr. Dayton, NV. 89403
Next Meetings:
Wednesday, April 25
9:00 Broadband Workshop
Dayton Valley Golf Club
_____________________________________________
Tuesday, May 8, 2012
1:00 PM – Module 5
Wednesday, May 9, 2012
8:00 AM – Module 6
Carson Valley Inn, Minden