Satellite L550/L550D Sales Presentation V1.0
Copyright © 2009 Toshiba Corporation. All rights reserved.
AUTHORISED PEOPLE ONLY HIGHLY CONFIDENTIAL
PRODUCT POSITIONING & CONCEPT
Product positioning
Available in a large variety of flavours with integrated and dedicated graphics the Satellite L550/L550D is the ideal 17.3“ all-rounder for
everyday digital lifestyle. With all the essentials to hand this laptop offers a great price/performance ratio. All wrapped up in a stylish new
design.
Product
concept
Design
Wide range of
configurations
Digital lifestyle
Unique EasyMedia
features
Everything it takes to make
a big impression.
New eye-catching design
featuring the unique
Toshiba Fusion finish with
Breeze pattern in Steel
Grey on the cover.
To meet the user
requirements in various
price segments.
Large choice of
configurations to meet all
budgets with a great price/
performance ratio.
To easily handle everyday
computing task with full
computing power.
Offering integrated and
dedicated graphics to
tackle daily computing and
entertainment challenges
at home or on the go.
Make your digital lifestyle
a breeze.
Various usability and
connectivity features offer
great productivity and easeof-use enhancement in daily
home or business
environment.
Satellite L550-L550D Sales Presentation V1.0_May09 slide:2
TARGET GROUP
The Satellite L550/L550D is the perfect laptop for all users demanding:
BROWSE
Surf the Web
Search for Information
Design
 Ideal companion for design-conscious users to be seen with and to show to
friends and relatives, delivering great quality of execution and enduring style
in the entry-level market.
MEDIA
MANAGEMENT
Music management
photo editing
Ease-of-use
COMMUNICATE
Email
Instant Message
Voice Over IP (VOIP)
 Various usability features make the L550/L550D a real pleasure and easy to
use at home and on the go.
Performance
 Wide range of configurations to handle daily computing with full computing
power, including external graphics.
CONTENT
CREATION
Blogs & websites
Calendaring
MS applications
Great value for money
CONTENT
CONSUMPTION
Read news, blogs
Watch videos
 Offering many different configuration possibilities, the user will find the right
product according to his/her budget. Great specs are not limited to high-end
configurations: various entertainment, usability and connectivity features
come as standard.
Satellite L550-L550D Sales Presentation V1.0_May09 slide:3
CASUAL
GAMING
Basic gaming
Highend Multimedia
& Gaming
The right laptops offering
the latest in entertainment
computing to deliver an
ultimate portable gaming &
multimedia experience.
Lifestyle &
Entertainment
With a stylish design and
packed full of multimedia
features, these laptops are
perfect to handle today's
demanding digital lifestyle
requirements
Positioning
B2C LINE-UP
Qosmio F50
Satellite A300
Everyday Computing
All-round laptops at
affordable prices to run
your everyday
programmes with the
reassurance of advanced
technology and the
Toshiba brand.
Ultra-mobile Use
Small & light, yet stylish
and powerful, these
laptops & mini notebooks
range from
8,9" to 13,3“ displays
Display size
Satellite A350
Satellite L300
Toshiba Toshiba mini
NB100
NB 200
Qosmio X300
Qosmio G50
Satellite P300
Satellite P500
Satellite A500
Satellite L500
Satellite L350
Satellite L550
Satellite U400 Satellite U500
8" - 10"
Satellite L550-L550D Sales Presentation V1.0_May09 slide:4
13.3"
15.4" - 16"
17"
18.4"
TOP 5 REASONS TO CHOOSE THE SATELLITE L550?
1
Outstanding Toshiba design – glossy fashionable design with Toshiba Fusion Finish
2
Enjoy ease-of-use – large variety of Toshiba EasyMedia features
3
Eco conscious product – the Satellite L550 reflects Toshiba‘s continuing environmental commitment
4
Security and Safety – keep your personal data safe
5
Price/Performance ratio – the right product for every budget
 Toshiba’s unique Fusion Finish comes with a new Breeze pattern and a Steel Grey LCD cover design –
a fashionable companion to be seen with and to show to friends and relatives
 Toshiba EasyMedia features such as the Multimedia Bar with 4 Easy Keys for instant-on multimedia
entertainment and the web camera with Toshiba Face Recognition to log on to your laptop without
having to remember your password make your life easier
 Ecology related technologies like the power-saving Eco Utility will help the user to save energy and
thus costs, earning it ENERGY STAR 5.0 qualification (registration is ongoing)
 With Toshiba PC Health Monitor you can easily monitor a number of essential system functions and
the eSATA port allows for faster transfer speeds of your data to an external hard drive
 Large choice of configurations to meet your individual budget
Satellite L550-L550D Sales Presentation V1.0_May09 slide:5
PRODUCT KEY FEATURES
 Unique Toshiba features
 Design: stylish Toshiba Fusion Finish with Breeze pattern on the inside and outside featuring
a Steel Grey cover design
 Connectivity: web camera with Toshiba Face Recognition
 Key features
 Display: 17.3“ HD+ Toshiba TruBrite® widescreen display with LED backlighting, 16:9 ratio
 Environment: power-saving Eco Utility
 Entertainment: Multimedia Bar with 4 Easy Keys
HDMI-out
 Manageability: Toshiba PC Health Monitor
 Connectivity: integrated 4-in-1 Bridge Media Adapter
 Graphics performance: various graphics incl. ATI Mobility Radeon™ HD 4650 (1 GB)
Satellite L550-L550D Sales Presentation V1.0_May09 slide:6
DESIGN
Multimedia Bar with 4 Easy Keys
for instant-on entertainment
17.3“ HD+ Toshiba TruBrite® Display
in 16:9 ratio with LED backlighting
Silver speaker grill around large
stereo speakers
Web Camera featuring Toshiba Face
Recognition
Keyboard in silver (dedicated
graphics) and black (integrated
graphics)
Satellite L550-L550D Sales Presentation V1.0_May09 slide:7
New Breeze pattern in Steel Grey on
the display cover
DESIGN
The Toshiba Fusion Finish with
Breeze pattern features rolling
slim lines that continue inside on
the Snow Silver surface
Stylish Toshiba Fusion Finish with Breeze pattern
in Steel Grey on the display cover
Satellite L550-L550D Sales Presentation V1.0_May09 slide:8
MAIN IMPROVEMENTS VS. SATELLITE L350/L350D
Specifications
Satellite L550/L550D
Processor / Chipset
Latest Intel CPUs up to Core2 Duo P8700 (2.53GHz)
AMD Griffin RS780MN chipset for HDMI and for ext. GPU models
AMD Griffin RS780MC chipset for shared graphics w/o HDMI
Display
17.3“ HD+ Toshiba TruBrite® widescreen display with LED backlighting, 16:9 aspect ratio, resolution 1,600 x 900,
200 cd/m²
Operating System
Windows Vista® Home Premium Edition, 32bit/64bit dual installation
Graphics Adapter
ATI Mobility Radeon™ HD 4570 supporting HyperMemory™ with 512 MB VRAM
ATI Mobility Radeon™ HD 4650 supporting HyperMemory™ with 1 GB VRAM
Communications
Wireless LAN incl. Draft-N
Bluetooth 2.1 with EDR support (except with GL40 and RS780MC chipset)
Interfaces
HMDI-out
4-in-1 Bridge Media slot
Keyboard
2 colour variations: silver (dedicated graphics) and Black Genchaku (shared graphics)
Environment
Power-saving Eco Utility
Energy Star 5.0 qualified (registration is ongoing)
Toshiba PC Health Monitor
Satellite L550-L550D Sales Presentation V1.0_May09 slide:9
TECHNICAL SPECIFICATIONS - OVERVIEW
Hard Disk
 160GB, 250 GB, 320 GB, 400 GB or 500 GB, all with
5400rpm, SATA
Performance
 Intel “Montevina” and AMD “Griffin” processors
- Intel Pentium T4200 (2.0 GHz) 800 MHz
- Intel Pentium T4300 (2.1 GHz) 800 MHz
- Core2 Duo T6500 (2.10 GHz) 800MHz
- Core2 Duo P7350 (2.00GHz) 1.066MHz
- Core2 Duo P8700 (2.53 GHz) 1.066MHz
Connectivity
 HDMI-out
 4-in-1 Bridge Media slot
 2x USB 2.0 and 1x eSATA/USB combo port
 Fast Ethernet 10/100Mbit
- AMD Athlon Dual Core QL-65 (2.1GHz)
- AMD Turion Dual Core RM-74 (2.2 GHz)
System Memory
 1GB DDR2 (800MHz) + 1GB DDR2 (800MHz)
2nd Mem
 2GB DDR2 (800MHz)
 2GB DDR2 (800MHz) + 1GB DDR2 (800MHz)
2nd Mem
 2GB DDR2 (800MHz) + 2GB DDR2 (800MHz)
2nd Mem
Satellite L550-L550D Sales Presentation V1.0_May09 slide:10
Graphics
 Mobile Intel GMA 4500MHD
 ATI Radeon™ HD 3200 Graphics
 ATI Mobility Radeon™ HD 4570 (512MB),
DDR3
 ATI Mobility Radeon™ HD 4650 (1 GB),
DDR3 as of August,
Physical dimensions
 416.2mm(W) x 272.3mm(D) x 36.3mm(front)/40.25mm
(rear)
 416.2mm(W) x 272.3mm(D) x 38.7/42.45 mm for the
ATI Mobility Radeon™ HD 4650 (1 GB) version
 Weight: starting at 3.17 kg
SPECIFICATION HIGHLIGHTS
 1x USB /eSATA combo port
 According to the usage scenario, the user can use this port as
an eSATA port and an USB port
 As eSATA does not have to translate data between the interface
and the laptop, the data transfer speed is faster, while saving
computer processor resources
User Benefit:
• Much faster data transfer speed to an external hard drive
 LED backlighting
 The Satellite L550/L550D features a 17.3“ Toshiba TruBrite® HD+
which comes with a LED backlighting
User Benefit:
• Environmentally friendly due to mercury free display
• Energy saving allows for longer battery life
Satellite L550-L550D Sales Presentation V1.0_May09 slide:11
eSATA
USB
SPECIFICATION HIGHLIGHTS
 Toshiba Face Recognition – the easy and funny way to log on to your laptop
 A multitude of passwords are
complicating IT-users‘ lives, which leads
a lot of users to reduce the number of
passwords as much as possible.
 Toshiba Face Recognition – a biometric
based identification method – guides
those who do not use passwords to
protect and add security to their
systems. For those who already use
passwords to secure access, Toshiba
Face Recognition facilitates
identification.
User Benefit:
• No need to remember complicated passwords
• Easy and fun to log on to your laptop
Satellite L550-L550D Sales Presentation V1.0_May09 slide:12
POWER-SAVING ECO UTILITY
Ecology related technologies have become of a very high interest with regard to
the implementation of the corporate environmental policy into the PC business.
 The goal of Toshiba‘s power-saving Eco Utility is to make the consumers
aware that:
 Toshiba is a company that is constantly striving to take advantage of new
technologies for the sake of the ecology
 they can actively contribute to ecology by switching to the Toshiba Eco mode
 What is the Eco Utility
 The Eco Utility allows the user to work in the Eco Power Plan in a simple and
easy action. When the Eco mode is on, the system works according to Eco
mode parameter and when the Eco mode is off, the system works according to
the power plan.
 By opening the Eco Utility Graphical User Interface (GUI), the user can see the
real time system power consumption and experiences the difference of power
consumption between the Eco Power Plan and the previous Power Plan.
Satellite L550-L550D Sales Presentation V1.0_May09 slide:13
Eco mode on
Eco mode off
POWER-SAVING ECO UTILITY - 2
 The Satellite L550 features a software based
Eco support. By pressing the combination
Fn + F2, the user can switch the Eco mode
to turn on and the Eco settings GUI pops up.
 Real time power consumption chart:
Current power consumption (W)
The colour difference in the line
shows the point at which the user
changed into Eco mode
ON
OFF
The user can choose to show the Eco icon in the notification area
Satellite L550-L550D Sales Presentation V1.0_May09 slide:14
EASYMEDIA FEATURES
√
√
√
Satellite L550D
√
√
√
√
√
√
BTO
BTO
√
√
√
√
√
√
Go
o
Sm
Wi
re
To
sh
ib
Div
Int
To
sh
ib
HD
MI
-ou
Satellite L550-L550D Sales Presentation V1.0_May09 slide:15
dit
os
ec
uri
ty
rne
tS
nte
®I
√
* dep. on configuration
-T
an
c
rm
rfo
Mc
Af
ee
√
gle
√
Easy Usability
Easy Connectivity
Easy Entertainment
art
D
BTO
Ea
sy
To
sh
iba
T
EM
PR
O
Pa
ck
lay
isp
Ke
ys
Pe
Su
pp
ort
s
hC
ard
BTO
les
√
Blu
√
aF
√
Bu
iltin
√
ers
ity
√
eg
rat
√
t
Satellite L550
Key Areas
hib
aE
un
eT
t-N
/D
raf
To
sh
iba
Fla
s
sL
AN
.1
wi
th
80
2.1
1a
ED
R
/b/
g
n
itio
ec
og
n
eto
oth
®2
An
ac
eR
ten
na
ge
M
rid
ed
B
We
bC
am
era
ed
ia
™
ree
on
fig
F
aC
&M
Ad
icr
o
ph
ap
ter
on
e
ing
S
erv
ion
ice
Toshiba EasyMedia – the smarter digital experience.
Life. Technology's here to make it better. So we've created Toshiba EasyMedia.
A unique mix of innovative features to make your digital lifestyle a breeze.
WHY CHOOSE TOSHIBA?
Toshiba's core brand values - innovation, quality and design - are the building blocks for
true product leadership and make Toshiba the best choice for advanced mobile computing.
Toshiba's culture is characterised by its restlessness, by the constant need to improve,
transform and make latest innovations available through our entire product range for everyone.
10 reasons why to choose a laptop from Toshiba.
Toshiba…
1. ... has more than 20 years of experience in the development and production of laptops
2. ... is a world market leader in innovative high-technology products
3. ... offers a complete product line-up for all customer requirements and all budgets
4. … can claim to invest more in its research and development than other competing businesses
5. ... always offers premium quality without compromise
6. ... products convince in terms of design, performance and functionality
7. ... offers a unique Toshiba EasyMedia concept with a comprehensive mix
of innovative features for a smarter digital experience
8. ... is one of the world‘s leading PC manufactures solely and strategically
focussing on mobility and wireless mobile solutions
9. ... offers great customer service
10. ... practices environmental management to create new, enriched value
while minimizing environmental impacts
Satellite L550-L550D Sales Presentation V1.0_May09 slide:16
BACKUP
Satellite L550-L550D Sales Presentation V1.0_May09 slide:17
TOSHIBA PC HEALTH MONITOR
Toshiba PC Health Monitor offers the user an easy visual access to a dashboard,
monitoring a number of essential system functions.
 The Toshiba PC Health Monitor software proactively
monitors certain laptop status such as




Power consumption
Cooling status
Battery status
PC status logging on HDD and 3D sensor information
 The software also alerts the user with pre-failure
conditions on display via a specific GUI:
 PC Health Monitor application
 Power Consumption Meter available as a gadget on
Windows Vista™ only
AC Mode
Satellite L550-L550D Sales Presentation V1.0_May09 slide:18
Battery Mode
TOSHIBA TEMPRO PERFORMANCE TUNING SYSTEM
 TEMPRO is a software service developed by Toshiba. TEMPRO opens up a new communication channel between
Toshiba and the customer, allowing the customers to receive specific, relevant and timely alert messages on their laptop:
 Performance alerts: TEMPRO monitors the hardware (battery capacity, RAM memory and HDD
space) and advises Toshiba customers on how to optimize the usage of their laptops.
 Service alerts: support bulletins released by the Toshiba Service team are notified to the customer
 Software alerts: new BIOS, drivers & utilities released by the Toshiba Service team are notified to
the customer
 Benefits of Toshiba TEMPRO
 TEMRO is a combined service under one user interface that benefits all business
functions of Toshiba, marketing, sales and support
 TEMPRO is fully integrated with the EMEA websites and allows the customer to
access local content based on country and language
 Pre-installation of TEMPRO on all Vista images
 TEMPRO comes pre-installed on all Toshiba Vista models and
is accessed through the Windows Welcome Center or desktop icon
 One TEMPRO application with all languages included (18)
 Links to country specific web sites (26 sites in Europe) based
on Local setting in Vista
Satellite L550-L550D Sales Presentation V1.0_May09 slide:19
20
McAFEE® Internet Security 2009
 Comprehensive, Easy-to-Use PC and Online Protection
with Powerful Web Site Safety Advisor
 Advanced PC and online protection for you and your family
against viruses, spyware, hackers and identity thieves
 New! Active Protection: Industry leading real time protection
against today’s threats
 Unique! Website safety advisor to help you safely surf and
search online
 New! McAfee Secure: Identity theft and fraud protection when
shopping online
 Unique! QuickClean to help optimize your PC
Instant
Active Protection provides instant updates and world class
threat detection
 New! Age Appropriate Searching automatically sets the proper
content filtering level of search engines
Silent
 Complimentary preinstalled 30 day trial to be activated by a
simple 2-steps process (desktop icon)
Complete
Satellite L550-L550D Sales Presentation V1.0_May09 slide:20
First with “protection without interference,” offering silent,
proven, best-of-breed performance
Complete protection for your PC, Internet, Home and Data
AFFILIATE PARTNERS
 Toshiba has teamed up with Google to enhance the mobile computing experience. Already pre-installed on all EMEA
Toshiba notebooks (all languages) customers can enjoy great software and services for free.

Free software offers easier searching, intelligent photo management, desktop management, plus lots more.
 Toshiba jointly cooperates with eBay to deliver the fastest way to access eBay as the
World's Online Marketplace®, connecting hundreds of millions of buyers.
EBay is already pre-installed on the Satellite L550/L550D. Customers only would
need to click on the eBay icon.
 Amazon – low prices in electronics, books, music, DVDs and more, pre- installed on
the laptop. It’s easy. Users only would need to click on the Amazon Icon.
Satellite L550-L550D Sales Presentation V1.0_May09 slide:21
AFFILIATE PARTNERS
 Toshiba has teamed up with Wildtangent to enhance the computer gaming experience. Users will find already pre-installed
on the Satellite L550/L550D 20 games to be played for free, and much more titles to be downloaded very easily for free.
 Toshiba cooperates with Skype. On the Satellite L550/L550D you will
find the easiest way to download the latest Skype software. Just a
simple click on the desktop icon is necessary to download the service
and enjoy all Skype benefits.
Satellite L550-L550D Sales Presentation V1.0_May09 slide:22
Satellite L550-L550D Sales Presentation V1.0_May09 slide:23