Thrive Eco-Community
Allan Booth, Johnathon
Hiscock, Lauren McIndoe,
Donna Robinson & Katarina
Pavlica
Presentation Summary
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Introduction to Executive team
Executive Summary
Situation Analysis
SWOT Analysis
Video
Business Resources
Business Strategies
Financial Projections and Budgets
Controls and Evaluations
Discussion Period
Introduction to the Executive team
Allan Booth
Chief Executive Officer (CEO) Founder, Owner
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Donna Robinson
Chief Financial Officer (CFO)
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Katarina Pavlica
Human Resource Director (HR)
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Lauren McIndoe
General Manager (GM)
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Johnathon Hiscock
Marketing Consultant (MC)
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Executive Summary
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Thrive Eco- Community is a proposed project with the
goal to capture the want for a simpler life. The
community will be self sustaining once the
infrastructure is built.
The community will perpetually function by the use of
the WOOFFER community as its base. The second
level of this community is eco-tourism capturing the
desire of the baby boomers population and their
continued want for education and adventure. The
WOOFFERS will provide the labour needed in order
for the community to function a daily basis. The ecotourists will provide the economic stability needed as
one of the three pillars of sustainability.
Situation Analysis
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Key product is eco-tourism and Wwoofing (world-wide-organizedorganic-farming.
We plan to start constructing the project March 21rst 2014 and plan to
open the business March 21rst 2019.
Our niche is going to be sustainable homesteading.
Competitors will be companies operating primitive living and cob house
building workshops. Other Wwoofing farms.
Our goal is to be running with as little technology as possible.
As the trend of our culture goes more green our business will thrive more.
As our business booms, we plan to build more infrastructure.
Initial funding will be provided by Mr. Allan Booth, Owner of Thrive EcoCommunity and Nova Scotia Economic Development through grants
and partnerships
SWOT Analysis
Positive
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N
T
E
R
N
A
L
Strengths
• On the Cabot Trail, NS
• Living green or more sustainably
• Two distinct demographics.
SWOT Analysis
Negative
I
N
T
E
R
N
A
L
Weaknesses
• Construction of infrastructure
• Recruiting man power/ workers
• Creating balance between eco-tourists and
wwoofers
Resolutions
• Grants and subsidies from different
Government Agencies and Non-profit funding
agencies.
SWOT Analysis
E
X
T
E
R
N
A
L
Positive
Opportunities
• World Wide Opportunities on Organic Farms
(W.W.O.O.F).
• Creating an idea/ lifestyle/community that can
be recreated anywhere in the world.
• Ability to use the land Allan has purchased for
the resources needed to build infrastructure.
SWOT Analysis
Negative
E
X
T
E
R
N
A
L
Threats
• Seasonal work to start
• Weather
• Competition from similar companies such as
Crown Jewel Resort.
Resolution
- In order to deal with any extreme weather
conditions there would be hoop houses (type of
green house) that would be self-contained and
able to grow organic produce independently of
the weather.
Video
http://www.youtube.com/watch?v=XFJUC4ipbDU
Business Resources
Allan Booth (CEO)
 Carpenter
 Cook
 Financial Management/ Economics
 Odan Graduate 2012
Jonathon Hiscock (MC)
 Applied Research Project
 Computer background
 Odan Graduate 2012
Katarina Pavlica (HR)
 Social Worker
 Odan Graduate 2012
Donna Robinson (CFO)
• Business Experience
• Management Experience
• Hospitality Industry Experience
• Odan Graduate 2012
Lauren McIndoe (GM)
• Customer Service
• Wwoofing Experience
• Odan Graduate 2012
Business Strategy
Specific
 To continue the growth of the business so that there is balance
between imported products/work and exported goods/experiences.
Measurable
 Develop an import and export income/cost statement.
Achievable
 Balancing Eco-tourists and Wwoofers
Realistic
 With proper planning, product design, choice of location,
management, and continuous flow of eco-tourists the goal is realistic.
Time frame
 By 2014
 By 2019
TRIAL INCOME STATEMENT
Gross Revenue (Sales)
Soaps
Accomodation fees
Cost of Sales:
Opening Inventory
Purchases
Closing Inventory
Livestock
Crops/ seeds
Total Cost of Sales:
For the period of April 1rst 2019 to April 1rst 2020
$217,600.00
$25,600.00
$192,000.00
+ +
+
-
NET REVENUE
$5,120.00
$2,500.00
$0.00
$1,300.00
$2,000.00
$7,620.00
$209,980.00
Expenses:
Utilities
Rent/Mortgage payments
Depreciation/ Upkeep
Labour
Advertising
Professional Fees
Bank charges
Other
Total Expenses
$0.00
$500.00
$5,000.00
$125,000.00
$5,000.00
$10,000.00
$15,000.00
$15,000.00
$175,500.00
NET EARNINGS
$34,480.00
Taxes Payable (27%)
$9,309.60
Retained Earnings
$25,170.40
Controls and
Evaluation
What is to
be done?
Who is
going to do
it?
Budget
Follow up
Follow up
Evaluatoin
Purchase
Land
Allan Booth
$50,000.00
Allan Booth
Was the
land
purchased
Yes/No
State details
Obtain Non- Donna
Profit Status Robinson
$2000.00
Allan Booth
Yes/No
State details
Apply to be
incorporate
d for soap
company
$2000.00
Allan Booth
Yes/No
State details
Donna
Robinson
Johnathon
Hiscock
Discussion Period
Thank you for your time!!