Welcome to the
Asia South Region Meeting
New Delhi, India
14 January 2007
Sponsored by ONGC
Asia South Region Meeting
• This meeting is designed to be valuable
for
– Oil and gas professionals who wish to be
active participants in the Energistics Asia
South Region.
– Those who would like to learn more about
upstream data exchange standards,
associated industry standards, and plans for
and experiences in their use.
Thank you to our meeting and reception
sponsor:
Agenda
– 09:00 Registration, Refreshments and Networking
– 10:00 Inaugural Ceremony and Address
Mr. D. K. Pande, Director (Exploration), ONGC
• Inaugural Ceremony – Lighting the Lamp
• Inaugural Address
– 10:15 Welcome Address, Mr. R. S. Sharma, C&MD,
ONGC
– 10:25 Update on Energistics
• Mr. Randy Clark, President & CEO, Energistics
• Mr. Jerry Hubbard, EVP Business Development, Energistics
• Mr. Alan Doniger, CTO, Energistics
– 11:15 Morning Tea Break
Agenda
– 11:45 Asia South Region Orientation and Administration
Mr. Jerry Hubbard, Energistics
• Organizing the Asia South Region … Purpose, Plans and
Opportunities
• Region participation in the WITSML, PRODML and Data
Management Special Interest Groups
– 12:00 Special presentation by ONGC on the initiation of
a Geophysical Special Interest Group by the Asia South
Region – Western Offshore Basin, Mumbai,
Mr. A. V. Rao
– 12:15 Special Interest Groups Update: WITSML,
Mr. Alan Doniger, Energistics
– 12:55 WITSML and Mud Logging,
Mr. Samit Sengupta, Geologix
Agenda
– 13:15 Lunch
– 14:15 Special Interest Groups Update: PRODML,
Mr. Alan Doniger, Energistics
– 15:00 Special Interest Groups Update: Data
Management, Global Unique Well Identifier Initiative,
Mr. Alan Doniger, Energistics
– 15:15 Special Interest Groups Update: Data
Management, Geodetics and Coordinate Reference
Systems,
Dr. Paul Maton
– 15:35 Afternoon Tea Break
– Special Presentations on Standards Issues
• 16:05 Energistics Deliverables & ONGC’s
Interactions, Dr. Bala Buksh, ONGC
Agenda
– Special Presentations on Standards Issues (continued)
• 16:20 Implementation of PWLS Approved Mnemonics in Finder,
Mr. Naresh Kumar, ONGC
• 16:35 E&P Data Management Standards, Mr. N. Nageswararao,
Mr. K. Ryali and Dr. G. Nagabhushnam, Satyam
• 16:50 Service Oriented Architecture Solutions for E&P Industry
– Leveraging Energistics Standards, Neeraj Gupta, IBM
– 17:15 Asia South Region Recruitment and 2007
Planning Sessions, moderated by Mr. Jerry Hubbard
– 17:30 Summary and Conclusions
– 18:00 Vote of Thanks
– 18:05 Adjourn to Reception – Poolside (4th floor)
Mr. D. K. Pande
Director (Exploration)
ONGC
Inaugural Ceremony and Address
Mr. R. S. Sharma
C&MD
ONGC
Welcome Address
Mr. Randy Clark, President & CEO
Mr. Jerry Hubbard, EVP – Business
Development
Mr. Alan Doniger, CTO
Update on Energistics
Industry Goals
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Reserves replacement
Production optimization
Operational efficiency
Regulatory Compliance
Intelligent Energy
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Various definitions
Involves people, processes, technology
Growth and change
Sense of urgency
Need for more digital standards (SPE 2005
Forum)
Standards for Intelligent Energy
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Link with the business strategy
Compelling value proposition
Industry commitment
Time-to-market critical
The Prize
• The upstream oil and gas industry believes that
increased standardization can result in billions of
dollars of additional value in the area of
production optimization, alone, and knows that
there are additional billions to be saved in other
areas of the business.
The New Organization
Board of Directors: Re-ignite upstream industry-wide
interest in standards definition and adoption by:
• Taking a fresh look at the organization
– Capabilities
– Delivery model
– Positioning
The New Organization
• Including broader representation
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More national energy companies
More regulatory agencies
More vertical service companies
More horizontal IT organizations
More professional services organizations
The New Organization
• Focusing on value
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Community effect
Information exchange efficiency
Value delivered by existing standards
Drive through to deep deployment
The New Organization
• Re-inventing the organization
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Same upstream E&P focus, but
New leadership
Clarified mission and vision
New name
New image
The Vision
• Energistics will be the global Energy
Standards Resource Centre for the upstream
oil and gas industry
The Mission
• Energistics will deliver to the upstream oil and
gas industry the means to produce, promote,
deploy and maintain common information and
data standards
The Value Proposition
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Leverage
Early Involvement
Value Capture
Industry Presence
Standards Support
Deep Deployment
Lower Risk
The Energy Standards Resource Centre
The Unique Difference
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Driver
Ownership
Operating Model
Deployment
Promotion
Global
Membership
Jerry Hubbard
Executive Vice President,
Business Development
The Energy Standards Resource Centre
The Open Standards Community
Energistics Membership
The Energy Standards Resource Centre
• A neutral and collaborative work space
– Intuitive, functional and educational website
– Project management and development tools
– Integration of technical and business standards
• Links to standards important to the industry
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Petrotechnical (WITSML, PRODML)
Global Unique Well Identifier
Products, Services & Equipment Classification (ECCMA)
Other global standards (ISO 15926 (POSC Caesar), ISO 22745)
Other industry groups (OGP, PIDX, SPE, SEG, CIDX)
• Custodianship of standards
– Maintenance and modification
Our new look!
The Open Standards Community
• Energistics will encourage participation and
coordinate communications between users of open
standards through the establishment of eight global
regions
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North America (United States, Canada and Mexico)
South America (Central and South America)
Western Europe (European Union and Scandinavia)
Eastern Europe (Russia, Kazakhstan and non-EU states)
Middle East (Saudi Arabia, Kuwait, UAE, Bahrain)
Africa (Angola, Equatorial Guinea, Nigeria, South Africa)
Asia South (India, Malaysia, Australia, New Zealand)
Asia Pacific (China, Japan, Korea, Vietnam, Philippines)
The Regions Mission
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Establish a regional presence for standards
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Improve communications among users
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Provide localization to the message
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Identify new standards requirements
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Drive adoption and deep deployment
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Facilitate an active global community
The Region Lead will:
• Be a Sustaining, Contributing or Associated member
• Be located within the boundaries of the Region
• Be conversant in localization techniques
• Be willing to devote one day/month
• Provide a communications conduit to the Houston
office
• Set up one major Region meeting per year including:
– Engaging a sponsor, a venue and speakers
– Identifying and inviting potential attendees
– Obtaining localization of invitations, agendas, documents
Membership Opportunities
• Sustaining Members
– Full membership rights
• Voting rights
• Eligible to sit on Board of Directors
– SIG and Work Group participation
• Contributing Members
– SIG and Work Group participation
• Associated Members
– SIG and Work Group participation
– Reciprocal memberships
Benefits of Membership
• Active Collaboration
– Open standards development/deployment projects
• Shared Development Risk
– With the entire upstream industry
• Leverage Industry Knowledge
– For the benefit of your organization and trading partners
• Early Access/Involvement
– Maximizing the business value of standards
Membership Summary
• We currently have 68 member companies
• We are encouraging participation from…
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National energy companies
Professional services organizations
Vertical service companies
Horizontal IT organizations
Regulatory agencies
Academia
Our membership should reflect the global
spectrum of the upstream oil and natural gas
community
Alan Doniger
Chief Technology Officer
Energistics Standards
Organizing by Subject Area
• For Standards and Related Materials
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Actively promoted for adoption and deployment
Actively under development
Other things In our Portfolio
Everything referenced from other sources
• For The Energy Standards Resource Centre
– A familiar entry point for all visitors
• For Special Interest Groups
– Align SIGs with major Subject Areas
Areas of Focus
Global Unique Well
Identification Standards
E&P Business Process
Reference Model
E&P Catalogue
Standards
Board
Data Management SIG
Economics
Production PRODMLSIG
Production Reservoir
Geology Engineering
Expl Petrophysics
Geology
Drilling
Engineering
Geophysics
Geophysics
Reference Data Standards
Drilling
Operations
Drilling WITSML SIG
Petroleum
Engineering
Production
Engineering
Completion &
Workover
eRegulatory SIG
Facilities
Engineering
Production
Operations
XML exchange standards, design guidelines, profiles
What is on a Subject Area SIG page?
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Overview
How to participate
Events
Hot Topics
Links to more
information
• Subordinate pages with
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FAQ
Team participant lists
SIG company list
Private Web Pages
• Team meetings, issues,
draft documents etc.
• Discussion Forums
– Public
– Private
What is on a Subject Area Standards page?
• Overview
• Major initiatives *
• For each Standard / Best Practice
– Strategy
– Links to more information
• On Energistics managed Web sites:
– prodml.org, witsml.org, geoshare.org, posc.org
• On other Web sites for external things
– Plans: near-term status and future objectives
What are Major Initiatives?
• Strategically Driven
– Board, Advisory Council, Membership, Communities
• Full Life-Cycle but Incremental Plans
– Needs, Resources, Development, Early Adoption, Full
Adoption, Market Positioning, etc.
• High Degree of Leveraged Resources
• High Confidence of Real Value Delivered
Current Major Initiatives
• WITSML Standards  Drilling WITSML SIG
• PRODML Standards Production PRODML
SIG
• Well Identity Standards and Services 
Data Management SIG
• Product, Service & Equipment Classification
Standards  new SIG closely working with
other international, cross-industry efforts
Commitment to Major Initiatives
• Energistics is committed to drive to and
through the identification, planning,
resourcing, development, deployment and
adoption, and realization of intended value
through structured packages of activities that
qualify as Major Initiatives.
Treatment of Existing Standards
• Other Existing Standards will remain documented
via The Energy Standards Resource Centre so
value can continue to be realized through use
directly or as reference material
• Some may be taken forward by a self-motivated
Work Group acting through a SIG for context,
review, etc.
• Some may be included in the packaging of a Major
Initiative as a constituent element.
Wellsite Information Transfer Standards
(WITSML)
• Status
– 6th Year, Strong Early Adoption, Recognize Need for
More
• Accomplishments
– Semi-annual Meetings, Seminar and Exhibition in
Aberdeen in October; Sponsors for ’07 Events
• Participants
– > 40 SIG Members; Depth of Participation Growing
• Future
– Norway Drilling Daily Reporting Work to be reviewed
– Bug Fix Release “now” (Version 1.3.1.1)
– Two-years of Stability Requested to Strengthen Market
Position
– Usage and Dialect Issues Primed for Resolution
Production XML Standards (PRODML)
• Status
– Work Group Completed 1st Year
– SIG Invigorated and Prepared to Receive Work Group Results
• Accomplishments
– Unprecedented Success of 4 Pilots; Excellent Response to
Review Feedback; Overflow SPE Event with Pilot Videos
– SIG and ’07 Work Group Organizing – Already Driving Hard
• Participants
– 13 Original Participants  SIG; Many New Participants in the
Process of Joining
• Future
– Publication and Turnover of Version 1 – mid-November
– Dual-Track for ’07: Promote use, new features and functions
Global Unique Well Identifier (GUWI)
Well Identity Standards and Services
• Status
– Steering Team (15+ Companies) Pursuing LOI with IHS Energy
– SIG Work Group Being Formed; Preparing Service Agreement
• Accomplishments
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Letter of Intent Signed by IHS and POSC (August)
Start of Routine Coordination Meetings with IHS Energy (October)
Transition Meeting of Steering Team to SIG Work Group (October)
Presentation and Discussion at Open SIG Meeting (November 7)
• Participants
– 15+ Original Team  SIG Work Group; New Members Anticipated
• Future
– Populate SIG Work Group to point of Launch
– Complete Service Agreement – target: year-end
– Define promotional plans to launch in early ‘07
Products, Services & Equipment Classification
• Status
– This is an activity in the process of being formed.
– Subject Area: equipment, material, and service classification
systems and content as used in design, construction,
maintenance, procurement, and financial work processes
• Accomplishments
– Coordination with ECCMA and other cross-industry groups
– Upstream Oil & Gas Content Standardization Council approved
– Presentation at open SIG Meeting (November 7)
• Participants
– PIDX, M&H Energy Systems, sparesFinder
• Future
– As a new SIG , promote and achieve improved completeness,
consistency, and clarity of standards and best practices
Some Thoughtful Questions
Does the industry (still) need collaborative efforts to
produce, refine, and support data, information and
process standards?
• The industry seems to continue to struggle
with problems resulting from the lack of
consistency, quality, compatibility, etc. in data
and information as stored, as transferred, and
as used.
– Non-competitive, collaborative standards efforts are still
needed.
Why are many standards not widely used or not
producing intended results?
• We don’t define non-competitive boundaries well?
• We don’t step up to the real (full) scope?
– We solve a subset? We solve under idealized conditions?
• We don’t see the need to invest precious time,
resources, and expertise? [self-fulfilling
prophesy]
• We expect standards to be 100% finished and
never have to change again?
• We are tempted to stand on the sidelines and let
others do the heavy lifting [standards definition]?
So …
• In order to have the best chance that the results of
our collaborative efforts are really used and do
produce expected results,
– We believe that we must keep what is chosen to be done,
what is being done, and what has been done
• In YOUR minds and in YOUR hands.
• Therefore, our recommended emphasis
on The Energy Standards Resource Centre and on
pursuing qualified Major Initiatives.
And …
• We don’t need armies of your people to conceive
and define non-competitive, collaborative solutions
[standards] that work, but we do need:
– A few of your Visionaries to ensure that the right problems are
being addressed
– Your key Leaders to clear the way for the solutions to come
into full and proper use
– Your Front-Line Professionals to express the real “purpose,” to
“test fitness,” and to “be committed to deployment”.
• These people help make standards truly
successful and will be more valuable to your
organization
Agenda
– 11:45 Asia South Region Orientation and Administration
Mr. Jerry Hubbard, Energistics
• Organizing the Asia South Region … Purpose, Plans and
Opportunities
• Region participation in the WITSML, PRODML and Data
Management Special Interest Groups
– 12:00 Special presentation by ONGC on the initiation of
a Geophysical Special Interest Group by the Asia South
Region – Western Offshore Basin, Mumbai,
Mr. A. V. Rao
– 12:15 Special Interest Groups Update: WITSML,
Mr. Alan Doniger, Energistics
– 12:55 WITSML and Mud Logging,
Mr. Samit Sengupta, Geologix
Agenda
– 13:15 Lunch
– 14:15 Special Interest Groups Update: PRODML,
Mr. Alan Doniger, Energistics
– 15:00 Special Interest Groups Update: Data
Management, Global Unique Well Identifier Initiative,
Mr. Alan Doniger, Energistics
– 15:15 Special Interest Groups Update: Data
Management, Geodetics and Coordinate Reference
Systems,
Dr. Paul Maton
– 15:35 Afternoon Tea Break
– Special Presentations on Standards Issues
• 16:05 Energistics Deliverables & ONGC’s
Interactions, Dr. Bala Buksh, ONGC
Agenda
– Special Presentations on Standards Issues (continued)
• 16:20 Implementation of PWLS Approved Mnemonics in Finder,
Mr. Naresh Kumar, ONGC
• 16:35 E&P Data Management Standards, Mr. N. Nageswararao,
Mr. K. Ryali and Dr. G. Nagabhushnam, Satyam
• 16:50 Service Oriented Architecture Solutions for E&P Industry
– Leveraging Energistics Standards, Neeraj Gupta, IBM
– 17:15 Asia South Region Recruitment and 2007
Planning Sessions, moderated by Mr. Jerry Hubbard
– 17:30 Summary and Conclusions
– 18:00 Vote of Thanks
– 18:05 Adjourn to Reception – Poolside (4th floor)
धन्यवाद
Thank you for attending the
Inaugural Meeting of the
Asia South Region
Please join us for the reception poolside
on the 4th Floor - sponsored by ONGC