Pre-Event Marketing - The Linux Foundation

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Startup Sponsorship Guide
Contacts:
Deb Giles – 503.807.1876
dgiles@linuxfoundation.org
Kara Foley – 650.515.6951
kfoley@linuxfoundation.org
Table of Contents
Passes
• Summit Schedule
• Venue and Hotel
• Attendee Passes
ONS Web
• Company Logo
Special Features
• SDN Idol
• SDN Solution Showcase
Pre-Event Marketing
• Pre-Event Marketing
Exhibit
•
•
•
•
•
•
•
Floorplan
Booth Details
Booth Graphics
Booth Add-Ons
Shipping
Security
Lead Retrieval
Post-Event Marketing
• Post Event Analytics
Deadline
Overview
January
Date
Deliverable
29th
Deadline to submit an application for the SDN Solution Showcase
Point of Contact
February
12th
Booth Graphics Due
Deb
15th
First day to ship to Advanced Warehouse
Deb
22nd
Deadline to book rooms at the Hyatt Regency Santa Clara
23rd
Last day to register Attendee and Booth Staff Passes with sponsor code
Deb
23rd
Deadline to order booth add-ons
Deb
4th
Lead Retrieval orders due
Deb
7th
Last day to ship to Advanced Warehouse
Deb
14th
First day to ship to Show Site
Deb
March
Venue and Hotel
Santa Clara Convention Center
5001 Great America Parkway
Santa Clara, CA 95054
Hyatt Regency Santa Clara
5101 Great America Parkway
Santa Clara, CA 95054
We have secured a discounted sleeping room rate at the
Hyatt Regency Santa Clara of $259 (plus taxes and feed),
Please click here to make your reservation before February
22nd to receive the discounted room rate. Please note that
the rooms rate is available on a first-come, first-serve basis. If
you plan to reserve a room, we encourage you to do so
quickly. Once the block is full, we will not be able to add
additional rooms at this reduced rate.
Summit
Schedule
• Sponsor Installation
• Monday, March 14: 5:00pm – 10:00pm
• Tuesday, March 15: 8:00am – 11:00am
• Exhibit Hall Hours
•
•
•
•
•
Tuesday, March 15: 12:00pm – 4:00pm
Tuesday, March 15: 5:30pm – 7:30pm (Welcome Reception)
Wednesday, March 16: 12:00pm – 4:30pm
Wednesday, March 16: 6:00pm – 8:30pm (ONS & SOSR Party)
Thursday, March 17: 12:00pm – 2:30pm
• Sponsor Dismantle
• Thursday, March 17: 2:30pm – 5:00pm
Company Logo
Your company logo will be included on the website, show
signage, and all future event email marketing.
Please send your logo in a hi-res (.ai or .eps) format to Deb along with the
URL you’d like it to link to, and we’ll add it to our website.
Attendee
Passes
Register Here
Your sponsorship includes booth staff passes. Please
register by no later than Tuesday, February 23rd.
• 2 Booth Staff Passes – Keynote, Expo Hall, Meals &
Receptions only
Each sponsor company has a difference access code
that has be emailed directly to each sponsor contact, to
be distributed accordingly. If you need your sponsor
code resent, please email Deb.
Pre-Event
Marketing
Interview for ONS Blog
• You will receive an email from Kara in the next few
weeks, organizing your interview to appear on the ONS
Blog
List of Registered Media and Analysts
• We will share the press list with sponsors two weeks
prior to the event. You may reach out to press directly.
Floorplan
The most up-to-date floorplan can always be found here.
Booth Details
Standard Kiosk Includes:
• 4’ wide kiosk with custom
graphics
• 32” monitor
• Black carpet
• 5amps power with power strip
• Wifi
• Wastebasket
*The ONS logo will be included on the
top of the graphics, as seen in the
image to the right.
Panel
A
Panel
B
Booth Graphics
All custom graphics are due Friday, February 12th.
If your artwork is not received by the due date, your logo
will be printed in place of custom graphics.
Graphic Measurements
• Panel A: 78-3/4” high x 42” wide
• Panel B: 19” high x 26-1/2” wide
You can download the graphic guidelines here.
Graphics should be submitted through this FTP site. You
can find additional directions on how to connect here.
Booth Add-Ons
Sponsors may choose to purchase the following to
upgrade their booth: booth cleaning, additional furniture,
and additional power. Please view the complete
Shepard Exhibitor Kit for more information and to place
your orders.
You may also rent additional TV monitors for your booth
here.
*Discounted price deadline for standard orders:
February 23rd
Advanced
Shipping
Shepard will accept crated, boxed, and skidded materials beginning
Tuesday, February 16 at the advance warehouse address noted
below. Material arriving after Monday, March 7th will receive an
additional charge.
Exhibiting Company Name/Booth #
Shepard Exposition c/o Palmisano Delivery Service
435 23rd Street
San Francisco, CA 94017
Please find required shipping labels and shipping forms in the Shepard
Exhibitor Kit.
*Please fill out the Google Form for the ONS Event Team to help track your packages.
Failure to provide shipping information prior to event, may result in lost and delayed
packages.
*Please note: All items and materials that must be brought into the facility may be subject to
Material Handling Charges and are the responsibility of the Exhibitor. This also applies to the
items not ordered through the Official Show Vendors. Refer to the complete Shepard Exhibitor Kit
for detailed information.
Show Site
Shipping
Shephard will receive shipments at the exhibit facility beginning Monday, March
14th. Shipments arriving before this date may be refused by the facility. Any
charge incurred for early freight accepted by the facility are the responsibility of
the exhibitor.
Exhibiting Company Name/Booth #
Santa Clara Convention Center
Open Network Summit 2016
5001Great America Parkway
Santa Clara, CA 95054
Please find required shipping labels and shipping forms in the Shepard Exhibitor
Kit.
*Please fill out the Google Form for the ONS Event Team to help track your packages.
Failure to provide shipping information prior to event, may result in lost and delayed
packages.
*Please note: All items and materials that must be brought into the facility may be subject to Material Handling Charges and
are the responsibility of the Exhibitor. This also applies to the items not ordered through the Official Show Vendors. Refer to
the complete Shepard Exhibitor Kit for detailed information.
Security
We will provide security overnight in the Exhibit Hall
beginning, Monday, March 14th through Wednesday,
March 16th. Please visit the Registration Desk onsite if
you have any questions about storing items elsewhere.
With that said, the Open Networking Summit, The Linux
Foundation, the Santa Clara Convention Center, nor any
employees or staff of these organizations or any of our
other event vendors can be help liable for lost or stolen
items.
Lead Retrieval
Your sponsorship includes 1 lead retrieval scanner.
Scanners will be delivered to your booth during exhibit
setup on Monday, March 14th. Scanners will be picked
up from your booth during exhibit breakdown hours on
Thursday, March 17th.
Leads will be sent to you in a spreadsheet within 5 days
of the close of the event.
If you would like to order additional lead retrieval
scanners, please do so here before March 4th.
SDN Solution
Showcase (S3)
As a sponsor of the Open Network Summit, you are eligible to
participate in the SDN Solutions Showcase (S3). S3 is a
unique expo floor demonstration of collaborative multi—
organization solutions at the bleeding edge of open source
SDN and NFV that further adoption of SDN/NFV for a
particular use-case in a specific industry vertical. S3 is truly a
unique opportunity to push the visibility of your solution to the
next level within the industry.
The evaluation criterion and selection for the SDN Solution
Showcase will be directed by a steering committee.
To submit an application for the SDN Solution Showcase, click
here. Applications are due by Friday, January 29th.
SDN Idol
Are you interested in gaining global visibility for your SDN products?
Don’t miss out on SDN Idol 2016!
SDN Idol contest at ONS has scaled from slide-ware to live product
demonstrations.
A panel of esteemed judges will handpick 4 participants, based on
proposal and live demos, to present their product demos during the
SDN Idol Demo Track at ONS2016.
Attendees will vote to crown the SDN Idol 2016 winner!
All exhibitors at ONS2016 are encouraged to apply by submitting a
demo proposal regarding a SDN / NFV product or solution.
Proposals featuring cutting-edge SDN / NFV innovations, preferably,
with open source components are encouraged. If it is a product /
technology that will be announced at ONS2016, count on ONS team
and the judges to keep it confidential.
For more information and to apply, click here. Applications are due
by Friday, January 29th.
Post Event
Analytics
We will send a detailed report to all sponsors within 3
weeks of the close of the event including press
coverage, attendee demographics, survey results, and
more.
Thank You
Thank you for sponsoring Open Networking Summit
2016!
We look forward to seeing you there.
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