Redefining Online Media and Content Marketing
Print is Dying
Everyone knows Print Media is dying
Everyone
knows Print Media is dying
Online
is better?
Publishers rely on
Newsfeed Algorithms
5%-10% Reach Rate
We are online media driven by data technology
We Found the Secret
Reaching 100% - 1000% of our Fans
BessUp Fans: 28,000
Feed: 1.5k Likes, 234k reach
OpenSnap Fans: 1,140,000
Feed: 1.5k Likes, 234k reach
40x larger user base
Same level of engagement
and exposure
Viral News, Trending News, Engaging Stories Auto-Spotting, from Social
API, Searching Engine, Machine Algorithm
Content Creation, Title Generation System
Data Analysis regarding seed views, viral views, Machine Learning and
optimize contents for different target groups
Before publishing, editors can have best guess of how many views and
how viral it could be for particular groups
“Long Tail” Building different interest groups in short time
Dessert Lovers
Girls
Cat Lovers
Facebook: 28k
Readers: 300k
Facebook: 36k
Readers: 250k
Facebook : 21k
Readers: 100k
Mothers
Facebook: 10k
Readers: 50k
Cooking
Tech
Men
Entertainment
Facebook: 7k
Readers: 30k
2 months in HK with 2 editors using our own systems
100,000+
Total Fans
600,000+
Monthly
Unique Visitors
Someone spot us
Google Adsense: Tremendous growth
in Hong Kong
Open Rice: BessUp readers are
highly engaged and actively share
New Media Group: That could be
the next generation of Media
Our Philosophy
BessUp resonates with selected audiences,
avoid everything to everyone
Our technology focus on how to make a message
spread rather than sourcing the message
Viral starts from small group of people and shared
among small groups
We are powerful than what you think
- Data and AI technology
- Preferences and Behaviors
- Different language, writing style
- Customized for different groups
- Continuous brain washing
Long Tail strategy, representing whole population
Girls
Men
Dessert
Lovers
Cat
Lovers
Dog
Lovers
- Seed the messages, inception
- Messages penetrates effectively
- Readers read it without ever even noticing and they share it
- Viral starts from a small group of people
Tech
Lovers
Mami
Pop
Lovers
Powerful
we can create news, trends and
even affect individual minds
Native Ad creates User Engagement
Key for Content Marketing and Viral Marketing
Proven of Revenue Model: Advertisement as Content
REVENUE:
Funding:
2011:
2012:
2013:
2014:
2008:
2010:
2012:
2013:
2014:
$4,127,935
$20,333,560
$64,095,207
$120,000,000
$3.5M / Series A
$8.0M / Series B
$15.5M / Series C
$19.3M / Series D
$50.0M / Series E (Value:
$850M)
2015: $200.0M / PE
Content Marketing will be a $300 billion industry in 2019
-Set to become a US$313 Billion industry in 2019
-According to PQ Media’s Global Content Marketing Forecast 2015-19
Competitors: Media / Ads
Media
BessUp
Advertising
BessUp is a tech company that takes the best from media
and advertising. Competition come from firms taking
exact same model.
Where we head?
Target of 2016 1Q:
- Established 9 Interest Communities
- Covered more than 1 Million monthly unique readers in HK
- Expanding into Taiwan
- Covered more than 1 Million monthly unique readers in TW
Raising Seed round in 2016 2Q:
- Set up Video Team
- Expanding into South East Asia (Thailand, Indonesia, Malaysia)
Ryan Cheung
CEO & Co-Founder
+852 91065170
Ryan@bessup.com