Cite It Right
A Practical Look at Copyright for
Communication Professionals
Sherry Hoyer
Communication Specialist
Iowa Pork Industry Center
Iowa Beef Center
Mitchell Hoyer
Program Specialist
Iowa 4-H Youth Development
One day at the office…
From: Name omitted to protect the innocent
Sent: Thursday, June 04, 2015 12:33 PM
To: Hoyer, Mitchell L [YOUTH]
Subject: Lego marketing question
“Hey Mitch, we’re having a county fair contest. Is it
OK if we name it Lego Contest instead of Creativity
Contest? Can we use the Lego logo on the
marketing flyers?”
Welcome to my world ...
While editing a publication series, I noticed some livestock
photos new to me. It doesn’t look like one of ours. Where did
those come from? Hmmmm.
Me: “Still looking for credit/acknowledgment for all photos.”
Designer: “All the other photos were from thinkstock.com.
We usually don’t credit stock photos. Do you still want me
to?”
Me: (Silence)
Copyright
•
•
•
•
Form of protection granted by law
Original works of authorship
Fixed medium of expression
Published and unpublished works
(Source: U.S. Copyright Office)
Copyright
• Protects
– Literary, dramatic, musical, artistic works
• Does not protect
– Facts, ideas, systems, methods of operation
• In words we all can understand
– http://www.techlearning.com/news/0002/kinde
rgarten-copyright/56088
Length of Copyright
• Published before 1923
– In public domain
• Created January 1, 1978 or after
– Life + 70 years or
– Shorter of 95 years from publication or 120 years
from creation
• Everything else
– It depends
• Date of publication
• Date of creation
• If copyright was renewed
Copyright
• Copyright – protects original works of
authorship
• Patent – protects inventions or discoveries
• Trademark – protects identifying words,
phrases, symbols, or designs
It’s really not that hard…
• If it’s not yours, get permission
• Give proper credit
• Do something original
http://www.press.uchicago.edu/books/turabian/tcc/topicsheet26.pdf
“Hey, Mitch!
Our presenter for the visual arts workshop
found this on Pinterest and wants to use it
as a handout for the training. I think it’s
really good and something we should share
with our 4-H’ers. Can we?”
This is the source of the handout
• http://splitcomplementary.blogspot.com/20
12/08/new-and-improved-elementsand.html?m=1
Remember the livestock photos and Thinkstock?
Some questions I asked:
Are they purchased photos? What are their requirements for use?
I'm not familiar with using purchased photos because those I use
belong to "us."
Then I shared some info from this URL
http://www.thinkstockphotos.com/legal/license-information-details
“5.3 Photo Credit. All Licensed Material used in an editorial context, must include the
following credit line adjacent to the Licensed Material: "[Photographer's
Name]/[Collection Name]/Thinkstock" or as otherwise shown on the Thinkstock website.
…“
A little video please
• “Hey, Mitch! I found this really good YouTube video
about gluten in foods. Can we show it on our
webinar next week?”
• We said: “Not unless you receive permission.”
• The owner said: “You may show but may not
distribute.”
• Now what?
Our solution
•
•
•
•
Slight rearrangement of program segments
Intro to video provided source and URL
Video was shown, not recorded
Video link included along with program
recording on judges training website
Legos: yes or no?
• Copyright or trademark issue? Both?
• Contest name?
• Use of name in marketing for event?
Final thoughts for today
•
•
•
•
Permission, not forgiveness
Real people, real examples
Help you learn from others’ experiences
Find, use and share your university’s resources
(We’ve included a few of our favorite websites and resources
on the following slides.)
Resources
• U.S. Copyright Office
– Home page http://www.copyright.gov/
– Fair Use Index http://copyright.gov/fair-use/
• Library of Congress
– For Students and Teachers
• Taking The Mystery Out of Copyright
– http://www.loc.gov/teachers/copyrightmystery/
• Copyright and Primary Sources
– http://www.loc.gov/teachers/usingprimarysources/copyright.html
Resources - Libraries
• Iowa State University
– Copyright Information references
http://www.lib.iastate.edu/info/6517
– Selected Guides
• Understanding Copyright
– http://instr.iastate.libguides.com/copyright
• Copyright and My Work
– http://instr.iastate.libguides.com/c.php?g=49628&p=319252
• Copyright for Research and Teaching
– http://instr.iastate.libguides.com/copyrightresearch
Resources - Libraries
• Copyright and Fair Use: Stanford University Libraries
– **Excellent reference for Copyright & Fair Use issues**
– http://fairuse.stanford.edu/
• Copyright Crash Course: University of Texas
– http://copyright.lib.utexas.edu/
• Copyright and Digital Scholarship Center:
North Carolina State University Libraries
– http://www.lib.ncsu.edu/cdsc
– Copyright Instruction
http://www.lib.ncsu.edu/cdsc/copyright/instruction
Resources – Creative Commons
• https://creativecommons.org/
• Videos about CC
– https://creativecommons.org/videos/
• Learn about CC license types
– https://creativecommons.org/licenses/
• CC Projects of interest
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–
–
–
Culture
Education
Public Policy
Science
Resources to teach youth
(and the rest of us)
• Copyright Kids
(The Copyright Society of the U.S.A. 2007)
– http://www.copyrightkids.org/
– (Be sure to check out “The Yearbook Club”  )
• Copyright for Students
(Feldman, Barbara. "Copyright for Students."
Surfnetkids. Feldman Publishing. 21 Sep. 2010. Web. 22 Jun. 2015)
– http://www.surfnetkids.com/resources/copyright-for-students/
– The link for the comic book “Bound By Law © 2006 Keith Aoki, James Boyle, Jennifer
Jenkins” offers an interesting perspective for students