Microsoft SQL Server Business Intelligence Overview Microsoft’s Business Intelligence Strategy John Eng Lead Product Manager Microsoft Corporation Agenda > Trends in Business Intelligence > Microsoft’s BI Strategy > Q&A The Business Problem > > > Companies are under-leveraging their information and people assets Employees do not have access to a free flow of information Decision-makers cannot react in real time to changing needs Analysis Paralysis > > > > I have too much data and not enough information Why don’t all of my reports tie together? Management needs answers yesterday Who has time for analysis? Today’s World – Silos of information > Enterprise Resource Planning (ERP) > Customer Relationship Management (CRM) Financial/ Accounting > Web Clickstream data Call Center Marketing Campaign Mgmt > Supply Chain Management (SCM) CRM and eCRM Internet Enterprise Data Warehouse Inventory Procure ment > Internet Commerce Intelligence is data with relevance and context HR Business Intelligence Market Trends Competitive and Declining Business Conditions Adoption of Enabling Technologies •Web services •Global competition •XML / SOAP / HTTP •Slowing economy •Increased productivity/ focus on profits •Top Line Growth / Business Agility •Mobile Devices BI Advantage Internet Impact •Huge data volumes (CRM, ERP, SCM) •ASP / Hosting •Bandwidth Standardization of Enterprise Applications •Partner and customer Interaction •KPI’s and schemas for CRM, ERP, SCM, clickstream applications •New sources of data •Open and Std APIs •Real-time information / access via internet DEMAND DRIVERS ENABLING FACTORS BI for the Masses > Strategic value of Execs Analysts Operations decisions increases towards the center “I’ve got > everything hereof at my Number fingertips; I find it’s made my decisions increases life a lot easier...and made my from with the customers soaway much happier the customercenter service” - Andrea McGregor-Dawson, Relationship Manager, ASB Bank Where should we be? > Empower employees to make great decisions > They’re the “face” of the company to the > > customer Need the power to take action any time, any where, from any device The company with the best (equipped) employees wins > Provide tools to end users to access data across the enterprise Pervasive Business Intelligence How we deliver on the premise Abilities > > > > BI Tools Scale – large to small Security Interoperability Agilities > > > > > Embedded analytics Applications Devices Web services Real time/closed loop TCO > > > > Comprehensive BI platform Open API Manageability / Self tuning Best of Breed partners Microsoft Business Intelligence strategy Comprehensive BI Platform Best of Breed Interoperability Fast Time to Market Integrated RDBMS, ETL, OLAP, Data Mining, Meta Data, Mgt tools Data Warehousing Alliance and Framework, Open Data Access APIs, Data Source Connectivity Easy to Build and Manage, Lowest TCO Pervasive Business Intelligence MICROSOFT BI MOMENTUM Business Intelligence Platforms Magic Quadrant > OLAP Market $3.5B > OLAP Report > #1 in OLAP > Microsoft was the clear leader in 2001 > Fastest growing OLAP server in history > Industry Publications > Intelligent Enterprise – #2 - Top 12 most influential companies enabling Enterprises > DM Review DM 100 – #6 COMPREHENSIVE BI OFFERING > > SQL Server 2000 > Complete platform with scalable RDBMS, including: Data Transformation Services Analysis Services (OLAP and Data Mining) Metadata Services English Query Office XP > Excel – built-in PivotTable Service > Web components for custom development > SharePoint > Microsoft Data Analyzer COMPREHENSIVE OFFERING SOURCE SYSTEMS (LEGACY) EXTRACTION TRANSFORM LOAD MANAGE DATA WAREHOUSE AND / OR DATA MARTS END USER ACCESS AND ANALYSIS PRESENTATION / OLAP OLE DB Data Warehouse or Data Mart (dimensional, subject oriented) OLAP including HOLAP, ROLAP, MOLAP query services; may store atomic data; may be frequently refreshed XML/A Ad-hoc Query Tools Reporting Custom Apps and Operational Data Store Data Mining Models forecasting; clustering; scoring OLE DB Analytical Apps XML/A Web Services and Mobile Apps COMPREHENSIVE OFFERING SOURCE SYSTEMS (LEGACY) SQL Server EXTRACTION TRANSFORM LOAD MANAGE DATA WAREHOUSE AND / OR DATA MARTS DTS DTS Oracle DTS and OLE DB OLAP including SQL Server OLAP including HOLAP, ROLAP, HOLAP, Services ROLAP, Analysis MOLAP queryquery services; MOLAP (OLAP) may store atomic data; services; may store may be frequently atomic data; refreshed may be frequently refreshed Server or DataSQL Warehouse Data Mart (dimensional, subject oriented) END USER ACCESS AND ANALYSIS PRESENTATION / OLAP XML/A DTS OLE DB IBM DTS / HIS Third Party Reporting (DWA Q&R) Visual CustomStudio Apps Operational Data Store OLEDB Excel / Ad-hoc Query MSDA Tools / / IE Sharepoint DataSQL Mining Models Server Data Mining Models forecasting; clustering; forecasting; Analysis Services scoring clustering; scoring (Data Mining) XML/A Data Analytical Warehousing Apps Alliance Web Services Visual Studio and Mobile Apps Appsco Software Limited Arcplan Inc Ardent Software Inc Artech Baan Company Best Software Broadbase Software Inc Business Objects ChangePoint Citicorp ITI Limited Cizer Software Corporation Cognos Comshare Data Mirror Data Watch Decisionism Decision Support Panel EMS Plc Epicor FRx Software Corp Harmony Infinium Software Informatica Information Builders Knosys Lawson Manugistics Maximal Innovative Intelligence MetaEdge MIS Technologies Gmbh NetAcumen OLAP @ Work Inc Polyvista Software Portola Dimensional Revelwood Inc Sagent Technology Seagate Software Silvon Software SRC Software Inc Targit A/S Top Tier Visual Insights Data Warehousing Alliance Members Market Momentum Customer Examples > ASB Bank – Largest Bank in New Zealand > Oracle switcher; delivers customer behavior/profitability info to 130 branch offices > http://www.microsoft.com/sql/productinfo/ASBBank.htm > AT&T – Growth Markets > 1 TB Sales DB – cross-sells; 300% ROI in 6 months > http://www.microsoft.com/servers/net/ATTSQL.htm > Disco S.A. – leading chain of Argentine supermarkets > 900 GB DB/DW for frequent shoppers club. Data Mining for targeting promotions – deployed < 1 month > http://www.microsoft.com/servers/net/disco.htm > Inmar – coupon promotion analysis > Analyzes 5 Billion coupon transactions – legacy AS/400 data source > http://www.microsoft.com/servers/net/InmarEnterprises.htm AT&T Growth Markets > > $8 billion operator of world’s largest digital wireless network Business Problem – need to improve their understanding of key market dynamics, plan more effective market penetration strategies and increase their business growth rate > Increase customer focus and enable growth > Reduce Costs without Impacting Quality > Support People for Success > > Strategy - Focus on Key Metrics > Customer Churn, Product Affinity / Customer Demographics > Uptime of network & services > Response time to requests & problems Solution - Implemented ProClarity, SQL Server, Digital Dashboard and Map Info plug-in > Users • 500 AT&T business analysts, sales professionals and product managers • 11,000 field sales representatives via a Webbrowser solution Customized ProClarity (500 Analysts/Mgr.s) Digital Dashboard (350 Managers) > Results • 300% ROI in 6 months Web Site (11,000 Sales Professionals) Data Transformation Services > A generalized facility for copying and transforming data between data sources Source OLE DB ODBC Fixed Field ASCII Delimited X Forms ActiveX Script Copy Trim String … Custom DTS Data Pump In Out Destination OLE DB ODBC Fixed Field ASCII Delimited Repl. Publication Connectivity > > Minimum interface/dbpropset support >7.0 – OLE DB 2.1 >2000 – OLE DB 2.6 Existing OLE DB Providers >Microsoft(MDAC) • SQL Server 6.5/7.0/8.0, Oracle 7/8, ODBC, WebDAV, Active Directory >Microsoft(SQL Server) • Text Files, DTS Packages, Replication DTS, JET(Access, Excel, dBase, Paradox, …) >Microsoft(Other) • DB2, VSAM, Exchange 2000, Project >Merant • Oracle(7, 8i-2), Informix, Sybase, VSAM, XML >SAS • Over 30 different mainframe environments OLAP Capabilities >Analysis Services for SQL Server > Powerful, easy-to-use analysis >Integration with > Windows NT®, SQL Server, Office, third-party products > Any OLE DB data source >Scalable from desktop to enterprise >Flexible architecture – MOLAP, HOLAP, ROLAP Data Mining Services > Reconcile > Model-driven analysis (OLAP) with > Data-driven analysis (Data Mining) > Two core algorithms > Clustering (EM) > Classification (decision trees) > OLE DB for data mining > Tight integration with SQL Server > Developed in partnership with Microsoft Research Data Mining Services > Matching individuals to populations > Drive a marketing campaign > Understand different customer profiles to fine-tune a product or service Separate strategies per cluster Data Mining Services > Understand and predict an attribute of an individual using a decision tree > Predict credit risk > Predict buying habits High income, married Income Good (2) Poor (3) High Good (2) Poor (1) Married Good (2) Poor (0) Low Good (0) Poor (2) Not married Good (0) Poor (1) Microsoft Office XP > OLE DB for OLAP in Excel PivotTables > Office Web Components for browser-based analysis > Access 2000 compatibility with SQL Server Microsoft Data Analyzer > Graphical Analysis and Data Visualization > Provides intuitive views of data to identify opportunities, trends and issues > Easily Publish and Share Data > Extends the power of SQL Server Analysis Services RELATIONAL DATABASE SHARES Unix + Windows Windows Sybase 2% Other 3% Sybase Other Informix 4% 6% 4% Informix 1% IBM 19% Microsoft 38% 2000 Revenues Data Source: Gartner Dataquest Oracle 37% $2.4B Total 40% Growth IBM 16% Oracle 53% Microsoft 17% $5.4B Total 24% Growth For More Information > Resources > http://www.microsoft.com/business/bi > http://www.microsoft.com/sql/techinfo/BI/default.asp > http://www.microsoft.com/sql/evaluation/compare/default.asp