Issues include: •Organizational structure Performance objectives Quality and operations effectiveness • The role and contribution of the operations function • Connecting operations with the external environment •The role of central operations Speed Dependability Flexibility Cost Capacity Supply Network Market Competitiveness Resource Usage Development Process and Organization Technology (organisation and role) Decision areas Issues covered in this chapter © Nigel Slack and Michael Lewis 2003 Slide 10.1 Development and deployment of intangible resources Development and deployment of tangible resources Efficient operation Flexible response OPERATIONS Organisational MARKET structure RESOURCES REQUIREMENTS Servicing a range of market positions Development and deployment of boundary resources The objectives of organisational design © Nigel Slack and Michael Lewis 2003 Slide 10.2 Group Headquarters Marketing Operations Finance Dept.A Dept.C Dept.B Dept.A Dept.C Dept.B Dept.A Dept.C Dept.B U-form organizations give prominence to functional groupings of resources © Nigel Slack and Michael Lewis 2003 Slide 10.3 Group Headquarters Division A Marketing etc. Operations Division B Marketing etc. Operations Division C Marketing etc. Operations The M form separates the organization’s resources into separate divisions © Nigel Slack and Michael Lewis 2003 Slide 10.4 Group Headquarters Division A Division B Division C Marketing Operations Human resources Finance Matrix form structures the organization's resources so that they have two (or more) levels of responsibility © Nigel Slack and Michael Lewis 2003 Slide 10.5 Organisation A Headquarters Org D Org B Group A Group F Org E Org C Group E Group B Group D Group C N form organizations form loose networks internally between groups of resources and externally with other organizations © Nigel Slack and Michael Lewis 2003 Slide 10.6 Staff Funds Personnel Bought-in products and services from suppliers Purchasing Technical/ engineering Process technology Accounting and finance THE OPERATIONS FUNCTION Marketing Products and services to customers Product/service development Product/service ideas Traditionally other ‘boundary’ functions protected the ‘core’ operations function from environmental uncertainty © Nigel Slack and Michael Lewis 2003 Slide 10.7 PRODUCT/ SERVICE DEVELOPMENT PRODUCT/ SERVICE DEVELOPMENT MARKETING MARKETING OPERATIONS OPERATIONS Example - Defense electronics manufacturer Example - Retail bank The degree of overlap between functional strategies will depend on the nature of the business © Nigel Slack and Michael Lewis 2003 Slide 10.8 The Strategic Role of the Operations Functions The 3 key attributes of operations Operations Contribution Implementing be Reliable Operationalise strategy explain Practicalities Supporting be Appropriate Understand strategy Contribute to decisions Driving be Innovative provide Foundation of strategy Develop long-term Capabilities © Nigel Slack and Michael Lewis 2003 Head office Operation A Operation A Head office Operation A ‘Stand-alone’ influence Operation A Operation A Operation A ‘Linkage’ influence Head office Specialist function A Operation A Specialist function B Operation A Operation A Central functions and services influence Head office Operation A Operation A Operation A Corporate development Four ways in which corporate head office can add value Source: Adapted from Goold, M., Campbell, A. and Alexander, M. (1994) Corporate Level Strategy, Wiley, N.Y. © Nigel Slack and Michael Lewis 2003 Slide 10.9 Programmatic Instructing operations in the development and deployment of their capabilities through standardised improvement methods Top down Governor Controlling the performance of the operations by setting clear priorities and measuring performance against targets Capabilities Roles: Central operations - Teacher/consultant Business operations - Pupil/Client Operations resources Roles: Central operations - Messenger/Judge Business operations - Recipient/Defendant Curator Facilitator Enabling operations in the development and deployment of their capabilities through shared advice, support and learning. Roles: Central operations - Mentor Business operations - Member of a community Market requirements Nurturing the performance of the operations by collecting performance data and distributing comparative performance information Performance Trainer Roles: Central operations - Recorder/Analyst Business operations -Source of information Bottom up Emergent A typology of the ‘Central Operations’ function © Nigel Slack and Michael Lewis 2003 Slide 10.10 Programmatic Top down GOVERNOR Market requirements Operations resources FACILIATOR CURATOR Performance Focus Capabilities Focus TRAINER Bottom up Emergent Power Dominant Subservient Communication Predominantly one-way Predominantly two-way Relationship Strong Weak Information relationships for the four types of central operations functions © Nigel Slack and Michael Lewis 2003 Slide 10.11 Top management Events Graphics ..Etc. Project A Project B Project C The Thought Space Partnership Organizational Structure © Nigel Slack and Michael Lewis 2003 Slide 10.12 Product/service development Product/service development (CREATIVITY) Product/service development Marketing Operations Marketing Operations (COMMERCIALISM) (COMPETENCE) Marketing Operations Some manufacturing Mass services Professional services Thought Space - Increasing overlap between operations and the other core functions © Nigel Slack and Michael Lewis 2003 Slide 10.13 Top Management Client D Client B Graphics Client E Events 3D Design Technical Solutions Client C Marketing Accounts Thought Space - N form organisations form loose networks internally between groups of resources and externally with other organizations © Nigel Slack and Michael Lewis 2003 Slide 10.14