Becoming an Author Blogger Judith Couchman Today publishers expect authors to write blogs in addition to writing their books. Even if you don’t write a book, readers are rapidly expecting writers to create blogs. Why Write a Blog? 1. Develop your writing skills and consistency. 2. Write without the cost of self-publishing. 3. Write without the constraints of traditional publishing. 4. Create a personal journal. 5. Reach an audience with your message. 6. Extend the message of your book or publication. 7. Extend the outreach of your ministry. 8. Develop an interactive readership. 9. Develop a marketing list for your book or publication. 10. Meet publisher expectations. Page 1 of 21 The Nature of Good Blogs 1. 2. 3. 4. 5. 6. 7. Personal Short Inverted Pyramid Style Scannable Plain, Concise Style Anecdotal Useful (Entertainment, Information, Debate, News, Community, Bargains, Inspiration, Topical, Collaborative) 8. Unique Topic or Approach 9. Original Content 10. Reintroduces Key Ideas 11. Uses Key Words 12. Edited and Proofed 13.Great Headlines 14. Posts Consistently 15. Links 16. Builds Readership 17. Includes Visuals (Photos, Art, Charts, Maps, Lists) 18. Legal and Ethical (Copyrights, Permissions) Page 2 of 21 Blog Software The top five blog software programs: 1. 2. 3. 4. 5. WordPress Typepad Squarespace Live Journal Blogger http://wordpress.com http://www.typepad.com http://www.typepad.com http://www.livejournal.com http://www.blogger.com From the 2012 Best Blog Software Comparisons and Reviews: http://blog-software-review.toptenreviews.com The Basics in Blog Software 1. Template 2. Good Design 3. Easy to Navigate 4. Editing and Spellcheck Page 3 of 21 5. Preview an Entry 6. Schedule an Entry 7. Archive by Month/Topic 8. Categories 9. Images (Photos, Art) 10.Key Words for Search Engines 11. Links 12. RSS Feeds 13. Dashboard 14. Statistics 15. Widgets Page 4 of 21 Simple Blog http://monapineda.blogspot.com Page 5 of 21 Expanded Blog http://brendaquinnwrites.com/wordpress Home; About; Books, Quinn Picks; Blog Page 6 of 21 Page 7 of 21 Page 8 of 21 Page 9 of 21 Page 10 of 21 Page 11 of 21 Blog with Links http://judithcouchman.wordpress.com Links to website home page; books on website; Facebook page; a second blog; twitter; free resources on website. Page 12 of 21 Blog in a Website http://www.judithcouchman.com/the-art-of-faith-blog.html Page 13 of 21 Blog about a Person http://carolkent.org/blog/1 Page 14 of 21 Blog about a Ministry or Theme http://prayer.navigators.org/prayer-blogs Page 15 of 21 Blog to Promote a Book or Program Donald Miller’s book and conference http://storylineblog.com/ Page 16 of 21 Index Homepage Search The Best Author Blogs It is no secret that authors write some of the very best blogs. Our editors have compiled a list of author blogs that they believe are truly outstanding. Although the styles and subject matter of the author blogs vary widely, they all share two important qualities: they are all frequently updated and interesting to read. Author Blogs Alison Kent blog by Alison Kent Between the Lines by David Allen Beyond the Beyond by Bruce Sterling Blatherings by Debbie Ridpath Ohi Book Tour Virgin by Will Clarke Buzz, Balls and Hype by M.J. Rose Cabbages and Kings by PJ Parrish Carolyn's Blog by Carolyn Jewel C.J. Barry's Blog by C.J. Barry Contrary Brin by David Brin Craphound by Cory Doctorow Dave Barry's Blog by Dave Barry Diary of a Mad Romance Author by Kathleen O'Reilly The Dilbert Blog by Scott Adams Dispatches from Tanganyika by Poppy Z. Brite Freakonomics by Steven D. Levitt and Stephen J. Dubner Greek Tragedy by Stephanie Klein GreggHurwitzWeblog by Gregg Hurwitz Gus Openshaw's Whale-Killing Journal by Keith Thomson J-Walk Blog by John Walkenbach Krentz Quick & Castle Blog by Jayne Ann Krentz Lessig Blog by Lawrence Lessig LKH Blog by Laurell K. Hamilton Meg's Diary by Meg Cabot Monica Jackson's blog by Monica Jackson Page 17 of 21 Neil Gaiman's Journal by Neil Gaiman No rules. Just write by Brenda Coulter Novelesque: House of Sand and Blog by Douglas Clegg Paperback Writer by Lynn Viehl Patti O'Shea's blog by Patti O'Shea PeterDavid.net by Peter David Pocket Full of Words by Holly Lisle Pop Culture Magazine by Bill Crider Searchblog by John Battelle Seth's Blog by Seth Godin Slay Your Demons by Julie Kenner SnarkSpot by Jennifer Weiner Tess Gerritsen Blog by Tess Gerritsen Web Petals by Marjorie M. Liu Wil Wheaton Dot Net by Wil Wheaton Words For My Enjoyment by Paul Davidson A Writer's Life by Lee Goldberg Writing Fiction by Crawford Kilian Group Blogs The Lipstick Chronicles, a group blog by four authors Romancing the Blog, a group blog contributed to by multiple romance novelists Literary Chicks, a group weblog by Alesia Holliday, Michelle Cunah and Lani Diane Rich Out of the Blogosphere, a group blog by paranormal authors Warner Women, a group blog by Warner Books authors Storytellers Unplugged, a group blog by thirty horror and dark fantasy authors and editors The Whine Sisters, a group blog by Julia London, Kathleen Givens and Sherri Browning Author Blog Directories AuthorBlogs.com, a directory of authors blogging while they write Romancing the Blog, a directory of blogs by romance authors Page 18 of 21 Author Blog Search The links below have been configured to search for information about authors and blogs using the keywords "authors" and "blogs" on the search engine indicated. Just click on the source, and it will bring up the search results. Blogpulse.com Bloglines.com De.licio.us Google MSN Search Technorati Yahoo General Blogging Resources The following resources provide general information about blogging. Article: The Author's Dilemma: To Blog or Not to Blog BloggersBlog.com WritersWrite.com Blogging Wikipedia Entry on Blogging www.internetwritingjournal.com Writers Write® | The Write NewsTM | Readers ReadTM Advertising | Archives | Classifieds | Jobs | RSS Feeds | Subscribe Copyright © 1997-2012 by Writers Write, Inc. All Rights Reserved. Page 19 of 21 Blog Widgets 1. Author Information 2. Author Photo 3. RSS Feed 4. Feedblitz Signup 5. Archive by Month 6. Archive by Categories 7. Top Posts 8. Search Box 9. Links to Other Sites 10. Blog Followers 11. Links to Facebook and Twitter 12. Text Information 13. Reading List 14. Facebook Posts 15. Facebook Friends 16. Twitter Posts 17. Your Books 18. Videos 19. Audio 20. Logos and Badges 21. Good Reads 22. Blogs You Follow 23. Blog Stats Page 20 of 21 24. 25. 26. 27. Surveys Contests or Giveaway Coupons Slideshows This handout’s text written by Judith Couchman, copyright 2012 Judy (Judith) C. Couchman. Do not copy without permission from the author. Page 21 of 21