Walmart vs. Target Report
Jeff Watson
Darrin Williams
Khuyen Nguyen
Jasmine Dunbar
Walmart SWOT Analysis
Strengths
 Has a wide assortment of
merchandise for the mass
market
 Low prices affordable for
every family
 Tremendous global presence
Opportunities
 Allow international shipping
 In store pickup has become
vastly popular
Weakness
 Could improve its customer
service
 Relies heavily on low prices
 Known for its sketchy
workplace environment
 Mobile site could use some
improvement
Threats
 Target is a well known key
competitor.
 Walmart is losing the market
share to other competitor such
as Amazon.
Wal-Mart's E-commerce Purpose
Positive, Useful Branding Message
Wal-Mart conveys a positive and useful branding message for their
company by incorporating sales promotions and consistently advertising
how the consumer will save money.
Wal-Mart appeals to all consumers.
Price- Sensitive Customers
What! Its 50 cents
cheaper than
Target?????
Customer solution, informational content
• List of top brands
• Store locator
• Costumer feedback
Revenue Models
Affiliates/Alliances
1800contacts
Features and Functionality
This is the shop and scan an example of
Walmart utilizing mobile commerce at its
best, customers are able to scan products in
store with their mobile devices.
Walmart consistently conveys a message
geared towards consumer savings on their
website.
Well Designed Site
 No “fluff” included in content description; simple, to the point,
effective, and consumer approved.
Walmart effectively utilizes social media.
Walmart has 28 millions
Facebook Likes!
Walmart has at least five tweets,
3 posts per day!
Mobile Commerce
Walmart has a nice, simple layout
for mobile-ecommerce. The layout
contains an enough layout and text so
consumers can easily navigate and
purchase the product. In additional,
customers can rate, review, share
products on Facebook through the
mobile site. However, the site just runs
on Android and Apple version.
.
Walmart International Presence
There are 5,261
International units
Global presence in
28 Countries
Specific country Walmart
website such as
walmartmexico.com
No international shipping
Differences in Web Strategy
Target focuses more on
apparel assortment.
Walmart provided store pickup option
Websites Usability Comparison
Walmart
• Relatively simple
• Displays product tabs on side of
homepage
Target
• More elaborate
• Displays product tabs on top
of homepage
Comparing Assortment
Overall both companies sell the same
products. Target has more options when
it comes to apparel. However Walmart
offers more products in general.
Significant differences in website
features and functionality
Walmart presents the website as if it is more of a resource for
consumers rather than a sales driver.