Company Profile
Business Plan
Company Profile Sections
 Legal form of business
 Effective date of business
 Company mission statement/vision
 Company governance
 Company locations
 Immediate development goals
 Overview of company’s financial status
Legal Form of Business
Effective Date of Business
 Need to note the date of business documents such
as August 1, 2000
 The actual opening of the business might be January
1, 2001
 The date difference is how you have to get everything
ready for the business to open.
Company Mission Statement
 Mission Statement
 Declaration of what a business aspires to be
 Business’ reason for being: proclamation of why it
exists
 Clarification of who it serve
 Expression of what it hopes to achieve in the future
Company Mission Statement Examples
 McDonalds: McDonald’s vision is to be the world’s best quick
service restaurant experience. Being the best means
providing outstanding quality, service, cleanliness, and value,
so that we make every customer in every restaurant smile.”
 Levi-Strauss: “We will market the most appealing and widely
worn casual clothing in the world. We will clothe the world.”
 J. Sainbury: “Our mission is to be the consumer’s first choice
for food, delivering products of outstanding quality and great
service at a competitive cost through working faster, simpler,
and together.”
How to Build a Mission Statement
 Brainstorm:
 In 5 minutes – write 5-10 words to describe your business.
 List a couple phrases to describe the business image from
the aspect of the consumer
 List a couple phrases to describe the business image from
the employee’s aspect
Vision Statement
 Defines what your business will do and why it will exist
tomorrow
 Contains defined goals to be accomplished
 Vision Statement vs Mission Statement
 Vision statements are future based and are meant to inspire
and give direction to employees
Company Governance
 Define internal stakeholders who are responsible for ensuring
the company is following policies and procedures
 Who is in charge of what: (Grocery Store Example)
 Owner 1: IRS reporting, Accounting/auditing reports, payroll, worker documentation, etc.
 Owner 2: FDA, meat inspector, updating of all licensing, Insurance, etc.
 Succession Plan
 If one owner becomes incapable of upholding their management position(death) you
could have a buyout procedure in place
 Leadership Committee
 Owners
 Department Managers
Company Location
 Give the physical address
 Describe the road traffic
 Main Street
 Major Highway
Immediate Development Goals
 Straight forward statements based on your mission statement,
target markets, and your service or products.
 Incorporation Documents, insurance, contracts, supplier agreements, lease
agreement
 Policies – management, company governance documents, team leadership
 Leasehold Improvements
 Energy efficient (solar panels, new freezers, economical store layout being maintenance-free)
 Colorful, simple, clean, and tasteful décor which is welcoming to the consumer
 Deli – food service area easily manageable
 Furniture & Fixtures
 Simple shelving easier for minimal employee requirements, ease for customer access
 Register/Check-out system for easy access to consumers and ergonomically correct for
employees
 Advertising Contracts
Overview of Company’s Financial Status
 State owner’s and amount of contribution per owner
 State loans required
 State lending institution
 Community First Bank
 Explain type of loan
 Usually use Small Business Administration Loan
 These loans have special characteristics that are subsidized by the government and are
used by start-up businesses
 State the first year you will make a profit – it may be the second year of
business operations